Top 8 Awesome Email Marketing Tools for Small Businesses

Among digital marketers, email marketing is one of their most widely used digital marketing strategies. The reason is simple. Email is cost-efficient to use and with a very good ROI. In addition, it is typically a simple, clear, and efficient way to communicate with customers and prospective customers. You can only get these advantages from email marketing if your emails get to their recipients. On that score, there’s a lot you must do to ensure that your messages reach the right audience. It is only when they do you can expect to be able to turn your leads into customers efficiently. Therefore, to ensure your emails get to the recipients and as sent, you need the assistance of smart software and tools. These tools are designed to make your marketing easier by helping you to automate several tasks to increase your chances of success. Email marketing tools can help increase engagement with your emails and improve the chances of success with your email marketing strategies. This is why you must carefully choose the most efficient email marketing tools without sacrificing dependability and security. Online, there are numerous email marketing software solutions available for marketers to choose from. Many of these tools offer flexible capabilities/solutions that can be tailored to practically any market. Choosing the right email marketing tools for your email marketing strategy can have a significant impact on the success of your email marketing campaigns.

 

Find below some of the best email marketing tools you can choose from to boost your email marketing campaigns.

1. Mailchimp Tool

Mailchimp is a very popular email marketing platform among marketers. It is a very sophisticated platform with fantastic features like drag-and-drop email editor, email notifications, contact segmentation into subgroups, and simple analytics monitoring. Mailchimp is popular with marketers because it has a free plan that enables users to deliver up to 12,000 emails to almost 2,000 recipients regularly. It also offers premium monthly subscriptions for marketers who can afford the fees. One main advantage of Mailchimp is that it enables marketers to configure delivery times depending on time zones and geolocation-based segmentation. In addition to that, marketers can readily integrate Mailchimp with Content Management Systems like Wix and WordPress as well as eCommerce platforms like Shopify, and a variety of other platforms to increase its effectiveness.

2. Benchmark Tool

Benchmark’s email marketing tool is free and comes with a robust marketing package. Benchmark’s email solution is ideal for ambitious email marketing campaigns. This tool provides some complex capabilities like Google Analytics tracking, social network integration, and heat mapping all for free. In addition and if you so desire, you can get a convenient drag and drop builder, minimal automation, and reporting capabilities with Benchmark tool.

3. ActiveCampaign Tool

ActiveCampaign tool boasts of a CRM option and live chats in addition to email marketing. It is a great tool that marketers find helpful to find relevant prospects using tools like lead scoring. This is made possible by integrating a CRM into their marketing operations. You can also use the system to add interactive content to your emails, thereby allowing your audience to have varied experiences depending on your segmentation. ActiveCampaign’s template designer is quite user-friendly and easily adaptable. However, you must be ready to pay subscription fees to take full advantage of ActiveCampaign tool.

4. ClickFunnels Tool

ClickFunnels is an email marketing program that is built around sales and marketing funnels. With ClickFunnels software, marketers can develop an automated succession of landing pages, autoresponders, emails, and webinars. They can do all these even without needing to know how to code. ClickFunnels allows businesses to design whole sales and marketing funnels. The main advantage of this is that the tool brings together automated advertising & distribution solutions all in one place. It provides you the tools and methods to market, distribute, and send messages over the internet. A higher grade version of ClickFunnels tool requires subscription fees to put into operation. Platinum version subscribers can contact customers by focused emails, social networks, text messages, and computer notifications at any moment and from anywhere.

5. MailerLite Tool

MailerLite tool helps marketers to personalize and automate their emails to connect with their customers. MailerLite is quite unique marketing software which stands out for its clear, attractive user interface and responsive customer care. You can easily connect MailerLite to other online programs that allow you to exchange information, simplify workflows, and improve your overall user experience. The tool comes with three editors to help marketers build dynamic and engaging campaigns. If you want to create sophisticated marketing processes, MailerLite is the tool you need. With it, you can use triggers to send emails or change custom fields regularly when interacting with your customers.

6. Instapage Tool

Instapage tool includes most of the things marketers need to create and optimize high-converting landing pages. The tool is handy to provide solutions that help to reduce cost-per-click and increase return on ad expenditure. With Instapage, you can develop appropriate mobile-responsive landing pages and interactions without using a developer. The tool makes it easier to increase visitor engagement and conversion rates by creating distinctive landing page encounters for each advertisement and target audience. A major advantage of Instapage tool is that it has a unique AdMaps function feature. This feature allows you to view your ad campaigns and link ads to suitable post-click web pages all in one location.

7. ConvertKit Tool

ConvertKit is a powerful email marketing tool that is really quite suitable for expert bloggers, content writers, and digital entrepreneurs. The tool is not only powerful, it is quite simple to use. Its most distinctive aspect is that it lets marketers give content and rewards to anyone who signs up for their email newsletters. The tool has simple auto-responders that let marketers generate drip emails using its emailing platform. ConvertKit allows you to send personalized messages to your segmented audience which help to enhance conversions. The tool allows marketers to create and execute email campaigns smoothly and provides them the ability to automate tasks and create customer marketing channels. When compared to other email marketing tools on the market, ConvertKit is really affordable but you can only have access to most of its fine features though, by paid subscription only.

8. GetResponse Tool

GetResponse is a great email marketing tool which is quite suitable for small business marketing. Online marketers use it extensively to create strong, simple emails within one easy-to-use interface. You can effectively use it for landing page optimization, conversion channels, and email automation. GetResponse is also very handy if you want to customize your email subject headings using your recipients’ personal information like the recipient’s identity, birth date, and postal code. If you simply pick this while composing your email subject line, it will be applied to all the contacts you’re emailing with the help of their email IDs. You can easily make email lists with GetResponse in an incredibly simple way.

How to Build a Sound Strategy for Social Media Marketing

If you are marketing online, it is virtually impossible for you to achieve social media marketing success without building a sound marketing strategy. If you cannot get the strategy right, you’re probably going to struggle in vain without achieving any tangible results. Building this strategy can be a fairly complex task composed of many different tactical facets. If you’ve never built a marketing strategic plan before, the best way to go about it is to first and foremost review the elements and what goes into a good marketing plan.  You can then adapt the results of that review to develop your own social media marketing strategy.

Here is how you can build a sound social media marketing strategy for your business.

