How to Use SEO to Increase Online Presence for your Small Business

The online presence of your small business website is directly related to the strength and effectiveness of your business. So, to increase the online presence of a small business, owners readily turn to Search Engine Optimization, SEO among other factors. When the SEO of your website is good, it helps to increase the online presence of your business. SEO helps the business with more first-page appearances in the SERPs of search engines. A good SEO doesn’t just mean stronger web presence; it also equates to more traffic to your conversion-optimized site and greater credibility for your business. 

 

Here is what you can do to have a good SEO.

Deliberately create quality content on the website.

Research and select the relevant keywords to your business niche.

Carefully place these keywords on your website content.

Optimize all the photos and images on the website with these keywords.

Build backlinks from other credible websites to your own website.

Improve your Core Web Vitals to align with the page experience update.

Optimize the website for mobile searches to make it easy for mobile-first indexing.

Use schema markup so that rich snippets can appear below your site title in the SERPs of major search engines particularly Google.

Give priority to local SEO to enable the business take advantage of local searches.

If you write a business blog, target more keywords with it because the core pages of your website can only take a limited number of keywords.

Make sure each post of your business blog is individually optimized for relevant keywords to help it rank for those keywords and to appear in search results for the tons of searches for the keywords.

When you are blogging especially for online presence, it is recommended that you:

Vigorously promote your posts multichannel using social media and emails most especially.

Target question keywords with H2s to increase their chances of showing up in “People also ask.”

Target one keyword/keyword theme per post and include it in your titles, headings, image file names, alt text, and meta-descriptions.

Use numbered and bulleted lists where appropriate to be featured snippet-friendly.

Final Words

If you are able to carry out these activities diligently and consistently on your website content, chances are very high that you’ll have a good SEO in place and your small business online presence will increase appreciably.

Tips to Get More Mileage Out of Your Small Business Website

For most small business owners their websites serve as their biggest online assets. That is where they get to make their very first contacts with prospective customers and it is the place customers return to for repeat business. Making a website attractive to serve the full purpose of its creation is always a very smart digital marketing move. Many elements usually go into creating a successful website. Some of such elements are, the website content, SEO, marketing, and special features like blogs and eCommerce sections. These are the elements a small business owner can always tinker with if and whenever he wants to get more out of his business website. 

If you want to make the most out of your own small business website, here is what experts recommend you can do.

Improve Your Web Positioning

The aim is to have a very strong online presence and to attract traffic to the website. The more traffic your website gets, the more business you can do with it. Web positioning involves creating a digital strategy that includes valuable content on your website and other online content shared multichannel and very widely. That is what helps to attract the much needed traffic to the website.

Get More Opt-Ins

This you can get from your website content if it is of very high quality, informative and educational in context. Content marketing on your website is a very effective way to get opt-ins from potential customers. That helps your business with leads generation, more customers and better sales.
 
Use Your Website Data Creatively

If creatively used, you can use your website data to discover missed sales opportunities because your website isn’t just a marketing tool. It is much more than that. Through it, you can learn about customer behavior, shopping habits, their preferences and even spending habits. This information enables you to market better to them through your website.
 
Focus on SEO, Search Engine Optimization

If no one finds your business website online, it is akin to marketing in the dark. It can therefore make no major impact on your business if searchers are unable to find it online. To make it visible to search engines, you must optimize it. That is why SEO becomes relevant to help the site get more and better organic traffic from search engines.

Adhere to Blogging Rules

If you have the skills to blog, a blog can be a major part of your small business website. It is a great revenue earner too if monetized. Even if you don’t have blogging skills, you can hire professional bloggers to blog on your website. What matters most is to be sure the blog relates to your business niche, it is educational and informative and must be of high quality. That is what helps to attract good traffic to your website. The more and better the blog content on your website becomes the more traffic it attracts.

Use Backlinks Effectively

Backlinks help to give your website online credibility. The site can grow exponentially in credibility if other credible and reputable sites link to it. This strategy can be especially effective if you can manage to get backlinks from sites with known authority and reputation online. The more these backlinks grow, the more the reputation of your website grows.

