Exploring Free Digital Marketing Tools to Grow Your Business

If you are in digital marketing business, it is of utmost importance for you to understand the nuances of today's increasingly competitive online small business market. You get the best out of your digital marketing business if you truly understand your customers and your competitors well enough. That is in addition to being fully abreast of the latest market trends in your industry. This is a very useful knowledge to have no doubt. However, unless you have the right tools, all the digital marketing knowledge in the world may not be of much help in your business. If your business is still in its early growth stages, and cash-strapped to boot, it is best to rely more on free digital marketing tools to grow it.   

Find below some of the best free digital marketing tools that can help grow your business to new heights.

Followerwonk

Followerwonk is one very useful tool you can use to find relevant influencers within your business niche. You can do this by analyzing bios, follower counts and engagement rates on popular social media platforms like LinkedIn, Facebook, Instagram and Twitter.

Ubersuggest
 
Ubersuggest helps to provide insights into what people are actively searching for around the world. This it does by reviewing summaries of Google's "suggest" or autocomplete results in various countries. These reviews reveal some insights into what people are actively searching for worldwide within any industry or niche.

Hootsuite

Hootsuite digital platform allows marketers to easily program social posts and maintain a posting schedule weeks or even months in advance. It is a very useful tool for blog schedules and targeting. Hootsuite helps to provide the useful insights to enable marketers compare how well their social posts are performing in comparison to those of their competitors.

Trello

Trello is one very useful tool to track milestones and facilitate project collaboration. Digital marketers can also use it to remind themselves of deadlines in order to stay on top of their digital marketing campaigns, objectives and schedules.

These digital marketing tools can only be of help to your business if you know what you are doing and what your targets are. Granted it is a matter of trial and error before you discover which tools work best for you, such tools that help to drive engagement, build web traffic and hit your targeted Key Performance Indicators, KPIs, are the tools you really need. By taking A/B test of every campaign and changing the tools for each campaign, you can determine what works and what doesn’t. If the results you are getting from free tools are not satisfactory, you can try paid tools if you have the resources but, with a note of caution. Avoid paid tools that do not allow you to try out their full applications first before purchase.

Effective Tips for Making Money on Pinterest

You need some techniques to be able to make money on any social media platform particularly Pinterest. Aside from the frequent changes on the platform which can be problematic for many marketers, Pinterest still offers good opportunities for marketers to earn a bit of money on the side. The good news for marketers is that the platform offers a huge reach, some say over 300 million users and it continues to grow. That is really one huge market out there on Pinterest.

Granted you already know how to use Pinterest, here are some techniques/tips to help you make money on the platform.



Create a Business Account

This is the first thing you must do if you want to make money on Pinterest. You’ve got to have it before you reach out to others to do business on the platform. By the time you open a business account, you can then reach out to any brands for cooperation, affiliation, partnerships, affiliate links, and such like virtual space business engagements. The good news is that on Pinterest, business accounts are free. Not only that, they give you free access to on-site analytics and some other necessary assistance to help your business.

Create Eye-Catching Pins

The marketing power of Pinterest depends hugely on its visuals.  It is practically a visual marketing tool. Therefore, for the pins you create to be useful as powerful marketing tools, they definitely need to stand out, be eye-catching and to look really professional. If you do not have the requisite skills to create digital images yourself, you can use an online free tool to create high-quality images for your pins. One of such free tools that readily come to mind is Canva which I recommend for you because it is also useful for creating flyers, invites, business cards, etc. etc. Canva is one free tool that is super-easy to use. On Canva, there are lots of free designs which you can edit with your own texts and images and you come out with beautiful eye-catching images for your pins.

Use Tailwind to Schedule Your Pins

Tailwind is a marketing app you can use to schedule your pins on Pinterest. It was created specially to be adapted for use on Pinterest and Instagram. It is however not a free app to use. With a small monthly rental fee of less than $10, Tailwind can help you with analytics and to promote your pins. It does really well at helping you to create a pinning schedule for your pins.

Relate with and Interact with Other Pinners



You can interact and relate well with other pinners if you routinely pin other people’s pins, click their follow links, etc. This is because Pinterest is not just a social media platform, it is also a very powerful Search Engine. Relating with other pinners in reciprocal manner is an overall best practice on Pinterest and it gives the best results. Depending on what your interests are and what you are looking for, you are always at liberty just as in some other social media platforms to “unfollow” any persons you are following if you are not comfortable with the stuff they post that shows up in your feed. That is a clear exercise of your right of freedom of association/interaction which social media guarantees.

Install a Press/Media Kit

Having a press/media kit on your account on Pinterest is one of the easiest and smartest ways to tell other people what you can offer their business. Media kits have an uncanny and very attractive way of telling potential partners key facts and statistics about your blog, business, or Pinterest following. If you choose to use Canva to create your Press/Media kit, be sure it gives out at a glance, a short bio about you and your business, a list of the services you are rendering, number of impressions and/or following on your account and some summary information about your audience. That is what makes the kit a very powerful marketing tool.

