6 Proven Tips to Market Your Content for Effectiveness

Regular happenings in the digital and real worlds greatly affect trends in the content marketing space. This is why businesses must always explore all ways to adapt to these changes, without which they’ll usually have issues with their growth patterns. The immediate response should be through their content marketing strategy even though that at times may not even be enough. If marketers can implement the right content marketing strategy taking into account the happenings in the digital and real worlds in combination with artificial intelligence content creation, targeting their audience’s emotions and maintaining good quality content at all times, they can have a very effective content for marketing purposes.

 

Here are proven tips that can help your content marketing to be more effective and result-oriented.

Tip 1. Empathetic and Emotional Content Marketing

If you want the attention of your audience, try to write content with emotion and empathy. Audiences engage more with empathizing and emotional content. It is therefore hugely essential for you to know your audience well enough. You must relate with them not just as customers but as humans with distinct and unique emotions, perspectives, and lifestyles of their own. With this in mind, you can easily create a content strategy that ideally suits the needs and desires of your audience. If your audience feels you and realizes you care about them, it engenders more authentic and beneficial relationships. That is largely why empathetic and emotional content is a major key to any successful content marketing strategy.

Tip 2. Artificial intelligence, AI Marketing

These days, you cannot market content successfully of you ignore Artificial intelligence, AI. The reason AI is currently gaining a lot of attention in content marketing. Content marketers use AI content writing to help them build a much more effective and efficient content strategy, particularly when integrated with human efforts. AI helps to save time in content writing while at the same time maintaining high quality. This is why many content writing tools employ AI content creation to save time and resources and better the customer experience. Content writing software like Instoried for instance helps content writers to add empathy to their content, thereby making the content more engaging. In addition, Instoried software comes with an article plagiarism checker that helps content writers to write original content for their blogs.

Tip 3. More Interactive Content

Your content engages better if you write more interactive content. The more your audience engages and interacts with your content, the better content experience they have. The better content experience they have, the more the conversions and leads the content attracts. The best way to ensure you offer the type of content that is engaging and interactive is to use more infographics, quizzes, questionnaires, polls, and interactive eBooks in your content. It is a great and result-oriented marketing strategy to add them to the landing pages of your websites and your social media platforms.

Tip 4. More Video Marketing

Online marketers have since discovered that video marketing is a very effective marketing strategy. This has been confirmed by reliable survey reports. A recent survey conducted by Hubspot confirmed that 76% of marketers referred to ‘video’ as the most effective content format. Therefore, if you want your marketing to really stand out, go for video as your main marketing format. When you create videos, your marketing manages to form deeper connections with your audience. That way, you can easily capture their attention and market better to them. 

Tip 5. Prioritize Quality Content

In content marketing, content remains king. The better the content you are offering, the better its effects on your audience and most particularly your customers. Good content helps to better enhance your customer experience. This is why customer experience is one of the most essential criteria for digital marketing strategy. If therefore you are able to prioritize quality content, you can ensure a great customer experience. That takes a bit of work and diligence though. You can only provide quality content to your audience if your research is up to the mark and you are up to date with the latest happenings in your industry. In particular, it is critical for you to know what your target audience seems to be interested in at any time. That way, you can better market to them. This serves your marketing strategy better than merely churning out mediocre content every day. For effectiveness therefore, you must make sure your content is unique and of very high quality, even if it means not being able to share content too frequently. Never forget to check your content for plagiarism and grammatical errors. If you don’t, your readers and search engines will take note.

Tip 6. More Webinars and Live Videos

Webinars and live videos are now becoming increasingly popular in digital marketing. This is mostly due to the convenience and ease involved with their uses particularly amongst business professionals. Most B2B professionals watch at least one webinar every week. They find a great use for them because they add authenticity to content and help brands offer an interactive customer experience. Most brands succeed more with webinars and live videos in their marketing strategy because webinars and live videos provide a genuinely engaging experience even without directly promoting products/services.

Wrapping Up

What marketers really need in times like these is innovative content marketing strategy. Part of that strategy is by having more emphasis on empathetic, interactive, and quality content and using AI for various content marketing needs. Marketers need to also keep track of content marketing trends and incorporate them into their marketing strategy. Doing so enables them to stay a step ahead the competition. This competitive edge will endure only if they manage to innovatively market with webinars and live videos to drive high engagement.

Potent Tips to Write SEO-Friendly Blog Posts

It usually takes many skills and talents to write a good blog post. For content marketing purposes, a good blog post is one that manages to keep the reader engaged long enough to read the post till the end. You can structure your content for readers to enjoy reading it and optimize it with SEO, Search Engine Optimization for them to find the content easily through search engines. However, because of regular changes in search engine algorithms, it can be hugely challenging to keep up with the SEO requirements and ensure that blog posts are the top-ranked. Therefore, for your blog posts to remain top ranked, you must regularly create SEO-friendly blog posts. No matter what your blog niche is and what you are writing about, these here potent tips will help you to create SEO-friendly blog posts that will rank high in the SERPs of search engines and attract good organic traffic to your blog.