Use Homepage How-to Videos

The homepage of your website is the perfect spot to give potential new customers a great intro to your brand. What they see first when they hit your website is thus of utmost importance to your marketing efforts. Many marketers prefer to use very captivating product photos/graphics on the homepage of their websites while others prefer to use how-to videos to arrest visitors’ attention.

Niche Your Business on Your Website

If you do this effectively, you can easily fix your marketing activities. Every business must have a business niche it identifies with. The website content must clearly show this. Your website and other marketing materials on it are more effective if they relate with a clearly defined niche. Failing to identify with a business niche can at times be the major cause of the ineffectiveness of some websites.

Reap the Benefits of Owning an Online Store

You can reap real benefits of owning an online store depending on your eCommerce proclivity and what products/services you are selling. These days, a lot of small businesses operate online stores and they make good sales particularly if the stores are optimized for local searches. Even if you don’t have the proclivity for eCommerce, you can consider it because an online store is hugely beneficial to your website. 

Effective Content SEO Strategy in Brief

Developing a content SEO strategy by marketers is not always a very easy task. Marketers need it for good marketing results though. It is thus inevitable that marketers must have a good content SEO strategy if they want their marketing businesses to survive competition. A good content SEO strategy requires good planning, skillful and deft deployment of carefully selected keywords in your content. Despite the difficulties involved, it is doable and worthwhile. Expert marketers recommend that for a good content SEO strategy, deliberate efforts must be made to properly place and site targeted keywords in your content. Doing so helps to provide the ideal content that appeals to a very broad audience. That is what helps a business website to get valuable organic traffic.

To have an effective content strategy, marketers must first search for and settle for the keywords suitable to their business niche. You can do this by using comprehensive SEO toolset like Ahrefs.com. This tool helps marketers to identify keywords not only based on their search volume, but also with information about how difficult it might be to rank your business within the keywords. Now, that is very valuable insight that smart marketers cannot afford to ignore. With such insights marketers have access to very valuable information to enable them work smarter not harder, by getting the most out of their own individual efforts.

Marketers can also use software that utilizes data and online search results to analyze briefs for search volume, SEO difficulties, and the length of content to help content writers compose very valuable drafts. Automation can help these processes even better to save valuable time and resources, by streamlining the content pipeline to add consistency and stability to it. The bottom line is a good SEO strategy and these efforts come in very handy in that quest.
 
It is imperative for marketers to attempt to provide at all times, content that Google can insert into its “People Always Ask” results. For organic traffic purposes, this must also be an important element of your content SEO strategy. Marketers now know that these types of Google-featured results aim to predict what else a user might want to know. That is why Google inserts a trustworthy source amongst its search results and even clips out a section of your article source to embed in the page. When marketers work to build outlines on their content pages that are detailed and thorough enough, Google may surface these pages and offer keyword rankings based on the natural value of the information the content serves.

In matters of using links in content SEO strategy, you can hardly have anything as helpful as building links even though experts recommend that links be used very sparingly and intelligently. If not, they could backfire on the marketer through punitive actions from search engines. About four to five internal links per article is ideal and recommended. If a major search engine like Google for instance detects that your backlinks are, stuffed densely and haphazardly into the body of your content, it will reject them and punish your website for it. Additionally, these links must be to credible and verifiable sources. When backlinks cite properly to credible sources, they help to increase your own credibility through offering accurate information.

It is good for your content SEO strategy if you endeavor to streamline your articles with Google requirements. If you write for Articles Directories for instance, it is a requirement that you include an “Author Box” or “Resource Box” on your articles. This box must include the author’s name, photo/Avatar, a bit of information about the author’s background, qualifications, experience and in some cases a link to his website. This works to help the author meet Google’s standards as a source of credible and authoritative information. Google is very particular about providing its users with the highest quality information. If you have built your own online identity/reputation as a trusted source, Google is glad to share your information with its users. That helps your content SEO strategy a great deal.

