Helpful Tips to Creating Effective Emails

Email marketing is still as effective as ever even though many marketers now consider it as old school. When used correctly, it remains a wonderful communication tool for marketers. The keyword there is “when used correctly.” Emails tend to deliver the best results when they are created right and used correctly. Poorly created emails have the capacity to portray a marketer as unserious and may actually do real damage to the productivity of his marketing efforts.  

These here tips come in very handy when you are desirous to create effective emails for your marketing business.

 

Be Very Clear About Your Subject Matter

This is very important. Your subject line must always be clear, unambiguous and to the point. That way, it easily entices the recipient to open and read. Unopened and trashed email is not useful to any marketer. You don’t want that! The real reason your subject line must be as clear and as a short as possible. It can simply be a one-sentence summary of what the email is all about. That makes it more effective to get the attention of the recipient.

Be Brief

Brevity is a very attractive feature of emails because online, most internet users are extremely impatient. If you want your emails to be read by recipients, make brevity your watchword when creating them. Emails that do not get to the point in the first couple of sentences are hardly effective. Long emails tend to make readers lose interest pretty fast. The rule is to create emails that introduce the topic sharply, succinctly and to the point with the actual message quickly delivered within a couple of sentences. That’s all.

Clearly Identify your Audience

If you want your emails to be effective, you must always be sure of who you are marketing to very well before settling down to create an email. For this reason, for each email you send, you must carefully consider who exactly the people are most likely to act on your message. Then, you can create the message with these people in your mind’s eye without wasting your time and energy on generalities. Such are emails that tend to get the best results.

Stick With the Topic

Sticking with the topic helps to save time for your recipients, time which most of them don’t really have anyway. It is usually not helpful to combine everything you need to say into a single email. Taking one topic at a time and sticking with it to deliver your message is what works best. That helps to stave of confusing your recipients and losing the potency of your message. What works best is, if you have more than one topic to market on, you send different emails relating to each topic, one at a time.

Be Conscious of Your Tone

When creating emails, always have in mind that you are communicating with perfect strangers who may not have any reason to relate with your message. Some may even be looking for the slightest reason to simply chuck off your email. This is where the tone of your email can be very important to get some traction from your recipients. Your message must be polite, friendly but business-like. If you must use humor, it is advisable to use it sparingly to avoid inadvertently alienating some of your recipients. Some humors may be taken very badly across some cultures and religions. Beware! Never say anything in your emails that may cross the line and offend the sensibilities of any recipient.

14 Tips to Reinvent Your Affiliate Marketing Business

Even if you are experienced in affiliate marketing, there are times you get stuck in a rot. That is the time your business needs reinventing. The quickest way out is to expand your knowledge about the business and to review your routine practices. By expanding your knowledge about affiliate marketing, you stand to benefit immensely from expert tips. Whatsoever tips/information you learn from experts, no matter how little can be applied to reinvent your affiliate marketing business for better results.

These here tips are strongly recommended by many expert marketers if you want to reinvent your affiliate marketing business.

1. Sell More Big Ticket Products

Characteristically, affiliate marketers invest the same amount of efforts to sell all products no matter how small. It thus makes good marketing sense to sell more of big ticket products that bring in bigger commissions and revenues. If you target the right audience with big ticket products, your business tends to make more money as a result.


 
2. Never Pay to Join Affiliate Programs

Most high-commissions-paying and rewarding affiliate programs are free to join. Many train you free and provide free tools for you to do the business. It is mostly scam affiliate programs that demand money from affiliates. The reason you must be weary of affiliate programs that demand fees to join. It is thus advisable never to pay to join any affiliate marketing program. When any affiliate program demands that you pay a “membership fee” or “training costs”, it is more than likely just a scam. What they are mainly after is to simply take your money and that is it. Good and reputable affiliate marketing programs are free because the product merchant companies earn most of their revenues from the traffic and sales their partner affiliates manage to send their way.

3. Market Only Products Related to Your Website Niche
 
If you have managed to build some good audience/followers over time, it shows the audience shares same interest in the business niche you have identified with. It is thus easy for you to promote special products of mutual interest to such audience. It pays therefore to simply pick affiliate programs that are related to the general topic/niche of your website. When readers visit your website, it is only because they like and identify with the content. They generally see your subject matter as helping to solve problems related to their needs. As a marketer, if you choose the right ads targeted at such audience, you can succeed better at marketing to them and making more sales as a result.

4. Use long-tail keywords

With the help of Google’s free keyword tool, you can search for relevant long-tail keywords to help promote your affiliate marketing products. Such keywords tend to lend some form of uniqueness to the product you are marketing which is what tends to make it stand out on Search Engines. They help to give it some bit of advantage over its competitors thereby enhancing its ranking on Search Engines. When the product manages to get higher Search Engine rankings, it gets searched better and more frequently. The product attracts more inbound traffic and better patronage as a result.

