How to Choose a Good Blogging Platform

Many digital marketers are inevitably into blogging for business nowadays. In fact, you cannot be in content marketing if you are not blogging. Bloggers have discovered that blogging is one great way to connect with customers and to attract potential customers even though many bloggers tend to blog for many and varied reasons all connected one way or another with content marketing. If you write a blog, it can help your business to create a following and to establish your brand. Blogging is one veritable marketing tool you can effectively use to increase traffic to your website.

Even if you are a good blogger and you do not have a credible platform to build your blog on, it will not be effective. Not to worry though! Online, there’s a very wide range of blogging platforms you can always choose from.



To help you make a good choice, you must put the following into consideration.

Beginner-Friendliness

If you are a blogging newbie, you cannot aim to compete with the pros in their blogging platforms. All you need is a blogging solution that is easy to set up, manage, and doesn’t need complicated coding skills to run. Easy i suppose? A good platform for you must have 24/7 support for your efforts in case you have issues as you blog along.

Cost Consideration 

Cost consideration is inevitable in any business proposition. The blogging platform you need must be budget friendly and gives real value for money. Even if the platform is free, it is worth nothing if it doesn’t meet your blogging needs.

Monetization Options

Blogging has become a money making business for many bloggers in this age and time. Before you start a blog on any platform, it is good to consider if the platform will allow you to monetize your blog and earn money from it.

Maintenance and Versatility

Every blogger needs a blogging platform that will in no way impede the workflow of the blog. It must have tools and features that are simple to use and helpful with hands-on blogging solutions. You can best avoid blogging platforms that are unduly restrictive and not too user-friendly.

Features Flexibility and Extendability

As your blogging experience increases and your business expands, it is inevitable that the needs and requirements in your blogging site will change as well. The platform you need is the one that will allow you make these necessary changes easily as the need arises. Even if you choose to modify or overhaul your blog design, add features, or make other drastic changes, a good blogging platform must allow you make these changes with ease.

Recommendation

No matter what your skills, goals and requirements for blogging are, your blog can be classified into one or more of the following categories:

Personal blogs
Business blogs
Online businesses
Small hobby blogs

For these reasons, your blog can best be hosted by any of the following platforms. Looking through the platforms and taking into account the requirements to help you decide as earlier canvassed; you can easily make a choice from any of the following tested and reputable blogging platforms which I recommend.

WordPress.org – Best for Self-Hosted Blogs.
WordPress.com – Best for Free Blogs.
Wix.com – Best for Small Websites.
Joomla.com.
Medium.com. 
Ghost.org. 
Squarespace.com.
Weebly.com.
Blogger.com
Tumblr.com

Decide now, sign-up and host your blog. Happy and profitable blogging!