How Affiliate Marketing Benefits Influencers

In affiliate marketing, merchants rely heavily on influencers as dependable affiliates to market their products. If you’ve had a bit of experience in Internet marketing, there is no doubt you already know why and how affiliate marketing works. Affiliate marketing derives its effectiveness by serving as an online referral program for merchant’s products/services. It thus serves as a very powerful marketing method where a trusted influencer helps to get a merchant’s product/service in front of the right buyers by way of influencer activities online.

Online, many affiliates know very well that affiliate marketing has lots of benefits for businesses and consumers. What many of such affiliates tend to overlook are the benefits in the affiliate relationship for themselves. Since it is¬ human beings who are influencers, many affiliates usually have lots of good reasons why they personally recommend items to their follower’s base online. They all know that all well-known affiliate marketing structures inevitably involve three parties, viz: the merchant/ business selling a product/service, the publisher/blogger/influencer promoting the product/service and the consumer. Without all three benefitting adequately from the marketing structure, it cannot yield good results. Influencers too benefit a great deal from this structure, the reason many take their influencer activities as real business.


 
Following are some of the most visible benefits influencers derive from affiliate marketing arrangements. 

Affiliate Marketing Helps to Grow Influencer Followers

The real strength of influencers always lies in their followers count. That is the income earning asset. Like every marketer knows full well, earning followers organically is always a very big challenge. For many influencers, to get in the big league, they do so many things to grow their followers count first before thinking of making money. With the advent of social media, many influencers now find it much easier to grow their followers count by promoting products /services on many social media channels. This way, they do increase their online popularity through valuable and well-tailored content they routinely post on these channels. When any of their posts manages to go viral on social media, their followers count benefits immensely as a result. What many readers want online are trust, authenticity and authoritativeness of content. Influencers who manage to give their followers these tend to earn more followers as a result. Social media is darn so popular that the ability of influencers to benefit from it is a given. All they need do is to always stand ready to give new ideas and content as well as brand new audiences which affiliate partnerships makes possible. Naturally, if a merchant whose products an influencer is promoting has a strong presence online and he opts to share the influencer’s content, that alone can help grow the influencer’s followers count in multiples. Affiliate partnerships with well-known brands are also a great way to boost influencers’ reputation and legitimacy. That ultimately leads to more followers for such influencers down the road.

Affiliate Marketing Enhances Unlimited Income for Influencers
 
In affiliate marketing, influencers tend to earn differently depending on their followers’ strength or the products they are promoting. There is practically no limit to what influencers can earn from their affiliate efforts. Earning income is probably number-one reason why most influencers choose to enter into affiliate contracts. On the average, many influencers earn some $5000-$50,000 per annum from affiliate income alone while some others by combining other online income streams earn some mind boggling sums. Many influencers with some 50 million or more followers earn big in affiliate marketing. At some point, the bulk of this income comes from passive income from contents they’ve posted in the past which had embedded ads and links.

Affiliate Marketing Allows Influencers to Work from Anywhere
 
Flexibility of work output stands today as an asset in an increasingly busy world. Building up influencer presence online can be quite tasking but with work flexibility, it can be taken on anywhere 24/7 provided there is internet access. That is work freedom which modern day workers really crave for. As an influencer, no matter where you are in the world, so long as you have a working internet connection, you can fully support and grow your affiliate marketing partnerships from there. If this coveted freedom allows you unfettered work to keep producing content such as photos, videos and blogs, you get to earn more clout and money as a result. Because of this work freedom, many influencers now use their own website/blog as a great way to combine their influencer marketing business with their affiliate income. They add passive income to that by working with merchants to embed banner ads/links into their websites and content. Inevitably, that translates to more earnings down the road.

 

Benefits of Sharing Content on Social Media

 It may not be out of place to assert that nearly everyone appears to be on social media these days. For online marketers, many have since discovered the awesome power of social media as it affects marketing online. That power derives mostly from the ease of use and ability to share content widely and quickly. Marketing experts appear to agree that the single most powerful feature of social media is the power of sharing. When users post quality content which is in alignment with the interests of their friends/followers, many of these friends/followers may resolve to share that content with their own connections as well. That scenario helps to give the content a “viral effect” which directly benefits the business of marketers. Such benefits come mostly by way of attracting the much needed traffic to where such businesses are located online.

As a marketer, sharing your content helps to accomplish a number of goals in your business, the most obvious being the ability of your content to reach and be seen by a large number of readers. Effective sharing of content manages to do so much more. It is potentially exponential and the multiplier effect is enormous. Depending on the number of friends/followers at each level who in turn take on the sharing, a viral process is triggered as a result. The more quality content you post, the higher the chances that it will in turn be shared by others at each level.


 
The ability to share good content somehow reinforces your connection with the friends/followers who share the post. When a fellow marketer agrees to and actually shares your content, it simply means he/she is vouching for the quality of the content. Such friends/followers are actually chesting out directly affirming that your content is a good one by sharing it. If their own friends/followers like and appreciate the content as well, they also share it. What that means is that you have contributed value that has helped others to bond with their friends/followers. This relationship when appreciated with gratitude somehow helps to reinforce your connection with others.

Many marketers have found out that sharing somehow helps to create more links to your content. Here is how it works. For example, if you have a link on any content of your blog posts, each subsequent sharing creates another link to your blog. If that post is also shared on social media it also creates a link to your social media profile. Each share creates more backlinks to you or your blog. More sharing increases and enhances more ways you and your business can be found. That translates to exposure. So, the more ways other people can find their way to your content, the more popular that content becomes. In online parlance, popularity simply means more traffic to your business.

If you make a good post and it gets shared more and is “liked” by many more people, the search engines usually give it a higher rating since they see a clear proof that it is good content. Therefore, the more your posts get shared, the more exposure you get on the search engines. The more exposure you get from search engines, the more traffic they send to your site. Social media sites do love real activity on their platforms as well. That is why sharing on their platforms also increases the rank of your social media profile on the sites.  That no doubt is good for any online business.

 

Ease of sharing within and with other social media sites is another great benefit. As people are different so also are social media sites. Everyone, depending on their preferences and the nature of their businesses always has a preferred social media site. That you are not on the same platform with me does not mean I can’t help share your content. If for example I am your friend on Facebook and you share your blog post, I can easily have your good content therein shared to my own friends/followers on Facebook, Twitter, Pinterest and many others. Other persons in those other platforms can also share the content within their own platforms. Here is the benefit. Even if you the original content “owner” may not be active on all the social media sites, further sharing by your friends/followers on these other sites helps to spread your content farther and more widely. That is much better than what you can do on your own within the one site you are active on. More and wider sharing of your content greatly expands your reach exponentially. Your business gets to benefit directly from that.