The Fundamentals of Small Business SEO Strategy

If you market online, even if it is a small business, you need SEO strategy, very basic SEO strategies at the very least. These very fundamental and basic strategies will enable your business to gain some marketing traction online even amidst the huge and at times suffocating competition. Essentially there are four marketing fundamentals your small business needs to focus on to have a successful SEO strategy. Many expert marketers generally agree on the following.

1.    Content Marketing
2.    Link Building
3.    Technical SEO
4.    Local SEO

 

1. Content Marketing

If you market online, the success of your marketing efforts depends largely on good content.  This content must be authoritative, informative, educational and even entertaining. That is what helps it to attract a good following. In the SEO world, content is king. No matter how user-friendly your business website is, without good content, it can hardly attract good traffic. For this reason, it is fundamental for your business website to house web pages and blog articles that contain high quality and valuable content. When this content is optimized with the right keywords for search engines, it attracts organic traffic from search engines.

2. Link Building

Link building is a digital marketing technique of driving links to your website, through a variety of methods. Your business website gets backlinks when another website or online platform links to your website. If such linking websites are reputable and authoritative online, they help boost your own site’s authority. This is why marketers deliberately use online techniques to earn more of high-quality links, as against massive volumes of low quality links. Better still if your website earns these links organically through search engines. Major search engines like Google tend to rank websites with high-quality backlinks higher. That way, Google’s algorithms strive to show more of high-authority sites to web surfers. This translates to good organic traffic back to your business website.

3. Technical SEO

Technical Search Engine Optimization, SEO, is yet another fundamental requirement for a small business SEO strategy. It allows the business website to be technically sound for online search operations. For your business website to be technically sound, it must:

•    Have a fast load time, say about 5 seconds or less.
•    Be optimized for mobile devices like smartphones and tablets.
•    Be easily found and indexable by search engines.
•    Be easily navigable.
•    Be secure, by always having an up-to-date SSL certificate.
•    Avoid broken links and 404 pages.

Form the foregoing, it clearly shows that Technical SEO involves the technical optimization of your entire website. It affects the site structure, navigation, load speed, and link structure. Without a fast, functional, and user-friendly website, no amount of content or backlinks will be enough to maximize your rankings. Meaning, without it, no other activities will be sufficient to attract the required traffic back to your website. Technical SEO requires real knowledge and skills of website management and development to put in place. If as a marketer you do not have this requisite knowhow, it is advisable to hire the services of a technical SEO expert and or webmaster to handle the technical optimization of your website for you.

4. Local SEO

Most major search engines like Google now recognize that most small businesses are essentially local. Hence, the need to make local searches a priority in their search results. Welcome to local SEO. Local SEO is a type of SEO that is unique to local businesses. This is because many local businesses serve specific geographical areas. Moreover, their potential customers are often using geo-specific terms to find these businesses in their local area. When searchers type a search term on Google with “near me” phrase, Google usually sends search results nearest to the location of that searcher. That makes is easy to find local businesses online if they are optimized for local SEO searches.

5 SEO Strategies to Boost Your Website

No matter what business you are in, so long as you are marketing on the internet, the success of your business depends on its ability to be found online. That ability is enhanced by the SEO strategies you are using on your website. If your SEO strategies are of high quality and strong enough, they are highly beneficial to your brand and its marketing efforts. In addition, your SEO strategies are critical to the web presence and visibility of your website, especially within hugely competitive markets as found on the internet.

Good SEO strategies are a sure way to boost your website visibility and rankings. These SEO strategies help to tinker with the lot of ranking factors that determine your website’s position in the SERPs of search engines. These ranking factors are at times compounded by the ever-changing algorithms of major search engines particularly Google. These technicalities do make SEO tough to execute effectively on websites but it is always worth the bother on the long run.



As a marketer, if you focus more in these here 5 SEO strategies for your website, you can boost its visibility on search engines and its overall performance.

