Current Trending Digital Marketing Strategies

The best digital marketing strategies currently trending with marketers derive hugely from sophisticated technologies like Machine Intelligence and Machine Learning. These technologies are daily evolving very rapidly and smart marketers are latching on. Right now, this technological onslaught has greatly redefined the whole marketing ecosystem and even the entire cyberspace. Internet businesses are now compelled to look deeper into their marketing strategies and reinvent themselves continuously if they must survive. This is the reason they have to continuously innovate to keep pace with the changing lifestyles and future marketing trends. Business survival is and remains the bottom line in all these.

Here is what marketers are now embracing for survival in digital marketing world.

Repetitive Tasks Automation

It is smart to assume that repetitive tasks in digital marketing can be automated and they are being automated. With the use of technologically advanced software, you can now automate repetitive marketing tasks like email marketing, social media or website actions and many more. Time is of the essence in any business and software that help businesses to save time must find usefulness any day. The reason tasks automation is now trending. 


 
Inbound Marketing

 Content still remains king and with the deft combination of visual and written content, marketers still get inbound traffic from evergreen content which they have posted even a long time ago. Content still remains at center stage to get traffic from keywords searches largely responsible for organic traffic. Even now, fresh and original content remains a hot favorite for major search engines like Google. Searchers rely on them for marketing information and that translates to inbound traffic. Great content is thus still very relevant to marketing efforts even now.

Growth Hacking

As the name implies, how growth hackers manage to remain on the right side of the law is really amazing. It is a great credit to their professionalism. Growth hackers ply their trade by playing with data and creativity to give rise to revolutionary products. They craftily use some groups of small and simple techniques to stimulate growth and demand for businesses. Because of their high success rates, growth hacking has emerged as one of the best marketing strategies in this age and time. The reason it is trending right now.

Chatbots

Chatbots are smart internet bots which can be programed to do many wonderful and amazing things in digital marketing. Their potentials are enormous and marketers are still discovering them. They are smart and able to strike very intelligent and meaningful conversations real time with customers thereby doing effectively what the business owner may have been required to do all by himself. Many customers are comfortable speaking to chatbots instead humans because they find them efficient and are very quick in their responses to inquiries. Some chatbots are very cordial and helpful in recalling a whole purchase history. With chatbots helping out in automation of repetitive work, business owners can then free up their valuable time to attend to other more important tasks.  The reason marketers love chatbots even more right now. They are really trending.

Video Marketing 

In digital marketing, content is still highly valued provided it is original and visual content characterized mostly by original videos helps to enhance that value. Smart marketers know this, the reason they cannot afford to ignore video marketing in their marketing strategies. Visual content in a deft combination with written content tends to work wonders in digital marketing world right now. With the prevalence of smart hand-held devices everywhere, videos streaming has become much more competitive. Smart marketers thus cannot afford to miss this trend as videos are more likely to result in conversions than plain text. Right now, around the world, every second of the day 24/7, someone somewhere is watching a video. Can you see the huge marketing potentials therein? 


 

How Some Digital Marketing Trends are Fading Out

In digital marketing world, what is trending today may not be trending by tomorrow. The fast pace of these trends can at times be quite amazing. That is primarily due to the fact that the world of digital marketing is constantly evolving.  As a marketer, you must be conversant with this trend if you want to stay relevant in the business. You must routinely re-examine your current strategies and evaluate them in terms of their future relevance. Intensify what works well and discard what doesn’t. That is one great way to stay relevant in the highly competitive world of digital marketing.

Expert marketers have identified some notable trends which may be phased out due to less effectiveness. These are:

Marketing Automation

Customers now recognize that marketing automation lacks human touch and they find that unattractive. Not many people like dealing with programmed machines like autoresponders which are not as smart as chatbots. Personally, I don’t. It helps a great deal to make your customers feel that they are highly valued and each one of them matters. Wholesale marketing automation denies them that. The reason it is fast losing appeal.

Texts Optimization

Texts optimization used to be mostly for SEO purposes only. Now, Search Engines are becoming smarter and their algorithms keep changing very frequently. Because of this, the rules of optimization keep changing across the board. If you get caught in their web, the punitive actions could be very devastating for your business. The reason it has become extremely risky to just be playing around with texts optimization. It is fast losing appeal particularly with newbies in digital marketing. 


 
Shallow Blogging 

A good blog is expected to have great content which is informative, educating and even entertaining. If your blog lacks this, it can hardly make impact in the highly competitive business of blogging. It is no longer any blog but blogs with enough depth in the subject matter to help readers solve problems. Without enough depth, a blog reader may not go beyond a few seconds on your blog post to see if there is something different on offer. The world is now moving towards more innovative digital marketing ideas which bank high on quality. Shallow blogs now don’t stand any chance at all. The real reason they are losing out of appeal.

Long Video Ads

As things stand today, shorter videos have taken precedence over the longer ones because marketers have since discovered that shorter videos are more marketable. Popular video giants like YouTube have quickly latched on to that. They now have a preference for hyper-short video ads particularly the ones which adhere to tight time constraints. Experts now recommend ads in the 6-10 seconds bracket for commercials to match the unfolding future digital marketing trends. Exactly why long video ads are fast losing appeal!

Organic Reach on Facebook 

Due to abuse and loss of ads revenue, Facebook has severely limited by way of changes in algorithm the organic search of posts particularly on business pages. Chances are, it could be phased out completely in no distant time. Facebook now prioritizes meaningful conversations or points of interactions between closely related individuals over posts generated from business pages.

From the look of things right now, going forward demands a change in strategy and there is no better time than now to reinvent yourself and your digital marketing business. Get kicking!