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10 Proven Strategies to Unlock Your Affiliate Marketing Potential

If you are in affiliate marketing to earn a second paycheck or passive income, don’t ignore the right strategies that can help you to your g...

Showing posts with label e-commerce. Show all posts
Showing posts with label e-commerce. Show all posts

Monday, October 17, 2022

Online Business Ideas with Good Earning Capabilities

A wad of $100 Dollar bills in a currency notes counting machine.
If you want to do business in the digital world, you can simply launch an online business. By doing so, you can be your own Boss, work any which way you want, where you want and any time 24/7 that is convenient for you to work. Out there on the Internet, business opportunities are limitless. Just launch a good business idea and boom you are in business. You have a very wide range of online opportunities to earn income with a good business idea. This however depends on your skills, talents, enthusiasm, inclinations and the resources at your command. Find below some tested and proven online business ideas with good earning capabilities you can try your hands on.



Affiliate Marketing

Affiliate marketing is a very simple business model. It is performance-based. You just need to help product merchants to market their products and earn a commission when a sale is made. Simple! All you need do is to offer a product to consumers online by promoting a unique affiliate link. If a buyer clicks this link and purchases the product, you earn a commission. You can promote this link any which way that suits you. You can do it through your website/blog content, social media posts, blog comments and any other way many people will get to see the link online. Many people prefer to join reputable affiliate programs like Strong Future International, SFI, promote products and earn commissions.
 
Blogging

You can make money through blogging if you blog on a good niche and your blogs are of high quality, informative and educating enough. Once you are able to grow your blog audience appreciably, you can monetize the blog and earn good money. Google AdSense monetization code is about the most popular way to monetize your blog. But, you can also make money through a mix of advertising, affiliate marketing, sponsored articles, and selling e-products like e-books and online courses.

Virtual Assistant Services

Our fast-paced world is now producing very busy executives and business persons. These people require assistants to handle most of their routine chores. That is where Virtual Assistant jobs become relevant. Many busy executives now hire people to help them manage their to-do lists, their calendars, their emails, their social media handles, and perform other routine administrative duties on their behalf. Virtual Assistants are now very much in demand for reports production services, editing, uploading of videos, basic bookkeeping services, typing and transcription of meeting minutes and notes, creating and editing reports, gathering unpaid invoices, setting up and administering webinars and suchlike services. Virtual Assistant fees are lucrative depending on your skills and versatility. Online job placement sites are good places to look for Virtual Assistants jobs.

SEO Consulting

This is quite a technical job that requires good training and experience to excel. It pays well and the demand is high particularly now that many more people are taking their businesses online. Many online business owners will readily pay you for your service if you can help them to set up a good SEO on their websites. In online business, competition is really quite high. This is why every business wants to get noticed online and ranked by search engines. A good SEO helps out with that. The job of a good SEO consultant therefore is to help business owners enhance their websites to enable the websites receive better search rankings on the SERPs of search engines. SEO consultants routinely evaluate their clients’ websites and advise them on what they can do through SEO to improve their websites’ positioning in search engine rankings.

Graphic Designing

If you have the requisite artistic gifts to produce eye-catching visuals and graphics, you can become a good graphic designer and earn good money online. With new websites and new businesses being launched online daily, the demand for graphic designing is really quite high. It is some kind of business you can successfully do at home and at your convenience. If you are able to quickly make available to customers a variety of high-quality work and design alternatives on time for them to choose from, you get good patronage. You earn as per your pricing.


 
Photography and Videography

This is yet another great online business idea that requires good training and skills. With the right equipment and skills, you can habitually document your day to day experiences and observations with graphic images and videos. If you are convinced about the mass appeal of your skills and images, you can either display them on your personal Website, YouTube channel or sell them outright to photographic websites online. To earn good money from this business idea, you must have the habit of traveling frequently to wild, iconic and exotic places where you can record good videos and take exciting photos for exhibition and sale.

Websites Flipping
 
This is one business idea where good webmasters make good money. What they do is to buy a URL that is undervalued and under-optimized. Next is to retouch and possibly redesign the website and optimize it to improve its value before selling it for a higher price than they paid for it. Doing this frequently and profitably is “website flipping.” In principle, this operates like what happens in real estate business. The main difference however is that when flipping websites, instead of selling physical and tangible real estate, you are selling intangible and virtual digital assets all for profit.

E-Commerce Store

E-Commerce store is an online store where you can sell physical and digital products. You may choose to sell your own products alone or in combination with products from other product merchants. On this store, you can sell any product that is selling well and in great demand. If however you are faced with the concerns of physical logistics, you can concentrate on selling digital products that are quite simpler to handle and manage. Some of such digital products that really sell well are eBooks, software, images, worksheets, training materials, movies, games, auto-files, and suchlike digital products.

Summary

An online business idea is as good as the skills, experience, abilities, capabilities, and the personality of anyone who wants to earn money from the idea. Your ability to earn good money from any of the foregoing business ideas therefore depends on how you can market your own unique skills online to attract patronage. Most of these ideas are based on skills and performance-oriented services. Doing things better than anyone else by providing high-quality products/services is what enhances your earnings. It requires a lot of hard work and dedication to business to accomplish.

Sunday, October 16, 2022

5 Tips to Market your E-commerce Website

A computer and colourfully packaged goods ready for shipment.
It is not enough to just set up your e-commerce website. You must effectively market it to attract business online. If you market your website well enough, you can significantly grow your business online. These days, more and more people are increasingly taking to online shopping, but if your e-commerce store is not easily accessible on the internet, clearly you are losing significant online business. If your e-commerce store is properly registered on the web, it must have a domain name and reputable web host. It is through this domain name that internet users can use to reach your website. That means, it is your online business address. This is the address together with its link you must market online to enable internet users find your business and possibly do business with you online. Following are some excellent tips you can effectively use to market your website.



1. Social Media Marketing

With over 4.6 billion active users worldwide, social media has become one huge market and an effective way to promote businesses online. Promoting your website on social media is fairly easy. Just explore all ways to create visibility for your business website on some of the most popular social media platforms like LinkedIn, Twitter, Facebook, Instagram and the likes. If your marketing budget can accommodate it, you can promote your website by way of social media ads. Creating good quality content consistently and sharing it on the platforms is one great way to grow your website traffic. As your website traffic grows, so is the popularity of the website.

2. Search Engine Optimization, SEO

If you want your website to be noticed, indexed and ranked by search engines, explore all ways to make it SEO-friendly. This you can do by making sure the content you share on the site, all the existing pages and info on the web pages all carry select keywords to make the website SEO-friendly. To remain in this condition, you must check out your SEO regularly with online SEO tools to be sure it is doing what you expect it to do in terms of website performance. This ultimately helps your website to rank high on the SERPs of search engines. If your website ranks high on these pages, it benefits from higher organic traffic. This means it is increasingly popular and reaching wider audiences online.

