Making Customers Happy by Creating a Raving Fan Culture

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“Success is nothing more than a few simple disciplines, practiced every day.” - Jim Rohn

Every business is all about making customers happy and satisfied. Any entrepreneur who is able to do this consistently inevitably becomes a successful entrepreneur. In human relations, nobody cares how much you know, until they know how much you care. These days, thanks to Bruce Temkin, some businesses have been able to create a “raving fan” customer culture through the acronym “C-A-R-E-S”. Here is how it can be applied to make unhappy customers happy. Note carefully that each step is very important to the process. Whenever any of your customers shows any signs of unhappiness through a feedback question/reaction, you know it is time to switch to your CARES mode of:

(C), Communication: Clearly communicate the process up front and set proper expectations.

(A), Accountability: Take responsibility for resolving the situation or getting an answer in a satisfactory manner.

(R), Responsiveness: Take initiative; don’t make the customer wait for your communication or a solution.

(E), Empathy: Acknowledge the impact that the situation has on the customer.

(S), Solution: Be results oriented; ensure the question is properly answered and the issue is resolved.

If you manage to build a company that truly CARES about its customers using above steps, you somehow earn their eternal happiness. The happiness of your customers translates to good business for you. Happy customers are happy partners for good business. This you can achieve by caring for them and making “raving fans” out of them in the months and years ahead.

Why Eating Hot Chilies May Actually Cool Your Guts

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Research has recently discovered that hot chilies may help soothe your gut when you suffer from inflammatory bowel disease (IBD). IBD is not to be confused with inflammatory bowel syndrome (IBS), which is a less serious functional disorder that doesn't cause ulcers or intestinal damage as does IBD.

IBD is an autoimmune condition that may have serious consequences. Currently there are nearly 3 million Americans who suffer from IBD, with nearly 70,000 new cases diagnosed each year. This is nearly triple previous estimates, which may be due to a combination of rising rates and improved diagnostic criteria.

The rising rates of the condition may be related to genetics, environmental factors, diet and changes in your gut microbiome. Research has demonstrated your microbiome is so important that physicians may even use it as a diagnostic tool.

While improving your microbiome plays a significant role in reducing or eliminating your symptoms, capsaicin and endocannabinoids may also play a role in reducing your symptoms through control of your neuroimmune axis. Before understanding how it works, it's helpful to understand the condition.

What Is Inflammatory Bowel Disease?

IBD is a chronic inflammation of part or all of your intestinal tract that may result in ulcerations, vomiting, bloody diarrhea and weight loss. The condition is often debilitating and may lead to a life-threatening situation. There are two different types of IBD: Crohn's disease and ulcerative colitis (UC).

UC is generally more common in men, while more women suffer from Crohn's disease. Both forms of IBD are more common in developed countries, while ex-smokers and nonsmokers more commonly have UC, and smokers more commonly develop Crohn's.

People who experience UC will often suffer from ulcers and inflammation in the lining of the large intestines, while Crohn's is a disease that affects your entire digestive tract. Doctors believe your symptoms are the result of widespread recurring immune response focused in your intestines.

Your immune system mistakes substances in your intestines for a foreign material and sends out white blood cells that trigger inflammation. Without significant changes to your lifestyle, symptoms continue to get worse and affect your quality of life.

Unfortunately, the symptoms are often associated with stigma, fear and isolation that have resulted in the disease being relatively hidden and people suffering in silence. While there is no real cure for the condition, there are strategies that may reduce or eliminate your symptoms.

Why Hot Chilies May Calm Your Gut

Recent research has found when mice were fed capsaicin, the substance in chili peppers that makes them "hot," they had less inflammation in their gut — and some were even cured of a mouse model type 1 diabetes Researchers found capsaicin acted on receptors, causing local production of anandamide.

Anandamide acts through your cannabinoid receptor 2 (CB2) that increases the number and function of immune macrophages in your gut. You have endogenous cannabinoids or endocannabinoids produced in your system from glycerophospholipids. Anadamide is an endogenous intestinal cannabinoid.

It controls your appetite and energy balance through the nervous system in your intestinal tract. This study uncovered the immunological role anandamide and endocannabinoids play in the regulation of immune tolerance in the gut, and in maintaining immune homeostasis between the nervous and immune systems.

Following the discovery of endogenous cannabinoid production in the mid-2000s, a large number of studies exploring the system and regulatory function were initiated, as scientists were hopeful for a pharmaceutical approach to health.

Interactions in the endocannabinoid system are much like those that occur in the brain, as your gut has a very large nervous system affected by the endocannabinoids produced after ingesting chili peppers. Researchers question if people who use edible cannabinoids may experience the same relief.

Article Source: Dr. Mercola at http://articles.mercola.com