Consistently Post Great Content

In social media marketing, content is king. This content must be informative, educational and even entertaining to attract audience. The more of such content you produce, the more traffic you attract to your business. Visitors are usually attracted to valuable content and nothing else. For your content to be valuable to readers, it must be well researched and written in the right context and length. It must have relevant and related images, authoritative and with detailed information or entertainment. To make it visible to search engines, relevant keywords must be surreptitiously embedded in the content. You can then share the content multi-channel to widely attract traffic.
 
Target Buyer Personas

Marketing messages that target buyer personas are usually very effective. It really doesn’t matter how large your social network is. What matters most is how many in your network fit your buyer persona. This is because only the people that fit your buyer persona are the real folks that will actually buy your products. That’s where the money is and you are in business to make money, right? Smart business owners always create content and strategies to convert consumers based on identified characteristics they’ve factored into their buyer personas.

Engage your Audience

Only an engaged audience is a responsive audience. Never lose sight of that. Having a very large audience of followers doesn’t mean much if the audience is not responsive. Even if the audience fits your buyer persona and you don’t engage them, they don’t respond. Engagement helps create the impetus for message amplification. This ultimately may result in viral messaging and consequently more traffic. You can only make engagement happen by consistently creating value in terms of content, being a real person with a strong push encouraging your audience to engage. By way of analytics data, you can get to understand how your social networks respond. That info enables you to make informed decisions about what works and what isn’t. You can then make conscious efforts to capitalize and improve on what’s working to get better results.

Post High Quantity Content

The content you post must not only be of high quality, it must also be consistent. The more content you post, the more traffic you get! Quality matters a great deal too. If your content is of poor quality, major search engines like Google will ignore it. You must as a matter of policy avoid plagiarized material or duplicate content like plague. Search engines are not very tolerant of such materials. A vital part of your content strategy should be to create a content marketing calendar to help ease the burden of creating high-quality content on a consistent basis. If you are writing about a trending or current matter, make sure you are up to date with conversations around the subject matter. If your audience is following and responding, it helps to build the type of relationship that encourages them to widely share your content.

Spend Quality Time on Marketing

Social media marketing is fun and work. You must therefore devote quality time and attention to it. Social media marketing takes time, quality time before it starts getting some traction. If you run a small business, devoting 10-20 hours a week to social media marketing is about ideal. Even if you choose to hire someone to manage your social media marketing, make sure they know what they are doing and have a clear understanding of your own social media marketing goals.

Use Cross-Functional Skills

Every business activity requires skills, real skills that produce results. So is social media marketing! Some of such skills you need are: deep understanding and use of language, strong business intelligence, great writing skills, good marketing background, good technical and working knowledge of the computer and internet technology and lots more.

Make your Strategy Easily Implementable

For a strategy to be easily implementable, it must be clear and easy to understand. Therefore, you must endeavor to write well and use the right tools of influence within your writing to get good results. This influence allows you to create content that motivates the reader towards the actions you need without appearing spammy. On social media just like many other online channels, nothing is guaranteed. You must therefore have a simple strategy that you can easily implement and adapt depending on how circumstances pan out.

Spend on Paid Ads

Yeah, you heard right. If you want quick marketing results from social media, you must spend a bit of money on paid social media ads. That can supplement your free social media marketing particularly if you have very limited marketing budget. It is best still to intensify action to get more organic traffic. That benefits your business better.

Make your Marketing Social

Social media is where you can do serious marketing and also have lots of fun if you make your marketing social. Serve your social media audience vital marketing info as well entertaining them in the process. Engage with them and generally share mutually beneficial info that is easily sharable. You can generally spend your precious time and money understanding your audience enough through your buyer personas by giving them exactly what they want. That way, they’ll respond to your marketing messages more favorably.
 
Market for Real on Social Media

Social media marketing is real marketing no doubt. That marketers like to call it social media marketing does not make it any less marketing. Social media marketing like all marketing involves content writing, communication, consumer behavior, market research, market segmentation, market surveys, direct selling, and branding, marketing tactics/techniques, marketing strategies and lots more. Your marketing is real when you do all these and more on social media to get results.

8 Cool and Creative Ways to Make Money on TikTok

With now over one billion monthly active users, TikTok has become a social media platform of choice for youths and young adults to make money. They are capitalizing on its fame as the home of short-form video content for entertainment and gaming. In the US, many of these young people are reported to be earning $100,000 or more yearly all from their activities on TikTok. This is why many businesses/brands are now exploring creative and authentic ways to position and sell their products/services directly on TikTok and mostly to TikTok audiences. Anyone can make money on TikTok if they are capable of creating/making engaging and useful short videos that appeal directly to the interests of young people. If you do, you too can make money on TikTok if you deploy the following strategies.

1. Sell your Products and Services

Selling your own products and services on TikTik is one direct way to make money on the platform. Just try what sells well through direct appeal to the interests of young people and you’ll make money. If however you are unsure of what to sell, try listening to your audience. You can do this by creating polls or asking them directly to learn what they might be interested in buying. You can open a personal account on TikTok then create an e-commerce website to process sales transactions and promote it on your TikTok account. You can then add the store to your videos, and encourage your followers to check out the products you are marketing. Sales are generated that way and you start making money.

2. Publish Sponsored Posts

You can publish sponsored posts on your TikTok account and get paid by the content creator. Brands can either sponsor content directly or pay content creators to promote their products in organic posts. It is possible to sponsor just a single post or you create a series of posts. If such posts start trending, they can be boosted to expand their reach even further. The more people see and react to such posts, the more the commission earnings on the sponsored posts.

3. Run Ads on TikTok

TikTok is a very strong advertising platform for brands wanting to market their products to young people. If you are a marketer wanting to take advantage of TikTok ads, there are several types of TikTok ads you can experiment with to compare results. Note however that some types of ads are only available to certain types of accounts. TikTok ads come with simple, in-house powerful tools to help you advertise to millions of users. Ad formats may vary by region, but all ad formats allow you to personalize your targeting by age, location, interest and other factors. That gives you the flexibility to select one or more formats that work best for your brand.

4. Set Up a TikTok Shop

You can set up your own shop on TikTok and sell out of it. This is because TikTok has a partnership with Shopify that allows it use TikTok Shopping feature on its app.  Brands and content creators can thus take advantage of this arrangement by becoming official TikTok merchants and selling directly on this app. Through this TikTok Shop, you can showcase products on in-feed videos, lives and product showcase tabs. You must however check well to be sure your region is included in areas that can use this feature for now, because it is only available in select regions.