3. Offer Educational Services

One other great way to market your website is to offer free educational courses out of the site. Depending on your skills and inclinations, you can offer quality webinars and podcasts to promote your website. Blogging out of the website by sharing high quality educational and informative content is another effective way to market your website. You can select any topic you blog about and get an expert to teach how-to techniques through free podcasts. This can help you to market your website and grow your business.



4. Write Email Newsletter

If you already have a responsive email list built up, writing and sending a valuable newsletter to this email list is a great way to market your website and business. You may decide to send this newsletter weekly, bi- monthly or monthly. If it manages to get to your email list audience, your customers and even visitors to your website, it can help promote the website.

5. Guest Blogging

Aside blogging out of your own website, guest blogging is also a good way to market your website. Through these efforts, you can write regular guest posts for well-known relevant and reputable websites with a link back to your website on the content or in your author bio section depending on what the guest blogging website permits. By this arrangement, finding a quality website to write quality content for as a guest blogger is no doubt a great way to market your website.
 
Wrapping Up

Content marketing is generally acceptable to most online marketers and business owners as crucial to growing and promoting their businesses online. Either in combination or used singly, digital marketing techniques like search engine marketing, social media marketing, guest blogging, email marketing, teaching free webinars and podcasts come in very handy in this quest to effectively market your website and grow your business online.

Thursday, August 25, 2022

8 Cool and Creative Ways to Make Money on TikTok

A pack of $100 Dollars bills on a note-counter.
With now over one billion monthly active users, TikTok has become a social media platform of choice for youths and young adults to make money. They are capitalizing on its fame as the home of short-form video content for entertainment and gaming. In the US, many of these young people are reported to be earning $100,000 or more yearly all from their activities on TikTok. This is why many businesses/brands are now exploring creative and authentic ways to position and sell their products/services directly on TikTok and mostly to TikTok audiences. Anyone can make money on TikTok if they are capable of creating/making engaging and useful short videos that appeal directly to the interests of young people. If you do, you too can make money on TikTok if you deploy the following strategies.



1. Sell your Products and Services

Selling your own products and services on TikTik is one direct way to make money on the platform. Just try what sells well through direct appeal to the interests of young people and you’ll make money. If however you are unsure of what to sell, try listening to your audience. You can do this by creating polls or asking them directly to learn what they might be interested in buying. You can open a personal account on TikTok then create an e-commerce website to process sales transactions and promote it on your TikTok account. You can then add the store to your videos, and encourage your followers to check out the products you are marketing. Sales are generated that way and you start making money.

2. Publish Sponsored Posts

You can publish sponsored posts on your TikTok account and get paid by the content creator. Brands can either sponsor content directly or pay content creators to promote their products in organic posts. It is possible to sponsor just a single post or you create a series of posts. If such posts start trending, they can be boosted to expand their reach even further. The more people see and react to such posts, the more the commission earnings on the sponsored posts.

3. Run Ads on TikTok

TikTok is a very strong advertising platform for brands wanting to market their products to young people. If you are a marketer wanting to take advantage of TikTok ads, there are several types of TikTok ads you can experiment with to compare results. Note however that some types of ads are only available to certain types of accounts. TikTok ads come with simple, in-house powerful tools to help you advertise to millions of users. Ad formats may vary by region, but all ad formats allow you to personalize your targeting by age, location, interest and other factors. That gives you the flexibility to select one or more formats that work best for your brand.

4. Set Up a TikTok Shop

You can set up your own shop on TikTok and sell out of it. This is because TikTok has a partnership with Shopify that allows it use TikTok Shopping feature on its app.  Brands and content creators can thus take advantage of this arrangement by becoming official TikTok merchants and selling directly on this app. Through this TikTok Shop, you can showcase products on in-feed videos, lives and product showcase tabs. You must however check well to be sure your region is included in areas that can use this feature for now, because it is only available in select regions.

5. Collaborate with a Creator

Marketers who market out of TikTok seem to believe that young people really value brand/creator content collaborations and TikTok has a thriving community of such content creators. That makes the platform an excellent channel for collaborating with influencers who already have highly engaged audience/communities. So, if you collaborate with the right creators on TikTok who can authentically position your brand to their audience, it increases your engagement rates significantly. You can therefore take advantage of TikTok’s in-house Creator Marketplace to connect with content creators on the network. That is where you can find the right influencers based on their comprehensive performance and audience metrics to run your campaigns with. The right influencers and creators are also those who have met the eligibility requirements to join Creator Marketplace. This helps to give the assurance to marketers that the creators they partner with in the Creator Marketplace are some of TikTok’s top influencers and hence really great to work with.

6. Use Affiliate Marketing

By way affiliate marketing programs, creators and influencers can promote and sell products/services for third party products/services merchants and they earn commissions for their efforts. This arrangement is a performance-based business model. The more sales an affiliate generates on TikTok, the more commissions they earn. So when content creators create high quality and engaging videos that present affiliate products/services, they can showcase them, endorse, promote and recommend them to others for purchase. This is made credible by the use of unique affiliate links/codes to track purchases influenced by the content creator’s account. That enables the affiliate to receive the right commissions for the sales they generate. But, because TikTok doesn’t allow personal accounts to place clickable links within video descriptions, you can consider opening a TikTok Business account and add an affiliate link in your bio. You can then connect your account to popular e-commerce platforms like Strong Future International, SFI, Shopify and BigCommerce and encourage your followers on TikTok to check out the store.



7. Create, Grow and Sell TikTok Accounts

You can also make money selling TikTok accounts. Such accounts must already be up and running and with a focus on popular niche topics that the buyer is capable of sustaining through consistent quality content. Only such an account makes it possible and easier for a buyer to continue posting similar content and maintaining follower engagement as quickly as possible. People usually look out for TikTok accounts to buy because organically growing a TikTok account could take several months. To save time and efforts, many people prefer buying an already established account to get an instant boost of followers.

8. Collect Tips or Donations

Presently, TikTok has an in-house tipping feature that allows select creators to earn money from tips and donations. Even Fans and Followers can use this feature to show gratitude to the creators they love. High quality video content gifts feature allows viewers send creators virtual gifts and coins. By this process, it is possible for some creators to collect gifts during a live video stream. If you collect such gifts, you can redeem them for Diamonds which are TikTok’s digital in-house currency.

Monday, August 22, 2022

Highs and Lows of E-Commerce Affiliate Marketing

Affiliate marketers working on a conference table with flip charts, smartphones, pens, pencils and notepads and pie-charts.
Affiliate marketing programs are always very handy to promote e-commerce businesses. Technically, affiliate marketing is a unique advertising model wherein independent marketers, also known as affiliates, earn a fixed commission every time someone makes a purchase using a unique link attached to the affiliate’s recommendation. It has become a lucrative business for content writers, bloggers, e-commerce store owners, advertising professionals and influencers, many of who earn passive income from the business as affiliates. Yes, affiliate marketing may be a very simple business model that is performance-based but it has its highs and lows as well as benefits and drawbacks.



Here are some Highs and Lows of e-commerce affiliate marketing you must passionately take into account if you want do well in the business.

