Why Your Business Needs Visual Content Marketing

Visual content marketing simply means marketing online with pictures/images. It is a very powerful content marketing tool which incites the human mind to deliver information and tell the brand story in a more compelling and captivating way. For compelling results, most marketers prefer packaging their visual content messages using images, videos, infographics and memes. These are the means needed to deliver valuable and relevant information in an engaging visual format compelling favourable responses. In comparison with written content, visual content always has a higher impact on a human’s mind and a combination of both gives fantastic results. The real reason digital marketers and business owners are making use of them as a real potent marketing strategy.

These here are the main direct benefits of visual content marketing for any online marketing business. 

Better Customer Engagement

 

The reason most social media sites are very popular is because of ease of use and engagement. They manage to combine visual content and written content for best results. Most marketers are aware that visual content is more engaging and powerful than written content. They take advantage of that by adding pictures and graphics to their written content. That combination helps to make marketing campaigns more interesting and effective. It enhances better customer engagement, leads and sales. 

Increased Inbound Website Traffic

 

Every online marketer always wants traffic and more traffic. Anything that helps to increase inbound traffic is always welcome. If you are able to deploy visual content effectively, it gives a unique touch to your website and helps to grab the reader’s attention much more readily. That is good for traffic. It is smart to play around with words to show the value of your products and services. It is smarter still to make use of visuals as well or you can use both to have a greater impact on your audience. That helps to generate inbound traffic for your business. 

Boosts Conversion Rates

 

Many marketers are beginning to realize the importance of visual content marketing strategy to increase conversion rates. Visual contents can even be more effective especially when added to landing pages of websites. It is no longer secret that when marketers implement a successful visual content marketing strategy, it greatly helps to generate leads and increase sales. It is now known also that Brand’s videos are responsible for influencing 80-90% of viewers to get to know about a product/service and even to make a buying decision by simply watching a video.

Easy Brand Recognition

 

There is credible research evidence that 65% of people learn more through visuals. “Seeing is believing” that is! Most people tend to comprehend better with images, videos, and other visuals than with written words. Because of that, if you want to raise brand awareness among your target audience, it is smart to incorporate visual content marketing strategy in your overall marketing plans. With time, such strategy helps to gradually increase your brand recognition. You can get the best results by making good use of infographics and banner images in your website/blogs to attract readers. For sustained results, expert marketers advise that you check your business website/blog and landing pages always. Update them with compelling graphics, icons, photos, videos and other visuals as regularly and routinely as every month.

4 Creative Digital Marketing Campaign Ideas

Digital marketing campaigns help to bring down the cost of advertising worldwide. Recent studies show that global spending on advertising is nearing $100 billion and there are indications that the figures will keep going up. Businesses spend this whopping sum on advertising annually because they get results. That said, some businesses also annually spend some good money on marketing campaigns which won’t yield good results. Such businesses tend to find a way around that by relying more on digital marketing strategies which are more cost effective.


 
To save costs in your campaigns, you can get these 4 digital marketing strategies into your own marketing plan.

#1. Get Your Business on Social Media

Social media is relatively free, cost effective and easy to use. It helps to make things easy and simple for good results. Just get your business to be active on the most popular social media platforms like Facebook, Instagram, Twitter and others. Placing ads on their walls is in most cases free of cost and very effective as well. If your business is active on social media, it helps to make it more transparent to people, making it more likely to get business done. Most customers habitually like any business that is easily accessible with very free interaction. That is what most social media platforms guarantee. The reason they are very effective in digital marketing campaigns.

#2. Write a Quality Blog

Every serious digital marketer has got to have a blog for better marketing results. That’s content marketing because content remains king in digital marketing world. If you are a marketer and you aren’t writing blog content for your website yet, you’re way behind your competition. That is a very cold truth. Digital marketers have since found out that blog content is what improves your site’s SEO by way of driving organic traffic to your website. Better traffic generates quality leads and eventual sales. If you are not writing a blog yet, not to worry, you can get started right now. Successful blog posts directly translate to good traffic.

#3. Create Digital Business Flyers

By design, these flyers should be able to reach hundreds of thousands of potential customers and the message succinct enough to get positive actions. That is what works in digital marketing world. If you are deficient at designing flyers, with some professional help, you can get out highly magnetic and effective flyers on the internet to get you leads and sales.

#4. Deploy Video Marketing for Effects

There is research evidence that 65% of people learn mostly through visuals. That is why video marketing has become a very effective visual content marketing tool. Video marketing comes in many and varied forms. Most digital advertisers are choosing video over text more and more as a preferred option to capture people’s attention because of the good results. Depending on your background and expertise, you can choose to put together a webinar or create how-to videos to attract traffic. You may even decide to open a YouTube channel for effective advertising of your products/services. The resultant effect is good leads, traffic and ultimately, good sales.