10 Tested Affiliate Strategies to Maximize Your Online Sales

If you are a digital marketer and you are looking for an effective way to reach new customers and increase sales, you must think affiliate marketing. Once you have the right affiliate strategies in place, you can generate significant income from your affiliate efforts. If however you are unable to put the right strategies in place and your marketing techniques are faulty, it will be pretty difficult for you to maximize your earnings. But, if you are really keen to increase your sales and earn more with affiliate marketing, pay attention to these here 10 affiliate strategies.

 
 
1. Join Reputable Affiliate Programs

One great way to maximize your earnings is to join reputable affiliate marketing programs like Strong Future International, SFI. On SFI, you can easily find products/services to market that are related to the content you create and relevant to your audience. You can even market your own products/services on the platform. With the unique affiliate link you’ll receive on joining SFI, you can do your promotions widely. SFI takes care of sales attributions using this link, computes and pays out your earned commissions monthly.

2. Promote the Right Products

You must endeavor to widely promote products/services that are relevant and valuable to your audience if you want to maximize your affiliate earnings. If you choose to market products that aren’t helpful or appropriate to your audience, getting them to convert will be pretty difficult. Aside attractive products to market, you must in addition ensure they offer good value to customers. If these products attract high commission rates, it helps to quickly maximize your earnings. Even if the products are low-priced and with lower commission rates, selling large numbers can help make up and still maximize your earnings.

3. Build a Responsive Email List

Building a responsive email list over time is yet another great way to increase your affiliate earnings. Through the email addresses you collect from your customers and website visitors over time, you can regularly send marketing messages, offers and updates about new promotions that could be of interest to them. The right technique to build an email list is with attractive incentives to your website visitors to leave their email addresses in exchange for discounts and exclusive access to valuable content or even an eBook. If your CTA is good, this list grows fairly rapidly over time. That is when it becomes a very valuable marketing asset that can help you to maximize your affiliate earnings.
 
4. Use Different Post Formats

By deliberately creating different post formats on your website, you can create a more engaging experience for your readers. When your content engages well, it helps to drive more sales from your affiliate programs. You can for instance use a content combination of blog posts and tutorials to provide valuable and helpful information about your products/services such as product reviews and comparisons. You may also consider creating high-quality how-to videos that show customers how to use the products/services you are marketing. Using your affiliate links on these posts helps to drive sales and maximize your earnings.

5. Leverage Influencers

If you want to quickly increase visibility for the products you are marketing, find ways to leverage influencers. If you do, it can be a very effective way to increase visibility and generate more sales from your affiliate programs. TIP: Make sure you specially search for influencers who have a large following in your target market. These influencers must in addition have a very good reputation within their niche. Once you’ve identified potential influencers that meet these criteria, you can reach out to them directly with specific offers that are mutually beneficial to both of you. You can for instance offer influencers special discounts or a consignment of free products or a special commission rate or exclusive access to new products, in exchange for helping to promote your products on their various channels.

6. Add Links to Pages with High Traffic

Adding affiliate links to pages that receive high levels of traffic is another credible way to maximize earnings in affiliate marketing. Such pages with high levels of traffic include but not limited to popular blog posts or other content pieces that have a lot of social shares and engagement. This technique allows you to take valuable advantage of the existing traffic to potentially increase conversions. You can in addition consider using re-targeting ads. Such re-targeting ads will help you to reach more potential customers who may have visited your webpages earlier.

7. Customize Links for Different Countries

The main advantage of digital marketing is that you can reach a global audience from anywhere. So, if you’re targeting a global audience, it is of great importance to customize your affiliate links according to the country or geographical region you’re marketing them in. Doing so will help direct customers from anywhere to the correct page when they click on your affiliate links. Reputable affiliate programs like Strong Future International, SFI, have in-house tools that help you to quickly switch out links for different countries and geographical regions. This technique helps to make it easier to track performance and optimize campaigns for each country/geographical region you’re targeting.

8. Work on On-Page Optimization

On-page optimization involves optimizing content and design elements to make it more appealing to potential customers as well as search engines. This technique is aimed at improving the performance of your webpages. It includes the use of the right language the audience understands, correct use of targeted keywords in headings, titles, and meta descriptions, using optimized images for faster loading times, optimizing for mobile devices, adding internal links to related pages throughout the content, including calls-to-action (CTAs) needed to direct customers to the next step and so on.

9. Re-targeting Campaigns

Re-targeting campaigns help affiliate marketers to target customers who have already visited their websites or interacted with their content earlier. These campaigns are very effective to stay in touch with customers and encourage them to make a purchase. However, to properly set up a re-targeting campaign, you’ll need to install a tracking code on your website. You can alternatively use a third-party platform like Google Ads. Once your re-targeting ads are in place, they will automatically be displayed to users who have already interacted with your content.

10. Set Up Affiliate Tracking

It is imperative to set up proper tracking for your campaigns if you want to maximize your earnings in affiliate marketing. Once your tracking codes are in place, you can easily monitor and analyze the performance of your marketing campaigns. Data from your tracking codes will aide you to make necessary adjustments in your marketing campaigns as needed. Google Analytics tools are free and easy tools you can use to collect valuable data in your marketing campaigns. TIP: If you are marketing multichannel, make sure each link has its own unique tracking code to monitor performance across the different channels and accurately attribute conversions to each of the sources. Once your tracking becomes live, you can review the data regularly in order to make changes as needed. A close monitoring of your marketing campaigns and making adjustments when needed will help you to maximize your earnings and ROI.
 
Wrapping Up

If you diligently follow and engage the foregoing affiliate marketing strategies, it is possible for you to maximize your earnings and create a successful online business. By putting in place the right combination of content creation, link placement, and re-targeting campaigns, you can drive a high level of traffic to your website. That ultimately helps to drive conversions and sales to enable you build a thriving affiliate marketing business over time.

Effective Marketing Tactics to Boost Your ROI

You cannot run any business successfully without effective marketing. Your marketing is deemed effective when it yields good returns on investment, ROI even though all marketing tactics do not have equal effects on ROI. Return on investment (ROI) is a business metric used to measure the profitability of a marketing strategy. It directly measures how much revenue your business earns in relation to the amount of money invested in your marketing efforts. What this means is that the higher the ROI, the more effective your marketing tactics are. Some marketing tactics are more effective than others and as such can help to generate a higher ROI for your business. Such high ROI generating tactics/strategies are as highlighted below.

Content Marketing

In digital marketing, content is king. The higher the quality of your content, the more impactful it is at building relationships with potential customers and customers alike. Once your content is of high quality and valuable, it resonates better with your target audience. A content that resonates well with your target audience is really great for building trust with them. It helps to boost brand awareness too. That is the type of content that directly impacts the ROI for your business.
 
Affiliate Marketing

Affiliate marketing is increasingly becoming popular among digital marketers. The reason for this is not too difficult to discern. Marketers find the marketing technique as one of the most cost-effective ways to generate leads and sales. Through affiliate marketing, you can directly increase visibility for your business since affiliates are usually incentivized to promote particular products/services. Its cost-effective nature derives from the fact that affiliates are only entitled to commissions from the sales they help generate. That impacts directly on the ROI for the business.
 