Highs of E-Commerce Affiliate Marketing

Low Cost to Start and Minimal Investment to Operate

One of the major attractions of affiliate marketing is the considerable low cost involved in starting and running the business. Affiliate marketers are spared the huge costs of paying overhead expenses like rent and utilities as well as operating expenses, such as labor costs and machinery/equipment costs. They only need minimal costs to set up their affiliate websites and keep it running. It simply requires very low investment to get a stable internet connection, website hosting and domain, and subscription. This applies only to affiliate marketers who choose to have their own websites. Others who don’t want their own websites can simply join a reputable affiliate marketing program like Strong Future International, SFI for FREE and they’re in business using the free website allocated to them by the host affiliate SFI program.

Flexible and Convenient to Operate

Every business always aims to get more business, increase sales and profits. Affiliate marketing business is no exception. Affiliate marketers can directly increase sales on the products they are marketing by running multiple campaigns on various websites to promote their affiliate links. By doing this, they can always optimize the links that are performing well and discard those performing below par. That requires a lot of flexibility. That is why they can easily promote various products within a niche or even in related niches and without any limitations to any specific affiliate marketing program. The icing on the cake is that affiliate marketers can choose to work remotely, anywhere they like and at their own convenience to consistently promote products and earn good commissions. For so long as they have unlimited access to a laptop/smartphone and internet connectivity, they can work from home or anywhere else in the world. That’s ultimate business flexibility no doubt.

A Convenient Additional Income Stream

For people needing a side hustle or to simply explore a second income opportunity, affiliate marketing is it. Having more than one income stream has become a very smart survival strategy in today’s uncertain times. Affiliate marketing cannot stand in the way of your 9-5 job if you have one. At your convenience and outside your office hours, you can go online, promote products, source buyers, make sales and earn commissions while drinking coffee on your dining table at home. The more efforts you put into your promotional activities, the more sales you generate. That ultimately helps to enhance your commissions earning capability.

Lows of E-Commerce Affiliate Marketing

No Permanent Customer Base

Every business owner craves a solid and dependable customer base to grow their business, but not so with affiliate marketing business. Affiliates are always in search of customers; all without a guarantee these customers will be loyal customers who can be relied on to always buy using the affiliate links the affiliate marketer is promoting. Because of this, affiliates usually don’t have a permanent customer base. That is why affiliates must as a matter of business survival always strive to improve their marketing tactics. When they do, it helps them to boost website traffic and get more people to click their links. But, because buyers have the option of buying elsewhere including even from physical stores instead of using an affiliate link to make a purchase, the customer base becomes extremely fluid and unreliable.



Requires a Lot of Time, Efforts and Patience

Technically, affiliate marketing is a business model that requires affiliates to be very patient if they want to get good results. To be a successful affiliate marketer therefore, you must be ready to put in a lot of efforts and be prepared to accept that it might take a while before good results start coming in. It takes time, patience and enormous planning and experimentation to try out different strategies and tactics to know which ones work best for the type of products you are promoting. This allows you to fine tune your marketing techniques to know which are best to use to enable you to earn more commissions.

Affiliate Programs are Outside Your Control

You may be having a successful affiliate marketing business of your own but the affiliate program you work with largely controls the business. Reputable affiliate programs like Strong Future International, SFI simply require that affiliates join their programs FREE and start promoting products right away. Affiliates mainly promote products at their own pace while other business services like product handling, commission assessment and payment and customer care are handled and controlled by the affiliate program. If you sign up for SFI affiliate program as an affiliate, you’re expected to abide by all the rules of the program. Affiliates are therefore not very much in control of the business outside their promotional activities which are even regulated by the affiliate program. It is only the affiliate program that can decide on and implement changes in the program. These changes include how commissions are paid, percentages of commissions, and the frequency of commission payment and so on.

Last Line

If your affiliate marketing business gets off the ground, the commission can become a reliable second income stream. You can even have a dependable passive income from it in the long term. That is inspite of the foregoing lows of the business. If you are involved in affiliate marketing right now, instead of allowing the lows to slow you down, you can always find your way around them and allow the highs to keep you going. That is the way of successful affiliate marketing business.

Sunday, August 14, 2022

5 Low-Cost Business Ideas Anyone Can Work from Home

Home business work station with a computer, smartphone, notepads, pens and pencils, an assortment of work materials and a mug of beverage.
Working from home is indeed increasing in popularity for many and varied reasons, not least of which is the absolute freedom working from home confers. If you work from home, you do your things your own way. You work when you like and if you like and at any time of your choosing. You have the liberty to take full advantage of and leverage on Internet technology when you work from home. This is in addition to the extremely low cost of starting and working many home businesses on the Internet. Once you have access to a computer and the Internet, with the requisite skills, you can be in business working from home in no time at all. 



Find below some 5 low-cost business ideas that can be very lucrative to make it worthwhile for you to work from home.

1. Affiliate Marketing

Anyone can get involved in affiliate marketing right from the comfort of their homes. Right there and through computer and Internet technology, you can promote products for product merchants and you earn commissions for your efforts. The key to being successful in affiliate marketing lies with your networking capabilities. Even if you are not a skilled blogger or freelance writer, you can be a great affiliate marketer if you follow the rules. You may not even have your own e-commerce store to do affiliate marketing successfully. By registering and working with reputable and popular affiliate programs like Strong Future International, SFI, you can succeed in the business. What really matters is to promote products in as many online channels and social media platforms as possible. The more purchases are made through these efforts, the more commissions you earn.

2. Blogging/Freelance Writing

Good blogging is a great skill and so is freelance writing. If you are a good blogger or a good freelance writer, there are many ways that you can monetize your website. Selling your products/services out of your website is one of these ways.  You can also sell ads spaces on your blog to earn money. As a blogger or freelance writer, you can write about anything under the sun, provided it is something others want to read and know about. Freelance writers/bloggers get paid to provide written content for businesses. Both require a very low-cost start-up because you only need a computer and internet connection to get started. Both require purposeful networking and getting your name out there in the industry and on the Internet.

3. Dropshipping

Dropshipping is yet another low cost business to work from home. With your internet connections, you can promote products, get buyers and get your linked product merchant to supply the products. Simple! And you earn your commission as soon as the products are paid for. With dropshipping, you can simply sell products this way without the burden of manufacturing costs, delivery costs, warehousing and handling costs, customer service costs and so on. All these costs are passed on to the product merchants. However, there are a few vital steps you must take before you get involved in dropshipping profitably.
1.    Carefully select a niche you want to market in.
2.    Based on this niche, you can determine who your product merchant is.
3.    Next is to sign a contract with your chosen merchant.
4.    Then, you design your online store and
5.    Promote the online store widely.
Online, Shopify, Magento, and PinnacleCart are just a few of the eCommerce online stores you can link up with for dropshipping services. Once you integrate your e-commerce store with these popular websites, you can commence your business of dropshipping in earnest. It helps if you have your blog linked to your e-commerce store. That on its own helps to boost your promotional opportunities. However, you must be really careful to choose the right niche that relates to something many people need and are willing to buy. You can then leverage this need on your blog by offering the right product/service as the right solution to people’s problems.