Write Only Informative and Engaging Content: Content is readily one of the most important elements of SEO. The better and informative the content you write, the better for your SEO. Therefore, before posting any content, it is important to ensure that the content is both practical and valuable for the readers. Content writing or blogging is all about attracting readers anyway. So, if you regularly write what readers are searching for and want to read, search engines take note and rank your content high enough for these readers to find. A good content writer therefore must always keep readers in mind because they are the ones who derive value from the content. With SEO, what search engines do is only to help these readers to find your content.

Check Your Grammar and Facts: Always be sure your content facts and grammar align with SEO guidelines. Check and double check your facts before posting. Blog readers are always in search of authentic and correct information. If your posts are not factual, your blog posts quickly lose credibility and readership. If your grammar is poor, readers lose interest fast and it affects your readership as well. Search engine algorithms never fail to notice poor grammar and unauthentic facts. So, publishing blog posts with grammatical errors or unauthentic facts can hamper the SEO ranking of your content. Before publishing any blog post therefore, it is imperative to check the content thoroughly for grammatical errors and unverified facts. As humans, everyone is prone to errors. Authenticating facts and proofreading your content thoroughly can help prevent avoidable mistakes from being published on the content.

Use Transition Words: If you write a blog, and you want readers to be able to quickly understand your blog posts, use transition words as needed in your content. It takes transition words to help your readers scan through your blog posts and better understand the connection between different sentences and paragraphs. If for instance you want to list more than one reason why consumers should consider buying a particular product, list your reasons not in numbers but in transition words like, ‘firstly,’ ‘secondly,’ and so on up to ‘lastly.’ If you are giving alternative reasons, you can use words like ‘furthermore,’ ‘nonetheless’ or ‘for instance’ to clearly signal something else that will interest your readers. This clever use of transition words helps readers to better understand the conclusion and which paragraph is just a continuation of the main body of the blog post. For blog readers who are typically always in a hurry, such transition words help to arrest their attention and curiosity a little bit more.

Create a Structure for Your Blog Posts: If your blog post has a clear structure, it stands a far better chance of attaining top ranks in SERPs than a poorly constructed blog post. What the structuring does is to ensure the blog post is SEO-friendly and readers can easily read and understand it. For starters, always create your blog posts with a small introduction that acquaints the reader with the topic. Next is to pay good attention to the main body of the post where the central message of the topic is conveyed to the reader. Finally, it helps to write some sort of conclusion as you reach the end of the post. It is in the conclusion the primary ideas of the post must be condensed to give the reader some kind of preview of everything they have read on the post.

Do a Diligent and Thorough Keyword Research: Keyword research is one of the essential elements of any successful SEO strategy. Therefore, if anyone wants their blog posts to perform well in search engines, then it is imperative to incorporate the right keywords in the post. First is to diligently research keywords as related to your niche. Next is to select keywords matching the search intent of customers looking for the type of products you are marketing. You can only do this well if you understand your customers’ search intent. If you do, you can then include in your content, the right keywords used by your target audience while looking for products relevant to your blog content. That helps your content SEO and consequently good organic traffic.

7 Quick Tips on How to Make Online Sales

Expert digital marketers like to say, you don’t have to be a marketing expert or even have experience to succeed in selling online. Once you are able to master the rudiments and follow the rules, you too can sell online. If you can craft your marketing message well and make your pitch widely, you’ll get positive responses in no time at all. With that, you get a feeling of optimism and reassurance to ginger you to make more pitching. Pulling in more sales naturally flows from there. Here is a list of 7 easy-to-implement tips most expert marketers never fail to offer to anyone who is desirous to make sales online.

1. Offer Affiliate Opportunities

Affiliate opportunities help to increase the reach of a marketer online by leveraging the audiences of both the marketer and the affiliates. So, marketers can rely on affiliate opportunities to effectively share the huge task of selling products/services online. Affiliate marketing is simply when marketers allow other people, (i.e. affiliates) to market their products/services and send them website traffic. As a benefit, these affiliates are paid a percentage of any sales that are made from their promotional efforts as commissions. This arrangement is completely risk-free and low-cost since affiliates get paid if and only when they generate sales.

2. Build up an Email List

Email marketing may be “old school” but it still manages to get attractive sales results. Its effectiveness hinges directly on an email list which is a major marketing asset the marketer has to build up over time. Creating an email list is essential to generating sales through email marketing and it costs next to nothing to build. With a credible and segmented email list, you do not have to wait for customers to find your products/services themselves. Through the list, you can deliver your marketing messages and even offers directly to their inboxes. Your segmented email list of subscribers enables you to accurately deliver well-tailored product/service information and content to specific time zones around the world 24/7. That helps your sales a great deal.

