Expert Blogger Marketing Tip: Build a solid brand

Expert bloggers almost always settle on a brand to ply their trade. Once this is done, churning out good content becomes the blogger’s main preoccupation. Top players in the blogging world have their branding down to an art and a science. Working on a chosen brand, they invest valuable time fine-tuning the image and the voice that connects with their audience. Their mission and purpose are crystal clear, and they understand the needs of their subscribers which enables them to deliver the right information that attracts the right readers. They serve a specific niche and have a laser focus on serving that audience.

Successful bloggers not only know the demographics of their ideal audience, they know their struggles, dreams, hopes, and fears. They know what they buy, who they follow on social media, where they congregate online, and what motivates them. They use this information to tailor their content to their audience’s needs. Most times, for these successful bloggers, their main preoccupation is how to write to an ideal buyer in a way that will compel them to make a change. That is the catch. First you’ve got to create who is an ideal buyer you are interested in. That leads in effect creating a buyer persona. That done, that imaginary person becomes the fellow everything you do in your blogging business is targeted at.

Going forward, while using SEO best practices and analytics tools, expert bloggers use data so generated to help them make decisions about the needs of their audience and the keywords to target. From same data, they also determine the content to develop and promote that will attract their ideal readers. Doing these things over time, somehow they manage to become thought leaders and authorities in their chosen industries.  These results are expected because they have put in the work to build relationships and trust with their audience. Building a solid brand is one great way expert bloggers get to make real impact in their marketing activities.

Digital Marketing Tip: Learn from Expert Bloggers

 Are you into digital marketing? Do you blog for business? Great if you do. You are simply doing what most expert marketers recommend and also do. What really matters is how successful you are in your blogging for business. Many expert bloggers know how to reach their audience with valuable content and nurture relationships with their readers. But, without digital marketing, no matter how good you think you are as a blogger, you wouldn’t have a business. Expert digital marketing pros always have intriguing stories to tell about their exploits online. Blogging newbies can always rely on many of these stories to learn the trade too.

Expert bloggers are very innovative and competitive trying to get their massages out there online. In doing this, many have perfected digital marketing and the inbound marketing methodology to get the results they want. They attract their specific target audience, convert them into subscribers and followers, and they delight them with consistently high-value content and messaging. Now that sounds really interesting, isn’t it? Depending on whether or not they sell courses or coaching, bloggers may or may not have devoted followers. Nevertheless, they know the value of serving their audience by building relationships and trust with their audience and creating content that meets the needs of their readers. That takes some doing and some expertise to achieve, the real reason they are expert bloggers in the first place.

Unarguably, what is however common among expert bloggers and internet start-ups is that both use the Internet to reach their target market. What that means is that you can’t hope to succeed as a blogger if you are not familiar with and you can’t effectively use the Internet. That is one of the valuable lessons top players in the blogging world happily teach start-ups. By following their lead, you can save the time and frustration of figuring everything out all by yourself. As the saying goes in the sports world, if you want to be a pro, you must think and act like a pro. In many cases, successful bloggers readily spend years building their brand. They and everyone else as a matter of course started at zero, the same place you are starting at now. If you follow their lead, you too can become an expert in no time at all.

How to Build a Personal SFI Website

This matter at times confounds many affiliates in SFI business chiefly because it has some bit of ambiguity. That is because the best website may not necessarily be the least expensive while the least expensive website may not be the best. For that reason, I tend to think that you may have to settle for any one of these two advantages because they rarely go together. 


 
If you do not want to spend any money at all to build a personal website, you can get for free at many web hosting sites which provide a free space for anyone who wants one. You do not need to build anything. You just register in, follow the prompts and you are on in less than 5 minutes. These sites have well designed web pages which you can choose from depending on your taste. Two of such sites which readily come to mind here are blog sites like blogger.com and wordpress.com where you can host your personal SFI website for free. When given free, the sites will allow you only limited use of your own site but if you pay some token fee to upgrade, you can freely use your own site for your own adverts (SFI and TripleClicks Gateways) as well as other adverts including banners from other sites.

