Changing Trends of Guest Blogging

Expert bloggers always insist that guest posting is one great technique that can help promote your blog virally. Experience has shown that this is largely true. It works some wonders at times.  The real reason many bloggers now want to keep abreast of any new trends in guest posting. Here now are some of the ways that guest posting has changed over the years in digital marketing.

 

Bloggers Have Become Much More Choosier

Unlike years past, what goes into your content and what sites it is linked to are becoming of paramount importance. The real reasons bloggers have become much more careful in choosing what goes into their content and where the links point to. Many Bloggers now make a living off of their sites so they have become more protective and choosy of what they put on them and what is linked to them. Pointing links to prohibited sites and writing about prohibited materials are now off limits for most bloggers.

Increasing Importance on Engagement

SEO techniques have proved conclusively that engagement on a website can impact the ranking of the website. Similar results show with more interaction with their content on social media. That is why websites and brands which are able to use social media effectively can easily become household names with unlimited popularity.

Content Quality Has Increased

As bloggers become more knowledgeable, content quality is impacted and search engines never fail to take note. Poor grammar, punctuation and poor presentations now impact negatively on guest posts. Some sites now routinely reject poor posts even before search engines get to discover them. The real reason good quality content is now most desirable on guest posts.

Tracking Tools Have Become Smarter and More Accurate

With increasing sophistication and smartness of tracking tools, it is now fairly easy to identify content that is capable of bringing in good traffic. That “intelligence” is garnered from data that is collected from social shares, visits from guest posts and leads generated from them. There is less guess work and “shooting in the dark” now because the tracking tools readily come up with smart data which can be turned into actionable content marketing plan. This is why the guest posting niche of marketing continues to change and evolve to keep up with smart tracking tools.

Blackhat Techniques Are Reducing

Because Search Engines are getting smarter and more accurate, Blackhat techniques have started losing grounds. Some guest bloggers sometimes hide codes in an infographic to hoodwink search engines. This is one typical example of blackhat technique of many guest bloggers which is very difficult to get away with right now. These days, search engines routinely penalize companies and websites utilizing such techniques. The real reason many guest bloggers are now not very comfortable using blackhat techniques. 

 

Free and Easy to Use SEO Tools Every Blogger Needs

If you are a blogger, you must be aware that digital marketers have discovered that search engine optimization SEO, is one of the most important components of every digital marketing strategy. Every blogger needs SEO in most efforts to improve a website or blog’s organic search ranking. What that means is the much needed traffic to the site. Not every blogger can afford to pay for SEO tools so many really go for the free tools some of which are for measurements and others for monitoring. It need not be overemphasized why monitoring is extremely important for every website/blog owner. The reasons are rather very obvious. The following are some free tools which readily come in handy for every blogger to use.

Google Analytics

This is readily one of the most popular free web tools at the moment. When integrated on your site, it enables you to easily comprehend the organic as well as other traffic flows to the site. It allows you to compare the past performance in a better way. With the data it generates, you can easily notice any changes in your site traffic. Such information enables you take decisions to ameliorate the causative problem or to eliminate it all together. Great tool no doubt!

Google Search Console

This is an instrument that gives you the ability to visualize how your site may appear in a search and how to impact with other appearance components. With the information it provides, you can at any time decide to rejig or juggle your site appearances until you get what works best before you adopt. The tool also lets you get the information on your top search queries, landing pages, countries and how it performs across devices and web browsers. In addition, it advises you on various mistakes that happen from website crawls by Search Engine bots and recommends HTML improvements. Another great tool no doubt.

Bing Webmaster Tools

Because of the very large share by Google, about 65% of search results, many marketers tend to neglect the Bing search engine which houses over 20% of the Internet’s search traffic. For that reason, experts also recommend the use of Bing Webmaster Tools as a decent method to keep a tab on how your webpage is dealing with Bing. This tool also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other components that can affect your performance even in Google. This is one more great free tool to have and use for your marketing efforts if you are eager to run with the pros.