Video Marketing

Human beings are naturally visual beings, the reason videos are highly impactful with people. If well packaged, videos can serve as very powerful marketing tools. They are quite effective for engaging a wide audience because they can be easily shared on social media and across different digital networks and channels. That helps to make them highly visible. The more visible videos are and the more people they reach on the internet, the more their content can significantly help to increase conversions and ROI for your business. If you know how to and you have the right equipment, you can easily produce your own marketing videos. If not, you can engage the services of professionals to help you out. These experts can help you out for a fee, of course, to produce short marketing videos with good quality and engaging content.

Pay-Per-Click (PPC) Advertising

Google PPC advertising deals with highly targeted ads. That makes such ads to be hugely effective. You can through such ads get your content in front of the right people who will find the ads helpful. Marketers can thus use such ads as effective tools for targeting specific audiences. Doing so helps to increase visibility for your products/services. Because you are only required to pay when your ad is clicked, you can easily manage your ads spend and marketing budget. That is great for the ROI for your business.
 
Email Marketing

Email is one “old school” marketing method but still a very effective marketing tool. It is one digital marketing technique that is highly cost-effective and continues to provide a high ROI for any business. Emails are cheap to deploy to a very wide audience and their effectiveness is easy to measure. That helps to make emails highly effective marketing tools for all sizes of businesses. When deployed for campaigns, emails can be customized and sharply targeted for effectiveness. You can carefully craft any email message and tailor the message to the right audience. That helps to increase their effectiveness and a direct impact on the ROI for the business.

Offline Advertising

You can effectively use offline advertising to reach a very wide array of potential customers by building awareness for your brand. It is particularly great for targeting local and community audiences. For effective offline advertising, you can choose from a range of effective options like print media advertising, radio and television. Where the laws permit, you can also use direct mail and guerrilla marketing tactics to reach a wide range of customers and potential customers. Even though still effective, many marketers don’t seem to recon much with offline marketing any more since the advent of digital marketing. If you can manage to keep costs of offline advertising down, its effectiveness can be great for your ROI.

Social Media Marketing

With about 4.6 billion active users worldwide, social media has become one huge market out there on the internet. Because of the huge popularity of social media platforms, they can be very effective to create awareness for your business, reach a wide range of customers and potential customers easily at relatively low cost. On social media, you can create quality content and share easily. Video content is particularly very effective on social media and some how-to videos can easily go viral helping awareness for your business significantly. Some social media platforms have in-house marketing tools you can take advantage of to directly target the right people with your marketing messages. Bottom-line, your ROI can get a boost from these activities.

     
Search Engine Optimization (SEO)

Optimizing your website for search engines is one very effective way to generate organic traffic and increase visibility for your business. SEO may be a highly technical and time-consuming process, but it is worth the while in the long term. If you want to DIY SEO on your website, you can take advantage of smart Google tools like AdWords to drive targeted traffic to your website. These tools will help you to choose specific keywords related to your business niche to use on your content. These keywords will help to improve the ranking of your website on the SERPs of search engines. That translates to good organic traffic. The more traffic your website receives, the more leads, conversions and sales you can get out of it. That helps your ROI a great deal.

Influencer Marketing

With the advent of social media, Influencer marketing has become increasingly popular with marketers. As a business owner, Influencer marketing is one great way to leverage the power of social media influencers to reach your target audience. It can be used to effectively reach a wide range of customers and potential customers. You can only get the best out of Influencer marketing if you manage to choose and work with the right Influencers who identify with your business niche. Influencers can help you promote your products/services and may even endorse same for their huge audiences. Doing so can significantly help to enhance your sales and consequently your ROI.
 
Live Events

If you are a resourceful marketer, you can use live events to effectively build business relationships and engage with customers. If you are gifted with good speaking and presentation techniques you can use live events to generate leads and even conversions. Live events can be expensive and painstaking to organize, but if done correctly, the rewards are great. Successful live events can help your business with brand awareness, direct engagement and lead generation. They are great too to enhance your ROI.

Wrapping Up

ROI is hugely important to gauge the performance of your business. If your ROI is not good enough, it means your business is not doing great. It is that important. You must therefore factor in ROI when deciding on your marketing strategies. Once you are able to keep costs low, it is easy to keep up your ROI. With the foregoing techniques and the right approach, it is possible to maximize your investments with a view to getting the highest possible ROI.

Hot Tips to Generate Leads through Content Marketing

When you market online, your business can be easily choked out if you are unable to explore all ways to up your marketing game from time to time. If you follow the latest trends and improve on your content, you’re not likely to easily fall behind your competition in your lead generation strategy. A good content marketing technique involves giving your users vital information that helps to promote your products/services. Yes, this content may be promotional but if it manages to help users find solutions to their problems, it is good content. That’s the kind of content that helps to generate leads too. A well-thought-out content marketing strategy helps this process a great deal. 

This article discusses some content marketing tips that can help you to boost leads generation through content marketing.

Choose the Right Channels to Promote Your Content

To generate leads, you must pick the right channels to promote your content online. If you don’t get your channels right, no matter how good your content is, it will be pretty difficult for it to reach your target audience and with the right impact. First, you will have to research and understand the channel preferences of various audiences. Then you’ll discover that social media platforms like Facebook, TikTok, Instagram are very popular among young adults. Twitter and LinkedIn are preferred platforms by much older persons. Marketing messages that directly target these demographics help to generate leads. Once you pick your channel, you must also think about the format for your content. This is because a mismatch between your product and ad channel can make your ads ineffective. Ineffective ads cannot help your leads generation much.

Diligently Research Keywords

No matter how good your content is, if it can’t reach the right audience, it is not useful for leads generation. You can only effectively reach your audience if you know what they are searching for online. That clue lies in keywords research.
 
Keyword research directly deals with SEO (Search Engine Optimization), a vital digital marketing technique that helps to generate organic traffic and consequently leads. If you tactically use SEO techniques in your advertising content, it helps to attract the attention of search engines to rank your content. Diligent keywords research using keyword tools online will help you to know which keywords are popular enough to generate high amount of online traffic. If you use SEO techniques to optimize these keywords, they help you to generate good organic traffic and consequently good leads.

If however you do not know how to handle SEO because of the technicalities involved, you can hire the services of an SEO expert to help you with keywords research while a PPC specialist can help you to use these keywords in the right places on your content to boost traffic. For best results, it is advisable to hire these professionals to design and deploy the right display ads for you to generate leads.

Carefully Use Personalized Content

If you take adequate care to understand the needs of your target audience, you can engage the audience better by using personalized content to market to them. If you deliberately create personalized and meaningful content for your audience, you can easily generate leads from these efforts. If you can bear the needs of your audience in mind when creating advertising campaigns, you can generate more leads. By way of surveys and asking your audience direct questions related to your ads campaigns, you can better understand what your audience wants to see in your ads. If in addition you know your audience demographics, that info can help you to improve your content or to write a better impacting content. Such content is really great to generate leads.