 
4. Hosting a Podcast

Broadcasting your voice and marketing messages to a large online audience is what podcasting is all about. Usually, marketers approach podcasting as they would blogging. Getting an interested and loyal audience is what is common to both. In podcasting, picking the right niche is hugely important because you want to draw in an interested audience and win more competitors. If you are quite knowledgeable about your subject matter, it helps to boost your podcasting activities. 

The start-up costs for podcasting are relatively low. All you really need are a good computer and a solid microphone and you are on to your online audience. You make money from podcasting through increased sponsorship and affiliate marketing. Transistor, Buzzsprout, and Podbean are some of the best podcasting hosts out there, and it is best to choose your host based on your niche for obvious reasons. Once you’ve chosen your host, you need to choose the right platform based on your chosen niche from popular platforms like, Apple, Google, Audible, Spotify and others.

5. Virtual Assistant

Virtual Assistant is one more low cost business idea you can work from home. Aside the millions of businesses already online, there are hundreds of thousands of new business start-ups every year. Many of these businesses usually need the help of Virtual Assistants to get things going. Virtual Assistants usually handle routine but hugely important jobs for companies and very busy executives. Many available job schedules for Virtual Assistants include but not limited to social media scheduling, scheduling of meetings and travels, booking travel schedules and hotel accommodations, managing emails, receiving and transporting company visitors from airports, making and taking phone calls, essential administrative duties and any other special assignments as may be given from time to time. In fact, as a Virtual Assistant, you have the advantage of a good number of job opportunities available across a very broad spectrum of human endeavors and you get paid handsomely for your services.

Last Line

The foregoing are typical examples of business ideas with very low start-up costs you can work from home. There are many others out there but these here are fairly more common in terms of popularity. The business opportunities may be limitless, but these here five ideas are highly recommended for anyone who wants to start working from home with very low start-up and running costs.

Tuesday, August 09, 2022

Tips to Increase E-Commerce Retail Sales with Visual Merchandising

E-cpmmerce store owner working on a computer with charts and notepads on the table.
There are many different aspects of your E-commerce business that require special attention. Among them, sales appear to be unarguably the most important. Business owners really worry about what to do daily to keep their sales up. They worry about visual merchandising to keep sales up because they know that about 90% of the information sent to the brain is visual. For smart marketers therefore, visual merchandising is really a key strategy for them to boost sales. Visual merchandising can be a very powerful tool to increase retail sales but first, you must understand your customers. If you do, you can use creative displays effectively to attract attention to your products/services. These displays help to make it easy for your customers to find what they're looking for in your E-commerce store. With the help of digital/internet technology, you can transform a physical or digital environment into an extension of a brand's image, more particularly when the visual merchandising efforts are consistent throughout both the physical and digital environments. One very common example of this with marketers is when they use the same color scheme in-store, on their websites, and in their marketing apps.

If as an e-commerce store owner you want to master the art of visual merchandising, both in-store and online, these here strategies are very handy.

Take Advantage Technology

Worldwide, technology has dramatically changed the way people do business. E-commerce business is a major beneficiary of the advantage of technology in business. The use of smartphones, SMS, POS, computers and business apps are now common place. POS in particular is a great business innovation using cloud-based smart software. This smart software technology provides anytime, anywhere visibility and control on a computer or mobile device with an integrated solution for in-store sales as well online purchases. It is quite convenient to use by both customers and e-commerce business owners and thus an important factor in the merchandising strategy of any business.

Still on technology, a Customer Relationship Manager (CRM) tool helps to collect relevant data about what, when, why and how people shop in-store or on your website. With the advantage of such data, the business owner can decide which products to feature, how products can be better grouped together, and specific product preferences of customers.

Know Your Customers, KYC

If you know your customers well enough, you can better market to them. KYC can therefore help to make the difference between being a successful visual merchandiser and a mediocre one.  If you know your customers well enough, you’ll know their buying habits, average spending rates, goods they prefer and so on. That way, you can better design your sales solutions specially to meet these needs. Both in-store and online strategies that can help you to entice more shoppers to come visit your shop and make purchases largely depend on your visual merchandising dexterity. Because visual merchandising is most effective when it’s guided by customer data, you can effectively use a Customer Relationship Manager (CRM) tool to track your customers and collect the relevant data for products grouping purposes and so on.

Create Captivating Window Displays

Ever heard of “window shopping”? Here is where it derives its relevance. The first impression most shoppers have about your business is through window displays. What they see through the window can actually entice them to go into the shop to have a better look and possibly buy from the shop whether in-shop or online. Because store windows are the first things people see when they come across your business, it is smart marketing to create appealing and/or themed exterior design to attract customers through visuals. Such visual merchandising is about the most effective way to drive potential consumers into entering where can spend their money. Even when shopping online, the homepage of your business website is the first window into your brand that a consumer experiences. It helps with the first impression they make about your brand. This is why you cannot be too careful to ensure that your homepage does exactly that. If you position your homepage well enough, you can effectively use it to interest and excite visitors with compelling images promoting your products/services. However, unlike static window displays, you can use personalization visual merchandising techniques to deliver a more captivating point of entry for your website or app visitors.



Group Your Products

When business owners group products in visual merchandising, it is one great way to attract customer attention and spark their imagination with ideas, particularly how the displayed items can help solve their problems. Clothes sellers can for instance dress up mannequins in different attires to tell consumers how they fit. For home decors, you can set up furniture pieces as they will appear in homes and the visuals alone can attract people to buy them for their homes. Each group of products can also be arranged in the store as they complement one another and that helps visual merchandising. Same tactic can easily be applied to e-commerce stores, and if done correctly, can increase average order value.

Make it Easy for Customers to Find Products

The easier it is for customers to locate what they want in your store, the higher the chances that they’ll buy from you. There could be several shades of arrangements in your store depending on the types of products you are selling. Many business owners like to store their most valuable and trending products in a prominent location to enable customers find them easily. Some usually place high-value or recent items at the front of their stores to induce sales. This is a smart approach to visual merchandising because most customers are always drawn to buy what they see first. If you make it easy for such customers to see what they want to buy fairly quickly, it helps to increase your sales. Even for an e-commerce store, same principle is applicable to maximize engagement online. Smart e-commerce business owners always place high-value products on the homepage of their business websites and optimize navigation to maintain the visitors' attention. It also helps to inspire visitors’ action to click through and make purchases. 

Sunday, July 31, 2022

6 Great Ideas to Work from Home

A woman working from home on a computer with smartphones, notepads and a potted green plant on the table.
Working from home is becoming a more convenient way to earn a living these days. With the recent pandemic restrictions worldwide, many more people are taking to working from home. Many of these people have found it easier to make money right from the comfort of their homes or any place of convenience outside regular office spaces. If you have access to the internet, you can even make money while traveling or on a cruise. Advancement in technology has opened up many opportunities for working from home. With just a computer and internet connection, you can work many businesses from anywhere to earn extra money online. Doing so, right from the comfort of your home is the icing on the cake.