3. Make Your Checkout Process User-Friendly

Online shoppers are characteristically very impatient. If the check-out process in your business website is cumbersome and not user-friendly, you risk losing a lot of sales opportunities. For this reason, you need to make your checkout process as simple as possible. Avoid giving your customers too many questions to answer or long-winded forms to fill in. Each extra step in the checkout process is a chance for your customers to change their minds and pull out of the sale. What follows is a huge pile of abandoned carts. Most customers shop online because it’s quicker and more convenient than visiting a physical store. If however because of the complexity of your check-out process many customers decide to back out, you risk losing many sales as a result.

4. Make Your Product Descriptions Vivid

Making shoppers to like your product at the shortest possible time span helps your sales. You can only make a sale if your shoppers like your products. A vivid description of your products helps that process. The internet is usually bursting with products and the competition is very stiff. For this reason, you must always make sure your customers and potential customers understand how your products will benefit them through the vivid descriptions you provide. This is complemented with very high quality images and or graphics. The more relevant information you can provide, the more likely your customers and potential customers will stay on your site long enough to decide to make a purchase. 

5. Start a Blog

Blogging is a very popular way of content marketing on the internet. If you don’t have a blog yet, you must decide to start one if you want to make more sales online. Without a blog associated with your online store or product, you risk missing out on the endless possibilities that come with content marketing. Just blog about an industry niche related to the products you are marketing and provide valuable information to your readers that will help solve their problems. Creating a good blog allows you to produce free and valuable content that builds trust in your brand and keeps people well informed. Good quality blog posts will also give you valuable content to share on social media and help your website rank high in the SERPs of search engines. That translates to good traffic, leads and sales.

6. Spread Word about Your Business

Never hesitate to tell anyone about your business. The more the number of people that know about your business, the better for the business! Start spreading the word from your social media circle to your family and friends. Encourage them to pass the word to their own social media circle, family and friends. You can make your first tentative sales from this inner circle. Through them, the word gets out to others in a wider circle and your sales increase as a result. Once you are able to establish that your product solves a problem for anyone in your circle, sell them the benefits. If it helps them out, they pass the word on in favor of your business. You can easily take advantage of your personal network on social media where you’re likely to be connected to many more people than in the physical world to pass on the word about your business.

7. Give Away Free Stuff to Influencers

A mutually beneficial relationship with influencers on social media is also recommended because many industry influencers have loyal audiences and large followings on social media. Sending influencers a free complimentary sample of your product is a great way to potentially get a mention on one of their platforms. If this happens, you’re almost certainly going to see some kind of spike in your website traffic and social media followers. That can directly ignite a spike in your sales too. Any form of relationship or interaction with influencers can affect your sales positively. If for instance you sell sports wears, interviewing an influencer about the industry and even playing a game with an influencer while they’re wearing your sports attire is good PR for your sales. When influencers actively engage with their loyal followers and even endorse your products to them, you are likely to witness a remarkable spike in your sales from that endorsement alone.

Why Consumers Tend to Ignore Some Marketing Content

Content marketing is one of the most powerful strategies digital marketers can effectively use to cultivate beneficial relationships with existing followers and to reach new customers. The snag is, far too many brands/marketers neglect or fail out rightly to utilize this powerful technique effectively because many consumers tend to ignore their content. For best results, there is always the need for brands/marketers to deliver more valuable and engaging content to their customers. If you are a digital marketer, you’ll have a much easier time meaningfully engaging your customers if you pay due attention to the following marketing mistakes many marketers often make.

 
Poor Headlines on Content

The antidote here is to always ensure you use attention-grabbing headlines and CTAs, Calls-To-Actions in your headlines. No matter how good the content you create is, many consumers couldn’t care less about it if they don’t notice it. Only attention-grabbing headlines and CTAs on your content are effective enough to arrest the interest of your consumers most of who usually have only about two seconds or even less for them to be convinced to check out your content. Therefore, the more powerful headlines and CTAs your content has, the more likely it will get the attention that it deserves from consumers. Credible research evidence shows that about 80% of consumers read the title of a webpage, but only 20% read the main post afterwards. That is instructive.

The real objective of a content marketing strategy is to make sure your content marketing campaigns gain the right traction. This you can do by ensuring that your consumers pay more attention to your content and do not ignore them outright. You must therefore make sure that each and every content piece you create gets the right attention it deserves among your target audience.

What to do to get this result:

- Test different strategies to see which kinds of headlines draw the most attention and get the most clicks for your unique content pieces.
-Always use properly optimized headlines that are much more effective at engaging readers.
- Make sure that your headlines are long enough to draw attention and convey your message without being unnecessarily verbose.  
- Use more power words that prompt better curiosity with your readers.
- Use more of list posts which are shared about twice as often and are read more often as other types of content.