Explore Ways to Optimize Your Conversion Rate

In online marketing technicality, a conversion takes place when a user takes the desired action upon viewing an ad. The commonest action in this regard is clicking ads and or buying a product. The primary aim of content marketing is to increase conversions for marketers. Every smart marketer therefore always wants to increase conversions through content marketing. You can optimize this content with a CTA (Call-To-Action) for better conversions. CTAs are usually small lines of sentences that encourage users to convert. Real examples of CTAs are “Click to see more”, “Click here to download”, and “Click here to register.” Some marketers also use attractive thumbnails on video ads. Thumbnails are small images on display before a viewer clicks on a video. It is another great way to optimize conversions for your content. Conversion optimization techniques are effective because they help to inspire real curiosity in your audience.

Summary

Your content marketing strategy can be effective if you do things properly and follow the right steps. The foregoing tips are handy to help you achieve high conversions. If you use these tips well enough, you’ll be able to achieve high conversions and generate leads for your online business. High conversions translate to leads, good sales and improved revenues in your business.

Direct Benefits of Performance Marketing to your Online Business

Performance marketing is now a primary mode of digital marketing and the benefits are enormous. Performance marketing allows business owners to easily reach a wider audience around the globe and collect invaluable data. This is the data that is of paramount importance to design and shape future marketing campaigns and strategies for effective business growth. These strategies if implemented through popular online channels like Websites, Social Media Marketing and Search Engine Marketing can directly benefit your online business. In our rapidly developing digital world, online marketing has become the primary mode of marketing on the internet. That is where performance marketing derives its roots. As an effective way to develop your online business and to make sure your audience takes specific actions, performance marketing provides various benefits. Some of these benefits include:

Effectively Reaching a Wider Audience

Smart marketers can always reach a wider audience by way of performance marketing. This is why performance marketing is an effective way to target new customers and expose your brand and products to a wider audience. Whatever you do online to make your marketing campaigns reach a wider audience is great for performance marketing. You can therefore effectively use your website, social media and search engine marketing to widely promote your products to the right customers.

Cost-Effective and Budget-Friendly

Every smart business owner worries about costs. Performance is no different. Any payment you need to make in performance marketing is based on the results obtained from your ad campaigns. What this means is that without results, you do not need to make any payments whatsoever. This greatly saves money for your business while letting you compete effectively and efficiently in your online marketing.

ROI-Centered Marketing

Yeah, everyone is in business to get returns. Performance marketing is ROI-centered marketing. The success and failure of a performance marketing campaign is centered on its ROI. For this reason, the better the performance of an ad campaign, the higher the chances of success. Successful ads help to widely promote your brand/products. They also simultaneously help to increase sales and generate leads along the campaigns, all these at reduced costs and high returns.

Minimal Risk

Unlike other types of marketing, you don’t have to pay a huge sum of money at the beginning of your performance marketing campaigns. The only time you are required to make any payment at all is when your campaign has gone live and you have achieved your desired marketing goal. You can rely on Google analytics tools to know how your campaign performs. The data from these tools will enable you to know when and how to make adjustments in your marketing campaigns for better results. This data helps you to make decisions to optimize your content, reduce risk, and increase launch times.

Efficient Tracking and Data Analysis

Performance marketing is no doubt result-oriented and result-centered. With Google analytics tools, performance marketing allows you to track and monitor your ad campaigns timely and easily. These tools will help you to know which ads are performing well and which are not. Ads not performing well can be adjusted and optimized as needed for better performance.

Summary

Performance marketing is all about results. These results must be obtained at minimal costs and with high returns. With the help of performance analytical tools, you can always gauge how your campaigns are making out then make adjustments as needed to maximize your performance. That is how to get the best results from performance marketing. That too is how it benefits your online business in totality.

Trending Mobile Marketing Tips for Your Online Business

Many more people are now relying on mobile devices to do business online even as mobile marketing is subject to frequent changes in techniques. This makes projections about the future of mobile marketing industry extremely challenging. Savvy advertisers and business owners who do not want to be left behind in such ever-changing landscape must keep up with the changes and trends all the time. Once these advertisers adopt the right technology, it is one great step to keep up with the trends since technological update is frequent too. The right technology is also very handy to provide innovative solutions to the changing trends in the mobile marketing industry. That makes these technologies indispensable partners mobile marketers can rely on now and in the foreseeable future. The following are great tips about how these technologies can make things happen in your mobile marketing activities.

 
Focus on Your ROI

If they have the right tools in place, marketers can easily analyze their marketing campaigns and extract more value from the campaigns. These tools do help them to keep a close watch on marketing costs and ROI in particular. This is something that ordinarily would have been very hard to do without these tools. It is important therefore to really evaluate the marketing channels you are relying on to determine which ones return the best results and most valuable users. These results help you to appropriate your marketing budget well and to use the budget more effectively.

Be Flexible and Adaptable

Savvy marketers must always anticipate changes, the reason they have to be flexible and adaptable in their marketing activities. The ability to adapt easily is key to thriving in the ever-changing mobile marketing landscape. Marketers must therefore be open and amenable to new tactics/techniques. They should in addition be able to work with technologies that can be flexible amidst changes no matter how rapid the changes. This gives mobile marketers the practical flexibility to anticipate and resolve challenges even before they truly begin. 

Automate Whatever You Can

Yes indeed! Automation is all about technology. The primary aim of automation is to save time, efforts and resources for marketers. This is exactly why marketers deploy automation for tedious manual processes. Doing so helps to free them up to do more creative and big-picture tasks. As mobile marketing trends are changing, so the AI behind marketing automation changes as well. These technologies are thus rightly suitable for marketers to save up on their marketing budgets, get more marketing done and achieve better results. Automation helps to make it easier for marketers to work smarter and better thereby freeing themselves up to take on more critical marketing tasks. So, you can automate whatever you can for these reasons principally.
 
Market with Affiliate Marketing

Reputable affiliate networks like Strong Future International, SFI usually provide an important mix of channels that are not limited by Google and Social Media searches. With SFI, you can work with a variety of affiliate partners. This includes influencers, content creators, bloggers and technology partners. With this, it is clear that affiliate networks can be and are in reality a valuable part of any mobile marketing strategy. Savvy marketers never fail to take advantage of this synergy.

Don’t Ignore Privacy Regulations

There is hardly any business on earth that does not have regulations. As business environment and technologies are changing, so are the regulations in tandem. In mobile marketing industry, change is inevitable. Privacy regulators can therefore not afford to be left in the lurch. Smartphones are regularly coming up with new updates particularly in terms of capacity, battery power, speed and smartness. Changes in Google algorithms also force many of these updates since Google places a lot of importance on mobile searches. The bulk of data from Google searches now comes through mobile devices and that is quite significant. This is why mobile marketers and developers must keep a keen eye on developments in the mobile marketing industry and be prepared to take on changes as the industry dictates.