Optimize Your Pins to make them Searchable

Like Google, Pinterest is also a very powerful search engine. So, to make your pins easily searchable, you must optimize them with specific keywords relevant to your business niche. It is advisable to always start by looking at the pins that pop up in the top of your feed. They help you to easily get what you want when they start popping up as soon as you start typing in the keywords for a search. What pops up shows you what people are currently searching for on the search engine same way you use other search engines like Google. It easily gives you the information you really want.

Be Transparent and Honest About Your Partnerships



Just like in any other business arrangement, transparency and honesty are very helpful when doing virtual business. On Pinterest, if you are using affiliate links or partnering with brands in any capacity, you have to let your audience know. That is transparency. The platform itself is very finicky when it comes to regulating the activities of its platform users. Read and understand the rules of engagement well to avoid being penalized regularly or even outright ban.

Pay Attention to Regular Changes on the Platform

Pinterest habitually makes changes very often maybe because it is still developing. It has changed a lot since it was launched sometime in year 2010. It is advisable to always pay attention to and to act in accordance with these regular changes particularly as they affect your ability to earn money on the platform.

Strictly Follow Pinterest’s Guidelines/Best Practices

This is a given. If you want to be a good partner to Pinterest, you must play according the rules. Respect the platform by following their Community Guidelines as prescribed and revisable from time to time. Good luck!

 

Digital Marketing Tips to Drive Sales

Sales! Sales!! Sales!!! It is sales that drive digital marketers in their day to day activities online. Particularly during festivities, no digital marketer wants to be left behind in the great scramble for sales and bargains. Nearly everyone out there is looking to maximize their sales and the scramble remains huge and highly competitive. Everyone is always trying to outdo everyone in a scenario where potent digital marketing skills tend to make the difference.
These here tips if carefully and diligently followed can help to make the difference about who gets to make more sales no matter how huge the scramble for buyers becomes.

Deploy Relevant Affiliate Marketing Tools

If you want affiliate marketing to deliver impressive results for your digital marketing business, you’ve just got to deploy the right tools. Adequate care must be taken to select and use these tools to get results. If the tools you select can help you get better attribution and tracking while improving the quality of online traffic and leads generation, they are good tools. It is such good tools which help to ensure better conversion rates and sales which every online marketer wants. Additionally, working with integrated browser extensions, good affiliate tools can help your online business seamlessly sign on different types of publishers as affiliates. Such publishers may include but not limited to bloggers, celebrities and social media influencers who can use deep-linking tools on messenger/social media platforms. They work to help simplify links generation process. One great way to generate accurate and functional affiliate links which publishers can easily use in the contents they produce. 


 
Effectively use Mobile Marketing Strategies

In our world of today, everyone is in a hurry and always on the go. That is in no way slowing down or obstructing business. People now do business effectively on the go and in transit. Welcome to the world of mobile digital devices particularly smart phones. Many marketers now use over 70% of the time they spend online via smart mobile devices. That is one huge access which smart marketers can depend on to market and make sales on the go. For brands, smartphones now constitute a very unique marketing opportunity that is too huge to ignore. Equipped with mobile marketing apps, these devices can now effectively collect and track data which marketers can rely on and use in their mobile marketing strategies.

Use Different Marketing Techniques
 
In online marketing business, what works is what you use if you want to stay relevant. Deployed singly or in combination, what gets the right results is what you need. There is no right or wrong marketing technique so to speak. Every marketer simply needs what works well for the brand they are marketing. Smart marketers prefer a decent and healthy mix of different digital marketing techniques to create the maximum impact in a highly competitive market space. If you are looking to maximize your sales, you can devise ways to leverage on multiple outreach channels such as price comparison, chat messengers, blogs/forums, coupons, freebies and cashback, among others. Associating with credible affiliate networks to manage your marketing campaigns also gets satisfactory results. When properly incentivized, publishers associated with affiliate networks help to promote your brand through their audience capturing techniques to patronize your products.

Personalize Your Content

The peculiarities and backgrounds of every human being play a role in determining what they do and how they behave. That is the reason content marketing must take into account these peculiarities to direct the content it markets. In digital marketing space, content remains king anytime any day. When used correctly, it can become one of the biggest differentiators for your online marketing strategies. As a marketer, content plays a very huge role in defining how well your marketing campaigns are received by your target audience. When personalized and properly directed, the marketing results can help to make very huge impact on your sales volume. For that reason, even if you are essentially promoting the same product, personalizing your content to suit the aspirations and requirements of different target audiences is immensely important.

Target Differentiation in Your Marketing Campaigns

To be a successful marketer, you need data, credible and reliable data to help your marketing campaigns. Google helps with good analytics tools to help you generate very reliable data. With good data, you can gather intelligence about your competitors and spy on what they are doing. You can generate reliable marketing insights which you can depend on to unlock better opportunities to sell, upsell or cross-sell any product. With good data, you can plan well and be able to reach the right customer at the right time and with the right message. Your marketing campaigns can be specifically directed at different groups to enable differentiation in your marketing efforts. Whether by way of owned marketing initiatives or affiliate-driven campaigns, good data makes attribution across traffic sources more accurate. There is an added advantage of its being used to drive push notifications particularly on mobile devices. 

