Effective Tips for Making Money on Pinterest

You need some techniques to be able to make money on any social media platform particularly Pinterest. Aside from the frequent changes on the platform which can be problematic for many marketers, Pinterest still offers good opportunities for marketers to earn a bit of money on the side. The good news for marketers is that the platform offers a huge reach, some say over 300 million users and it continues to grow. That is really one huge market out there on Pinterest.

Granted you already know how to use Pinterest, here are some techniques/tips to help you make money on the platform.



Create a Business Account

This is the first thing you must do if you want to make money on Pinterest. You’ve got to have it before you reach out to others to do business on the platform. By the time you open a business account, you can then reach out to any brands for cooperation, affiliation, partnerships, affiliate links, and such like virtual space business engagements. The good news is that on Pinterest, business accounts are free. Not only that, they give you free access to on-site analytics and some other necessary assistance to help your business.

Create Eye-Catching Pins

The marketing power of Pinterest depends hugely on its visuals.  It is practically a visual marketing tool. Therefore, for the pins you create to be useful as powerful marketing tools, they definitely need to stand out, be eye-catching and to look really professional. If you do not have the requisite skills to create digital images yourself, you can use an online free tool to create high-quality images for your pins. One of such free tools that readily come to mind is Canva which I recommend for you because it is also useful for creating flyers, invites, business cards, etc. etc. Canva is one free tool that is super-easy to use. On Canva, there are lots of free designs which you can edit with your own texts and images and you come out with beautiful eye-catching images for your pins.

Use Tailwind to Schedule Your Pins

Tailwind is a marketing app you can use to schedule your pins on Pinterest. It was created specially to be adapted for use on Pinterest and Instagram. It is however not a free app to use. With a small monthly rental fee of less than $10, Tailwind can help you with analytics and to promote your pins. It does really well at helping you to create a pinning schedule for your pins.

Relate with and Interact with Other Pinners



You can interact and relate well with other pinners if you routinely pin other people’s pins, click their follow links, etc. This is because Pinterest is not just a social media platform, it is also a very powerful Search Engine. Relating with other pinners in reciprocal manner is an overall best practice on Pinterest and it gives the best results. Depending on what your interests are and what you are looking for, you are always at liberty just as in some other social media platforms to “unfollow” any persons you are following if you are not comfortable with the stuff they post that shows up in your feed. That is a clear exercise of your right of freedom of association/interaction which social media guarantees.

Install a Press/Media Kit

Having a press/media kit on your account on Pinterest is one of the easiest and smartest ways to tell other people what you can offer their business. Media kits have an uncanny and very attractive way of telling potential partners key facts and statistics about your blog, business, or Pinterest following. If you choose to use Canva to create your Press/Media kit, be sure it gives out at a glance, a short bio about you and your business, a list of the services you are rendering, number of impressions and/or following on your account and some summary information about your audience. That is what makes the kit a very powerful marketing tool.

Optimize Your Pins to make them Searchable

Like Google, Pinterest is also a very powerful search engine. So, to make your pins easily searchable, you must optimize them with specific keywords relevant to your business niche. It is advisable to always start by looking at the pins that pop up in the top of your feed. They help you to easily get what you want when they start popping up as soon as you start typing in the keywords for a search. What pops up shows you what people are currently searching for on the search engine same way you use other search engines like Google. It easily gives you the information you really want.

Be Transparent and Honest About Your Partnerships



Just like in any other business arrangement, transparency and honesty are very helpful when doing virtual business. On Pinterest, if you are using affiliate links or partnering with brands in any capacity, you have to let your audience know. That is transparency. The platform itself is very finicky when it comes to regulating the activities of its platform users. Read and understand the rules of engagement well to avoid being penalized regularly or even outright ban.

Pay Attention to Regular Changes on the Platform

Pinterest habitually makes changes very often maybe because it is still developing. It has changed a lot since it was launched sometime in year 2010. It is advisable to always pay attention to and to act in accordance with these regular changes particularly as they affect your ability to earn money on the platform.

Strictly Follow Pinterest’s Guidelines/Best Practices

This is a given. If you want to be a good partner to Pinterest, you must play according the rules. Respect the platform by following their Community Guidelines as prescribed and revisable from time to time. Good luck!

 

How to Make Money on Pinterest

It is increasingly becoming clear to social media marketers that just like in some other social media platforms, they can also make money on Pinterest. It is not a complicated process at all. It takes just a bit of discerning to know that what many people are doing for fun on Pinterest, some others are making money with it. Here are some of the things you do on Pinterest to make money.

Monetize your Pinterest Knowledge

Knowledge is a very valuable asset for marketers. If you really understand how Pinterest works, you can leverage on that knowledge to create marketing campaigns for brands and you get paid for your efforts. When you become really good at what you do on Pinterest, you can package that knowledge in form of courses and ebooks for sale. Webinars and Coaching activities can also earn money for you if you are good at using virtual space to your advantage. 