How to Track your Brand’s Ad Results on Google

Advertising on Google tends to get quicker marketing results for marketers. The reason smart marketers really take advantage of Google ads to reach new customers and grow their brands. You can never know how well your Google ads are doing if you cannot effectively track the ads. Without good tracking, you could be wasting a lot of resources, time and money on ads and end up with very poor results.  If you decide to run a pay-per-click (PPC) campaign for instance, it is essential to diligently track your ads performance data. If you do, it is easy for you to see how well your ads are doing. You must therefore understand how PPC performance works before you can effectively track the success of your Google ads campaigns. That is about the best way to know how well you are doing and if you are getting the most out of your advertising budget.

Following are recommended steps you can take to effectively track your Google ads results.

Use Google Analytics to Track Ads

Google Analytics is a free Google online tool. With this tool, you can effectively track how much traffic your website gets from all sources, inclusive of PPC ads. The tool will help you to understand how visitors interact with your website and the ads displayed on it. The information you gather with it can help you to make the right adjustments on your advertising. Well-adjusted ads can help to improve your conversion rate and ultimately good ROI.

Keep an Eye on Your Conversion Rate

Conversion rate is a direct way to gauge the performance of Google ads. You must keep a keen eye on it during your ads campaigns. Technically, conversion rate is the percentage of people who click on your ads and take desired action. Such actions include but not limited to making a purchase. You can find this information in the “Conversions” tab of your Google AdWords account. Here is how to interpret the data. High conversion rate means high performing ads while low conversion rate indicates poorly performing ads. If your ads are performance well it means they are reaching the right audience but if low, it means they are not reaching the right audience. This could mean your ad copy is ineffective or you are targeting the wrong audience. This is why if you track your conversion rate well enough, you can identify issues that may require adjustments to enable your ads perform optimally.
 
Use Google AdWords to Check your Ads Positioning

Ad positioning is a crucial metric that tells a marketer the average position of where his ad appears on Google SERPs. What this means is that the higher the ad is ranked on the SERPs, the higher the chances that more users are likely to see and click on it. To make this possible, your ad must be optimized with the right keywords that users are targeting. Next is to review the positions for your brand’s keywords and compare them to the positions of your competitors. If you notice that your brand is appearing in a lower position than your competitors it is an indication for you to quickly make some performance adjustments on your ads campaign. You can find keywords information in your Google AdWords account’s “Keywords” tab.
 
Test Your Ads with A/B Testing
 
Regularly testing your ad copy is a way of determining how well the ad is doing. Most marketers rely on A/B testing to track their ad performance and optimize results. When they create two or more ad versions, they can use A/B testing to track and compare which one performs better. Before launching your Google ad campaign, you can run an A/B test on the versions of ad copy you are planning to use. This is about the best way to ensure that your Google ad campaign is performing as optimally as you want. You can check out the right information you need to do this in the “Experiments” tab of your Google AdWords account. If you want to get the best results from PPC ads, you can A/B test different ad copy, landing pages, and other website elements. By doing this, you’ll get to know which ad combination leads to the most conversions and consequently, a higher ROI. 

Review the Impressions and Clicks on your Google Ads

Impressions are another great way to measure the performance of Google ads. They represent the number of times an ad has been shown. This is as against clicks which represent the number of times people have clicked on the ad. A diligent review of these two metrics gives the marketer a clear idea how effective his Google ads are at reaching the target audience. You can access this data in the “Ads” tab of your Google AdWords account. Here is how to interpret the data. When your Google ads have a high number of impressions but the click-through rates are low, it means your ad copy needs some adjustments. When the ads have high click-through rates, it means they are actually reaching the right audience and driving them to take desired action. To actually determine if your ads are doing great therefore, you must diligently review these PPC metrics regularly.
 
Wrapping Up

Tracking your Google ad performance is a desirable step to know if your marketing campaign is doing great. The metrics data you collect from your tracking efforts is helpful for you to better understand what’s working well and what’s not working well in your marketing campaign. These metrics provide the data you can rely on to make needed adjustments to help you get the most out of your PPC and Ad campaigns budget. If you want to get such vital marketing benefits, start now to track your Google ads campaign results.

Top 8 Awesome Email Marketing Tools for Small Businesses

Among digital marketers, email marketing is one of their most widely used digital marketing strategies. The reason is simple. Email is cost-efficient to use and with a very good ROI. In addition, it is typically a simple, clear, and efficient way to communicate with customers and prospective customers. You can only get these advantages from email marketing if your emails get to their recipients. On that score, there’s a lot you must do to ensure that your messages reach the right audience. It is only when they do you can expect to be able to turn your leads into customers efficiently. Therefore, to ensure your emails get to the recipients and as sent, you need the assistance of smart software and tools. These tools are designed to make your marketing easier by helping you to automate several tasks to increase your chances of success. Email marketing tools can help increase engagement with your emails and improve the chances of success with your email marketing strategies. This is why you must carefully choose the most efficient email marketing tools without sacrificing dependability and security. Online, there are numerous email marketing software solutions available for marketers to choose from. Many of these tools offer flexible capabilities/solutions that can be tailored to practically any market. Choosing the right email marketing tools for your email marketing strategy can have a significant impact on the success of your email marketing campaigns.

 

Find below some of the best email marketing tools you can choose from to boost your email marketing campaigns.

1. Mailchimp Tool

Mailchimp is a very popular email marketing platform among marketers. It is a very sophisticated platform with fantastic features like drag-and-drop email editor, email notifications, contact segmentation into subgroups, and simple analytics monitoring. Mailchimp is popular with marketers because it has a free plan that enables users to deliver up to 12,000 emails to almost 2,000 recipients regularly. It also offers premium monthly subscriptions for marketers who can afford the fees. One main advantage of Mailchimp is that it enables marketers to configure delivery times depending on time zones and geolocation-based segmentation. In addition to that, marketers can readily integrate Mailchimp with Content Management Systems like Wix and WordPress as well as eCommerce platforms like Shopify, and a variety of other platforms to increase its effectiveness.

2. Benchmark Tool

Benchmark’s email marketing tool is free and comes with a robust marketing package. Benchmark’s email solution is ideal for ambitious email marketing campaigns. This tool provides some complex capabilities like Google Analytics tracking, social network integration, and heat mapping all for free. In addition and if you so desire, you can get a convenient drag and drop builder, minimal automation, and reporting capabilities with Benchmark tool.

3. ActiveCampaign Tool

ActiveCampaign tool boasts of a CRM option and live chats in addition to email marketing. It is a great tool that marketers find helpful to find relevant prospects using tools like lead scoring. This is made possible by integrating a CRM into their marketing operations. You can also use the system to add interactive content to your emails, thereby allowing your audience to have varied experiences depending on your segmentation. ActiveCampaign’s template designer is quite user-friendly and easily adaptable. However, you must be ready to pay subscription fees to take full advantage of ActiveCampaign tool.