5. Collaborate with a Creator

Marketers who market out of TikTok seem to believe that young people really value brand/creator content collaborations and TikTok has a thriving community of such content creators. That makes the platform an excellent channel for collaborating with influencers who already have highly engaged audience/communities. So, if you collaborate with the right creators on TikTok who can authentically position your brand to their audience, it increases your engagement rates significantly. You can therefore take advantage of TikTok’s in-house Creator Marketplace to connect with content creators on the network. That is where you can find the right influencers based on their comprehensive performance and audience metrics to run your campaigns with. The right influencers and creators are also those who have met the eligibility requirements to join Creator Marketplace. This helps to give the assurance to marketers that the creators they partner with in the Creator Marketplace are some of TikTok’s top influencers and hence really great to work with.

6. Use Affiliate Marketing

By way affiliate marketing programs, creators and influencers can promote and sell products/services for third party products/services merchants and they earn commissions for their efforts. This arrangement is a performance-based business model. The more sales an affiliate generates on TikTok, the more commissions they earn. So when content creators create high quality and engaging videos that present affiliate products/services, they can showcase them, endorse, promote and recommend them to others for purchase. This is made credible by the use of unique affiliate links/codes to track purchases influenced by the content creator’s account. That enables the affiliate to receive the right commissions for the sales they generate. But, because TikTok doesn’t allow personal accounts to place clickable links within video descriptions, you can consider opening a TikTok Business account and add an affiliate link in your bio. You can then connect your account to popular e-commerce platforms like Strong Future International, SFI, Shopify and BigCommerce and encourage your followers on TikTok to check out the store.

7. Create, Grow and Sell TikTok Accounts

You can also make money selling TikTok accounts. Such accounts must already be up and running and with a focus on popular niche topics that the buyer is capable of sustaining through consistent quality content. Only such an account makes it possible and easier for a buyer to continue posting similar content and maintaining follower engagement as quickly as possible. People usually look out for TikTok accounts to buy because organically growing a TikTok account could take several months. To save time and efforts, many people prefer buying an already established account to get an instant boost of followers.

8. Collect Tips or Donations

Presently, TikTok has an in-house tipping feature that allows select creators to earn money from tips and donations. Even Fans and Followers can use this feature to show gratitude to the creators they love. High quality video content gifts feature allows viewers send creators virtual gifts and coins. By this process, it is possible for some creators to collect gifts during a live video stream. If you collect such gifts, you can redeem them for Diamonds which are TikTok’s digital in-house currency.

Key Benefits of Cost-Effective Digital Marketing Strategies

Online, digital marketers use digital marketing strategies to effectively market their products/services. These strategies help marketers to get good traffic, increase their online visibility, get more leads and conversions and subsequently make more sales. On face value, these activities may appear to cost a fortune in marketing expenses but with some cost-effective digital marketing strategies in place, you can increase your online visibility and achieve more beneficial marketing results. Online, digital marketing can be effectively used on social media platforms, websites, search engines, emails, or even by way of mobile applications and it works perfectly fine. Its effective use tends to make a significant difference in the marketability and profitability of any online business.

Discussed below are some key benefits your business gains when you use cost-effective digital marketing strategies to market your products/services online.

Improved Return-On-Investments (ROI)

Every marketer is in business to get returns. If you make investments, the Return on Investment, ROI is a direct measure of how well your business is doing. That effectively makes ROI the primary goal of any marketing campaigns. If you are using cost-effective digital marketing strategies, it is evident you’ll save a lot on spending. Good savings on spending has a positive impact on the returns you get. ROI is the value you get when you divide the investment on spending by the sales you make. When you run your ads campaign for a while, you can collect enough data to evaluate your ROI. If the strategies you are using are cost-effective, your ROI will be going up. But, if not, your ROI will be decreasing over the course of the campaign. ROI is one highly beneficial business indicator to know how well your marketing campaigns are doing at any point in time.

Reduced Customer Acquisition Costs

Among digital marketers, Customer Acquisition Cost (CAC) is a measure of how much any business spends to acquire new customers. CAC is one very important metric that enables marketers to gauge their performance from time to time. When you deploy cost-effective digital marketing strategies, they help in no small measure to reduce the spending on many costs, CAC inclusive. With digital marketing, you can effectively reach most of your users through very minimal or no cost channels. These are primarily emails, website/blog content and social media platforms and they are hugely effective to boot. When it comes to CAC, the cost to use these channels is quite low and may even be negligible particularly on social media if you use the right platforms and target your ads well.

Using Quality Content Strategically

If your content is qualitative and unique, you can strategically use it to get good marketing results. Among digital marketers, content is king. Good content is what marketers can create with minimal budgetary investment and much less budget spending and your business will still manage to attract a lot more customers when compared to some other marketing techniques. You can quickly build online visibility for your business if in your content, you habitually use catchy creative headlines, ad ideas, quality content, and engaging creations. These together with daily trending info in your content can help to induce better customer engagement, generate leads and conversions.

Leveraging Social Media Networking

With 4.62 billion active users worldwide, social media platforms are the most user-updated and happening platforms at the moment. Now that’s one huge market out there on social media. On social media, you practically take your business to where your audience is. Marketing info is easily shared on the platforms and it can go viral just like that. If you market with creative content that easily gets the attention of consumers, it can help them to make very crucial buy decisions. For best social media networking results, you can effectively monitor your audience by tracking their interests and targeting them accordingly. Once your content is relevant, engaging and informative, your audience helps to share it widely on social media. That translates to more traffic, more leads and conversions even at very minimal marketing investment.

Diligently Tracking Campaigns with KPIs

Performance indicators tell marketers how well they are doing in their marketing campaigns. So, marketers can use their key performance indicators KFI to track how well their marketing campaigns are doing. Marketers can track how well their digital marketing is doing when they look at their business conversion rates, ROI, customer retention, leads and sales. These are essentially key performance indicators KFI in any digital marketing arrangement. These KFI metrics directly determine the efficiency of any marketing campaigns. If the KFI are not going up, it means your campaign is not doing well. By addressing the reasons for this poor performance, you can take positive steps to minimize them by optimizing your campaign strategy for better results.

Prudent Use of PPC

Yes, pay-per-click (PPC) ads cost money. There is no question about that. But when it comes to saving up on ads budgets, PPC is where to go. When you are marketing with PPC, every ads cent counts a lot. This is why you must use the most relevant keywords and phrases wisely for your ads to hit the desired targets. Because PPC works faster than SEO, it allows marketers to limit their spending on customer conversion. Even at that, PPC still manages to generate higher ROI for marketers.

