How to Create Sponsored Content that Engages Consumers

In digital marketing, content that does not attract engagement is not a valuable content. This is more so with sponsored content which many consumers usually avoid because they tend to see most sponsored content as ads. The main issue with sponsored posts particularly on social media and other digital platforms is really about the manner in which sponsored posts are displayed and not about the messages. That is what most consumers resent and it tends to put many off the messages all together. However, in terms of engagement, sponsored content whether as social post, a blog or a video can be as engaging as a non-sponsored content when done the right away. Both can be effective digital marketing strategies when properly deployed. These here are very effective tips to help boost your sponsored content to get the right engagement.

Avoid Text on Photos

As a digital marketer, it is inevitable that you do have to market with texts and photos. How these texts and photos are used in what determines their effectiveness particularly in matters of user engagement. You must therefore ensure always that your content looks very natural to your consumers. Avoid as much as possible text overlays on photos. In the eyes and perception of consumers, text overlays make your content to look like an ad or a meme. For this reason, you must always keep your text limited to your caption, but even at that, you must avoid going overboard there either. In addition, if you habitually utilize too many hashtags, it makes your sponsored post look spammy and that ultimately results in decreased engagement which you can least afford. When your sponsored content is of poor quality and just feels like an ad, consumers are less likely to engage with it. But, when the content is properly placed, doesn’t include too many tags, utilizes sharp photography, and feels organic and very natural, it turns out to be the right content that can effectively generate very good results for your brand.

Avoid Poor Photographs

Sharp and very high quality photographs are a must in digital marketing. Poor quality photographs are about the most common mistakes most brands and influencers usually make within sponsored content. No matter where the photographs are used, whether on social media or other digital platforms, blurry or poorly cropped photos are always a put off for most consumers. Such poor quality photos therefore usually help to decrease engagement a great deal. Expert marketers advise that as much as practicable, digital marketers should utilize an HD camera to ensure the best visual quality for their marketing photos.

 

Avoid Unnatural Product Displays

If marketing pics appear unnatural on content they reduce engagement. Consumers are people and they relate better with any visual content they see as natural and not outrageous or garish. That helps engagement. What most consumers really want to see influencers doing is to see them use a product in a vividly demonstrable form. Seeing things like that simply tells the story in a very succinct and captivating manner. If for instance you are promoting a sponsored content about a clothing item, the influencer must wear the item to clearly show to consumers how it fits. The idea is to make it feel less like an ad and more like an item that just happened to be captured in the influencer’s photo. That looks more natural and tells the marketing story much better even without appearing to be doing so. Engagement is better as a result instead of prominently featuring the product in such an unnatural manner that may even be disgusting to consumers.

How to Make Your Personal Blog Profitable

Making your personal blog profitable depends largely on your knowledge, skills and proficiency. But first you must be ready to build a loyal following for your blog before you can successfully turn the audience into revenue. Admittedly, doing so takes quite a while and a lot of patience though. But with the right planning, marketing funnels and content development, even an average blogger can do so. Below are some tips how.

 

Go for Affiliates Revenue

Having your own blog running is not enough to make money out of it. You must actively promote and share it for it to be able to make money. By the time you successfully build a good following for your blog particularly on social media, you can develop an affiliate marketing strategy for it. This is one great way to earn recurring income from the blog. All you need is to embed relevant affiliate links of the products you are promoting in your blog content to enhance your reader’s experience. With these links in place all over your content, you earn a commission every time a sale is made through these affiliate links. That helps you to generate commissions in perpetuity from all sales made through these affiliate links. If your blog does this for you even on the short or long term, it becomes a success story you can build upon to make the blog more profitable.

Offer Sponsored Content

Most bloggers know that one of the best ways to generate revenue on a blog is to offer sponsored content. Bloggers must however ensure their advertising aligns snugly their audience to get the best results. Profitable sponsored content can be packaged in form of videos, podcasts, blog posts, roundup stories, reviews and interviews. Payment for sponsored content is usually swift. As soon as you create the content and it is published, payment is made. Earning from sponsored content is usually faster than affiliate marketing arrangements because affiliate commissions are paid at agreed intervals. On sponsored content, earned revenue isn’t directly dependent on clicks or views, unlike other types of blog monetization strategies. The earned revenue depends on how large the blog readership is and in what location the brand’s message is placed on the blog. 

Package your Skills into Marketable Services

As the traffic, audience and contacts on your blog grow, you can think about many ways to use those assets to earn income. You can for instance reach out to more targeted audiences and package your knowledge as service programs for those who are willing to buy. You can through these programs create a sales funnel to ensure consistent stream of revenue from your blog. It is possible and profitable to set this funnel up in such a way as to guide readers from social media, publicity, and Pinterest advertising (top of the funnel) to your blog posts/landing pages to your email list and funneling them to your sales pages (bottom of the funnel). This process may take a while and some testing to improve conversions. But, it is always worth it on the long run when the pieces fall in place and align properly. The revenues start flowing in directly from these efforts and your blog starts turning a profit.