7 Tips to Grow your Small Business with Google Analytics

If you are into online marketing, never you ignore your Google Analytics dashboard. It is through the metrics and general marketing information from your analytics dashboard you can get to effectively measure the performance of your online marketing campaigns. The information is hugely reliable for you to grow your small business online if you can interpret it well and use it well. Many expert marketers believe that small businesses can effectively use digital analytics to improve their marketing efforts and grow their businesses. 

 

Here is how:
 
1. Understand Analytics Terms to Measure: For your business to benefit from analytics data, you must know what Google can help you to measure in its analytics tool and how you can deploy the information to benefit your business. Through Google analytics information, you can measure the number of visitors to your website, unique visitors, returning visitors, bounce rates, page views, keywords, traffic sources, conversion rate, average time spent on your website and so on. This is the type of information that can give you the correct insights to help you design and shape your marketing campaigns and strategy to grow your small business.

2. Why Analytics is Important: The information you get from your Google Analytics dashboard is the best marketing information/data you can get to help you grow your business. You can rely on the data to design your marketing campaigns and strategy, decide on which communications channels work best for your business and exactly where and how to market your business to get the best results.

3. Use Analytics Info to set up Goals and Targets: Analytics information is the best form of information you can use to effectively appeal to the audience you are marketing to. You may choose to set marketing goals like, getting more traffic, generating more leads, making more sales, educating customers about your products/services and so on. The data you get from analytics must be tied to the goals you want to achieve to make it effective. Not having such data is akin to planning without background info. If for instance your goal is to educate customers about your product/service, you must pay attention to the amount of time customers spend on your website and how many pages they view per visit. This info helps you to know which pages are best suitable to deploy the educational info on your website.
 
4. Locate Traffic Sources: Knowing the source of your traffic information is especially helpful if you’re advertising online in multiple channels/places. With the benefit of your analytics data, you can see exactly what avenues your visitors are taking to get to your website. Armed with this info, you can best determine which advertising options are the best investments for your marketing campaigns.

 

5. Enumerate Page Views and Time on Site: Page views and time on site allow you to see which pages your visitors are staying longer on and viewing on your website. This information is especially helpful if you’re posting different types of content. The info allows you to determine which types of content interests your audience more. You can then craft and tailor your content to fit what they’re looking for from your website. That helps to increase engagement on your website.

6. Determine Your Marketing Horizon: The marketing horizon of your business is dependent on your type of business and your website goals. Do you have your eyes on local patronage, national patronage, international patronage or a combination of all? If for instance you want to grow your business locally, analytics data will help you with the info on how well your local patronage is growing. You can rely on Google analytics data to optimize your website better for local searches and patronage.

7. Targeting Demographics: Google analytics data can help you with accurate demographics data about your audience. You need that information to help you plan your marketing segmentation for promotional activities. With accurate demographic information about your audience, you can ensure you’re hitting your target market rightly. If for instance you’re running ads that aren’t targeted enough by location, analytics data will show you where more of your visitors are coming from. Armed with that info, you can then decide on how to modify your targeting to attract more visitors from that local area.

Last Line

Characteristically, web analytics usually display some trends over time. That necessitates very regular reviews. Experts recommend that you can review your analytics at least once a month to get a handle on it and a better overview of what’s going on. If and when needed, judging from these periodic reviews, you can then make changes as needed. That is what works best for your small business and helps it to grow.

Effective eCommerce Email Marketing Tools

Digital marketers rely immensely on email marketing tools to enhance their businesses. When in search of email automation and Artificial Intelligence, AI, to boost your marketing business, you’ve got to think email enhancement tools. Many of these tools have special adaptations to eCommerce businesses making them more effective thereon. In reality, different email marketing tools have different capabilities. It is best to use the right combination of tools that help to enhance your email marketing strategy.

Here are some of such tools you can take a look at.

SparkToro Tool

What this tool does is to provide you with a platform that can help you find and identify all sources of influences your audience might be interested in. Meaning, the tool has audience intelligence capabilities. With SparkToro’s Audience Intelligence capabilities, you can have access to difficult-to-get data about your audience’s preferences. This is in terms of what they read, listen to, watch, and are generally interested in. Having access to such a database is an invaluable source of knowledge that helps you come closer to your store’s audience. Such information helps you to understand what your audience wants or might need from you. If through such research intelligence you get to know what your audience likes, it helps to increase your chances of creating engaging and compelling email content. If you do so consistently, you can manage to save valuable time, money and efforts in your marketing activities and still be able to get good results.

Mailtrap Tool

Marketers find Mailtrap tool very useful for email testing. It is a very powerful tool for email testing since you can basically use it to run your email tests and improve on the emails before they are actually sent out. By using this tool, marketers ensure their approved/final emails are near perfect. What that means is that after the testing, the emails have all the necessary elements, like a great subject line, the right text in terms of photos and graphics volume/ratio and so on are in the right proportions. That helps to make a huge difference in terms of email deliverability and marketing conversions. With billions of emails sent out daily, most marketers know very well that low-quality and spammy emails are most likely going to end up in spam folders. Mailtrap tool helps to prevent that.

Grammarly Tool

No matter what you do in terms of the visual aspect of your emails, they must be easily readable to be effective. That is where Grammarly tool comes very handy. This tool helps marketers to send clean email content with no typos and grammatical errors. Grammarly tool provides users with AI-powered writing assistance. That helps to make sure that your email content is of high quality and will thus resonate with your audience as expected. This is because when email content is well structured and mistake-free, it helps people to better focus on the content and the meaning behind it. If it does that, it makes it more likely that readers will understand what the marketing message is all about and what the marketer is actually saying. Even if you have limited vocabulary, Grammarly tool as an effective digital writing assistance tool easily provides you with vocabulary recommendations for your content. That helps you in no small measure to find the right words to express your brand’s identity and to capture the attention of your readers better.

WebFX Tool

WebFX tool is a very effective Readability Test Tool. As a great choice digital writing assistance tool, WebFX tool helps in enhancing the content of emails. It allows you to input content and test its readability at the same time. With that, you can easily create content that’s easy for your readers to read and comprehend. By creating readable and easy-to-get email content, you can significantly increase your chances of having your email subscribers engage more with your emails. If they do, chances are higher that they can get to take such desirable actions like visiting your web store more often and taking advantage of the offers you might be sharing at any point in time.

Designmodo Tool

Designmodo tool is an extremely versatile tool that offers a wide range of website and email design solutions that business owners can use to create their eCommerce websites. It is a particularly very good tool for designing beautiful and efficient newsletters that attract the attention of readers compelling them to read the newsletters. Such newsletters are very useful to marketers for audience engagement. What this means is that if you use Designmodo tool to build your email newsletters, it allows you to create responsive email content that somehow helps to boost awareness and engagement for your business.

Visme Tool

Visme tool parades very unique credentials. It is a design-software that can be used for creating all sorts of graphics, including infographics and videos. If you want to make your emails as visually compelling as possible, Visme tool is what you need. Given the fact that most people are generally better able to process visual information than text information, emails that appeal more on visuals are generally more engaging. If you want your emails to keep your audience more engaged, be sure you provide them with more interesting visual content. Visme tool is the right tool to help you out in that quest.

Finally, based on experience and recommendations from expert marketers, if you deploy these tools well enough as part of your email marketing strategy, they can help you to get the most out of email marketing as a very powerful and effective channel of communication.

Best of luck with your email marketing activities!