Tactical use of Re-targeting Ads

Re-targeting ads are ads directly deployed to arrest the attention of online visitors who are looking for a specific product and not just surfing around online. Such visitors are identified to have visited your website earlier and moved on elsewhere. Targeting such a specific audience increases the chances of improved conversion rates. This is because such audience is more likely to move ahead with the final purchase of what the marketer is offering. Re-targeting ads are also for past customers who might be interested in similar products and repeat purchases. For best results, marketers can also re-target ads according to available metrics, collected data, including demographic and behavioral details of online searchers.

Significant Benefits of Email Marketing to Digital Marketers

Email Marketing may be “old school” but it is still very popular among digital marketers. Even as common as it is, it is essentially the most advanced and effective means of communication between marketers and their ideal customers. Email marketing does not require too many hassles to use even as it is cheap, reliable, and offers great marketing benefits to marketers. Many customers are really quite accustomed to using email when communicating with businesses and brands online. The reason email performance is usually a key factor in the success or otherwise of any digital marketing campaign. Emails happen to be among the most measurable, automated, and scalable assets in a digital marketer’s marketing strategy. Here is how marketing directly with email benefits marketers.

Engagement of Potential Customers at Every Stage of the Customer Lifecycle

With emails, marketers can engage potential customers throughout the customer lifecycle. Emails really work well and get good results at every stage in that vital cycle. Here is what happens.

- You can use emails to greet new subscribers/leads at the start of their shopping journey.
- For new paying customers, email marketing strategies help customers make payments or commitments by signing an e-contract with a view to transforming these customers into repeat buyers down the road.
- For active customers/subscribers, thoughtful email marketing is essential to entice this valuable group of customers with loyalty offers, bonuses, limited-time offers, and exclusive invitations to keep their patronage.
- For dormant subscribers or unsubscribed customers, through emails, it is possible to quickly detect this class of customers that is no longer interested in doing business with a brand. It is either they have stopped opening their mails or making any responses whatsoever. That means it is time to engage them more with emails with a view to changing the situation for the better.

Provides Key Insights into How Your Audience Engages

Simple email metrics can help you with the necessary information/key insights about how your email recipients engage with your brand and your marketing info. This vital info can help to rejig or redesign your email marketing strategy for better results. Through these insights, you can have a clear idea about email Click-Through-Rate (CTR), Email opening rate, Bounce rate, Unsubscribing rate, Conversion rate and suchlike vital marketing info that can help you to make strategic decisions about how to sell more in each segment of your email recipients.

 
Generates Very High Return-On-Investment, ROI

Every digital marketer always wants to keep costs low and returns high. Email marketing is particularly very good at this. Because of the relatively low cost of running email campaigns, it is easy to get a high Return-On-Investment, ROI. This reality on its own serves as a major incentive for digital marketers to fine-tune their email marketing strategies with a view to maximizing their ROI. As online marketing statistics generally indicate, among online marketing channels, email marketing is now well known as the marketing channel that generates the highest ROI for marketers. One surprising statistic is that email is about 40 times more effective in acquiring new customers than many very popular social media platforms like LinkedIn, Facebook or Twitter. This development is really good for email marketing business if you ask me.

How to Enable Monetization of your Facebook Page, Tricks and Tips

Worldwide, millions of people are on Facebook for fun and to connect with friends. Many others are there to do business and to earn some extra income online. Many business owners and brands are deliberately taking their businesses to Facebook for maximum exposure. Facebook business pages and marketing tools are great business assets that can help marketers to make a bit of money on the side and online. If you want to earn some money on Facebook you too can deliberately enable monetization activities on your Facebook page.

Most digital marketers are very much aware that through your Facebook pages, you can build strong brand recognition. Even when you do not have your own products to sell, it does not stop you from enabling and monetizing your Facebook page. Following are a few things you can do to enable monetization on your Facebook page.

Sell Products Directly from Your Facebook Page

On Facebook, if you have something to offer to your audience, say a great product for instance, you can directly sell it on your Facebook page. Facebook in-house marketing tools can assist you to make sales on the platform smoothly. If you are selling on Facebook directly for instance you can use the different Hootsuite features for direct product sales to analyze your customers’ behaviors and requirements. Better still, if you have your own products to sell. If you do, Facebook will not just be a social media site of fun but a veritable platform for good business.

Optimize Your Facebook Page

For effective marketing out of your Facebook page, it must be optimized. So, if you want to monetize your Facebook page, the best technique available is to optimize your Facebook business pages. Making your website mobile-friendly is one of the most essential techniques in the monetization process. Since a very large percentage of business owners now access data from their mobile devices, it is imperative to make your website mobile-friendly if you do not want to miss out in this huge chunk of mobile data. From these handheld devices, searching is usually easy among internet users. So, if your Facebook page and website in tandem are not mobile optimized, you are going to lose a good number of customers and potential leads. That is for sure.

Create and Sell Digital Content

Facebook is a very effective platform to sell digital content. Digital content distributions and selling are easy ways to monetize your Facebook platforms. If you do not have actual products to sell, digital contents are easily saleable products. On Facebook, you can sell eBooks and other e-products/documents to make money. If you work with reputable affiliate platforms like Strong Future International, SFI and Amazon eBooks, you can get good products to sell as digital products. 

Use Facebook Page for Affiliate Marketing

Affiliate marketing sites are an excellent place to start your business from your Facebook business pages. Affiliate marketing is a perfect way to monetize your Facebook pages. You can create the content from the Facebook pages and send the traffic to the affiliate marketing sites through an affiliate link. You earn commissions when consumers purchase products through your affiliate links.

Promote Local Events and Campaigns

On Facebook, you have excellent opportunities to create good and attractive pages for your products/brands. If you want to promote local events from your Facebook page, the page must be optimized for local business. The reason is because local events always need local promotional work for good results. Anytime you are doing local event promotions, your Facebook pages are really handy because every business is local. These local events promotion are especially helpful to make your product/brand names hugely popular around the local communities. From your local events endorsements, you earn local popularity. Through this popularity, more local people begin to notice your brand, more of them start to visit the brand and your Facebook view rates increase as well.
 