1. Top-Quality Content

Top quality content is very vital to the success of your website. Without it, your marketing message easily gets swallowed up and lost in the vast labyrinth of the digital market space. You need top quality and powerful compelling content to get noticed by search engines. It is what helps you to stand out in their SERPs. Because search engines need to be guided to understand the context of your content, you need to incorporate some content SEO practices on your website to facilitate that. Some of these practices include, making sure your web pages have at least 300 words worth of content so they can be crawled by search engines, using ALT Text on images and including H1, H2 and H3 Headers in your content. You can also incorporate long-tail keywords, internal and external hyperlinks into the text of the content and making sure to always write a descriptive title and Meta description as well into the content. Doing all these tends to make your content top quality that is usually attractive to search engines.

2. On-Page SEO

Professional webmasters always like to tell marketers that on-page SEO is important because it helps search engines better understand websites and their content. For search purposes, on-page SEO is what helps to easily identify whether your content is relevant to a searcher’s query or not. On-page SEO typically includes optimizing your headlines, HTML tags on Title, Meta and Header as well as on Images. It also involves making sure your website has such a high level of authority, expertise, and trustworthiness to make it easily noticeable by search engines.

3. Website Loading Speed

There are literally hundreds of factors which can have direct impact on your website loading speed. Website loading speed is very vital for your website SEO. This is because, the slower your webpages load, the less likely they are to be indexed by major search engines like Google. And, of course, page speed has a direct impact on both traffic and conversions. Fast loading web pages help to promote good user experience. Web crawlers who are habitually pressed for time cannot stand web pages that take an awful lot of time to load. To increase the loading speed of your web pages, you can use specially adapted Google tools to help analyze the content of your web pages. These tools also help to generate suggestions/actions which you need to help you improve on the loading speed of your web pages.



4. Mobile Optimization

The world is increasingly in a hurry and permanently on the move. This is why many people now rely on mobile devices to do many things online and on the go. From Google apps reports, about 60% of Google searches are now attributable to mobile devices. Now, that is a very huge chunk of search information if you ask me. Therefore, optimizing your website for mobile searches is a very smart idea if you’re looking to attract organic search engine traffic to your website. You can use Google’s Mobile-Friendly Test tool to analyze your site and determine whether or not it is mobile-friendly. The tool also provides you with some suggestions/actions needed to help optimize your website for mobile devices users.

5. Link Building

Ever since Google included links as part of its ranking algorithm, link building has become vital SEO requirement for websites. Links help to provide the all-important signal to Google that a website is a quality resource worthy of citation. So when Google discovers a website with more high quality backlinks, it tends to give it higher search rankings than others with less. Adequate care must however be taken in your website optimization efforts to make sure the website is only attracting links from other websites with high domain authority, a decent amount of backlinks, and a significant amount of traffic. That is how to attract quality links which are good for your website SEO. You can easily access Google tools to help you identify such great sites which you need to attract backlinks from.

Guest Blogging as a Potent Blogging Strategy

Guest blogging is simply the process of creating content to be published on other publisher sites different from your own. It involves reaching out and making contact with relevant sites in the niche industry same as yours in a bid for a mutually beneficial relationship. When the content you create is placed on other sites, it helps direct traffic from the host website to your own website through backlinks. That clear dependent relationship does very many beneficial things for your own business.

To properly understand and situate what guest blogging can do for you and your business, first address the following questions.


 
Do you want to spread awareness about your brand through a proven brand building strategy?
Do you want to network with some of the most authoritative voices in your niche industry?
Do you want to increase your website traffic?
Do you want to secure high quality backlinks from your niche industry authority sites?
Is lead generation and sales conversion part of your overall strategy for revenue generation?

If your answers to these questions are all in the affirmative, it shows you are well grounded on what you want to achieve with guest blogging. The next thing is to go for it real good. Do not ignore quality content because that is what Google search engine is very particular about. If you cannot guarantee quality, it is advisable to avoid guest blogging altogether.

If however quality guest blogging is already part of your overall digital marketing strategy, it falls within Google’s Quality Guidelines and your business gets immense benefits from it. The content you guest blog is what defines who you are as well as determining what benefits you get from your efforts. In compliance with Google’s Guidelines, guest blogging relies on quality content as its top white hat strategy. Thus, if you want Google to take your guest posts seriously, you must accord real importance to quality content always. 
 