Here are 6 ways you can leverage internet technology to work from home:

1. E-Commerce Store

This is one great way to sell your stuff, any stuff online through your own e-commerce store. If you have anything of value to sell and you have some basic computer skills, running your own e-commerce is a great idea. You can promote your products directly online, take orders and make supplies as ordered. Through your verified bank account and even on your phone, you can earn cool cash right from the comfort of your home. If you want to reach a larger audience quicker, you can latch on to popular e-commerce programs like SFI ECA, Amazon, Etsy or eBay. Even without setting up your own storefront, these programs are reputed for helping sellers to seamlessly market their products/services online.
 
2. Affiliate Marketing

If you want to earn quick commissions working from home, try affiliate marketing. The business of an affiliate in affiliate marketing is to help third party product merchants promote their products/services and earn commissions from the sales. It is easy to join for FREE in popular and reputable affiliate marketing programs like Strong Future International, SFI. Once you join, you can start promoting products immediately and you earn commissions from the sales made through your efforts almost immediately too. On this program, the only duty the affiliate has is to simply promote products and services. The platform takes care of product handling, product delivery and customer service. Once a sale is made, the affiliate earns a commission on the sale.

It is better to join reputable and well-established affiliate programs like SFI. By this arrangement, you may not even need a website of your own outside the one assigned to you by the program. You can effectively do affiliate marketing via emails, or even through social media content. On this score, what you simply need do is to diligently build a responsive email list and build a sizeable audience on your social media accounts. Next is to decide on the products/services you want to market. By using your unique affiliate links/Codes on your email and social media content, you can commence promoting your chosen products/services. Your affiliate links/Codes help with proper identification and attribution purposes for the sales made. They serve an overall ultimate purpose of paying commissions correctly.
 
3. Blogging

One other great idea to earn money online from home is by blogging. If you know something better than others and you can write convincing and valuable info about the subject matter, you can be a good blogger. This is especially if you have something unique or exciting to say. On your blog, you can consistently give valuable tips and advice on any subject matter. Subjects like foods, travels, hospitality, auto repairs, home maintenance and decor, food supplements, gardening etc. etc. are good ideas you can blog about to make money online. You must however ensure that the subject you choose stirs the passion in you and you are quite knowledgeable about it. If your blog acquires a good following and becomes popular, you can earn money from it in two ways. First is by selling ads space to advertisers on your blog and secondly by promoting affiliate links in your blog content.

4. Online Shopping Assistant

This is one business you can also do from home by leveraging internet technology. If you have access to a computer and a reliable internet connection, you can become Online Shopping Assistant working from home. Working as an Online Shopping Assistant means helping customers shop online through sites like TripleClicks.com, Amazon and eBay. The main duty of Online Shopping Assistant is to help customers to source products, answer questions about shipping costs and help out with some other shopping impediments affecting their buy decisions. It is some sort of dropshipping really. The Shopping Assistant finds products on e-commerce sites, makes sure the price is right, links buyers to the products, places orders on their behalf and once the product merchant supplies the order, the Shopping Assistant earns a commission.


 
5. Telecommuting

With the use of a computer, a phone or any other smart device, you can connect with to your employer’s network or systems remotely and be able to effectively work in the team. That is by way of telecommuting. You can hold down your employment this way even if you live in different cities, different states or even different continents. For many employers, telecommuting helps to save money on office space, transportation and other expenses incidental to communal office employment. For employees, it helps them to work remotely while allowing them to stay connected real time with co-workers and Bosses outside same roof office space. However, it is not possible to telecommute effectively without the right technology and tools. For seamless work collaboration therefore, telecommuting requires the use of tools like Google Hangouts or Skype. These tools make collaboration seamless by making it possible for everyone to see what everyone else is doing at any given time. Telecommuting allows employees to work together as a team for the benefit of their employment even if they are not working in the same location.
 
6. Freelancing Jobs

Freelancing jobs involve the selling of special skills online. Presently, freelancing is one of the most popular ways to work remotely. If you have a special skill to market, you can find freelance jobs online through websites like Upwork or Fiverr. If you register with such sites, they send jobs your way through their vast networks of job-seeking contacts. Freelance jobs can be undertaken at your convenience even if you are holding down a 9-5 job that takes much of your time. If you already have a job, you can take on freelance jobs conveniently in your spare evenings, weekends or even holidays. Among the commonest freelance jobs available out there are content writers, bloggers, press releases, special projects, and products review articles, proofreading and editing works and so on. Aside the requisite skills and experience required for freelance jobs, verifiable proofs of previous jobs undertaken can also be of help to get more jobs. How you get paid depends on the urgency of the job, the project type, your skills and experience.
 
Final Thoughts

Aside the foregoing business ideas to work from home, there are many others available out there depending on where you live in the world. In this connection, you have work at home money-making ideas like baby-sitting, dropshipping, virtual teaching, language translation, playing a musical instrument, emails services, pets minding, car hire services, working out and keeping fit exercises and so many others. Once the idea earns money, you have the skills and you can work from the comfort of your home, so much the better.

Saturday, July 23, 2022

10 Reasons Your Business Needs a Website

A computer with digital marketing on screen, a pile of notebooks and a coffee cup.
You cannot do business successfully online without a strong online presence. These days, more and more people are shopping online, one of the reasons more people are taking their businesses online. Before buying any product/service online, a lot of web users prefer looking up online reviews about the product/service. The info they are looking for is usually found on the websites of the product/service merchants. This makes it imperative for every online business owner to have a website even if it is just an e-commerce store. Consumers spend considerable time online searching for suitable products/services and on online research. This considerable time is spent moving from one website to another. For this reason, no matter the size of your online business, it is hugely important to have a website. Discussed below are 10 reasons why having a website is extremely important for the growth and success of your online business.



1. Professional Look: Online, your website is your business window in the internet. That is where customers and potential customers first make contact with your online business. If the website you are running your business out of is well-designed and attractive to customers, it helps to give your business a more professional look. It also shows a sign of seriousness, authenticity, reliability and approachability.

2. Saves Customers’ Time: A website is usually helpful in providing all the relevant info about the products/services on sale. By doing so, it helps to save time considerably for customers since no customer prefers to move out of a store to make all kinds of purchases if such purchases can be made in one store. Many websites have features that sort and departmentalize products. This also helps customers to save time searching for the products they want on the website.  

3. Improves Credibility: No one does business in a vacuum particularly on the internet. So, if you have a website, it helps to improve the credibility of your business. Your website provides all the relevant info about your business, including easy contact information. With that, even as deep as the internet is and filled with many niche businesses, with many similar to yours, your website helps your business to have a marked and recognizable presence on the internet. It is not enough therefore to simply have a website. What is most important is to build a website that greatly enhances the credibility of your business online. Once your website is good, it creates a good impression in the minds of customers. That can be great for the credibility of your business.