For as low as $5, you can register and host your Personal Domain Name with Goddady. Similar service is also available from many other Web Hosts. With a valid registration, you will be provided your own webpage and its accessories for you to use to promote your SFI business as you deem fit. With an annual hosting fee which is also very low, you can use such a site for a whole year before it will be due for renewal.

Having dealt with the “least expensive” part of your question let me now turn my attention to the “best” site. How good your site is depends on what your goals are in SFI and this varies from affiliate to affiliate. From my own experience, the best site to own is the one which enables you to meet your set goals in SFI business. That is why you need a personal website which ranks well in Search Engines, allows visitors seamless contacts and interactions with you, allows you to visibly advertise your SFI and TripleClicks Gateways/banners as well as enabling you to easily convert many of your site visitors to PSAs. That is about the best SFI personal website you can have. Any personal website which allows you to do all these and more is the best site to have even if it may not necessarily be the least expensive.

 

5 Tips to be a Successful Blogger

There is hardly any business worth its name these days which is not into blogging as an integral part of its marketing efforts. Blogging has morphed from a small side business to a booming and lucrative industry. Thousands of people are now making a good living just from blogging with the help of sponsored content and affiliate marketing. These days, unique blogs provide a place for businesses to showcase their offerings as well as their understanding of their audience and its needs. Blogs also allow businesses to backlink to their websites. That helps to increase traffic to their websites, SEO rankings, and helps convert traffic into tangible business leads. That said, here now are things you can do if you want to be a successful blogger and your blog able to yield positive returns on your investment within a reasonable time frame.

 

01. Develop incredible content

This is your very first step where your expertise comes to the fore. You must always remember that the reason you decided to blog is because you want to provide something of value to your target audience. Decide what you want your blog to achieve and design your content solely for that purpose. Do you want to drive site traffic, email sign ups, or prove that you are an expert in your industry? Whatever your goals are, make sure your content aligns with them. “When you ask someone to read your blog, subscribe to your newsletter or follow you on Social Media, you’re asking for their time so make it worth their investment.” Real fresh and informative content provides that needed value.

02. Determine your blog’s name, domain, and hosting platform

All these must be unique to you and what you are offering your audience. Before you fill in your blog with informative content, you need to create it in the digital world because that is exactly where your readers will the accessing it. Choose your blog’s name with care and be sure that no other existing site has that title. Once you have a unique blog name, register the domain and select a hosting platform.  That done, you are ready to go!

03. Actively share your blog on Social Media

This is what helps to drive a very active traffic to the site. The rule of thumb is, once you have at least ten blogs loaded onto your site, you can commence sharing it with your social or even email networks. To drive traffic back to the site, you must provide direct links to each individual blog across all of your Social Media accounts and within your email messages. If you provide sharing tools within the blog, that makes it easy for your subscribers and followers to circulate your content. That enhances good traffic back to the blog site.

04. Schedule your blog posts.

Modern blog scheduling software can assist you to map out your posts for the next week, month, quarter, or year, and have a holistic view of what your audience is learning from the blog. An editorial calendar comes in very handy here. With it, your devoted blog readers will come to expect new content on your designated days. Regularly posting and engaging your blog readers with new scheduled blogs is one credible way to drive traffic and keep your business on top of their minds. If you leave them without a new blog within an expected time frame, you run the risk of losing their attention.

05. Craft a blog that looks and feels like your business

Making your blog unique and special particularly as it relates to your type of business somehow helps to market the business real time. Much like your website, your blog can be your first impression with potential customers. That first impression must without fail give them a sense of who you are and what you represent through the layout as well as the types of content you provide on the blog. If you adopt ways to write factual, highly informative and educative stories, your blog will quickly gain popularity and followership. That is what helps to drive traffic no end to the blog.