4. ClickFunnels Tool

ClickFunnels is an email marketing program that is built around sales and marketing funnels. With ClickFunnels software, marketers can develop an automated succession of landing pages, autoresponders, emails, and webinars. They can do all these even without needing to know how to code. ClickFunnels allows businesses to design whole sales and marketing funnels. The main advantage of this is that the tool brings together automated advertising & distribution solutions all in one place. It provides you the tools and methods to market, distribute, and send messages over the internet. A higher grade version of ClickFunnels tool requires subscription fees to put into operation. Platinum version subscribers can contact customers by focused emails, social networks, text messages, and computer notifications at any moment and from anywhere.

5. MailerLite Tool

MailerLite tool helps marketers to personalize and automate their emails to connect with their customers. MailerLite is quite unique marketing software which stands out for its clear, attractive user interface and responsive customer care. You can easily connect MailerLite to other online programs that allow you to exchange information, simplify workflows, and improve your overall user experience. The tool comes with three editors to help marketers build dynamic and engaging campaigns. If you want to create sophisticated marketing processes, MailerLite is the tool you need. With it, you can use triggers to send emails or change custom fields regularly when interacting with your customers.

6. Instapage Tool

Instapage tool includes most of the things marketers need to create and optimize high-converting landing pages. The tool is handy to provide solutions that help to reduce cost-per-click and increase return on ad expenditure. With Instapage, you can develop appropriate mobile-responsive landing pages and interactions without using a developer. The tool makes it easier to increase visitor engagement and conversion rates by creating distinctive landing page encounters for each advertisement and target audience. A major advantage of Instapage tool is that it has a unique AdMaps function feature. This feature allows you to view your ad campaigns and link ads to suitable post-click web pages all in one location.

7. ConvertKit Tool

ConvertKit is a powerful email marketing tool that is really quite suitable for expert bloggers, content writers, and digital entrepreneurs. The tool is not only powerful, it is quite simple to use. Its most distinctive aspect is that it lets marketers give content and rewards to anyone who signs up for their email newsletters. The tool has simple auto-responders that let marketers generate drip emails using its emailing platform. ConvertKit allows you to send personalized messages to your segmented audience which help to enhance conversions. The tool allows marketers to create and execute email campaigns smoothly and provides them the ability to automate tasks and create customer marketing channels. When compared to other email marketing tools on the market, ConvertKit is really affordable but you can only have access to most of its fine features though, by paid subscription only.

8. GetResponse Tool

GetResponse is a great email marketing tool which is quite suitable for small business marketing. Online marketers use it extensively to create strong, simple emails within one easy-to-use interface. You can effectively use it for landing page optimization, conversion channels, and email automation. GetResponse is also very handy if you want to customize your email subject headings using your recipients’ personal information like the recipient’s identity, birth date, and postal code. If you simply pick this while composing your email subject line, it will be applied to all the contacts you’re emailing with the help of their email IDs. You can easily make email lists with GetResponse in an incredibly simple way.

Awesome Email Marketing Tactics

Despite the abundance of digital communication channels that are currently available to online marketers, email remains their preferred choice to stay in touch with customers. Email is typically popular with marketers because it is cost-effective to use and has excellent ROI. With just to touch of a computer button, can send an email to hundreds of thousands of recipients in a matter of seconds. When it comes to sending marketing messages therefore, it is really difficult to beat email in terms of ease of use, cost of use as well as effectiveness. The reason it is usually a first choice among marketers in matters of communicating with customers.

To get the best results from your email marketing strategy and increase the effectiveness of your email marketing campaigns, the following tactics can be of help.

Understand the Purpose of your Emails

Never send an email if you have not fully conceptualized its purpose. You must decide why you are sending it and what action you expect the email to get the recipient to take. That simply is the purpose of the email. If you don’t have a succinct and convincing response after sending an email, you can reconsider the purpose and resend it or you cancel the mail outright. Without a clear purpose, it is difficult to determine the effectiveness of an email. Technically, if many email recipients understand that every email is pertinent to and helpful to them, they’re usually motivated to open and read the mails. By doing so, it increases the open rates of the mails and thereby fosters a sense of trust among your email recipients.

Compose Mails with Strong Subject Lines

Without strong subject lines, it is pretty difficult for emails to have the desired impact. Successful email marketing campaigns directly benefit from having strong email subject lines. No matter how great the email content is, if the subject line is weak, not much good can come out of it. Aside crafting your email content very well, you can cleverly use emojis to lighten the tone. This plus the deft use of power words can get your subscribers to react to your emails. They help your subject lines with a little more flair as well.

Control Email Volume

You must be careful with email spamming. The higher the volume of emails you send, particularly if the mails are going to everyone on your email list, they may appear like spam to recipients who have no interest in the subject matter. For this reason, instead of sending emails to everyone on your list each time you mail, you should send well-tailored emails to interested parties only. By doing this, only recipients who wish to receive your emails will see them. This helps to maintain a healthy deliverability and even readability. You can enhance your email deliverability if you carefully send tailored emails to various list segments. That helps to keep the email volume down and the possibility of spamming greatly reduced.

Send More Specialized and Segmented Emails

If you want to foster closer relationships and more trust with consumers, it is best to communicate with them by delivering customized and segmented email sequences. Such emails carry a more effective marketing message whose purpose usually attracts reactions from recipients. Such distinct and customized email sequences that inform, entertain or even amuse consumers usually elicit desired responses from them. They are more effective marketing messages as a result. Using strictly more of such messages can protect them from spam.
 
Customize Emails Based on Customer Personas

It is smart marketing to have clear customer personas you want to direct your marketing messages. Before crafting your emails, have in mind who it is meant for, what time of the day they’ll like to receive the mail, where are they on the globe and what problems can you resolve for them. If you understanding these foundations of marketing well enough, they can help your email marketing strategy a great deal. Emails that get to recipients based on their peculiarities and needs are usually more effective. Clear customer personas help that process a great deal.

Personalize your Emails

Personalization also helps emails to be more effective. Every human being has a craving for recognition. If you craft emails with personal touches directly relating to whom the recipient is, it shows recognition and many recipients like that. Personalized emails may take more time and care to craft though because of the individual personal details like nicknames, bragging rights, peculiar slang and favorite quotes, but it is always worth the while.
 
Email for a Clear Purpose

Every email must have a clear purpose of what you intend it to achieve. This is in addition to a unique layout and a clear and concise subject line. When drafting an email, what you want it to achieve should be uppermost in your mind. You can add other touches to ensure the mail is opened and read by the recipient. An unopened email is a wasted email. Real trash to be precise! Every recipient of your email must discover something new and intriguing enough to get them to take action. If your email manages to give recipients something that is worth their while if they read it, it spurs action.

Time your Emails Appropriately

Timing your emails appropriately is essential to their success. When you choose the timing carefully, it can boost the open and click-through rates of your emails. Good timing may also cause recipients to better interact with your content and even share it widely on social media to their own audience. It is smart email marketing therefore to make use of all the resources at your disposal to ascertain you craft and release your emails to your email recipients at the appropriate times of the day.