4. Provides Social Proof: As more and more people shop online, most of these shoppers usually prefer to make their purchase decisions in consideration of the behavior of other customers. So, by having your own website and other official pages on different social media platforms, it helps to provide social proof to potential customers. Also, if your business can be successfully searched online with relevant keywords, that helps its social proof tremendously particularly if customer testimonials also come up in these searches.

5. Helps to Generate Leads: If you have a website, it helps to increase the potentials of the business to get leads. Web users may visit your website without making a purchase but could leave a contact for follow up. Customers who make purchases may leave positive reviews and feedback. Down the road, such reviews can help other customers to make a purchase from the website. A good website can help a business this way to generate leads and sales in unlimited manner.

6. Enhances Competition: Without a website, no business stands any chance to compete favorably on the internet. Your website helps to increase your chances of competing with other brands. It provides a fair platform to compete well with other brands. You can only benefit from organic traffic from search engines if they rank your website high enough. A high ranking website (well optimized though) means more organic traffic, more leads and more sales which can indeed trump your competition. Without a website, your business loses its ability to compete fairly and that means loss of business to its competition.



7. Showcases Brand Value: There is no better place online than a website for business owners to showcase their products/services. On a website, online business owners really represent what their brands stand for. Most customers expect a business to have a website and it is through the website a business can have its brand stand out to be counted. Whatever features business owners have on their websites like mission statements, logos, colors, graphics/photos that are unique to the website help its brand value.

8. Listing of Offers: There is no better place for an e-commerce store to list its products offers than its website. This is so because a website is the first interaction between a business and its customers. No smart marketer can therefore afford to neglect their business website. Many e-commerce stores habitually list different offers on their websites thereby helping to make shopping easy for customers. By providing offers on a website, it completely eliminates the need of using a third-party website to sell any product/service. It helps to make one-stop shopping available to shoppers.

9. Increases ROI: Marketers are always in business to make money. Keeping costs low and sales high is what helps to enhance the Return-On-Investment, ROI of a business. Building a responsive website costs very little including hosting. If you factor in the ROI, having a website proves to be extremely beneficial. Most of your marketing is done out of your website. It is the website that helps to bring both organic and inorganic traffic to your business and it generates leads and sales. That is how the business gets to earn income and when matched with the cost of setting up and running the website, the ROI is greatly enhanced.

10. Provides Help to Customers: Online shoppers are always in great hurry searching for solutions to their problems. That means interactions with websites and business owners which on their own create problems too. A well set out website always comes very handy to help customers/shoppers solve their problems. Business owners can deploy AI in form of chatbots on their websites to relate with and help customers round the clock. If customers don’t get satisfaction from chatbots, they can always leave their inquiries and or concerns on the website for the business owner to handle whenever they come online. The website remains available for these customers to return to later for answers to their inquiries.  

Wednesday, June 08, 2022

Why Affiliate Marketing is So Effective to Make Money Online

A marketer working on a computer with notepads, a ruler, a pouch, notebooks, calculator, pencils in a glass pencils holder, eye glasses, and a green potted plant on the table, a mug of coffee in his left hand.
In affiliate marketing as a business model, an affiliate makes money online simply as a business partner who helps a product merchant sell products with a view to earning commissions. Essentially, to make money online, an affiliate simply acts as a bridge that connects potential customers to e-commerce stores. It is a performance-based business arrangement and a great way to make money online. The main role of the affiliate in the business arrangement is to simply direct buyers to an e-commerce store. Once these buyers make a purchase, the affiliate earns a percentage of the sale as commission. The affiliate receives a commission for each buyer that visits the e-commerce website and makes a purchase. The more sales the affiliate generates therefore, the more money he makes. The actual terms of the collaboration and commissions payment depends on the affiliate scheme run by each individual affiliate program. Most reputable and very large e-commerce programs like SFI, Strong Future International, ClickBank and eBay run decent and profitable affiliate networks.

 

Here is why Affiliate Marketing is so effective.

As most digital marketers very well know, affiliate marketing has proven to be very effective in driving traffic to online e-commerce stores for several reasons, prominent among which are:

Progress is Easily Quantifiable: Each affiliate has a unique affiliate link or code for easy attribution of marketing results. Depending on the agreed interval of commission payment, whatever quantum of sales attributable to an affiliate can be easily quantified and commissions due calculated out of it. It is thus fairly easy for each affiliate to get an accurate picture of his returns.

Payment is Performance Based: In affiliate marketing business model, affiliate earnings and payments are performance-based. Affiliates earn commissions based on the work they’ve already done not what they are yet to do. On the part of product merchants, it always makes more budget sense to pay commissions out of the sales they’ve already made and at known internals which in most cases is monthly. Because affiliate marketing is based on performance, it ensures a better return on investment. What’s more, the traffic the product merchant receives is always relevant, since the products are promoted by well-matched affiliates. 



Building an Online Presence: Product merchants and affiliates are both independent business persons in their own capacities. They have their own audiences and marketing channels. When affiliates use their own online assets to compliment the assets of the product merchants, building online presence for products on offer becomes easier and faster. In marketing efforts, that is some collaboration that works well for both parties. Most product merchants tend to work with affiliates they believe are reputable and already have a strong online presence and great audience. This helps to better enhance the online presence and credibility of the product merchant.

Easy Tracking: Most reputable affiliate programs like Strong Future International, SFI, ClickBank, Amazon and eBay have in-house software modules that allow them to easily track and manage their affiliate programs. They are able to easily measure and monitor the performance of each affiliate in their network. This info is readily available to affiliates themselves to help them gauge their performance at any point in time. Such info becomes quite useful to help affiliates devise their own advertising strategies and marketing campaigns for better and more results-oriented marketing.

Monday, June 06, 2022

Top Marketing Strategies to Grow Your Online Business

A mug of coffee, smartphone, notepad and pencil and a computer in an affiliate marketing work table.
If you are marketing your business online, it does not have to be a complicated process. Once your marketing strategies are right and you get a handle on your marketing processes and tactics, it is smooth sailing from there. If you have been in the business for a while, you must know that some digital strategies do work better than others. That is expected. It is advisable to diligently test every strategy to see what works best for you. You can then invest more of your time and resources on those techniques that work best for you. As every online marketer very well knows, marketing a small business online is not quite as easy as it may sound. This is why many marketers struggle real hard to get some traction particularly at the beginning. Once these marketers get their marketing strategies right, getting good traffic and growing their audience becomes fairly easier. An effective online marketing strategy helps to boost your business. With it, you get good traffic, more leads, more conversions and sales. 


 
Below are some tested and most likely the very best digital marketing strategies you can use to get more traffic, reach more customers and earn more money online.

Web Design

To do business successfully online, you need a website, a well-designed and user-friendly website that is. If you are marketing out of it, it allows your business to reach more customers and earn more revenue online. The design of your website directly influences the amount of time and attention a user will spend on your content. It also has an influence on its loading speed and navigation thereby directly helping to improve user experience on the site. The user experience derives from making it easy for visitors to find the information they need on the site to become converted customers. Optimizing your website for mobile devices helps the over 60% of online surfers who use mobile devices to easily access the site. If you have the skills, you can build a website yourself using smart web tools. If however you do not have the design skills to do it yourself, it is advisable to hire the services of professional webmasters to create a versatile, attractive and user-friendly website for you.