Poor Knowledge of Your Audience

It is virtually impossible to market effectively to an audience you neither know nor understand. Knowing your audience well enough will enable you to better focus your marketing messages on their needs. Because your entire marketing strategy needs to revolve around your customers and their needs, you must ensure your content is fully tailored towards them if you don’t want them to ignore it.

What to do to get this result:

- For effectiveness, you must deliberately focus every single piece of content you create on the needs of your consumers.
- You need to clearly define your target audience. This means that you must specify the demographic that you’re trying to reach right at the planning stage of your content marketing strategy. 

 

- The voice/tone you use in your marketing message must clearly resonate with the audience that you’re trying to reach.
- You must clearly identify your customers’ problems and use your content to offer the solutions they’re seeking.

Excessively Self-Promotional

Never make the marketing mistake of being excessively self-promotional if you do not want your consumers to ignore your message. There is usually a very fine line between proving that you’re cool with your brand and endlessly boasting about it. You must strike a distinct balance between both if you do not want your consumers to simply dismiss your messages out of hand. That is usually a clear possibility because most readers appear to be really skeptical and suspicious of overly-promotional content.

What to do to get the best result:

- You must better engage with your readers and earn their trust. To do this, you need to maintain a certain level of objectivity.
- You can accomplish this and earn more of their trust by using quotes and studies from other brands or by leveraging unbiased user-generated content.
- Your promotional messages must be subtle and supported by valuable content at all times.

Wrapping Up

As a digital marketer, if your content is not attracting the right engagement, it must be for a reason. The most plausible reason is usually that consumers are ignoring your content. If that is case, the foregoing tips can really be of help to enhance your customer engagement. Do not ignore them if you are really desirous to move your digital marketing activities to the next level.

5 Digitized Affiliate Marketing Strategies to Increase ROI

These days, both direct and indirect marketing techniques are evolving rapidly. The main targets of the marketers are good Return on Investment, ROI and lead generations. To get appreciable results, business owners have largely targeted influencers and individuals who can divert customers and online users to products offered by product merchants and e-commerce websites. Many depend on affiliate marketing to set things in motion with a view to getting increased ROI. That is achievable because affiliate marketing is largely cost-effective in design and approach. Through it, business owners target customers through various third-party platforms and influencers. Affiliate marketers and data tracking tools also assist brands/products, and online ventures to optimize their marketing approach and targeted strategies. This too is great for ROI. This is more so when affiliate marketers work only for a commission or on percentage basis so costs can be tightly controlled. Even at that, affiliates can still earn good money by promoting products/services mostly out of free and very popular social media platforms like YouTube, LinkedIn, Pinterest, Twitter, Instagram, Facebook, Snapchat, and TikTok.

 

These here five digitized affiliate marketing strategies can help to increase the ROI for your online business if diligently used.

1. Diversified Marketing

Online marketers tend to get the best results when they target the right audience. That is, an audience with common needs, perspectives, ideas and even thinking, anywhere it is around the globe. In that wise, Influencers and data management tools can greatly assist brand managers to align their user-centered content and advertising streams for best results. This requires some well enhanced marketing techniques to produce substantial results and ultimately a solid online presence. So, by producing user-friendly and globally accepted content, you will attract more audiences and more online visitors. That is diversified marketing. A diversified online market tends to generate more revenue, traffic, and potential leads.

2. Seasonal and Trends Marketing

Affiliate marketers habitually stick with products that sell well. Some of these products may be seasonal and trending at the time. The reason is simple. They want to earn commissions. That is why their marketing approach is always customer-oriented advertisements, products, and online activities. It is much easier for them that way to generate substantial online traffic and revenue. It is for same reasons online marketers and social media Influencers do not stick with just one brand/product permanently. The trend is to constantly search for new opportunities, products and brands with greater customer interaction and commission earning probabilities.
 
3. Indirect and Traditional Marketing

For good ROI, marketers now explore many ways to replace traditional marketing with affiliate marketing in digital space. It is now more cost-effective to promote products by way of affiliate marketing than traditional marketing techniques. With the help of AI-based automation, marketing messages can be more widely sent out through emails and social media platforms. Such messages are better targeted and better tracked too with the help of online smart tools when compared to newspapers and TV ads. These days, not many people search out for ads and products in local newspapers and contemporary markets. With a computer and even a smartphone, buyers and sellers get better connected on the Internet than in traditional marketing channels. The Internet is a well-diversified online market. Through it, many buyers easily connect and interact with genuine sellers from across the globe. With influencers, social media, data tracking and ads management tools coming into the mix, brands/businesses are better able to align their marketing campaigns for good results. That is good for ROI.