Email with your Thought Leadership Pieces

Yes you are a marketer but don’t ever make the mistake of making your emails just sales pitches. That strategy can even put off many recipients from reacting to your expectation. What works best is, instead of obviously trying to sell something to your target audience in your email, you can share your expertise with them. That way, you can establish your authority by linking to an article you wrote for a business publication or on your blog.

Always Test and Re-Test Your Emails

You can hardly know the type of emails that get results unless you test and re-test your emails and measure the results. You can test several versions of your email marketing campaign to determine which version gets the best results. You can also split-test several marketing tactics/techniques until you find the one that connects best with your audience.

Improve your Email Send Time

If you send email newsletters, the frequency of sending them out is very important. So too is the best time of the day to send them out. Do a bit of research to find out what’s most suitable. The content you are sending and your audience disposition must be carefully weighed to determine the frequency of your emails. Email marketing campaign’s timing and frequency are mightily crucial here. If done right, it enhances the likelihood that your emails will be opened by your recipients.

Wrapping Up

Emails remain preferred choices among digital marketers for effective communication purposes. Emails do nicely for your marketing campaigns if they are well written and sent in a timely manner and at the right frequency. If you manage to avoid typos, errors, bounces, and other issues that could affect their effectiveness, they deliver good results. Habitually testing and re-testing your emails on the go can help you with that. By testing many iterations of the same email campaign, you can through your subscriber’s reactions determine which emails best serve your purpose.

6 Most Common Digital Marketing Strategies You Should Know

Digital marketing covers a vast area of marketing particularly on the internet. Online marketers rely on digital marketing to get traffic, connect with their audience, capture leads, and make sales.  Marketers without an impressive digital presence are less likely to outperform those with active digital presence online. Smart marketers depend heavily on digital marketing to outperform their competition and gain a competitive edge on the internet. The field in quite vast and it encompasses diverse marketing strategies. These strategies directly leverage computer and internet technology to effectively promote products/services online. If you are interested in digital marketing, it is best to familiarize yourself with the most common strategies that successful marketers like to recommend. Following are six of such digital marketing strategies you too can effectively use to get results.

1. Affiliate Marketing

Affiliate marketing is a digital marketing strategy where affiliates help product merchants market their products and earn commissions for their efforts. It is some kind of mutually beneficial partnership between product merchants, affiliates and consumers. Affiliates directly help product merchants to boost their business and increase their engagement with consumers. Affiliates help make available to consumers, products/services that help solve problems for them. In this partnership, product merchants sell more products/services while consumers easily find products/services that meet their needs. Affiliates who facilitate this earn more commissions from the process.

2. Content Marketing

Content marketing is a process of connecting with your audience through relevant information sharing. Content is hugely important for marketers to cater to the concerns of their target audience and help them seek solutions to their needs. It is one digital strategy that is very popular with marketers. If the content is qualitative and well packaged, it helps marketers to effectively reach out to their target audience and gain their trust. For digital marketing purposes, an effective content is usually packaged in the form of blogs, research data, videos, infographics, guides, podcasts, bulletins and more. These are the common techniques that help the marketer to build a following/audience over time. When the content you consistently produce builds trust with this audience, it impacts your traffic, leads and sales. It ultimately helps to boost your affiliate marketing business.

3. Email Marketing

Email marketing is another effective digital marketing strategy which enables marketers to easily interact with their audience by way of emails. It is essentially used by marketers for targeting new, retaining existing, and nurturing leads and customers. To have an effective email marketing campaign, you must first build a responsive email list. This you do by diligently collecting the email addresses of your target audience over time through op-in and sign-up marketing techniques. You can also grow your email list using lead magnets, pop-ups, exit-intent messages, and more. Marketers love to use emails to market because it is cost-effective and the ROI is usually quite impressive. Experienced marketers can segment their email list for more personalized marketing messages and campaigns.

4. Social Media Marketing (SMM)

With more than 4.6 billion active users around the globe, social media has become hugely popular with digital marketers. Social media marketing SMM is a digital marketing strategy which allows marketers to promote content via social media platforms of choice. Marketers use social media platforms to market their brands organically or through paid advertising. SMM as a marketing strategy is a very effective way to connect with your target audience no matter where that audience is on the globe. It makes easy two-way interaction between marketers and their respective target audience. Aside its huge popularity, sharing messages on social media is quite easy and smooth. The reason social media easily facilitates engagement as your audience reacts at will and/or leaves comments on your posts. This user content helps marketers to assess the performance of their content. Many consumers use social media to research preferred solutions and make informed buying decisions. This makes social media platforms ideal for capturing quality leads and even to make sales.

Influencer marketing is ancillary to SMM. This is because most influencers ply their trade in social media as social media influencers. Influencer marketing as a viable SMM strategy is quite effective to reach out to a huge audience which can be in the millions. Influencers can even influence the buy decisions of this huge audience through endorsements and recommendations. Because a significant percentage of consumers really trust influencer recommendations, partnering with influencers can actually become a big business boost for marketers.
 
5. Paid Advertising

Paid advertising is a digital marketing strategy where marketers are required to pay for the ads they run on online platforms. If they have the right marketing budget, it is possible for marketers to run ads on different search engines and social media platforms. For search engine marketing, marketers generally prefer Google which is a lead search engine for running paid ad campaigns. You can also run paid ads on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn and the likes. Because ranking well on search engines can be a very slow process, most marketers prefer using a fair mix of organic and paid marketing strategies to reach out to their respective target audiences. Paid ads can give you much faster results if you have the right marketing budget. You can always use paid ads marketing strategy if you’re looking for a quick boost in traffic or sales.

6. Search Engine Optimization (SEO)

In digital marketing, it is not enough to create content no matter how good the content is. You must explore all reliable avenues to make this content accessible to your audience. That is where SEO comes in as a reliable marketing strategy. SEO is a bit technical and tricky especially for marketers that are not too experienced. For such marketers who cannot use DIY approach, they can hire the services of professional webmasters to have SEO done on their websites. SEO is a digital marketing strategy that helps to make your content visible to search engines. If the search engines rank the content high in their SERPs, it increases its visibility to searchers. That means more organic traffic to your website.

Online, a search engine is usually a go-to platform for most people to find suitable solutions. When people simple tap in their search queries on major search engines like Google, it shows recommendations that cater to the respective search queries in detail. If these search queries resonate with your niche, Google throws up your content thereby making it accessible to the searchers. The more search engines throw up your content in search results, the more organic traffic it receives. This is why SEO should be your go-to strategy for more organic traffic.

Wrapping Up

The foregoing are digital marketing strategies that are popular among marketers and they get results. The reason you should know them well and be prepared to deploy them in your marketing efforts. Marketers worldwide use a mix of these strategies to achieve their set marketing objectives. They rely on them for the success of their respective marketing campaigns. You too can try them out and see which ones work best for you.

How to Get Started With Affiliate Marketing

Every affiliate marketer no matter how good they have become started from somewhere. If you already know how the internet works and you have a basic knowledge of the computer, you can have a head start in affiliate marketing over people who don’t have such background. By creating a business website for yourself, you are good to go in affiliate marketing. Start creating high quality and informative content and you’ll begin to have a following to build an audience. Such built-in audience will have one thing in common. They like your content and are interested in whatever you have to say through the content. You can therefore take advantage of this reality to promote products/services that you believe in and can recommend to your audience. That is when your affiliate marketing business really kicks off in earnest. If you’re looking to get started with affiliate marketing therefore, pay attention to the following.