Sell Third Party Products/Services

If you plan to monetize your Facebook page, third-party products/services are a good way to start. Even when you do not have your own products, you can still make money by selling third party products/services. Sometimes, these third-party products/services can be very quick and easy ways to make money on Facebook. All you need do is to simply promote these third party products links on your Facebook page and when sales are made through these links, you earn commissions from the sales.

Summary

Through monetization on your Facebook page, you directly popularize your brand and earn incomes as well. Brand endorsement begins from there. Through brand endorsement, you can grow your audience and get more loyal followers on Facebook. The best step towards monetization therefore is to make your Facebook page hugely popular among your followers. That translates to good traffic without which you cannot expect any worthwhile income from your Facebook page. The bottom-line is to make money from your Facebook page through monetization. Any of the foregoing strategies that do not directly help that process is not worth the while.

6 Best and Most Effective eCommerce Marketing Strategies, Experts’ Tips

To grow your eCommerce business, you need effective advertising. That’s about the only way your business can get to reach more customers. It takes many marketing strategies and tactics to effectively advertise online. Some of these strategies can be deployed either singly or in combination depending on the type of products you are marketing and the marketing channels you choose to use.

Based on expert recommendations, below are 6 best and most effective eCommerce marketing strategies to help you reach more customers and achieve your marketing goals.

1. Optimizing Your Website

If you run eCommerce business, your website is the first impression a shopper gets to have about your business. Well, that shopper had better be impressed or else you may lose his business. You cannot expect to directly impress a shopper on your website if your website design and aesthetics are poor and unimpressive. What helps to keep shoppers a bit longer on your website is optimization. If your website is optimized, shoppers stay a bit longer on the website to notice the wonderful products you are selling. If they notice these products, chances are higher that they may get to purchase some of the products. You can therefore optimize your website through a simple site structure that is easy to navigate. The right shopping information should be easily noticeable and CTAs very obvious to get shoppers to take desirable actions. If the website is optimized for mobile devices, better still because Google now attributes a very high percentage of search data to mobile devices.

2. Affiliate Marketing

Affiliate marketing is a simple business model that thrives on synergy. Since the eCommerce business owner cannot afford to reach all prospects all by himself, he needs to combine the efforts of affiliates to do so. Business owners can therefore partner with publishers/affiliates that can help promote products for them on their blog posts, emails, social media, and videos. In the bargain, these publishers/affiliates earn a percentage of the sales made through their promotional efforts as commissions. That is affiliate marketing. Some product merchants can decide to work directly with reputable affiliate programs like Strong Future International, SFI who can directly assist them with training, customer care, marketing tools, analytics and easy attribution and payment of commissions.

3. eCommerce SEO

It is expected that many customers research products well online before they even decide to buy. For this reason, if you want to give your eCommerce business the best chance of converting prospects, you must connect with them during the research stage. That is where eCommerce SEO becomes very handy. This is the process of optimizing your web pages to rank high for essential business keywords related to the products you are selling. To improve your eCommerce SEO, you must take deliberate steps to improve your Content Marketing, technical SEO, On-Page and Off-Page SEO. These improvements will help you to engage better in your eCommerce SEO campaigns. Doing so is one great way to acquire more leads and customers from the organic traffic coming from search engines.

4. Pay-Per-Click, PPC Advertising

With pay-per-click (PPC) advertising, eCommerce business owners can reach their audience with targeted ads on Google. What makes PPC ads particularly effective is that eCommerce business owners can take specific steps and actions to improve the chances of the ads reaching their targets. Such steps/actions include conducting diligent keywords research, adjusting ads bids in line with set goals, building relevant landing pages, using Google shopping ads and using retargeting ads. After taking all necessary steps and executing these techniques, you can improve performance through A/B testing. Since you can’t expect a single ad to effectively work for every business, experts recommend that business owners must carefully test various ad campaign elements if they want to improve performance.

5. Email Marketing

Email marketing may be old school but it is still a very effective marketing technique popular with eCommerce business owners. It is highly cost-effective too. Marketing with email has very many advantages for eCommerce business owners when compared to other marketing channels. Aside the cost-effectiveness, business owners can personalize email messages, segment the messages and even use email automation software to automate email messages to reach a wider audience reliably. All these help business owners to save time, money, and other resources and still be able to get impressive results from email campaigns. When business owners send relevant emails to their numerous subscribers, it helps to increase the open and click-through rates of the emails. In addition, because the emails are directing the recipients to a relevant web page, there’s a higher chance of converting such visitors. Therefore, if you want your eCommerce business to grow, email marketing is a must rather than a convenient option.

6. Social Media Marketing

Most people worldwide use social media platforms for fun and to connect with friends but many users also follow businesses and check out information and product offers on some of the platforms. eCommerce business owners usually provide value to their audience on social media through the type of content that can solve their problems. That is why many eCommerce businesses tend to focus on social media platforms credible locations where they can reach their ideal customers. In many business niches, there are experts and celebrities who have gained a big following on social media as a result of their excellent performance and prominence in their vocations or industries. As a result, these experts and influencers tend to have loyal audiences who trust their product recommendations. eCommerce businesses do take advantage of this relationship to promote their products. This is influencer marketing which directly compliments social media marketing. Presently, some social media platforms like Facebook, Pinterest and Instagram because of their unique in-house marketing tools allow business owners to sell products directly on their platforms. On social media therefore, there are many excellent opportunities for eCommerce business owners to promote and sell their products to a very wide and diverse audience.

Wrapping Up

Effective marketing is one of the best ways to give your eCommerce business the right exposure online. Having an excellent product is just not enough to do good business out there. Nobody will buy your product if they’ve never heard of it and they don’t know anything about it. By deploying the right marketing strategies as discussed above, it is possible to attract more shoppers to your eCommerce store and sell more products to them. If you need to boost your marketing results therefore, your best bet is to deploy these here strategies in the right way.

Effective Marketing Elements of eCommerce Email Marketing

Email may be old school but it is still a very effective digital marketing tool for most eCommerce business owners. Email is highly cost-effective and very easy to use particularly if you already have in place a responsive email list. The ROI for email marketing is very high making every dollar spent on marketing by eCommerce businesses worth the while. Without a doubt therefore, email marketing is one of the best marketing strategies to improve the performance of your eCommerce business. This is because email marketing for eCommerce has many advantages when compared to other marketing strategies. The reasons for this are simple and very easy to discern.

Firstly, through emails, your marketing messages will land directly in your email subscribers’ inboxes. What that means is more and better exposure for your marketing messages.