 

4. Video Content Marketing

In digital marketing, video content usually attracts more than 60% of the online visitors. Now that’s one huge market chunk serious marketers cannot afford to ignore. What to do? Device marketing strategies that will send people to your product page when they go through the product description after watching the product video. This is why highly effective Influencers and affiliate marketing platforms usually record and shoot videos of products and publish them online to engage a greater audience. Influencers and social media marketers rely heavily on the use of videos on YouTube, Pinterest, Instagram and Facebook live stories to attract potential leads towards their products. Video content because of its captivating visuals appeals more to the user’s interest, making him more inclined towards buying a product while checking it out. This is why digitized marketing techniques backed by video content significantly help to increase interaction rate. That ultimately leads to more sales and increased ROI.

5. Business-To-Business, B2B Marketing

B2B is one credible way Influencers and affiliates can align their sales and marketing strategies to generate greater ROI and in turn create a solid online presence. Through B2B marketing strategy, online digital space has enabled online brands and businesses to collaborate well with Influencers and affiliate marketing techniques. The end result of this collaboration is higher ROI for all parties. This happens because, with the all-important optimization strategy, affiliate marketers are no longer limited in scope on who to market to. Through B2B strategy, they are able to effectively divert the right traffic from the websites and landing pages of one business to another. That greatly helps affiliate marketers to increase their commissions earning potentials. It plays out nicely and more beneficially for ROI when businesses and enterprises outsource their services to expose themselves to greater audiences on various platforms particularly social media.

5 Most Popular Types of Affiliate Marketing

Through affiliate marketing, you get to tap into new audiences. The job of your affiliates therefore is to act as your sales team.  These affiliates get rewarded based solely on their performance and by way of earned commissions. This relationship works smoothly if you are able to tap into the huge audiences built by bloggers, marketers, and influencers. When people who build these audiences over time help to promote your products or link to your content, it helps to increase your sales. So, one great way to boost your marketing through other people’s efforts is through the use of affiliates. But first, you must tap into the right ways to use affiliates correctly.

To promote your business effectively, you can use different types of affiliate marketing. Find below some of the most common and interesting affiliate types that marketers like to use. Each one is unique and offers different types of benefits in its own right. What you choose depends on your own personal preferences and expertise.

1. Websites Reviews

Working with review websites is one of the best places to acquire consumers by affiliate marketers. You can consider working with review sites to partner up with. That is one great way to build trust and get your business in front of more people who rely on reviews to make their buy decisions. These days, even if you want a good restaurant to eat out, a good hotel to stay, a good travel destination, good airlines and good shopping malls, many consumers rely on reviews before making up their minds.

2. Video and Podcast Content Marketing

Marketers have since discovered that video and podcast content is widely consumed and popular. There are prolific content creators who get support for their work by taking on sponsors. You can consider working with these types of creators to bring your brand to the public eye, improve conversions and make more sales.

3. Email Marketing

Over time, bloggers, news publications, and niche verticals often build large email lists with audiences segmented into different niche groups. You can work with such email affiliates to send your content directly to their audience’s inboxes. It is easy, cost-effective and with very impressive returns.

4. Social Media Influencers

Social media Influencers make most of their social media followings by promoting products and services for paid commissions. Working with influencers can be a bit problematic for product merchants because of ethical and regulatory reasons. It is ethical that influencers fully disclose to consumers if the content they are promoting is sponsored. It is best to work with influencers who help conversions better instead of those who merely have very large followings. Some content may actually get a lot of visibility but doesn’t really lead to conversions. Conversion is where the money really is, so you must look to work with good influencers and develop performance-based parameters for your relationship.

5. Cash-Back Affiliates

This is one very unique niche of affiliate marketing. In this type of marketing, affiliate marketers are required to promote products and promise buyers a small amount of money that goes back to the buyer as an incentive. This small amount of money back is what actually acts as the incentive to get more people to buy the products. By doing so, the consumers really feel like they’re saving money and it makes them feel good. However, a major drawback about these types of affiliates is that they don’t always bring value addition right away. But, for marketers who want to promote their business and not make a profit right away, it is a good option.

18 Tips to Generate More Traffic with Your Content

If you market online, it is inevitable for you to develop innovative content marketing strategies and tactics. Such strategies/tactics can help your business stand out of the crowd and grow traffic. This is why every online business owner who wants to have more traffic and by implication more customers must find a way to market content. Despite the fact that the Internet today is a severely crowded market space, many marketers are still creating content and getting it out on the Internet by way of thousands of new blog posts published every hour 24/7. These marketers know that a well-thought-out content marketing strategy is a very effective way to brand your business, increase engagement, and generate more website traffic. No matter the nature of your online business, content is one great marketing tool to engage with and effectively speak to your customers and potential customers. Growing your website traffic flows directly from such efforts.

