How Blogging on Your Website Helps to Attract More Traffic

It now appears most digital marketers are deliberately taking to blogging mostly for traffic reasons. Blogs have become the single most important elements on a website that can generate the most traffic. Most digital marketers tend to blog about any topic of their choice in which they have something useful to say that readers are willing to read and learn from. Blogs prey on the curiosity of such readers to attract traffic back to the blog in return.

Here is what your website stands to gain if you have an active blog on the site.

Opportunities to Gain Traffic Organically

Most online surfers are always fired by unlimited curiosity. This is what an authoritative and informative blog tends to satisfy online. Adding more and more authoritative information to your blog is akin to weaving a very elaborate web of information online. Search engines never fail to notice this. As you add more pages to your blog, search engines note the keywords you are using. They send searchers using similar keywords to your website as a way of helping to satisfy their curiosity. That translates to very useful organic traffic.

Better Search Engines Indexing

Google reports that websites with good blogs tend to rank better in its SERPs than websites without a blog. The reason is simple. Search engines “deal” on information to remain relevant and useful. Blogging on a website supplies this information in form of content continuously. Search engines love that, the reason they send more readers who are looking for information to such sites. Therefore, running a blog on your website gives you more chances to have your site indexed by search engines. Better indexing translates to better ranking and better organic traffic.

Better Use of Organic Keywords and Phrases

Keywords and phrases embedded in the content of blogs help search engines in indexing such blogs. Once indexed, search engines send people searching online using the keywords and phrases to the blogs. That means more and more people will start coming to your blog to read your content and in the process they discover and explore the rest of your website. As you add more content on your blog, you populate it with more keywords and phrases. These keywords and phrases impress search engines and help to attract more readers. When you add a blog to your website, and you add more and more content to it regularly, it gets populated more and more with keywords and phrases. These keywords and phrases lead back to your web properties and serve as a big bonus in terms of inbound traffic.

Opportunities for More Links and Mentions
 
Blogging on your website with interesting content that inevitably attracts some citations and mentions culminate in some super valuable links trove. If your blog manages to assert industry authority online, other bloggers refer to it and like to link with it. That helps to grow its positive association and reputation online. Commenting on your blogs gives your readers a great opportunity to interact with you and delve deeper into the thoughts that you share. It gives them the chance to share theirs as well. Guest-posting and even contests are other things that you can do with your blog to help keep your content fresh. Doing so helps to generate more links, comments and mentions that inevitably help to increase your inbound traffic.

Provides Reasons for Returning Visitors

Even if you are selling products on your website or you just want to keep seeing your visitor count go up, a blog is one of the best tools that you can use to get repeat and new visitors to your website. As you write new posts to grow your content, you will have more and more people who enjoy your content come over to your website. For as long as you endeavor to create content that is visually beautiful, functionally impressive, or informatively sound on your blog, readers will be coming over to it. When visitors come to a blog they enjoy, most will want to come back. Looking back at archive posts on the blog, most visitors can have an idea when to expect the next post. That entices them to return to your blog repeatedly. That translates to valuable traffic.