22 Reasons Why You’ll Love SFI Business

Now do I have your attention? Just get your marker and start ticking off as I reel out the reasons why it will be great for you to love SFI as a business. Here we go:

You work from the comfort of your home, or as you travel, on your computer, tablet, or Smartphone

There are 90,000+ commissionable products, with new products added daily

You’ll start FREE, no obligation, and no purchase requirements ever

You can start earning money within hours

SFI takes care of all orders, payments, shipping, and customer service for you

Thousands of SFI affiliates around the world earn commissions every day

No experience necessary; SFI trains you FREE

Excellent long-term residual income potential

You earn money worldwide (in over 190 countries)

You learn and earn at your own pace

SFI is now in its 19th successful year (parent company’s 33rd year)

There is built-in profit sharing (share in the profits from ALL sales at TripleClicks.com each month)

There is world-class 24/7 support & assistance

It is one of the fastest-growing companies of its kind in the world — with explosive worldwide growth projected for the next ten years.

You work with fellow entrepreneurs from all over the world for mutual success

It is fun, fast, modern program built for the Internet

A proven company that gets results everyday

It is free customized-for-you websites

There is personal, one-on-one support available around the clock

There is continuous income cycling (earn 24 hours a day/365 days a year)

You start fast with our cutting edge, "plug-in-and-go" marketing tools and programs

The business is debt-free, family-owned company

Need I say more? Just SIGN UP HERE now. Have fun and make money all at the same time. Welcome on board!

 

Best Way to Distribute TCards in SFI Business

TC Gift cards are very effective marketing tools in SFI business. They are a very effective way to introduce SFI and TripleClicks to other people. They are cute, beautiful and easily appreciated as simple gifts. Many people relish getting a gift card and most are always very appreciative of the cards. Currently in SFI, there are two types of gift cards, the Physical and the Digital gift cards with a common feature of 12 characters redemption code which is the most important marketing feature in the cards. If you want to distribute these cards online, all you need are Digital gift cards with the appropriate codes already inscribed by SFI.

I believe it is more effective in terms of results to distribute these cards in person. However, you can reach many more people at a time and in a shorter time frame if you distribute them online by email. It is better for your business if you are able to combine both online and physical distribution of the cards. Effectiveness is measured by the number of cards that are eventually redeemed. Distributing the cards in person somehow guarantees that many more of these cards are redeemed since the marketer does not just give these cards away without a little intro about their uses and benefits.

How to Build a Successful SFI Business Even with Inactive Affiliates

Yes indeed! You can build a successful SFI business even with inactive affiliates and doubtful customers for your TripleClicks store. This is because “success” in SFI is a relative term. What constitutes success for me may not be what constitutes success for you. Besides, inactive affiliates and doubtful customers may be temporary setbacks which can change with time and experience in the business. 


 
Having said that, I tend to believe that people at times think like the farmer who blames his farming tools when he experiences poor crop performance. That is about why I strongly recommend that if you have problems of inactive affiliates, you just have to look inwards to yourself first and the way you are running your SFI business second. Try to identify what you are doing right and what you are doing wrongly then make amends. That done, there is no doubt that things are bound to improve in terms of more active affiliates and dutiful customers.

As an affiliate, you are no doubt aware that when people visit any SFI Gateway, what they see is an invitation to join a “very strange” affiliates’ program FREE. Many of these sign-ups may be new to Internet business while others may just be “scammers” looking for how to make tons of money on the Internet. After getting involved with SFI and to start off on the launchpad, many may be disappointed that SFI is a legitimate online business with slow but steady results. That could put off quick-bucks hunters who many of us affiliates do refer to as inactive affiliates. There may also be hundreds of other reasons for their inactivity which your business acumen as their sponsor can help you to get around.

Now consider these questions:
What did you promise new affiliates before they signed up?
How excited and energetic are you in your first contacts with new sign-ups?
How supportive are you when they eventually signed up?
How promptly and honestly do you respond to their fears and concerns?

I believe that if you can answer the above questions very honestly, you may discover that your inactive affiliates and doubtful customers may not take all the blame for the poor performance of your business. Even with the best SFI marketing tools and efforts, you will be lucky if you get up to 5% of your affiliates active. That is why you need just this 3-step plan to succeed in SFI. 


 
1. Become an Executive Affiliate, EA and remain an EA every month.
2. Recruit 5 Affiliates using every convenient marketing method.
3. Teach your 5 Affiliates to do these same 3 steps.

That’s it! You can earn a full-time income or more with this 3-step plan. To me, that is SUCCESS even with hundreds of other inactive affiliates and doubtful customers in your team.