If you’re running an online business, here are some of the most effective strategies/tactics online marketing experts recommend to start effective content marketing for your business.

1. Publish only easy-to-read content: If your content is easy to read, it is easy to understand and therefore more effective. If you want to write content that easily guides readers, it must have good headings and short paragraphs that are easy for the human eyes and mind to comprehend.

2. Promote your content on social media: The wider you promote your content, the more it is read. For this reason, you can use social media channels to promote your content widely. That helps to increase web traffic to your site.

3. Don’t ignore SEO: You must pay special attention to Search Engine Optimization, SEO to benefit from organic traffic search engines send to websites.

4. Use keywords wisely: Research, select and use keywords wisely. If you use Google keyword planner, it is possible for you to target and use the right keywords searchers mostly use when searching for your type of business.

5. Monitor your Competitors: You can do this by analyzing your competitors’ content/blogs. That will allow you to understand what they are doing and why they’re doing what they are doing. Such insights will enable you to compete favorably with them.

6. Create a blog for your business: Blogging in one great way to market content. A good blog will enable you create educational and informative content to engage your readers. Take your business niche and commence writing on relevant topics in the business to engage your readers.

7. Create evergreen content: Evergreen content is content that remains relevant and continue to engage readers over a prolonged period of time. If you create such content, it will continue to send traffic to your website, year in year out.

8. Leave your blog posts undated: You can remove publish-dates from your blog posts to prevent them from looking out of date. Not many readers like to click through blog posts if the publish-date is old and stale.

9. Invite Guest bloggers: Bloggers like to cooperate for mutual benefits. You can therefore invite other people as guest bloggers in your business niche to blog on your own website. Doing so helps to bring new readers to the site. Make sure you select only guest bloggers of repute who will help enrich your website with high quality content.

10. Embrace storytelling: People generally love to hear stories. These stories help readers make connections between what they may already be aware of and new things your own stories will reveal to them. Write human angle content that many people can relate with particularly real life stories, challenges, triumphs and trials and with real-life examples. Such stories help to draw readers in for more engagement.

11. Use bullet points, images, and videos: Doing this helps your content to be shared more easily and frequently and search engines love them as well.

12. Make your posts easily shareable: If you use eye-catching social sharing buttons on your content, it makes it more shareable across multiple social media channels.
 
13. Respond to comments from your blog readers: This helps to build more engagement and nurturing of customers. Responding to comments promptly and intelligently helps to show your readers that you value their feedback. It can help sustain customers’ interest to come again and again to your website. 

14. Work with Influencers: You can follow influencers on social media and invite others who are respected individuals in your business niche. They can help share your content to their followers, a consequence of which you may get hundreds of extra views on your content.
 
15. Find good content marketing examples: You can look for successful marketing campaigns to work with so that you can introduce them in your own content marketing strategy.

16. Create irresistible headings: Every content marketer knows that without a great headline, even the best blog post can go unread.

17. Link internally: Internal linking of your content helps with SEO. A good SEO on your content can result in a better experience for your readers. A direct consequence of that is increased traffic to your site.

18. Publish industry interviews: Yeah, everyone always wants to know what is new and trending in any industry. Timely interviews help to fill that yearning. For this reason, you can publish industry leaders’ interviews on your site. Aside from making interesting reading/listening for readers, the famous names recognition that comes with such interviews help boost credibility for your business.

Online Business Ideas for Enterprising Entrepreneurs

Because of the peculiarities of the internet, online businesses stand very good chances of taking off and flourishing even amidst present day business restrictions as a result of covid-19 pandemic. The internet now greatly enables everyday business activities such as selling, promoting, marketing, advertising, shopping and such like business activities. Human activities in this vast digital space are by remote participation in the virtual realm. If you want to do business online and you are enterprising and creative, hereunder are business ideas you can start on your own to make money.

Influencer Marketing

Becoming a social media influencer is now a great business opportunity. Once you have been able to build a sizeable following on social media, you can become an influencer and make money. You can help promote all kinds of products through endorsements and recommendations to your social media audience. Particularly on Facebook and Instagram, product merchants can always court your endorsements if your audience is diverse and large. Influencers are some sort of celebrities and the bigger your name becomes on social media, the more promotions and paid sponsorships come your way. That translates to money in the short and long term.

Online Dropshipping Store

Creating a dropshipping store is one of the best hassles-free ways to start a business online. It is fairly straightforward to do.  Business owners who use the services of dropshipping stores tend to sell more products at reduced costs. The reason is simple. Dropshipping cuts out inventory fees or shipping logistic payments. Here is how. The moment a customer places an order on a specific online site, the dropshipping supplier receives the order number from the virtual store and starts preparing it for shipping. Next, the customer’s package arrives from the dropshipping supplier thereby eliminating the need for the seller to handle it directly. That helps cut handling and inventory costs on the part of the supplier. The dropshipping store earns income from the services it renders to products merchants as well as buyers.

