Creative Influencer Marketing Tactic: Sponsoring a Podcast

 Sponsoring a podcast is another very effective influencer marketing technique. Podcasts have become mainstream entertainment, with influencers and YouTube stars joining the ranks of those producing this immersive audio medium. Advertising breakthroughs are a common option for sponsorships, or the episode could organically mention a product or service as part of the topic. For instance, a parenting podcast can be focused on outings with baby sponsored by a stroller brand.  One great influencer marketing technique no doubt!

Marketing experts have since discovered that the podcast listener tends to spend more at the grocery store on a weekly basis than the average shopper. That by all accounts is a very interesting discovery. This is because this audience typically spends more, getting your message in front of these consumers is a must. If you sponsor a podcast, you are inevitably getting the attention of persons who spend more in grocery stores not just as mere visitors but active shoppers. That does a lot for the brand you are promoting.

Creative Influencer Marketing Tactic: Go live

 Even though blogging is still a very popular influencer marketing technique, many marketers go creative nowadays.  Many of them decide to go live these days as an additional very effective influencer marketing technique. That is the real reason many brands are embracing it. That is why Brands now sponsor an influencer’s live feed on social platforms, including Instagram or Facebook. Livestream collaborations can take many forms -- real-time product unboxing, Q&As, fashion haul try-ons, cooking, activity and destination promotions, behind-the-scenes footage at events. In all these and for effects, brand mentions are creatively included throughout the broadcast. This option can be particularly well-suited for brands with initiatives they're not always associated with. Take for example, a food brand that has a charity they want to promote. The charity promotion draws a sympathetic and curious audience while the audience inevitably gets to see the brand promotions. It works well and the results are very good.