Evolving Digital Marketing Trends from New Technologies

Digital marketing relies very heavily on technology and this technology usually evolves very rapidly. For digital marketers to stay relevant, their digital marketing strategies must also evolve in tandem. It is only by so doing digital marketers can always manage to increase organic traffic to their business websites, increase brand visibility through Search Engine Optimization and lots more marketing expectations. With rapid advancement in digital technology, most especially Social Media and Search Engines algorithms that change from time to time, digital marketers can only remain relevant in their marketing activities if they manage to keep pace with these evolving new technologies as they evolve. It takes such changes in digital marketing strategies to remain relevant in the hugely competitive digital marketing space. These, here digital marketing trends deserve real attention.

Visual Searches

Hitherto, all everyone needed to do when searching the internet is to simply type a search query into search engines. Not anymore. These days, with advancement in technology, you can carry out visual searches with the use of Google Lens. With this technology, all you need do is to simply upload the image of what you want and Google will provide relevant information about the product. It is as easy and simple as that. The information you get can be detailed enough to help your buy decision. For instance, by uploading the photo of a product you are looking for, Google helps to give detailed information about the product. That information includes its price and, where you can get it to buy. That is very helpful information for buyers. To take advantage of visual search, it is imperative for digital marketers to upload high-quality photos with descriptive keywords in their online stores inventories. That helps search engines to easily direct searchers to their products.
 
No-Click Searches

New technologies now allow searchers to find products even without a click. Google now shows some search results info in a paragraph at the top of the search results pages. This is usually in form of easily noticeable snippets. These snippets are designed to provide key information and images that customers might be looking for right there on top of the search results. Well, some marketers do argue that such snippets do not help organic traffic. That’s alright. Marketers look for traffic with a view to getting better patronage, isn’t it? If snippets tend to bring the some patronage as well, all well and good. Your business website can still get organic traffic by some other means that complement the no-clicks searches which snippets tend to engender. What matters most is results and no-click searches help digital marketers to get good results.

Marketing with Artificial Intelligence, AI

These days, Artificial intelligence, AI is increasingly becoming a very popular trend with digital marketers. Digital marketers now leverage AI to maximize their marketing reach, efficiency and abilities. They use AI to evaluate the effectiveness of their marketing strategies since they can now effectively analyze customer data, track leads and sales accurately. AI also comes in very handy for marketers to predict market behaviors and ease complex marketing tasks like email automation, blog scheduling, auto-responding and the like. AI helps marketers to save time and other vital marketing resources in their marketing efforts, the reason the use of AI is on the rise among digital marketers.

Google-My-Business Listing

There is a new cliché among digital marketers. “If you want your business location to be found easily, get it on Google-My-Business, GMB.” Registering with GMB listings helps establish your operational location and shows searches near your area. When local searchers hit on GMB with your business keywords, at just a glance, they can easily identify your exact location, business hours, telephones, contact address, ratings, reviews and such vital business information they really need to do business with you. Since GMB is very helpful for local organic searches, it tends to be hugely beneficial to small businesses. Such businesses derive over 90% of their patronage from local consumers.

Top Digital Marketing Strategies for a Restrained Market

 

Year in year out, digital marketing strategies tend to change because of new trends and innovations that emerge, as customer needs, behaviors and demands change. That is further complicated when the market is restrained by both predictable and unpredictable factors such like the covid-19 restrictions the world is now experiencing. In such a complex situation, better planning and more effective marketing strategies tend to be the right recourse for smart marketers. Find below some of the strategies expert marketers like to employ to help their businesses survive in a severely restrained market.

Content Marketing

In digital marketing, content remains king. When your content is good, your business tends to receive good organic traffic as a result. Good content is vital for promoting your brand/product and for creating awareness and brand authority. In today’s digital marketing world it is not only written content that is important and can serve as good content. That is the category good blogs belong. Video content and infographics are also very effective content now most commonly used formats in content marketing. However, what matters most is the quality of the content. Once the quality is good, it helps to attract more traffic, improve customer engagement and user experience. With increased traffic to your business website, your business benefits directly from more leads and increased sales.

Search Engine Optimization, SEO

SEO remains indispensable to digital marketing and it is still as important as ever. In a severely restrained environment, what makes the real difference in how your business is found among millions of others online, is how good your SEO is. With the correct use of keywords in written content, photos, graphics and videos, you get your business optimized for better search results. That can make the real difference between success and failure in digital marketing. Even if the market is restrained, when more users discover they are able to easily make searches with images and videos, optimizing these items for that purpose is good for business.

Social Media Marketing

When people encounter any form of restrictions, they tend to spend more time at home and online. That automatically means spending more time on social media and engagement with businesses online. Smart digital marketers always cash in on that. Such scenario gives marketers very good opportunities to market to, engage with new audiences and re-engage with existing customers particularly on social media. That ultimately results in good customer retention and better sales.

Pay-Per-Click, PPC Advertising

PPC advertising in digital marketing involves a better and more effective use of ads budgets. Of course, when the business environment is restrained, demand goes down and many businesses struggle. It becomes imperative therefore to use and manage ads budgets better for business survival. With PPC ads, you do not necessarily have to scale down your ads efforts. Such ads help you to manage resources better since you only pay for clicks your business receives thereby helping to prevent wasteful dissipation of scarce resources chasing elusive traffic. That helps the bottom line of your business.
 
Email Marketing

If you consider costs and effectiveness side by side, email is very useful in digital marketing even in restrained circumstances. That is why email is hugely popular with digital marketers. It gets good results even with very limited resources outlay. Email remains one of the mainstays of effective digital marketing strategies and it promises to remain so into the foreseeable future. Among the many strategies expert marketers prefer, email tends to deliver about the highest return on investment. That is aside its immense popularity among digital marketers. In the customer-centrist market marketers now find themselves operating in, the best areas of investment tend to be on personalization strategies. These strategies are most effective to engage and nurture both new customers and existing customers even in restrained circumstances. Email marketing automation helps to make personalized campaigns easier to implement and manage at considerably reduced costs. That is good for business.