Content Marketing Tools that Get Quick Results

Content marketing is a digital marketing strategy that involves creating and promoting any marketing content online. Marketers use content marketing primarily to generate brand awareness, increase social media following, increase website traffic, and ultimately to generate customer leads and sales. A good content is one that is educational, engaging, informational and even entertaining. Such good content helps marketers to attract traffic, get leads and customers. Practical examples of the types of content tools used by content marketers are e-books, blogs, online courses, infographics, case studies, how-to guides, glossaries, industry news, videos, images/graphics and banners, podcasts, and webinars. Digital marketers try to capture the attention of their target customers by publishing these content tools on their business websites, promoting them through social media, through email marketing, SEO, and even paid ads.

As pointed out by experienced marketers, some of the most popular content marketing tools that get quick results are:

Video Marketing: The use of videos online is hugely popular and widespread among marketers because it gets quick results particularly when promoted on social media. Many popular social media platforms such as Facebook, Twitter, LinkedIn, TikTok, Snapchat and Instagram encourage video content on their platforms. Now, videos are so important on YouTube that it has become the second most popular search engine after Google. Many shoppers now use it to find information about all kinds of products. Many rely hugely on YouTube product reviews to make their buy decisions.

Blogging: This is readily the most common content marketing tool among digital marketers. A good blog content spiced with relevant keywords for SEO helps to generate organic search traffic to business websites. If you blog regularly by writing articles in your business niche with informative content, it helps to demonstrate and firmly establish your industry expertise in the eyes of your readers. Blogs are very useful content marketing tools that have proved successful for creating some impact for increasing sales revenues. This is more so for products where customers can read reviews and write comments about personal experiences through blog feedback.  

Infographics: Infographics are a form of visual content designed to educate people. They often use charts, images, numbers, and minimal text, to communicate information quickly and clearly and give an easy-to-understand overview of a topic. The reason they tend to attract readers attention better and faster at giving out very important marketing info quickly. They get good results too just like videos.

eBooks: These are a long-form content type designed to inform and educate readers. They are similar to blogs in many respects except that they give more details in espousing a subject matter as well as the expertise on the subject. On business websites, eBooks find use as token gifts to get sign ups. That way, they serve as efficient lead magnets to collect the contact details of people who sign up to download the eBooks. That helps the marketer to build up a credible and reliable prequalified email list quickly. Every sign up thus represents a potential customer if followed up with appropriate emails from the marketer.

Business Boosting Benefits of Digital Marketing

Digital marketing is a credible and effective way to promote your business on the internet. It gives digital marketers many opportunities to put their brands and products out there to attract customers, get leads and make sales. There are several benefits accruable to your business from digital marketing. They come mostly from its huge effectiveness for increasing brand awareness and generating customer leads and sales.

Here are some tested business-boosting benefits of using digital marketing.

Better Targeting

Digital marketing allows marketers to get their marketing messages across to reach larger audiences easily. When compared to traditional mass media marketing, digital marketing has much lower costs because of that as well as better audience targeting. That gives your business a very huge advantage. With digital marketing, you could set an ad up to target every user across the planet, and it will be available for them to see 24/7. For targeting purposes, digital marketing requires the use of some customer characteristics such as age, gender, education, location, interests, and even some behaviors to create buyer personas. That helps them to specially target buyers with specific ads across social media platforms, search engine advertising, Emails and other ads. With such deliberately targeted ads at buyer personas, digital marketers tend to get better results. 

Easy Adaptability

Digital marketing ads info online can be changed easily and very adaptable too. Digital marketers find it very easy to make changes on their ads depending on the challenges facing such ads at any point in time. They can for instance easily update content on their websites, delete or update social media content and even create brand new ads easily on Google, Facebook, Twitter or any other social media platforms. Same message can be easily adapted to all ads platforms. With analytics data, easily available, digital marketers can very quickly make informed decisions about any marketing issues.

Easy Accessibility

Digital marketing info is readily available anywhere in the globe where there is internet connection. You can even access it on the go with smart mobile devices like mobile phones, IPads and laptops. For this reason, there are indeed very few barriers to entry for using digital marketing anywhere in the world. A computer or mobile phone and an internet connection are all you need to start. Social media accounts are free, personal websites are low cost to set up and run. In addition, on the web, there are a lot of tools to create marketing content free or at very low costs.

Cost-Effectiveness

Digital marketers can create offers and programs that they can customize or personalize based on the profiles or consumer behavior and their preferences. That helps to keep costs low as compared to traditional marketing methods such as TV or radio ads, billboards, or print advertising that can be quite expensive. Digital marketing activities online such as SEO, blogging, content marketing, social media content, are relatively free in comparison and they get very good results for your marketing activities.

Digital Footprints on the Web

The internet is wide and very deep with extraordinary memory. There is a common marketing cliché, “the internet never sleeps or forgets.” Once digital marketing info gets into the internet, it remains there and readily accessible 24/7 around the world. With that, most of your online presence becomes permanently available. Potential customers can consume the information over an interminable period for as long as it remains available. Unlike TV advertising or other marketing forms with a limited time frame, your social media content and website content remain available to consumers until deleted. Even when deleted at source, the information may remain available elsewhere on other websites where it left footprints. With the vast number of social media platforms and other opportunities to share all types of marketing content online, your digital footprint can become very large indeed.

Easy Tracking and Data Gathering

Digital technologies such as website and social media analytics make it far easier to track, collect and analyze data much better than traditional marketing. With Google analytics tools, you can track and collect data about the number of people who visited your website, how many pages they visited, how long they spent on the site, and what directed these people to your website. This is very valuable intelligence info that marketers need to design and rejig their marketing ads from time to time. With these tools, you can directly measure Key Performance Indicators, KPIs such as:

•    Source-based performance: Such as, direct traffic, organic search, PPC, and email.
•    Campaign-based performance:  Such as, lead generation, click-through and conversion rates.
•    Channel Based Performance: Such as, website, blog, social networks, and search engines.
•    General Performance: Such as, traffic, leads, and reach.

To make better-informed decisions about their marketing campaigns, digital marketers need to understand and be able to analyze these metrics. That allows them to identify trends and patterns in consumer behaviors and to learn how consumers research and consume brands online. From that info, a digital marketer can always review his marketing strategy and optimize it by prioritizing marketing channels that are achieving better results for his business.