Secondly, you can segment email messages for different recipients. That makes it easy to send different messages according to your email subscriber’s interests. This leads to highly effective marketing personalization which can make a lot of difference in your marketing campaigns.

Thirdly, by the use of software, you can automate email messages for more reach and effectiveness. This helps to reduce time and costs while still very effective as a marketing strategy. The software is simple and easy to use too. The best and readily available email marketing software you can use today will allow you to personalize your emails based on many criteria such as:

Name
Gender
Location
Birthdays
Emails opened
Website pages visited
Purchase history

By using this personalized info to send relevant emails to your subscribers, you’ll increase their open and click-through rates. Because such emails help to direct visitors to a relevant web page, there’s a higher chance of converting such visitors. That translates to more and better eCommerce business.

Aside personalization, email marketing automation is quite effective as far as strategies go. This is because email marketing automation involves sending a series of messages to your subscribers based on a schedule or when certain conditions/criteria are met.

Here are some examples of automated email sequences popular with digital marketers:

Welcome emails
Up-sell and cross-sell emails
Onboarding emails
Re-engagement emails
Promotional emails
Abandoned cart emails
Lead nurturing emails

To create these emails, you’ll find the necessary tools in some email marketing software. Some modern software packages even provide automation templates marketers can use to create effective email campaigns. When creating email marketing sequences, it is possible for marketers to add triggers or special conditions either to add or remove certain subscribers from the email automation. Email marketing is thus hugely essential for any eCommerce business to thrive.

How to Choose a Profitable Affiliate Marketing Niche

It is at times a huge challenge for affiliate marketers to settle for a niche to work in. The reason is because selecting the best niche has a bearing on how profitable your affiliate marketing business can be. Success in affiliate marketing is more about selecting the most profitable niches. By way of careful selection process, this article will take you through the right steps you need to settle for good and highly profitable niches. You may need to combine one, two or more of these tips to get things right. What matters most however is to be able to select a niche that has many customers and quality products for sale. That is the type of niche that is most likely to make your affiliate marketing business profitable. These here tips and techniques can always help you out in making the right choice. 

Research Your Competitors

This is the best way to know what is trending and what is selling well. By researching your competitors, you’ll discover what they sell, how they sell it, through what channels and some of the unique practices that help to sustain them in business and to make profits. Your research attention must be specially focused on your brand competitors. By doing so, chances are high that you can increase conversions if you provide your customers with similar categories of products.

What Fits Within Your Niche
                                                      
As a marketer, you stand a better chance of making profit in your affiliate marketing business if you choose a niche you like, passionate about and enjoy promoting. What fits into your niche is what helps you to make money. That is the kind of niche that can help you to make profits. Your passion for the niche helps to determine how much effort you can put into marketing your affiliate products. So, if you choose products that fit into your niche, you can promote them better, make better sales within the niche and earn more commissions.
 
Commission Earning Frequency and Percentage

After settling for great products that sell well, your next consideration should be what level of commissions you can earn from the sales. The range is usually between 5%-50% depending on the type of product and the affiliate program you are working with. It is therefore prudent to always search for and choose programs like Strong Future International, SFI that are likely to earn you good returns in commissions. Affiliate marketing is all about earning some money online. This money is earned mostly through commissions. The more commissions you earn therefore, the more money you make.

Consider Program Reputation

Reputable affiliate programs like Strong Future International, SFI are reputed simple because they have good track records and are known for marketing quality products with good commissions on sales made through affiliates. You may choose to work with individual product merchants but working with reputable affiliate programs has huge advantages. These advantages always help to make a great difference in the market.

Consider the Upsells

Upselling helps affiliate marketers to earn more commissions on sales. With upsells, a consumer is offered other packages only available upon purchasing a particular product. Like accessories to a car for instance! When a customer chooses to buy a car, the affiliate earns a commission from the sale of the car as well as a commission on the sale of the upsell accessories. Affiliate programs that offer upselling opportunities help with profits.

Factor in Vendor Support

Affiliate programs with strong support help to reduce marketing costs for affiliates and to make marketing easier for them. Affiliate programs like Strong Future International, SFI with great in-house marketing tools, training and customer support usually help to make a great difference in affiliate marketing experience and success. Affiliate marketing just like any other business has its own unique challenges. When affiliates have the assurance of great vendor support, it helps them to do business better and to make more profits. 

How to Create Website Landing Pages that Convert

If you market online, getting traffic to your website is always a priority. Without good traffic, you cannot expect to make good sales. This is more so when you are involved in affiliate marketing. Strategies and techniques you can set up on your website are hugely vital to getting good traffic. This is because it is only when potential customers hit your website you can expect to have any conversions. Therefore, if you want to be a smart marketer, your primary goal should always be how to convert your website visitors to buyers. To be able to do so, you need to create a landing page that is effective to close deals.

 

The landing page is mostly where online marketers close deals. When marketers say a landing page is good, it simply means it coverts well. There is however no generally accepted formula for creating a high-converting landing page. What most marketers do is to simply try various techniques to find out what works and what doesn’t. Following are some tricks/techniques that can be very handy to create an effective landing page that converts well.

Write a Convincing Copy

If you must market to people, your content must interest them and capable of convincing them. Writing an interesting copy falls into that category. The secret to writing a convincing copy is to keep it loaded with information, simple but yet engaging. For it to be effective and convincing it must clearly highlight what your product offers and how it can directly benefit your target audience. That info on your landing page helps your conversions a great deal.

Use Catchy Designs and Quality Images

The attention span of most internet users is always very short. What quickly catches their attention is what helps conversions. Landing page design, color combinations, general aesthetics and good graphics/images help the attraction of a landing page. It is however advisable to be mindful of visual simplicity at all times. The CTAs on the landing page must be well isolated and clearly distinct from other elements on the landing page to attract potential customers and customers' attention. This can be further accentuated if you place other elements on the landing page that can attract and direct your prospects to keep reading and to take positive steps towards conversion on the page.

Include Social Proof

Social proof on your landing page shows authenticity and authority. You can thus highlight various forms of social proof on your landing page to enhance its conversion. Among content marketers, the most popular social proof are case studies, achievements, awards, testimonials, customer success stories, breakthroughs, reviews, milestones and celebrity/influencer endorsements. All these help to enhance conversions.