Find a Niche

No matter whom you are and irrespective of your background, you’ll likely have some useful information or expertise in a particular area or subject matter you can passionately share with others. That is the right niche you can choose to build your content on. You can for instance choose to share tips and valuable information about dieting, travels & hospitality, fashion & trends, general fitness, healthy living, homes & gardens, hiking, motor racing, sports of choice and so on. Alternatively, you can even use any of your hobbies or business expertise as a good niche to share information and tips on. After settling for a specific niche, you can more effectively target your audience and promote products/services which they are likely to be interested in to them. That is when your affiliate marketing business will start to gain some traction.

Choose the Right Affiliate Program

Online, there are very many legitimate affiliate marketing programs out there you can choose to join, but then so are scam programs as well. You will need to exercise some care before choosing. What many of these programs offer have slight differences and most of these differences derive from how they manage affiliates and pay commissions. Some programs will pay you more per sale but have fewer products to promote, while others will have a smaller commission structure but a large selection of products to choose from. What is most important however is to settle for a program that fits your needs and offers products you’re interested in promoting based on your chosen niche. Reputable affiliate program like Strong Future International, SFI is about the largest out there and readily one of the best to join, and it is FREE to join without any obligations. Before you settle for any affiliate program to work with, be sure to do your due diligence. Take quality time to read through their terms and conditions to make sure you understand everything they are doing before you sign up.

Vigorously Promote Products/Services

The key to success in affiliate marketing is vigorous products/services promotion. Affiliate marketing is a performance-based business model. So, the more you promote products/services, the more sales you generate and the more commissions you earn. You can therefore effectively promote/services through various online channels like social media, blog posts, email newsletters, YouTube videos, and even paid advertising. You can directly leverage on the huge popularity and in-house marketing tools of social media platforms like, Facebook Twitter, LinkedIn, Instagram and the rest to promote products/services. If you use these platforms well, they can help you to reach more potential customers and drive valuable traffic to your website/blog. Online shoppers are always out there to find possible solutions to their problems. So, when promoting products/services online, you should focus more on providing value to your audience instead of aiming to sell them something.

 
Be Transparent and Honest with your Audience

Every business is built on trust. You can build and nurture this trust with your audience if you are honest and transparent in your dealings with them. You cannot be a successful affiliate marketer if you are not honest and transparent with your audience. You’ll have a better marketing traction with your fans and followers if they know and believe you are promoting products/services you like and believe in yourself. Without trust, your audience will simply ignore your marketing messages. For this reason, you must always promote products/services your audience perceives as helping them to solve problems. It is not advisable therefore, to promote products/services for the sake of merely promoting them. As a marketer, you must endeavor to use creative ways to deploy your insights and expertise to provide valuable content to your audience that can help them to make informed decisions.

Learn the Tactics and Techniques of Affiliate Marketing

If you want to catch on in affiliate marketing real quick be open to learning on-the-go. Learn the tactics and techniques to promote products/services across many online channels, how to drive traffic to your website, how to get and nurture leads and how to guide customers through their customer journeys. You can even learn the techniques of advertising free online and how to work affiliate marketing with little or no capital investment. All these will impact your ROI which can keep you in the business no matter how daunting it may seem at any point in time. Learn how to leverage the awesome popularity of social media to get traffic, leads and sales. Learn how to search for affiliate programs that offer free or low-cost sign-ups, which can help you get started and even succeed without spending a fortune.

Last Line

The foregoing are just a few ideas/tips anyone can use to get them started with affiliate marketing. Once you are able to choose a good niche, build a platform, and promote your products/services effectively, you are in the business of affiliate marketing. You make money through earned commissions.

Digital Marketing Techniques that Benefit Your Online Business

The internet is deep and gets deeper with continuous technological innovations. That is what digital marketing leverages on to become so popular with online marketers. Through it, marketers simply make use of the internet, electronic devices, or any form of digital communication to do business online. They take advantage of digital channels like search engines and websites to reach out to their target audience, which includes existing and potential customers. They depend on choice digital marketing techniques to get desired results.

Marketers’ Choice Digital Marketing Techniques

Online marketers see digital marketing techniques as unique marketing methods that make use of digital channels to reach out to an audience. Marketers usually factor in their individual marketing needs and goals before they decide which marketing technique will best serve their purpose. That is what helps them to make their choices of which techniques to deploy in their marketing campaigns. Below are various choice techniques popular with online marketers.

Affiliate Marketing

Through affiliate marketing, product merchants can take advantage of a wider field using affiliates to promote products/services online. The marketers who serve as affiliates earn a commission for each sale or completed transaction their promotional activities help to bring about. Ambitious marketers who are interested in trying out affiliate marketing for their business can join FREE reputable affiliate marketing programs like Strong Future International, SFI. This program can help them to build and manage their affiliate partnerships for good results.

Email Marketing

Email marketing may be “old school” but it is still a very effective digital marketing technique and very popular with marketers too. Marketers use email as an effective way to easily communicate with their audience. Experienced marketers have a way of crafting personalized emails that usually contain more information about their products/services, news about promotions or updates, and even share discounts. Some emails can be crafted to include newsletters, welcome messages for new customers/clients, or informational emails that contain tips or guides to nurture an existing customer base. Also, many businesses use customized emails to specially target an audience for conversions and sales promotions. Emails are easy and cost-effective to use and can be sent to millions of people in a matter of seconds with just the touch of a computer button.  

Content Marketing

Digital marketers place a very high premium on content as a marketing technique. This is because they depend on content to attract traffic to their websites. If this content is valuable, has high quality and informative enough, it helps to attract leads and increase conversions, drive website traffic, nurture existing customers, and promote brand awareness. This is more so when the content is packaged in common and popular channels used in content marketing, such as newsletters, eBooks, bulletins, blog posts, and infographics.

Pay-per-click Marketing (PPC)

Marketers use PPC for paid ads on Google. In PPC marketing, marketers create campaigns for paid ads. These ads are run on PPC platforms like Google Ads. You only pay for each click on such ads. The ads are highly targeted, so each click is paid for when someone clicks on the ads.
 
Search Engine Optimization (SEO)

SEO technique is all about search engine rankings for organic traffic purposes. SEO optimizes your website to make it rank higher in the SERPs of search engines particularly Google. If your website ranks higher on these pages, it could result in higher organic traffic to the website. However, SEO is a bit technical in nature requiring the deft use of carefully selected keywords and backlinks on your website. To effectively optimize your webpage for search engines therefore, you need to factor in key elements such as your content quality, backlinks, and page loading speed etc. etc. to have a good SEO the webpage.