Earn with a Learned-Skill from Pinterest

Many marketers now use Pinterest as a huge learning library. As a marketer, no matter what random stuff you pin on Pinterest, you’ll discover that someone somewhere has pinned something about same stuff. That is what makes Pinterest an inestimable knowledge resource. There is hardly any skill you are interested in which you cannot learn on Pinterest. You can learn such very useful/marketable skills like, hand crafts, knitting, calligraphy, photography, baking and decorating cakes, sign writing, etc, etc, etc. As for learned skills like photography which are in great demand you can hone up the skill professionally, promote your skill on Pinterest then start selling photos to stock photo sites to make money. You can also make money by hiring out your services to do photo shoots at weddings, ceremonies, anniversaries and remembrances. You can studiously collect and organize these several skills then start a podcast with them which you can monetize to earn income. Pinterest is also handy to help you promote and market these several skills successfully to make money.

Earn as Pinterest Virtual Assistant

Yes indeed, Virtual Assistant Services are in very high demand in virtual space. Pinterest Virtual Assistants help Celebrities, Social Media influencers, very busy Executives, Bloggers, and Online Business owners optimize their Pinterest accounts. They help their Pinterest clients to do research work, create pins, sales funnels, opt-ins, automating the pinning process and such sundry other Pinterest services the clients assign to them. Many Pinterest Virtual Assistants can work for several clients at very flexible hours. They perform different kinds of Pinterest management tasks for each one and they get paid handsomely for their efforts.

Grow Your Blog Readership with Pinterest

For bloggers, their main concern in their content marketing business revolves around, traffic, traffic and more traffic. The money you make as a blogger is in direct proportion to the amount of traffic your blog receives. This is why many bloggers have learned to use Pinterest to send traffic to their websites. When a blogger publishes a new article and shares it with his Pinterest community, that article attracts traffic from Pinterest back to the blog. That is good traffic which the blog really needs to grow and be profitable. By bringing traffic to your website from Pinterest, you are directly increasing your ability to make money with affiliate links, display advertising, and selling your own products real good.

Earn as Affiliate Marketer on Pinterest

Affiliate marketing requires that you partner with brands to help them promote their products and/or services and you earn commissions for your efforts. It works well when the brands/product merchants make available to you, special and unique affiliate links which you insert in your posts or pins. Anytime someone clicks on that link and makes a purchase, you get paid a commission in pre-agreed percentage terms of the value of the purchase. It is easy to set up but you must be careful to find out what your affiliate partners allow you to post elsewhere particularly on Pinterest, otherwise you may fall foul of their affiliate agreements and be penalized. You can easily search online to find credible and reputable affiliate partners through networks like ShareASale, FlexOffers, and more. Once you have settled for affiliates to work with, you then create pins on your Pinterest account imputing the unique affiliate links in the text and boom you’re in affiliate marketing business to make money.

Drive Traffic to your Ecommerce Site with Pinterest

If you own an online shop and you have products to sell, you can do so on Pinterest just like Bloggers. The aim is to drive traffic to your ecommerce site. You can create pins to promote new products, putting together boards for different styles or themes, doing keyword research, etc. etc, just the exact same way Bloggers do it. With 80-90% of users admitting that Pinterest helps them decide what to buy, marketers can easily leverage on Pinterest’s powerful search engine to drive traffic to their ecommerce sites. Pinterest brings in 33% more traffic to shopping sites than Facebook does inspite of the huge size of Facebook. This may be as a result of the use of special Promoted Pins on Pinterest. These pins can be optimized to meet different goals of your promotional efforts, the reason they are real “traffic magnets.” The more the traffic that comes to your ecommerce shop, the more hits, leads and sales you get.



Earn by Helping People Shop your Look

Some kind of modelling outfit if you ask me! If you are a Celebrity or Social Media Influencer or someone with a huge following on your Pinterest account, you can earn money by promoting products you are literally wearing or using by way of helping people Shop your Look. That is one way of influencing someone to buy a product because they have seen someone they admire or adore wearing or using the product. Once you set up your account as a business account on Pinterest, you can create “shop the look” pins and tag separate items on separate pins. When a click is made on these pins and a purchase is made, you earn a commission.

Earn from Joint Promotions with Popular Brands

To make money on Pinterest through joint promotions, you’ll need a successful account and be able to create really awesome pins to promote. Your chances of making money are greatly enhanced if you elect to work with very popular brands to do joint promotions. The promo can really be awesome and profitable if you give special and particular attention to the concept of your promo pins, the photography, brand placement and the design of the pins.

Curate a Shared Board with a Popular Brand

Curating a shared board with a brand simply means you work with popular brand by creating a board for them on Pinterest. You get paid a negotiated fee for sharing that board. It works really well when you have a large following on Pinterest though. You not only get paid, you end up gaining some followers and views from people who are looking at brands that align with your personal brand and niche. Popular brands make that possible and they help to grow your Pinterest Account as well.