Create a Great Value Proposition

When used correctly, value propositions generally help conversions. What marketers generally mean by value proposition is what they refer to as a clear statement describing the unique advantages of what they're offering on their landing pages. It represents what is available for prospects to help solve their problems and why what is available is uniquely so different from others in its class. The unique features of an effective value proposition are mainly the relevancy and differentiation. If these glaring advantages are conspicuous and easily noticeable on the landing page, they quickly help to catch the attention of prospects. That helps conversions a great deal.

7 Facebook Marketing Tools to Grow Your Small Business

Experienced social media marketers have come to recognize Facebook as a platform that allows brands to sell their products and services to a large audience through a range of highly targeted paid ads and organic posts. Many Facebook users only see the platform as a mere social opportunity to connect and interact with friends no matter where they are in the world. But online marketers see the platform differently. They capitalize on its huge popularity to do business online because it is a very resourceful platform to do business on. This resourcefulness is enhanced by many of the in-house tools the platform has for connecting and engaging with a vast audience to bring in good traffic, new leads and increase sales.

If you are a small business owner and you want to effectively grow your business on Facebook, you must first know and be familiar with the unique marketing features of the platform. If you know these features well enough, you’ll discover that through Facebook marketing and through its features, you’ll find it highly beneficial for precise targeting, positive SEO impact, increased website traffic, customer service, and various easy-to-use ads formats.

No doubt, Facebook remains the most-used social media platform among social media marketers. Aside its huge popularity, Facebook’s in-house marketing tools also directly help business owners to:

•    Generate and boost traffic to the business owner’s website
•    Use various ads formats
•    Reach a much larger audience
•    Have a better two-way communication advantage
•    Improve search rankings on the business owner’s website
•    Run Facebook ad campaigns in different formats
•    Schedule and publish content (by linkage) on many social media channels at the same time
•    Get real-time data
•    Easily segment the audience and identify the demographics for marketing purposes

Here are 7 Facebook marketing tools you cannot afford to ignore if you want to grow your small business online.

1. Facebook Business Suite

Facebook Business Suite is one great tool business owners can use to monitor all their Facebook and Instagram accounts at the same time. With this tool, you can manage all of your operations in one spot. That helps to save a lot of time and efforts for you to focus more on other elements of your business. Using the tool, you can even draft and schedule feed posts and simultaneously publish them on your connected social media networks. Through the home screen of the app, you can see the display of important business updates such as messages, notifications, and comments received from connected social media platforms. All these the Business Suite effectively does through its in-house features for messaging, posting, insights, and for advertising that help to improve the experience of running a business. These features allow business owners to develop and run advertising, see insights about the engagement and performance of the content they share on Facebook and Instagram.

2. Pagemodo

Pagemodo is yet another great Facebook marketing tool business owners can use to modify their Facebook pages with eye-catching cover images, custom tabs, and contests. With Pagemodo, business owners can easily run contests, schedule posts, design a visual post, create custom Facebook tabs and make a cover image. Pagemodo’s cover-making tool is uniquely efficient and very similar to Canva’s tool. It allows you to pick the template, customize it with your own content, publish it on Facebook and share it on other connected social media platforms.

3. InVideo

This is a very effective online video editing tool. It allows business owners to make amazing and interesting videos in a short amount of time. Such eye-catching and interesting Facebook videos help with good ads that easily catch people’s attention. That is hugely beneficial for effective marketing purposes. The tool offers pre-made templates that you may use to create any type of video for your Facebook and Instagram stories. With InVideo tool, you can customize each ad frame’s text fields, sounds, and graphics for good marketing results.

4. Fanpage Karma

Fanpage Karma is a Facebook marketing tool with multiple functions. Business owners effectively use the tool for assessing the Facebook profiles which they use for marketing purposes. The tool effectively combines the functions of researching, communicating, analyzing, presenting, and publishing thereby helping to make marketing a bit easy for business owners. It helps business owners with the right info to quickly learn about bench-marking, page content, and engagement. Through Fanpage Karma, a business owner can easily write and publish posts, access important information on their posting, and keep track of an unlimited number of pages and profiles real-time. Through the app, business owners can study and compare critical data across several pages, including even those of competitors.

5. MobileMonkey

If you want to create leads and enhance engagement, Mobile Monkey is the right app you need for your Facebook Messenger marketing. The tool is a great chatbot builder. So, you can use it to build a chatbot, segment prospects, engage with customers, and generate leads for Facebook Messenger marketing. Once created, you can use the chatbot across several online platforms. Through it, you can enhance your communication with customers. It also helps business owners to automate their Facebook Messaging, SMS text messaging, Webchat, and on Instagram. Enhanced communication helps business owners to make more sales, get more leads, have better customer experience, and better overall business relationships. If you deploy Facebook chatbots properly, your marketing messages will benefit from high open rates, click-through rates, and conversion rates. These bots come in very handy for business owners who are keen on personalizing their customer experience.

6. Facebook Ads Manager

This is a great Facebook tool that aids in the creation and efficient management of Facebook ads. It helps business owners to target appropriate demographics. Facebook Ads Manager is a hugely versatile tool that helps business owners in the creation, execution and management of diverse ads on Facebook, Messenger, and other social media platforms. With it, smart business owners can streamline each ad campaign, provide analysis and insights for each ad set and improve the overall effectiveness of their ads. It helps to make ads cost-effective thereby helping business owners have a good ROI. Since Facebook offers a variety of ad options from which business owners can take a pick, with this tool, targeting and reaching out to specific groups is made simpler. You can also save costs by determining where to place ads and tracking how many people the ads reach.

7. ShortStack

ShortStack tool is really unique as the most powerful contest and giveaway marketing platform available on Facebook. It makes it simple for business owners to create and publish campaigns, and it combines campaign and email statistics into a single platform. That helps to save time and huge costs for business owners. ShortStack tool has the capability to track traffic sources, shares, views, and so much more marketing data real-time. Smart business owners can effectively use the tool to create great landing pages that seamlessly generate leads. Business owners can adopt ShortStack templates to use in their marketing campaigns if they are unable to create theirs. This is because the tool allows business owners to launch effective marketing campaigns in a matter of seconds. That greatly saves time and valuable resources. ShortStack contests and campaigns can be easily turned into lead-generation landing pages for a business owner’s website/blog.

Last Line

If you are a small business owner, you can through these tools reach new customers, engage with them, and build lasting business relationships. If you want to quickly boost growth for your small business, the time is now to choose and engage the foregoing tried and tested Facebook marketing tools.