5. Be Open and Honest With Your Readers

Online business marketing thrives on trust and honesty engenders trust. No good marketer ever wants to be caught in the web of dishonesty. By being open and honest with your readers, you can build trust more quickly. Many affiliate marketers have since discovered that it doesn’t really pay to be dishonest. Your readers are more likely to believe and click on your ads if they have a very good cause to believe you as an honest affiliate marketer.

6. Borrow Ideas from Other Affiliate Marketers

It helps in affiliate marketing to always study and even follow the activities of other affiliate marketers. That is with a view to knowing what to do well and how they do it. Doing so enables you to borrow and adopt good and workable ideas from other affiliate marketers particularly those in the same business niche you are. You can easily get useful ideas and information if you visit your competitor’s website/blog and subscribe to their newsletters. Doing so can help you to regularly analyze how and what they do best that enables them to get good traffic, leads and sales. That is how to get good information on which marketing techniques work best for others and how you can best use same and even improve on the techniques to make more sales. 


 
7. Use Free Shipping to Deliver Products

Free shipping remains a very attractive advertising gimmick which works wonders for marketers. This is because it touches on reducing costs for buyers, the reason buyers like it. As a marketer, you can use free shipping/delivery as a major incentive to entice your customers. If however your own business lacks adequate financial resources to ship products free of charge, you can consider offering combined shipping to save your customers’ money and positively drive sales. For this reason, if you are designing an internet marketing campaign or mailer, you must remember to include the very important phrase “Free Shipping” in the subject line of the e-mail message. That phrase alone at times may be all it takes to get your message recipient to open the message and the message reaches and impacts its target as expected.

8. Research Products Vendors Thoroughly
 
A good research study always helps marketers to gather very useful information and data about product merchants and vendors. It is about the most reliable way to detect and avoid vendors who may be running some scams in the name of business. Such scams may include cheating affiliates out of commissions, underpaying commissions, dodging commissions payment altogether and even promoting non available or fake products. There are quite a few vendors out there online running disreputable businesses and many unsuspecting persons sometimes fall victims. You cannot be too careful in thoroughly checking out the persons you want to do business with online if you want to avoid scammers.

9. Learn From Evergreen Blog Posts

In blogging business, evergreen blogs are immensely valuable to any affiliate marketing business. You can look back to detect the content you’ve posted in the past that continues to attract good traffic. Next is to identify and keep track of the keywords you used in the content. When making new posts, you can insert affiliate links which are appropriate for the topic then reuse the keywords from the earlier popular post to help drive more traffic to your website/blog. That is one great way to get more traffic and even clickthroughs.

10. Create and Use Marketing Videos Generously

Visual content marketing materials like videos are often very good for inbound traffic and even clickthroughs. If you can create a series of videos showing expert demonstrations or how-to’s, or some other content which people will want to watch, it helps to attract traffic. It is easy to embed these videos with your affiliate links and you get hits through reviews and referrals. That is good for inbound traffic.

11. Promote More Products with High Demand
 
Of course, in marketing parlance, the more popular a product is, the more it is in demand. There are literally hundreds of thousands of affiliate products out there which affiliates can freely promote. It is advisable however to choose and promote only products that resonate with your readers. These are the kinds of products that usually get your site’s readers to come back over and over because there is something about your site that resonates with them. That shows popularity about what you are promoting from your site. Your personal and genuine recommendation of products easily gets the attention of your readers because of the trust they already have in you. Converting them to buyers becomes a natural consequence of such efforts. 


 
12. Promote Only Links of High Quality Products

Yes indeed! High quality products are almost always in very high demand. It therefore makes good marketing sense to only add your promotional links to products you know are high quality if you want to make better sales. Because your readers already have some trust in you, they will rely on your judgement if you let them know you’ve done the legwork for them by vetting inferior products and only bringing them the very best. For more credibility, be sure you check sales pages before adding your promotional link to products. The essence is to be sure these sales pages are also attesting to the high quality of such products. Similar effects too as choosing to promote only those products and companies that have built good and solid reputations which are well known!

13. Build a Credible E-Mail List

A credible e-mail list may take some time to build but the effort is well worth it since the list serves as a very valuable marketing asset that is lasting and durable.  When readers stop by your site and visit your affiliate link, you only get one chance to make a sale. But by adding readers consistently to your e-mail list, you get unlimited chances to send follow-up broadcasts and e-mails telling your readers/customers about your products. You also get the chance to send specific ads about specific products to specific e-mail recipients. You get better chances of making multiple and repeated sales as a result.

14. Choose and Use Only a Unique Domain Name

Because of the vastness, depth and peculiarity of the internet, uniqueness is a very good asset. Uniqueness means identity which if good has unlimited rewards for your business. Therefore, when you are developing your affiliate marketing website, you must remember to register a relative and unique domain name with a reliable hosting service. Your domain name should reflect on the products/services you will be offering and the business niche of the site. When Search Engines highlight and pick on this information, it helps to get readers looking for information on such products to your website. By registering such unique domain name with a reliable hosting service, it stands the chance of getting picked up easily by all the major Search Engines. That is good for unlimited inbound organic traffic.