Just as a good guest blogging strategy manages to improve the SEO metrics and health of your website, quality is the icing on the cake. Quality guest blogging helps to establish and improve your website Domain Authority, Domain Ranking, Page Rank and other highly beneficial metrics. Doing it well and right always remains one beneficial and most complete digital marketing strategy your online business can depend on for survival.


 

Benefits of Guest Blogging as a Digital Marketing Strategy

Expert marketers now regard guest blogging as one of the top rated digital marketing strategies available to digital marketers. That rating is all about website traffic. Any online activity that helps attract traffic to a marketer’s website is always coveted. Guest blogging as a strategy if properly deployed helps to grow website traffic, build blogging credibility and business brand. Guest blogging is simply the process of creating content to be published on other publisher sites different from your own. It involves reaching out and making contact with relevant sites in the niche industry same as yours. The bottom line is to attract traffic to your own website with your blog posts on these other sites. Such blog content when placed on these other sites helps direct traffic from the host website to your own website by way of backlinks. That simply is how guest blogging benefits brands and individual bloggers.


 
Here are some of the biggest and proven benefits of guest blogging as a marketing strategy.

The foremost and major benefit of guest blogging is to spread awareness about your business and build your brand as a consequence.

Without a doubt, guest blogs help in aggressively increasing your website traffic. Even if your own website is not very popular and is yet to attract great traffic, from your guest blogs, you will get access to and draw from the website traffic of your host publisher.

When you guest blog, search engines quickly take notice particularly if the material of your content is very rich and your guest publisher is already very popular. With that scenario as your strategy, you easily get a helping to climb Google’s Search Engine Rankings Page (SERPs). Organic traffic flows to your website as a result.

Guest blogging when properly handled can also be used for a strategic lead generation campaign. This can help generate revenues for your business on a campaign-to-campaign basis. The more the leads your business attracts, the higher its chances of getting good and sustained customers.

One of the three top ranking factors in Google algorithm is counting quality backlinks. With guest blogging, your website benefits immensely from Google searches if your guest blogs help to procure quality backlinks to your website.

A good guest blogging strategy somehow improves the SEO metrics and health of your website. Quality guest blogging helps to establish and improve your website Domain Authority, Domain Ranking, Page Rank and other highly beneficial metrics. This is the real reason most expert digital marketers see guest blogging as one great beneficial and most complete digital marketing strategy they can readily vouch for and rely on.

How to Promote Your Website by Creating and Posting Videos

Traffic, traffic and more traffic, that’s what smart marketers always want. Their businesses depend heavily on good quality web traffic. The real reason most marketers always go for any online activity which helps them to get traffic. Creating and posting videos is one of such activities. As most of these marketers very well know, creating videos is one great way to drive traffic to your Website. Granted, everyone needs a certain amount of skill to capture good quality videos from the environment, but even when you have good videos, where to post them to give your website the much needed traffic is also of paramount importance. For now, YouTube appears to be the main choice location for marketers posting videos. Because of the ease of sharing and commenting on videos on the platform, YouTube no doubt is a very fantastic way to promote your Website. Marketers who routinely embed videos on their Websites or post them on social media inevitably create very potent opportunities for others to find and link to their sites. That encourages web traffic to such sites. Very good for any online business if you ask me!

To get in the game, your first step is to create a YouTube channel that links back to your Website. Next is to make sure the videos you have created can display your URL within the content of the videos and in the video descriptions found below the videos. The essence of that is to make it easy for your potential customers to easily find the videos through either normal Google search or directly on YouTube. An easier way to spread the content and to better expose your website is to embed the videos on your Websites and posts on your social media platforms. Warning! Some social media platforms are a bit finicky about the content they allow on their platforms, so, you must factor that in when propagating your URL through videos on their sites. The popularity of social media sites particularly Facebook and Twitter is no longer in doubt. The ease and speed of sharing content on these platforms go a long way to quickly help in creating backlinks to your website if the URL to such sites is correctly and properly embedded in the videos being so propagated. Clicks on such videos always direct visitors to your website. That translates to traffic, quality web traffic that is.


