How Emails Help Your Content Promotions

As a professional online marketer, if you want to successfully build a loyal audience and promote your content, you are missing out if you are not leveraging email marketing. Online, email marketing remains one of the most effective channels for content promotion. Email marketing is a highly cost-effective channel through which your content can reach, engage and impact many people online. A very effective way to get leads and boost sales for your business!

These here tips will certainly give you some credible, tried and tested ideas on how to improve content promotions by way of email marketing.

Build a Credible Subscribers List

For email marketing, building a subscribers list is absolutely essential. Building a list of subscribers who are actually interested in your brand and the content you create is the first and most important step to take going forward. You can get that done by simply adding a “Subscribe to my blog” button on your website. Leveraging on the exit-intent pop-ups which encourage visitors to sign up for content updates from your blog also help to build that list. For effectiveness, your subscribers list should be well aligned with the demographics of your target audience. That helps to improve your content promotion results.

Create Rich Quality Sharable Content

Creating a rich content is a basic essential in email marketing. It must be easily sharable too for effective marketing reasons. If you routinely create content that is of high quality, relevant to your target audience and provides value to them, you get very good results for your efforts. Be sure you are familiar with what your subscribers are looking for. By relying on social listening tools and resources like BuzzSumo or Quora, it is possible to identify the top-performing topical ideas in your business niche. Generally, many subscribers are always looking for business/marketing advice, effective online marketing tips, business growth strategies and suchlike information. That’s exactly why creating content that caters to the interests and needs of your audience is of extreme importance in email marketing.

Design Quality Mobile-Friendly Newsletters

The world is increasingly in a hurry and many people now do business on the go. Welcome to the world of smart phones/mobile devices. Presently, more and more people tend to access their emails by way of smart mobile devices especially smartphones. That’s why it is essential to always design mobile-friendly newsletters if you want to effectively promote your content. By choosing a compelling subject line, it helps to generate curiosity and encourages people to open your email. If the content is well written and informative, it arouses the needed curiosity to further read more of it. When laced with embedded backlinks, CTA buttons and social media sharing buttons, it can easily go viral thereby attracting more subscribers and customers to your business.

Commit to Scheduling your Emails

As an email marketer, if you want people to actually open your emails and read and share your content, it is essential that you develop an email marketing schedule. Doing so helps to remove emailing randomness and its attendant negative effects on your marketing efforts. By letting your subscribers know well in advance when to expect your emails and what kind of content to expect, you get better responses/results. That must however fit into your overall strategic plan. For email marketing success, you need to plan your content promotion and distribution strategy to ensure that your content gets maximum exposure, without which, your results will be hugely limited. Strategically, no matter how well-written your content is, it isn’t worth much if it is unable to reach the right audience.

Leverage Your Emails

One of the best strategies for content promotions is to leverage your emails. By doing so effectively, it can help you to generate more site visits, more article views and engagements. If you can successfully build a credible subscribers list, write compelling subject lines and email copy, you can promote your blog content effectively. That is what gets the good results from your marketing efforts by way of leveraging your emails.

Send Newsletters Weekly

Every ambitious email marketer must always think of ways to create even more value with his content. In that quest, simply posting a blog post without making any efforts to effectively promote it is not good enough. One very effective way to promote blog posts is to create a newsletter that features your top-performing content preferably every week. Such weekly newsletters tend to get more clicks than the newsletters promoting individual posts. In your weekly newsletter, you can promote different types of content pieces, from blog posts to videos and podcast episodes. A major advantage of weekly newsletters is that even if a subscriber manages to miss an update from you, they can readily find all of your content pieces in your weekly updates. That way, provided they stick to your weekly schedule, your subscribers are not likely to miss any of your updates.