Language Translation Services

Many transnational businesses need the services of language translators in many of their day to day activities. For this reason, there is presently a huge need for language translation services around the global world of business. This service can be rendered in form of translating a document from one language to another or in spoken form as part of international business negotiation teams for most corporations. If you are bi-lingual or multi-lingual and you are seeking a new online business, language translation services is one perfect niche you can fill.

Blogging

Blogging is a very popular form of content marketing online. You can blog for fun or blog for business depending on the niche of your expertise. Among digital marketers, blogging is one great business opportunity because you can blog about almost every issue on planet earth provided you have the expertise. If you have and you are able to create high quality, educational and informative content regularly, you can build a formidable following with time. To do this, you can promote your blog on websites, directories, social media and any other online channels to help grow its following. Once this following becomes big, it can garner attention from some major brands in your niche industry. Through these industries, you can get offers for paid promotions, sponsorships and endorsements on your blog. That translates to money to be made.

How to Create a Better Content Marketing Strategy for Your Small Business

Every digital marketer needs a good content marketing strategy to run a blog or an e-commerce website. If the strategy is effective, it greatly helps to generate unpaid or organic traffic to the business website. How do you measure this effectiveness? It is by using online marketing content analytics tools such as Google Analytics. These tools help marketers to better analyze the performance of their content types to determine which performs best in terms of cost-effectiveness and marketing results.

When creating a content strategy, one of the most important considerations is to know your audience. If you don’t know your audience well enough, it is pretty difficult to know what type of content you can create to attract their attention better. If for instance you know what your website visitors love to read on your web pages, you can then take deliberate steps to improve those pages or create similar articles to attract more of such people to your website. You can also approach performance based on segmentation. However, what matters most is to try to use analytics results from all these efforts to maximize ROI. Just keep a keen eye on the metrics and you can take better marketing decisions. That’s all it takes.

Here are 7 important marketing metrics your business needs to create a better content marketing strategy to maximize ROI.

1. Total Visits: This metric helps to measure the number of people who visited your web page or website.

2. Brand Awareness Metric: This metric helps to track how people get to know about your business/brand on search engines, your website content or social media posts.

3. Returning Visitor Metric: This metric helps to measure the effectiveness of your website in building an audience your web content directly influences.

4. Web Traffic Sources: This marketing metric helps a marketer to understand exactly where his traffic is coming from. The information is vital to help the marketer to focus content creation on those sources. 

5. Time on Site: This marketing metric measure the time visitors spend on a business website per each visit.  This is hugely important because the longer visitors spend reading your content, the better for your website SEO and your conversion rate.

6. Bounce Rate: This metric helps marketers to assess visitors who left their websites too quickly, maybe just immediately after hitting just a single page. A high bounce rate deeply hurts your website SEO, reduces overall conversion rate and even sales. Smart marketers always aim to reduce bounce rates on their websites to the barest minimum.

7. First Visit Metric: This metric helps marketers to understand how online users find business websites and how they engage during their first visits to the websites.

Digital Marketing Tips to Boost Your Content Marketing Strategy

Content marketing is absolutely critical to the success of any digital marketing strategy. Because content is typically focused on the conceptualization, publication and distribution of content for a targeted online audience, it is an indispensable strategy to the success of your online marketing efforts. By strategically publishing quality content that is unique to your business, you can enhance your social media marketing, elevate your SEO and establish long-term relationships with your target audience. Content marketing enables businesses to increase brand awareness and credibility, sustain brand loyalty, generate online sales, and grow their online community of engaged and responsive customers. Boosting your content marketing strategy therefore becomes synonymous to boosting your entire business.

These here digital marketing tips will help to boost your content marketing strategy that can significantly trigger the type of positive customer actions that generate traffic, leads, and sales/revenues for your business.

Directly Engage Your Target Audience

Content is considered good when it has the quality and strength to reach your target audience. If your content isn’t visible, easily accessible or is reaching the wrong audience, it won’t produce good results for your business. For this reason, it is essential that you must first clearly identify your target audience and then strategically implement content that will interest them, leading to meaningful interactions. The direct result of such engagement is usually increased traffic, leads, and sales/revenue. That means direct engagement with your target audience is critical to transforming your customer reach into actual conversions, developing long-term relationships with potential and existing customers. It creates the all-important opportunities for your customers to continue learning about and purchasing products/services as well. When you directly engage your customers, your business benefits from positive customer experiences, strong brand loyalty/recognition, and above all, you get very valuable customers to the bargain.