Affiliate Marketing

Affiliate marketing is an advertising technique in which a product merchant pays another person or affiliate to generate leads and sales. The affiliate gets paid a commission from the sales generated directly by the affiliate. What the affiliate does to deserve commission payment is to simply refer online surfers to products through the content they share on their blogs, social media platforms, websites and any other web channels. The affiliate makes money each time someone makes a purchase or signs up for something through their unique affiliate link. Both product merchants and affiliates benefit directly from this arrangement. The product merchant makes more revenue from increased sales and the affiliate earns a decent commission income from their promotional/marketing efforts. Most reputable and very large e-commerce programs like SFI, Strong Future International, ClickBank and eBay run decent and profitable affiliate networks.


 
Email Marketing

For effective email marketing, you must have a responsive email list. With it, you can send email marketing messages to thousands of recipients in a matter of seconds. You can regularly send emails to potential and current customers to sell, educate, and create affinity. Email marketing is readily one of the most cost-effective techniques to market products from an e-Commerce store. With the use of online smart tools, you can create automated email marketing campaigns to connect with potential customers and customers. Once you know the usual purchasing habits of your customers, you can use the info to develop a marketing strategy. Sending automated email messages with this strategy to a segmented email list is usually very helpful in terms of marketing campaign results.

Search Engine Optimization (SEO)

SEO is a series of online techniques involving the tactical use of keywords on a website content to boost rankings on the SERPs of search engines. These keywords and phrases associated with your business help search engines to include your business in search results in response to queries from online searchers. SEO can be On-page and Off-page. On-page SEO is any optimization you perform on your website, including improving your site’s speed, adding keywords to your URLs, page titles, and headings, and creating and regularly updating content about your products/services. Off-page SEO is any optimization occurring away from your website. It involves the tactical way of earning valuable backlinks to your website from other reputable sites to improve your website ranking. If the SEO on your website is good, it translates to more organic traffic, more leads and more conversions.

Social Media Marketing

Presently, there are about 4.65 billion active social media users worldwide. What that means is that 58.7% of global population is on social media. Now that’s one huge market out there! Many of these people are on social media having fun, sharing information and doing business. If you want to grow your small business on social media, just get it on the most popular social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Share content regularly and engage other users interactively. That way, you can grow your audience, get more traffic and conversions.

Sunday, June 05, 2022

Simple Ways to Monetize Your Business Website

Dollar notes and five pieces gold and silver coins.
If you do business online, it is a given that you want to make money. Aside selling products off your website, you can really make money from it if you choose to. You can simply monetize your website to make money from it, but you must know how to do it right to get good results. Monetizing a website takes quite a bit of work and the right tools! For the website to make good money, you must first grow your following to a huge audience. That requires skills. You need skills to regularly create good quality content for the website, share the content widely on social media and other online channels, attract traffic, build a functional email list and consistently grow your following. 



Find below what expert marketers recommend you do if you seriously want to monetize your business website.

Affiliate Marketing: Affiliate marketing is when you promote products/services for a product/service merchant and you earn commissions for your efforts. It is performance based. The more products/services you promote through your website that result in sales, the more commissions you earn. Affiliate marketing is highly profitable because it is low-cost and low-risk to operate. To make money from affiliate marketing, just be sure the products/services you promote are high-quality, relevant to your website and in high demand. To promote products and start making money almost immediately, you can sign up with popular and reputable e-commerce websites like Strong Future International SFI, Amazon, ClickBank, eBay and any other reputable e-commerce websites that run affiliate programs.

Display Ads: Display advertising is one of the most important ways to earn income out of your business website. You can earn advertising revenue simply by selling ad space on your website. Popular display ads most marketers prefer are text, image, or video ads that prompt a visitor to a website click to take a desired action. With display ads, advertising revenue is usually calculated based on the number of clicks or impressions for each ad on display on your website. Depending on the online channels you choose to use, display ads can take the form of banner-format ads, interstitial ads, rich media ads with interactive elements, and video ads. These ads can be effectively used on web pages and popular social media channels like Twitter, YouTube, Instagram and Facebook among other social networks. You earn ads revenue as users click on these ads.
 
E-commerce Store: You can sell your own goods and make money out of your online store. If your website is designed to fully support e-commerce, it is one of the commonest ways to monetize your business website. People can subscribe to your store to buy more of your products on a regular basis. You can also link your store to popular e-commerce websites like Strong Future International SFI, ClickBank and Amazon to sell your products out of their websites.
 
Website Flipping: You can make money out of creating websites, grow them to good rankings then sell them off. This is website flipping which can earn good money for you if you know what you are doing. To attract a potential buyer to your website at a good prize, you must have good income from the monetization sources on the website, huge following and high traffic on the website.

Sponsored Posts: Sponsored posts are a form of content marketing where advertisers pay for content created by third parties. These posts must be relevant to the businesses of the advertisers. Sponsored posts come in form of reviews, newsletters, and case studies as the case may be. Through sponsored posts, you can get quality content on your website and increase your brand credibility. To do this, the sponsored posts you accept on your website must be from credible and reputable sources but certainly not from your known competitors. Such posts must help to enhance the SEO of your website by complying with Google’s webmaster guidelines.

Consulting Services: You can earn money through consulting services on your website if you have specialized knowledge to sell. If you are an expert in any dedicated and specialized field of human endeavor and you have immense knowledge and skills about the subject matter, you can sell your knowledge and skills by mentoring people who are willing to pay you to acquire the knowledge and skills themselves.



Online Courses: You can teach any special course or skill online and even make the course into eBooks for sale to willing buyers. You can promote this knowledge/skill on social media to get buyers. In matters of packaging, you can package online courses, case studies, and webinars beautifully to earn revenue online. What you earn depends on the value of the knowledge/skill and the amount of patronage.

Pay-Per-Click, PPC Ads: PPC is an advertising model marketers skillfully use to drive traffic to their websites. It is a popular and highly effective way to monetize a website. PPC allows advertisers to place ads on a host website, and each time any of these ads is clicked, a fee is paid. PPC is a very lucrative website monetization technique. It is lucrative only if your website traffic is regular and high. For good and targeted traffic, PPC ads use the right keywords for SEO to target users who are most likely to click on the ads. In PPC, the host website gets paid when it helps advertisers get traffic.

Responsive Email Lists: Email lists are very valuable digital marketing assets. It takes some quality time and diligence to build a responsive email list over time. Marketers use email lists to inform customers and potential customers about new products, product launches, promos, price adjustments and important events. You make money with email lists when you effectively use them to promote and sell products/services. Additionally, renting mailing lists to other brands/companies can also be a good source of income. Email marketing should however be used with utmost care because spamming with emails can actually lead to loss of customers and business patronage.

