5 Proven Strategies to Grow Your Business with Digital Marketing

Most marketers understand digital marketing to be any type of promotional activity you can carry out on the internet. If you have access to the internet from your computer, smartphone, or any other connected device, it is easy for you to get involved with digital marketing. Online marketers need digital marketing for their advertising and other business promotional activities on the internet. Digital marketing concept has grown and expanded in recent times to include a wide variety of online activities, platforms, and methods online marketers depend on to do business successfully on the internet. To get the best of the internet, you need digital marketing strategies that are effective and result-oriented. These are strategies which somehow help your business to be easily found on the internet. If people cannot easily find your offers on the internet, it will be very difficult for your business to succeed online.



These here 5 digital marketing strategies appear to be very popular with digital marketers because of their effectiveness.

1.  Content Marketing

In internet marketing, content is king. It is imperative therefore for you to habitually and regularly create high-quality, engaging, valuable, and properly optimized content to promote your business.  Such content can be presented in form of website articles, blogs, social media posts, podcasts, videos, and much more to your readers. This is the reason why content marketing is a very important digital marketing strategy used by most online marketers. They depend on content creation and sharing as a very effective marketing strategy to help lure customers to their websites to do business therein.

2. Search Engine Optimization, SEO

SEO involves the use of carefully selected keywords on your website to make it search engine friendly. If correctly used, search engines tend to rank such pages high on their SERPs. A high ranking translates to good organic inbound traffic to the website. When it comes to digital marketing, optimizing content for search engines is one strategy that is way too important to be ignored. Your website must thrive on effective SEO practices even if you are creating a blog post, social media comment, YouTube videos or any other promotional material for the website.

3. Pay-per-click Marketing, PPC

This is one strategy marketers rely on to get traffic to their websites by way of paid ads. Google AdWords system gives marketers the opportunity to take this advantage. It is a way of telling Google search engine to send to your website all inquiries pertaining to specific keywords and or phrases which you’ve chosen and you pay for each click that comes your way as a result. This is a more direct way of getting traffic from Google than organic searches which many digital marketers rely on because it is free. Thus for PPC, every time someone clicks on your ad associated with some specific keywords and or phrases, you pay for the service. The advantage is that Google AdWords buy visits to your website more quickly and regularly than what most organic optimization practices would. For some low ads budget businesses though, PPC could get really expensive if you are unable to manage your campaigns effectively or if you deliberately target high-value keywords.

4. Email Marketing

Email marketing may now sound like old-school strategy but it is still very effective if properly used. The drawback is usually from spam mails which some email channels have devised effective ways to filter out from the mails they deliver. You can find your way around spam and rejected mails by using the services of reputable email subscriber companies or building your own email list which takes time though. Email marketing remains one of the most effective ways of digital marketing and the results can be amazing. People in your reputable and vetted email list already know about your business and may even be eager to hear any new development from you. Such people are more likely to take positive and deliberate action when you present them with new opportunities and or products by email.

5. Social Media Marketing, SMM

SMM is becoming increasingly popular worldwide because of the ease of use and sharing of information. It is because of this quicker form of content marketing that SMM continues to grow in popularity. It is quite simple really! All you need do is to open free accounts in some of the most popular social media platforms like Instagram, Twitter and Facebook, then schedule regular posts on these platforms. That way, they can help you to quickly build your audience, generate leads, and convert them to customers/clients and of course sales. Social media marketing includes optimization and paying for placement at the top of the SERPs of search engines. The results are always very encouraging.

 

5 Strategies to Consider When Moving Your Business Online

Worldwide, many marketers are increasingly seeing the need to take their businesses online. Doing so really emphasizes the need to have the right operational tools and wherewithal to do any business online. Over time, the internet has greatly changed the way consumers are interacting with businesses online. To stay relevant, it is imperative that businesses must adapt to these changes by adopting the right marketing strategies at all times. If your business fails or neglects to use the right strategies when going online, it runs the risk of getting your consumers disenchanted, confused or even upset by their online experiences with your business. If you know the intricacies of online business, you’ll realize that such scenario can be very bad for business. You must avoid it at all cost.



These here 5 strategies if considered when moving your business online, your digital marketing efforts will be more effectively result-oriented. 

1. Make Your Team Digital-Friendly and Savvy

For best results, be sure to recruit or train your team members to embrace virtual concepts and innovations in your business. This will quickly help you to build a digital culture for the business necessitating high productivity. By getting everyone on your team to embrace a digital mind-set and work lifestyle, smooth team effort will be greatly enhanced. Your marketing and sales efforts will yield better results if your team understands and adapts easily to the use of new and latest digital technologies.

2. Make Your Digital User Experience Effective

If you can find ways to make your consumers online experience memorable, it helps your business. This is where technology and software play a good role. Customers must have a very smooth and easy interaction with your website to induce them to do business on the site. If their experience on your website is good, it makes the site more effective for conversions and sales. Through customer feedback and surveys, you can easily establish what customers need and want to see on your website. Armed with such information, you can then decide what to do to help your business gain some competitive advantage. You can consider how and when to deploy apps or software for Artificial Intelligence like chatbots and other automation apps to help your business. All these help to engender a good customer experience. If your website manages to meet customer expectations, it stands to benefit from favorable online reviews, unsolicited referrals, repeat business, bigger and more sales.

3. Deploy the Right Software

You cannot effectively do business in the digital world without the use of the right software. The type you need depends on your type of business and what services you want from your software. The available choices are many and varied but adequate care must be taken not to deplore software that can engender avoidable glitches in your business. What your business really needs is a platform that allows you to reach peak performance efficiently and consistently. That is what helps to get the desired results fairy easily. You can search for an all-in-one software solution that allows you to streamline your operations without causing any glitches in the operation of your business. Consult experts when in doubt and they can help you to get the very best for your type of business.

4. Market with Social Media

The increasing popularity and its ease of use for marketing efforts is why you cannot afford not to plan for social media campaigns before taking your business online. To effectively connect with prospective buyers and existing customers, your digital marketing efforts will need to involve social media. The use of social media also depends on your type of business because not all social media websites are ideal for all businesses. Each social media site has its own advantages and nuances. You can easily create free accounts in popular social media platforms like facebook, twitter, Instagram and others which encourage a variety of communications methods and expectations. Your team can develop and operate a social media content calendar which guides you to consistently deploy fresh and valuable content in form of posts, images, and videos. Social media is very effective for building and popularizing your brand through interacting with a very huge user population around the globe 24/7.

5. Use Customer Data Effectively

For planning purposes, every business relies heavily on collection and collation of customers’ data and on consumer behavior. This is why every marketing team must as of necessity have access to tons of business data which it needs for planning and operational purposes. Before taking your business online, you must decide and invest on which software you’ll need to help build up and synthesize your digital data with ease. Doing so will allow you to spot opportunities and patterns you might have otherwise missed and to make some quick adjustments and corrections where necessary. Before you embark on a digital marketing campaign or if you are already involved in one, it is this information you need to tweak up your current campaigns or to design new ones that can produce more reliable and better results.