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Saturday, September 22, 2018

Creative Influencer Marketing Tactic: Go live

Mobile digital marketing with smartphone held over pink flowers.
 Even though blogging is still a very popular influencer marketing technique, many marketers go creative nowadays.  Many of them decide to go live these days as an additional very effective influencer marketing technique. That is the real reason many brands are embracing it. That is why Brands now sponsor an influencer’s live feed on social platforms, including Instagram or Facebook. Livestream collaborations can take many forms -- real-time product unboxing, Q&As, fashion haul try-ons, cooking, activity and destination promotions, behind-the-scenes footage at events. In all these and for effects, brand mentions are creatively included throughout the broadcast. This option can be particularly well-suited for brands with initiatives they're not always associated with. Take for example, a food brand that has a charity they want to promote. The charity promotion draws a sympathetic and curious audience while the audience inevitably gets to see the brand promotions. It works well and the results are very good.


Great Insight into Creative Influencer Marketing Tactics

Office work station with a female working from a grey computer and a white mug of beverage by her side.
 Blogging is all about influencer marketing. These days, nearly everyone is out there blogging. Some people are getting good results from their blogging efforts while many others aren’t. That leads to the question in many quarters, “Is blogging dead?” According to Google’s search results a while back, there are over 34 million answers to this question, all of which vary by author opinion.
Many bloggers report from experience that blogging is alive and well. For some reasons, it sure looks different these days. This is because blogs have evolved and changed over the years from static, text-centric web pages to an incredibly diverse variety of content including copy, imagery, photography, videography and

Historically, today’s thriving influencer marketing industry started with banner ad-driven blogs, and just as blogs have changed, so have content creators. That development is understandable when viewed against the rapid changes in technology and in some cases, ways of doing business. Influencers now produce complex marketing campaigns via various forms of media, seamlessly weaving brand messaging into their own opinions and recommendations. Therefore, sponsoring a traditional blog post is still a great influencer marketing activity, but if you’re looking for creative alternatives, you’ll get to find very many out there on the wide, wide web. Just search, you’ll find them because they are out there.