Top 6 Social Media Marketing Tips for Ambitious Marketers

As most marketers already know, our digital marketing landscape is always rapidly and constantly evolving. The real reason marketers must always have in place an effective and relevant social media strategy for their marketing activities. Ambitious marketers are increasingly taking advantage of social media platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn to get their marketing messages massively out online. If not properly used, social media may constitute a huge drain on your time and resources. However, because of its effectiveness, a good social media marketing strategy is necessary for any ambitious marketer who is willing to follow the rules.

Here are some of my top tips that can help any ambitious marketer to hold their own in the hugely competitive social media-marketing world.

1. Carefully Choose your Social Media Platforms

Yes, because social media platforms have their own peculiar differences. The reason you must carefully choose which of them suits your business and marketing efforts among the thousands of social media platforms on the digital marketing world. Since it is practically impossible to create effective content across too many platforms, it is best to always focus more on a few very popular platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. On these platforms, you can make quality content posts that resonate with your audience consistently.  That is what gives the best results for your marketing efforts.

2. Focus more on what is Trending

Social media essentially thrive on trends. Because audiences on social media are essentially yearning for human connection/interaction, you can latch on issues enhancing these connections. These are always the trending issues hugely important to marketers. If you set up an RSS feed in a place like Feedly, you can have a steady supply of topics to enable you find out what is trending by closely monitoring key hashtags. That allows you to create and focus your marketing messages more effectively.

3. Set Realistic Social Media Goals

Serious marketers don’t normally get on social media to simply fool around entertainments. You must define your social media goals and how you’ll go about attaining them. Most importantly, on social media, it is essential to first build an audience of loyal followers. The bigger the audience, the better for your marketing activities. Because it takes quality time to build an audience organically, you have to set clear goals with timelines how you intend to go about it. When the audience builds up over time, you can use the metrics of the social media platforms to find out what they care about and what interests them. Many social media platforms do have some fantastic analytics tools that can help you work out the effectiveness and rate of engagement on your content. This info helps you to effectively create marketing messages that get good results.  

4. Work with Your Social Media Content Calendar
 
In order not to unduly dissipate your efforts unnecessarily, you can decide to work with a social media calendar as an effective guide for your quality content posting efforts. Posting across multiple social media platforms is one very huge time-consuming process. Social media content management systems like Hootsuite allow you to schedule your content to coincide with when your audience is online. It helps to take the hassle out of posting across multiple platforms, which essentially saves quality time and efforts and very effective too.

5. Encourage and Embrace Feedback Engagements  

If you encourage and embrace feedback from your audience, it gives you a very good opportunity to engage with your audience meaningfully. The feedback helps you to quickly make corrections and to refocus your marketing message where necessary. Better results always come out from such efforts.

6. Regularly A/B Test Your Content for Effectiveness

In digital marketing, A/B testing essentially involves creating multiple headlines for the same piece of content and working out which generates a higher rate of engagement and reach. To measure the effectiveness of your marketing messages, there is need for you to always take advantage of A/B testing to gauge the effectiveness of the quality content you are posting. It helps to provide you some very useful insights on how people react to the content you are posting. You also get good insights to the effectiveness of the Call-To-Action, CTA phrase you’ve deployed on your site.

Helpful Tips to Creating Effective Emails

Email marketing is still as effective as ever even though many marketers now consider it as old school. When used correctly, it remains a wonderful communication tool for marketers. The keyword there is “when used correctly.” Emails tend to deliver the best results when they are created right and used correctly. Poorly created emails have the capacity to portray a marketer as unserious and may actually do real damage to the productivity of his marketing efforts.  

These here tips come in very handy when you are desirous to create effective emails for your marketing business.

 

Be Very Clear About Your Subject Matter

This is very important. Your subject line must always be clear, unambiguous and to the point. That way, it easily entices the recipient to open and read. Unopened and trashed email is not useful to any marketer. You don’t want that! The real reason your subject line must be as clear and as a short as possible. It can simply be a one-sentence summary of what the email is all about. That makes it more effective to get the attention of the recipient.

Be Brief

Brevity is a very attractive feature of emails because online, most internet users are extremely impatient. If you want your emails to be read by recipients, make brevity your watchword when creating them. Emails that do not get to the point in the first couple of sentences are hardly effective. Long emails tend to make readers lose interest pretty fast. The rule is to create emails that introduce the topic sharply, succinctly and to the point with the actual message quickly delivered within a couple of sentences. That’s all.

Clearly Identify your Audience

If you want your emails to be effective, you must always be sure of who you are marketing to very well before settling down to create an email. For this reason, for each email you send, you must carefully consider who exactly the people are most likely to act on your message. Then, you can create the message with these people in your mind’s eye without wasting your time and energy on generalities. Such are emails that tend to get the best results.

Stick With the Topic

Sticking with the topic helps to save time for your recipients, time which most of them don’t really have anyway. It is usually not helpful to combine everything you need to say into a single email. Taking one topic at a time and sticking with it to deliver your message is what works best. That helps to stave of confusing your recipients and losing the potency of your message. What works best is, if you have more than one topic to market on, you send different emails relating to each topic, one at a time.

Be Conscious of Your Tone

When creating emails, always have in mind that you are communicating with perfect strangers who may not have any reason to relate with your message. Some may even be looking for the slightest reason to simply chuck off your email. This is where the tone of your email can be very important to get some traction from your recipients. Your message must be polite, friendly but business-like. If you must use humor, it is advisable to use it sparingly to avoid inadvertently alienating some of your recipients. Some humors may be taken very badly across some cultures and religions. Beware! Never say anything in your emails that may cross the line and offend the sensibilities of any recipient.