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10 Common eCommerce Business Mistakes to Avoid

In eCommerce business, there are a whole lot of mistakes business owners make daily that can be easily avoided. These mistakes somehow manag...

Tuesday, October 02, 2018

Digital Marketing Tip: Learn from Expert Bloggers

White on brown work table top digital marketing graphics, with a calculator, eye glasses, a mug of beverage, golden cup trophy, smatphone, notepad and pen.
 Are you into digital marketing? Do you blog for business? Great if you do. You are simply doing what most expert marketers recommend and also do. What really matters is how successful you are in your blogging for business. Many expert bloggers know how to reach their audience with valuable content and nurture relationships with their readers. But, without digital marketing, no matter how good you think you are as a blogger, you wouldn’t have a business. Expert digital marketing pros always have intriguing stories to tell about their exploits online. Blogging newbies can always rely on many of these stories to learn the trade too.

Expert bloggers are very innovative and competitive trying to get their massages out there online. In doing this, many have perfected digital marketing and the inbound marketing methodology to get the results they want. They attract their specific target audience, convert them into subscribers and followers, and they delight them with consistently high-value content and messaging. Now that sounds really interesting, isn’t it? Depending on whether or not they sell courses or coaching, bloggers may or may not have devoted followers. Nevertheless, they know the value of serving their audience by building relationships and trust with their audience and creating content that meets the needs of their readers. That takes some doing and some expertise to achieve, the real reason they are expert bloggers in the first place.

Unarguably, what is however common among expert bloggers and internet start-ups is that both use the Internet to reach their target market. What that means is that you can’t hope to succeed as a blogger if you are not familiar with and you can’t effectively use the Internet. That is one of the valuable lessons top players in the blogging world happily teach start-ups. By following their lead, you can save the time and frustration of figuring everything out all by yourself. As the saying goes in the sports world, if you want to be a pro, you must think and act like a pro. In many cases, successful bloggers readily spend years building their brand. They and everyone else as a matter of course started at zero, the same place you are starting at now. If you follow their lead, you too can become an expert in no time at all.



Monday, September 24, 2018

Creative Influencer Marketing Tactic: Boost a Newsletter

Lone computer in a brown top work station with white notesheets and a silver pen.
 Every active digital marketer knows or should know what a Newsletter is. When properly used, they are a very useful marketing tool. Marketers have since discovered that Newsletter services are an interesting (and more private) alternative to public blogging and social media. This is the real reason some influencers are using them on their own or as a supplement to their web presence. With Newsletters, promotion opportunities are similar to blogs, with branded content naturally woven into the influencer’s images and copy. That is the catch, using them to effectively get your product or service out there.

Just like public blogging, there are also many options with Newsletters. Aside from all of the options, it is very important not to be overly rigid in your marketing requirements. Influencer marketing works best when brands can be mentioned and promoted organically. This is the view of many experts in digital marketing. For real effects, it is best to establish permissions, goals and brand assets, then allow influencers to work their magic, whatever the medium. In the end, there are plenty of ways to go beyond the blog to hit your specific key performance indicators. Newsletters come in very handy as one of those very effective ways.