 

How Reciprocal Linking Works

 In the very early days of the Internet, people approached all incoming links through “asking and permission.” But, as the Internet expanded and became more sophisticated, it is becoming more difficult to get links to your site just by asking. What has changed? Reciprocal exchanges now put something on the table for the benefit of all parties. You must have something good to offer now to get something in return. Welcome to “reciprocal link exchanges.” If you run a poor website, you can hardly get reciprocal links from a good site. The real reason, you must ensure at all times that your website is up to scratch otherwise you can’t hope to take good advantage of this highly technical Internet engagement.

Technically, the more links you have pointing to your website, the better the site is in the “eyes” of Search Engines. The higher these engines rate your sight, the more traffic they send to it. Every good marketer always wants traffic, traffic and more traffic. Good linking as exemplified by reciprocal links manages to get this traffic. Even though very large Search Engines like Google are very finicky about links, what is true is that they never notice your site if it does not have good “backlinks.” One clear fact is, any site with no links to it will never rank high in many search engines. As every good Internet marketer very well knows, bad/poor links are as good as no links at all. If you want links, it is best to go for good and positive links as seen in the “eyes” of Search Engines.

Since not all links are quality links, what every marketer really needs are quality links from quality sites that are on-subject with the subject matter of your own site. This is why marketing experts advise marketers to always explore credible ways to offer articles, photos, awards, testimonials, or other similar content to quality sites in exchange for a link back. That is reciprocal linking and it works only by deliberate efforts since no smart person will offer any of these activities on sites he/she judges as bad sites. If you judge a site as good and you get backlinks from it, fine. That is great for your efforts at reciprocal linking. Through deliberate efforts too, you can establish an authoritative presence on discussion boards and blogs dealing with the subject matter of your own website. Good reciprocal linking also comes your way as a result of such positive efforts.

Expert Blogger Marketing Tip: Service Your Leads

 In blogging business, it is not enough to build links and leads. You must devise ways to test and service these links and leads for good results. One of such ways is to keep a keen eye on the growth of your Email list. By so doing, you become the credible source of information in your niche. That credibility helps your blog to build backlinks to your site. Backlinks determine the sites that are linking to your website, thus building your site’s authority.

That is what Google Search Engine really loves. So, if you want to build your rank on the search engines, you become THE authority in your niche. Simple! You must explore all ways to routinely create content that others will link to and share all over the internet. The real reason you must strive to be the reliable expert in your industry. You must however be willing to build your authority over time by earning the respect and trust of your audience. That requires some real work and overnight success is not guaranteed. The real reason you must keep innovating and honing in on what your buyers want. Be willing to be ahead of the curve and to offer products and services that you know meet their needs before they even know they have those needs. You must be the leader in using specific terms and phrases in your industry. Be the source that first coins the phrases and uses them repeatedly in your marketing campaigns. Real authority is derived therefrom and the Search Engines love to showcase that.

Great Blog Posts to Get Links and Traffic

Most bloggers blog for a reason, to get links and traffic! Some people blog but never seem get these results. For such people, it is best to ask, what kinds of posts should I write to get more links and traffic? According to experts, if you are able to bring some powerful post types into your blog, your content will begin to work wonders on social media while also generating a lot of grassroots in-bound links. Now, that’s great if you ask me. Get your blog to draw from the following resource areas and it will attract traffic.

Expert advice: Online, everyone is looking for answers and solutions to many and varied problems. Hooking up to an expert is one good way to get results. A quality advice-post generally sticks to one topic and provides in-depth information on it. If your topic manages to provide the advice people are hungry for, they usually hook up with good backlinks and traffic.



Espousing a popular and trending point of view: Helping to deepen and expand a popular and trending matter easily helps to get attention for a blog! Because people always like to have their world-view affirmed, if your blog can articulate something a lot of people agree with, the people who agree with you will champion your post. Even the people who disagree with your viewpoint may still link to you, simply because their response won’t make any sense if they do otherwise. Social media sites like Facebook and Twitter help such posts to go viral easily and the benefits are immense.