Best Ways to Boost Your Affiliate Commissions

No doubt everyone is in affiliate marketing to make money online. This money is made by way of affiliate commissions due to each affiliate from their individual promotional efforts that lead to sales. Affiliate marketing operates on performance based business model. For any affiliate to earn more in commissions, such affiliate must make more efforts to promote products. Each affiliate can boost their commissions when they do the following well enough.

 
Use the Right Marketing Tools

Without the right marketing tools, it is difficult to be successful in the ever-competitive world of affiliate marketing. You need these tools to save time, work smarter and to receive affiliate commissions accurately and quickly. If you are really keen on increasing your affiliate marketing commissions, you’ll need to discover and use solutions like smart tools and techniques that can help you to be more productive. Exactly why most successful affiliate marketers use specific tools and resources that allow them to reduce their efforts, work smarter and increase their affiliate marketing commissions.

Understand Your Audience

It is when you understand your audience you’ll know the right ads that can resonate with them. Online studies indicate that people don’t hate ads for the sake of it. Many simply despise bad and irrelevant ads. In marketing, irrelevance is one major aspect of bad publicity. When ads are not relevant to what you are selling, they don’t stand much chance of helping your sales. When you understand your audience well enough, it is then you can adequately serve them the sort of content that is not likely to confuse them, annoy them or make them lose interest very quickly in the content. If your audience has no interest in what you are selling, it is always pretty difficult to sell to such audience. You can boost your commissions in affiliate marketing if you routinely promote only items that meet the immediate needs and wants of your audience. You can do that successfully only if you understand your audience well enough.

Promote Products on Social Media Platforms

These days, social media is where nearly everyone else is doing one thing or another by way of social interactions. Presently, there are about 4.65 billion active users of social media worldwide. Now that’s one huge market out there! In marketing, smart marketers always go where the customers can be found. Once you get your business on social media, you have unlimited access to this very huge market worldwide. Once you choose the social media platforms that represent the best connection between the products you promote and your target audience, you can make more connections, more leads and conversions that can help boost your affiliate commission.

Always Look for New Offers

Marketing new offers in affiliate marketing can help boost your affiliate commission before other marketers wise up to it. If you are the first to introduce new tools and exclusive offers, you make the money first. So, always try to look out for new offers by looking through the control panels of affiliate networks like Strong Future International, SFI. If however you are using ShareASale for instance, you can view your “power rank” to find new affiliate products to promote. If a product is in the Power Rank, it simply means it is already generating huge sales. That is the kind of product to sell more of to boost your affiliate commissions.

Use a Variety of Ads

Even if created by yourself or supplied by product merchants or affiliate programs, you need to use a variety of good ads you can choose and deploy as you please. You can change them often and try different versions to see which ones work best for your customers. It takes quite some experimentation really and you need to constantly rotate the ads to get more attention. Whatever ads you choose to use should be suitable to use on your website, social media channels, and email. The ads that get the best results are the most suitable to use. It is such ads that help to boost your affiliate commissions. 

Create a Trusted Brand

Creating a trusted brand usually takes a bit of time and diligence but if done right, it helps to boost your affiliate commissions. Endeavor to create a transparent brand from scratch. The type of brand that instills trust and provides what the visitor needs, irrespective of the product you are marketing. Be sure to directly project your brand authority and honesty to a keen online audience. This is hugely important because most people tend to trust brands that are honest, transparent and consistent. If you make meeting these conditions a priority, it pays off on the long run with enhanced affiliate commissions.

Work with Bloggers and Influencers

If you can locate reputable bloggers or social media influencers in your niche who interact with your ideal buyer on a regular basis, you can consider working with them. Bloggers and influencers will help out with a wider publicity of your products to their own audiences. You can even benefit from direct product recommendation from an influencer. All these can result in more traffic, more sales and more affiliate commissions for you. Bloggers and influencers can even make additional income for themselves from the traffic they send to your website. If everyone benefits, it makes everyone to get more serious with the relationship.

Have a Coupon Site

If you want to launch a new product that is not yet widely known, forming a limited-time affiliate agreement with a coupon site is smart marketing. Since your product is new in the market, giving away a few free samples for testing purposes is always a good idea. It is one good strategy to encourage some new customers to visit your website and become your brand advertisers for free.

Build a Responsive Community

If you build a responsive community, it quickly helps you to establish yourself as a trusted brand. Brand loyalty first comes from your community. Most returning visitors come from the community and having returning visitors is about the best and most cost-effective way to grow your business. Once you start an affiliate site, don’t hesitate to deploy all strategies that can help to quickly grow your community. Some of such strategies include but not limited to building a responsive email list and becoming active on many social media platforms. To build a credible email list, just install a plugin on your site and create a simple form that allows you to collect the email addresses of all visitors who sign up to get your token offer. If you get popular on your social media handles, it helps to expand your ads network through your following. That ultimately results in getting on-demand traffic to your website. Good traffic leads to more clicks on your affiliate links and ultimately more sales and more affiliate commissions.

Optimize Your Product Pages for Conversions

If you want to increase sales, you need to provide a positive consumer experience on your website. That means optimizing the website for that purpose. To do this, you need to improve your product pages to increase conversions. Check the use of keywords on your content, how your ads and CTAs are placed, page loading speed, mobile friendliness, page aesthetics, graphics and color usage on the page as well as all other optimization techniques that can help enhance visitors experience on your website. When the consumer experience on your website is good, it generates leads and converts better. That ultimately helps to boost your affiliate commissions from more sales.

Offer Bonuses and Incentives

This is a given. You do better business when you offer good business incentives. Some of such incentives can be bonuses, discount coupons and so on. If consumers feel better treated by your incentives, they will appreciate your honesty and won’t mind doing more business with you. As an affiliate marketer, it is smart marketing to always provide an incentive for people to click your affiliate link. This is somehow a fantastic strategy that can turn out to improve your affiliate sales and distinctly set you apart from other affiliates in your business niche. That means more sales and enhanced affiliate commissions.

Post How-To Articles as Tutorials

Most people always go online for a reason. The search for information is about the most paramount reason why people go online. If you know a skill and can adequately teach it through high quality and informative articles, you attract people looking for that type of information or skill. Most internet users know that online articles/tutorials are a popular technique for quickly acquiring information and new skills. Such people often go in search of how-to articles or videos. You can deliberately write articles to teach your target audience a skill that requires them to use the product you are promoting. You can also write articles to instruct product users on how to in a step-by-step way use the product you are promoting. Such articles generate interest better, attract traffic and boost sales and affiliate commissions.