Social Media Marketing (SMM)

Social media marketing technique leverages on the huge popularity of social media for online marketing activities. With presently over 4.6 billion active-users worldwide social media has become a very huge market for digital marketers. They use SMM technique on different social media networks to reach millions of people in their audience. So, online marketers are thus able to use their social networks to build and deploy campaigns for brand awareness, bolstering their business credibility either as a subject-matter expert, or even as a sales channel.

Influencer Marketing

Influencer marketing also leverages on the huge popularity of social media platforms. It simply entails teaming up with influencers, or individuals who have a significant or dedicated following on social media to widely market products/services. The right influencers are those with a large following on social media and they’re some sort of experts in some subject matter of interest. Influencers can be well known celebrities too who help product merchants endorse products or even recommend products to their large audience. Influencers are effective because they are perceived as subject-matter experts within their particular niche who have gained the trust of their followers.
 
More Direct Benefits of these Digital Marketing Techniques

Digital marketers don’t just use these online techniques for fun. They use them to boost their businesses and to make more sales. Following are some more direct ways businesses benefit from digital marketing techniques.

Low Barrier to Entry

Significantly, digital marketing methods are easily accessible to businesses, regardless of their size and industry. There are no high-cost initial capital investments to start a business online. That makes digital methods highly suitable for small business start-ups. With a very small capital outlay, small businesses can build their own websites, host it and commence business even without prior coding knowledge or having to pay expensive fees. Such businesses can easily leverage many online tools, software and services that offer free plans, free trials, or affordable pricing tiers for social media management, email marketing, and SEO. The ROI is always very encouraging because of the very low investment costs.

Measurable Results

Many free tools abound online to measure your marketing results as you go along. You have access to data and analytics, which you can use to assess your performance, determine the effectiveness of your campaigns, and make data-driven decisions. Such data helps you to know which technique works well and which doesn’t. So, at any point in time during your marketing campaigns, you’ll know what to improve on and what to discard to get better results.

Enhance Deeper Connection with your Audience

Digital marketing offers greater flexibility for brands when reaching out to their audience. Digital marketing channels allow marketers to directly communicate with their audience in real time and from practically anywhere. Customers and potential customers can also take advantage of same channels to directly communicate with brands. This helps to build stronger bonds, deeper connection and trust between marketers and their audience. Many of these digital channels like social media and emails are really very handy to initiate and carry on beneficial marketing conversations, do promos, pass trending info and announce discounts and sales to customers.

Facilitate Conversions

Digital marketing channels help to make it easier for visitors to take or complete a desired action online. Such actions include but not limited to signing up for a newsletter, eBook or blog content or making a purchase. All through the customer journey, digital channels are helpful and handy since they make conversations easy and more convenient. They help to facilitate conversions for the business and ultimately more sales.

Lifeline for Small Businesses

Digital marketing techniques help small businesses who otherwise would have been struggling to compete favorably. These are businesses that otherwise would have been unable to compete with large enterprises or global brands. Thanks to digital marketing techniques, small businesses can effectively leverage the power of the internet and social media to do business steadily online. These techniques help small businesses to maximize their available resources to gain higher ROI. Digital marketing techniques also help small businesses to optimize how they use online channels to effectively interact with their customers anytime, anywhere. They thus help small businesses to build trust and better customer relations in the short and long term.

Effective B2B Marketing Strategies for Working Remotely

As many more people are taking their businesses online, working remotely is increasing in popularity and acceptance. This together with the recent pandemic restrictions directly affected the work schedules of many businesses. Changes in workforce schedules have greatly impacted the business-to-business (B2B) marketing strategies of many businesses. Presently, with more and more employees working remotely and many customers staying home, traditional marketing strategies are no longer as effective as effective as they used to be. Emphasis has shifted to digital marketing strategies and remote business transactions. Following are some online B2B marketing strategies that are effective for working remotely in today’s digitally connected world.

Focus More on Digital Channels

For remote work, digital channels are the most effective to get things done. They are generally more effective for advertising, business transactions and making sales. So, if you want to effectively reach your target audience even when working remotely, online digital channels are most handy. This is because when people work remotely, they tend to spend more time online than ever. When businesses focus more on digital channels therefore, they have a great opportunity to reach their target audiences better through online channels like social media, email, and paid advertising.

Utilize Content Marketing

Content marketing is one of the most effective ways for businesses to reach their target audience. Content marketing is especially an effective strategy for B2B companies because it allows them to establish themselves online as thought leaders in their industries. Businesses can package content by creating informative blog posts, eBooks, whitepapers, and infographics. Through this info packaging, businesses can provide important information to help their audience understand the value of the products/services they are marketing. When businesses provide quality information in their content, it helps them to build trust with their audience because the info helps position them as the right experts people can rely on. That way, they can positively use content marketing to generate leads and drive sales for their businesses. If the content is well optimized for search engines, it allows the target audience to see the content online anywhere when searching online with the right keywords.

Use More Networking Online

With remote work, many business events and conferences that require person-to-person contacts are de-emphasized. Such events have given way for more opportunities to network online. Business owners have unlimited access to numerous networking groups and forums they can join to connect with other professionals and business owners in their business niche industry. Popular social media platforms like Twitter, Facebook, Pinterest, LinkedIn and Instagram are excellent platforms for networking. On these platforms, you can easily connect with other professionals, join business groups, and participate in discussions. In addition, you can reach out to potential customers and business partners, stay in touch with your suppliers, and pass on vital info about the new products/services you have on offer.

Market with Social Media

With 4.62 billion people active on social media around the world, there is a very huge market out there. Social media has thus become a great way to connect with your target audience and build relationships. If you engage well with your audience on social media, you can connect with them before, during, and after a sale. Doing so helps a business to build brand awareness, trust and positively drive sales. Social media is an excellent way to stay up-to-date on what’s going in a business industry.

 
Focus More on Your Existing Customers

If your workforce is working remotely, it is more beneficial to focus more on your existing customers because they are the people who have already shown interest in your products/services. They are the people who have stayed with you and have shown some measure of loyalty to your brand. It is good for business if you devise ways to engage and reward them. It is by far cheaper to market to existing customers than to prospective ones. This is because you can easily stay in touch with them and court more business from through cheap online channels like email and social media. Even while working remotely, by focusing on your existing customers, you can maintain a steady revenue stream. Through your existing customers and using digital online channels, you can generate leads and referrals. That ultimately helps to drive more sales.
 
Invest in Paid Online Ads

Paid online ads may come with some costs but they are a great way to reach a large number of people quickly even while working remotely. If properly done, paid ads can be highly targeted and effective. That justifies their costs in most instances for B2B marketing strategies. Paid online ads go with less competition and you get your message in front of your target audience more easily. This is more so if you are using the right platforms like LinkedIn for your B2B ads campaign. Be sure to track the performance of your ads to enable you make adjustments on your strategy as needed and to know if the ROI of your ads campaign is worth it.

Last Line

Even with the foregoing, working remotely comes with many challenges for businesses. However, by focusing on digital channels and existing customers, you can ensure that your B2B marketing strategy is relevant and effective. Once you are still able to meet schedules, targets and get good results, working remotely is worth the while.