Powerful and relevant tips: Everyone wants to know how to get things done in our highly competitive world. If your blog can provide quantifiable lists of tips, it becomes very attractive to readers who want explained in just a few seconds what a visitor stands to receive in return for their attention.

Best-of lists: Many people rely a lot on expert judgment. If your blog authoritatively provides a resource list useful to many readers, it will benefit from bookmarks and even votes for it just on face-value alone. That is one credible and effective way to spark up traffic and links to the blog.

Powerful and arresting headlines: Many bloggers already know this. The more the power a headline packs, the more attention it gets. When others link to you, it’s usually done in the space of a paragraph or even a single sentence which caught their attention. Most times, a really outstanding headline is all it takes to get traffic and links to a blog.

Q&As with high profile experts: Everyone wants to hear from experts and high profile people who have made it. In that quest, interviews with well-known bloggers, professionals and successful business persons always seem to get links, comments and traffic particularly through social media.

Ranked resource lists: Products reviewers and researchers wield a lot of clout on social media. At each year’s end, when such people come up with a list of best-of products/services in their own judgments, they usually get a lot of attention. These people are effective because many people are constantly searching online and elsewhere for the ‘best’ of everything, a term that promises high quality. That is what attracts attention to ranked lists and naturally, debates, links and traffic follow.

 

 

Valuable Use for Personal SFI Website

First and foremost, your personal SFI Website is personal to you to use for your business. It is equipped with all the tools you need to succeed in the business. The site has your name, your picture, your contact addresses and linked to all your gateways for ease of use particularly in sponsoring affiliates and for promoting products. In SFI, a personal Website has the following advantages among many others.

1. More flexibility in advertising.
2. More Online visibility.
3. Higher degree of control on your site.
4. Better marketing platform.
5. Easier to sponsor and recruit affiliates.
6. Better design and more captivating site esthetics.
7. Better and faster dissemination of news and hot deals.
8. Site is personal and personalized making it great for business.
9. Easier to promote in Social Media.
10. Great for branding.

 

Straightaway, it is easy to state that the best and most valuable use you can put the site is to showcase your SFI business to the world in a unique way. If you are very good in SEO activities, it is possible to have your personal site rank very high in Search Engines. That way, you get more visits to the site, more hits and consequently more conversions. Many social media sites like Facebook now block direct SFI Gateways adverts. Your personal website manages to circumvent that problem. That again is one of the best uses of your personal website.

If you are good at blogging or articles writing, when you make posts in high ranking Directories or Articles’ sites, you can create very valuable backlinks from their RSS Feeds to your site. That too helps your site to rank higher, get more traffic and possible hits.

Additionally, you have the liberty in your own personal website to display your banners and gateways as you deem fit. It is possible for you to comprehensively advertise SFI and TripleClicks all in one place while at the same time with the necessary links you can generate sales, refer TripleClicks and Wave3 members and many more marking activities as you deem fit. Happy marketing! 

How to Build Links by Thinking Long Term

Expert marketers generally agree that if you want to improve the search visibility of your business, link building, or increasing the number of inbound links to your website, still remains a critical and powerful online-marketing tool. But link building is a slow process which requires that you earn trust first. That takes some time though because relationships cannot be built in a hurry. For a while, bloggers may ignore you completely for many and varied reasons. For that reason, you’ve got to have real patience and to think and plan long term. Impatience never achieves anything worthwhile anyway. For you, your business and the links you are building, being patient for results always pays better on the long run.

Building trust takes a lot of time and patience. Your job is to find and cultivate a mutually trusting relationship with others online. Reach out and convince them how what you are offering can benefit them. Show them how you and your brand can actually contribute meaningfully towards their own brand building efforts. This no doubt takes time and efforts. Even if you already have a very good brand name and it has a certain amount of niche credibility and influence, you still need time to build trust with others. Building trust through long term is very vital because it is that trust which helps develop sustainable relationships. That is where long-term planning enters the picture so as to be able to streamline all your link building strategies very well for optimal results.