Pay-To-Access Content: As the name implies, you can actually have very valuable content locked in your website which people must pay to access. In some cases, such websites can have subscribed membership to generate revenue. Other models include paywalls, online memberships, and subscriptions. Such membership program provides access to highly valuable premium content to users who pay a known subscription fee. Subscriptions are a more reliable and sustainable monetization method on a website. They promise engaged readers willing to pay for unique premium content ready access for as long as they pay their subscriptions. Now, that’s one reliable, sustainable and continuous stream of income for any website.

Sunday, May 29, 2022

How to Make Your First Money Online with Affiliate Marketing

Dollar bills held out in a fan shape.
Want to make money online? Try affiliate marketing. Affiliate marketing is a business model of promoting products/services that are owned or provided by others while receiving a commission for the sales produced. It is relatively very easy for anyone to get involved in irrespective of prior experience in the business. It represents a large spectrum of ways that you can use to make money online. 



In affiliate marketing business model, affiliates act like “middle man” in a business deal. They help link product merchants to consumers and they earn commissions from their efforts. It is through these commissions that many people begin to make money online. Affiliate marketing is a performance-based business model. The more sales you generate as an affiliate, the more commissions you earn. You have many options available to you if you want to become an affiliate marketer but the following is what you need to do to quickly earn your first income in the business.

Start Quickly and Easily

If you want get involved in the business of affiliate marketing, just start quickly and easily. Affiliate marketing as a business is perfectly simple even for beginners. There are a number of reasons for that.  Firstly, you don’t have to have a product or offer a service in order to make money with this model. Secondly, there is very little, if any, direct interaction between you and people that eventually buy the products you are promoting. Thirdly, you don’t have to bother about customer support. The product merchants take care of that. Finally, the business of affiliate marketing is cost-effective. So, you can actually get started in the business with little or no investment. Practically everything you need to get started in most cases is just a domain name and web hosting. They cost very little or nothing at all.

Carefully Choose Products to Market

To make your first income in affiliate marketing, the product you choose to market is hugely important. You must take ample care to decide on the product based on the type of commissions you’ll earn and how frequently the commissions will be paid. You can choose fast selling and high commissions generating digital products such as software or eBooks, or physical products from reputable e-commerce platforms like ClickBank, Amazon, Alibaba, eBay and other online retailers. Once you sign up with these programs, just do your promotion and make sales, you earn your commissions. Simple! However, you can depend on your own personal preferences to promote the products you know well and have used and you are passionate about particularly the niche.



Become a Solution Provider

If you want to make your first income as an affiliate marketer, don’t position yourself online as a product seller. Many marketers tend to make this mistake particularly when they are first starting out online. Affiliate marketers must never appear to be selling anything. They should position themselves as problem solvers for many people online looking for how to solve their personal problems. Yeah, there is the temptation if you are an affiliate marketer to feel like a salesperson, but the truth is, you are merely using affiliate links to lead buyers to the sales page of the products you are promoting. Your main duty is to make the link and the product merchant makes the sale. You earn your commission from simply making the link that led to a sale. It is therefore advisable to leave the selling to the product merchant while you simply provide your website visitors with the perfect solution to the problem they need to solve.

Last Line

Yes you can make money in affiliate marketing and it comes as fast as you can help generate a sale. If you have resolved to make money online, just give affiliate marketing a try. Affiliate marketing as a business model is where most people make their first income online even without prior experience in the business. If you get involved, you can quickly garner a great deal of knowledge as to the buying, selling, and marketing processes which marketers depend on to make money online. 

Thursday, May 05, 2022

5 Tips to Boost Your Affiliate Marketing Sales Significantly

Online marketing work table with a computer, pens and pencils, notepads and a mug of coffee.
Smart digital marketers always have many ways to increase their affiliate marketing sales. If you want to increase your own affiliate marketing sales, be prepared to create a review page, optimize your traffic campaigns or you explore the possibility of getting more traffic sources. You can in addition target more niches or invest more in advertising if you have the resources to buy ads. The ultimate is to drive enough traffic to your affiliate offer to move the products you are marketing. If you know what you are doing, there are a many ways/tactics available to drive this traffic. These include social media marketing, email marketing, search engine marketing, banner ads, PPC ads, and lots more. If your sales are dropping, it means it is time to rejig your marketing strategies and review the marketing tactics you are using. These here tips if diligently implemented can help to boost your affiliate marketing sales significantly.



Tip #1: Promote Only Popular and High-Converting Offers

This is rather obvious. If you promote popular products that people want to buy, you make more sales. You can easily find such popular, high-converting offers on ClickBank, the most popular affiliate marketplace for digital products online. On this hugely popular e-commerce platform, the popularity of products is indicated by the Gravity score of such products. The higher the Gravity score, the more affiliates are promoting it. That more affiliates are promoting a product is an indication that the product is converting well. Meaning, many more affiliates are increasing their sales with the product.
 
Tip #2: Focus More on Driving Traffic

The backbone of affiliate marketing is traffic, traffic and more traffic. The reason is simple. Affiliate marketers don’t have to focus on developing products, creating sales pages or providing customer service. Their main business and direct focus is to generate traffic to the product offers. That means concentrating well over 80% of their time promoting products and generating traffic. The traffic-driving activities they easily take to include, optimizing their campaigns, testing ad copy for such campaigns and finding new traffic sources to test.
 
Tip #3: Depend Less on Review Sites

Many Internet marketing experts through eBooks and online courses do recommend review sites as credible avenues for promoting affiliate products. Well, they are right but review sites are not that effective for all products. But, for complicated and more costly products like software and services, review sites are great. Review sites are merely just another link that the visitor has to go through before reaching the affiliate link pitched by the affiliate sales page. A more direct and profitable approach is to send all your traffic direct to your affiliate sales page without having to pass through review sites. That is one way to depend less on review sites and still be able to pitch your affiliate links effectively to increase sales.



Tip #4: Diligently Build a Credible Email List

Email marketing may be “old school” but it is still a hugely effective marketing strategy. This is more so when you have taken some time to diligently build a credible and reliable email list which you can segment for marketing efficiency. A credible email list allows you to show your affiliate offer to your email recipients as many times as you wish. You can do this multiple times in the form of email follow-ups and even broadcasts. The more exposures your email recipients have of your offer, the more likely they are to click on your affiliate links and deal. More deals mean more conversions and more sales.

Tip #5: Routinely Test Offers against One Another

If you want to increase sales, it is a good marketing tactic to test offers against one another. This testing is quite easy to do if you are using advertising systems like PPC, pay-per-click ads. However, for some other marketing tactics like article marketing for instance, testing offers against one another is not that easy. Doing so means you’ll practically have to change the affiliate link in your Resource Box for each article. Not an easy task at all. But, the most practical way to easily test offers against one another is to register your own domain which you can control as you wish and you can redirect it to your affiliate link. Anytime and as you wish, you can simply change the redirect through your Domain Registrar’s Control Panel.