Take Advantage of Your Evergreen Content

Because of its relevance, it is advisable to always take advantage of your evergreen content in your content marketing efforts. For many marketers, to have a content that remains visible and relevant over the long term is a constant struggle. To create evergreen content that is not expected to expire over the short term, marketers must be sure to always create the type of content that is topical and relatable, and will continually engage and attract users over the long term. News reports, statistical trends and seasonal/trending topics certainly cannot be part of such content. Most marketers regard evergreen content as a critical success factor in their content marketing strategies. This is more so when they hugely depend on it to drive more traffic, lower content maintenance costs and sustain high SEO ranking. Evergreen content can be repeated shared multi-channel including social media platforms over the long term. Smart marketers never fail to take good advantage it.

Make Copywriting the Foundation of Your Content

What exactly do copywriters do? They essentially write content for the main purpose of advertising, promotion, campaigns and any other marketing-related activities. Such content is written specifically to establish a recognizable brand image, increase brand awareness and ultimately persuade existing and potential customers to take a particular action, such as a purchase or subscription. Good copywriting helps marketers to easily convey their business visions and message in an engaging, memorable, and interesting way. The reason marketers rely on it to form the real foundation of the many content types they like to engage with, be they video scripts, infographics, blog posts and articles or mailing lists. Exactly why it is really crucial that copywriting content pieces must be easily readable, easy to understand, attention-grabbing, relevant and topical to encourage customers to act upon any such content a marketer publishes.

Boost Response with Call-To-Action, CTA

Good content must ideally be presented in an interactive and conversational tone as against a passive way of relaying of information. A CTA not only speaks to your audiences directly but actively encourages them to act upon the content you are making available to them. Marketers rely on CTA to help them prompt a positive response, interaction or sale from a customer. If well crafted, an effective CTA must use specific words or phrases that clearly establish a brand’s image and purpose. It can be incorporated into sales scripts, advertisements, promos, social media platforms and webpages to enhance its effectiveness. An effective CTA with the right words/phrases encourages prospective and existing customers to act immediately and in a specific way that is beneficial to the business.

Boost Connections with Blogging

Blogging is readily the most popular way of marketing content among marketers. A blog is a website/webpage which is updated regularly with informative and educational information. As a marketing strategy, businesses frequently use blogs to reach out and connect with their target audiences. Blogging is one great and hugely effective way businesses market to prospective and customers on a more personal and intimate basis. Blogs can be effectively used to advertise and promote products/services, build brand awareness, generate leads, encourage sales and establish a distinctive and recognizable brand image. Smart marketers can use even a single blog to serve all these purposes. It is possible for instance for a marketer to write a blog post that provides instructions on how to use a product/service, insert clickable links on the content allowing customers to immediately make a purchase or search for more information to help their buy decisions.

Take Advantage of CMS, Content Management Systems

It can be very tasking for business owners to manage a website alongside running a business. Content Management Systems, CMS, obtainable online do provide a way around such challenges. Business owners can depend on CMS to manage the conceptualization, modification and publication of their online content and with very good results to boot. With a CMS in place, it becomes easier for business owners to manage their content on various digital platforms even if they don’t have specialized or advanced technical knowledge/skills. You can therefore take great advantage of CMS to provide the interface you really need to build and run a website without writing the code from scratch. What this means is that basic infrastructural functions such as generating webpages and embedding images are handled efficiently by the CMS. That frees up a lot of time and resources for the business owner to better focus on the visible aspects of his platform instead. By doing so, a business owner can invest more valuable time into actual marketing strategies as a viable way to build his brand instead of merely running his website.

How to Improve Your Online Reputation with Content Marketing

For many small business owners, online reputation matters a lot. If your online reputation is good, you stand a good chance of doing better business with prospective customers and customers. For this reason, managing your online reputation is hugely essential to your business success. Then what to do? You must explore all ways to market across multi-channel using content marketing. These here tips from experienced marketers can help improve your online reputation.

Sell Digital Products and Courses Online

As a digital marketer, you do not necessarily have to create free content all the time. In addition to free content, you create and sell good content as well. If you have the skills, you can create and sell digital products and online courses. Such content which is largely informative and educational can be sold to improve your revenue stream.

Use Social Media Tools to Streamline Your Marketing

Social media marketing is one great way to sell content on the internet. There are very many social platforms with peculiar tools that help the marketing process and many of these tools are free. Some of the platforms have in-house analytics tools which marketers depend on for great insights into their marketing activities. If you want to market through the various platforms, it can be quite time consuming. Therefore, you can take advantage of special online tools to help manage your platforms to save time and other resources.

Manage Reviews with New GMB Tools

As most marketers very well know, online reviews can always make a great difference in the online reputation of their businesses. If you want to quickly build a great reputation for your business online, just sign up on Google-My-Business, GMB, and take advantage of its tools. With continuous release of new options/tools for businesses, GMB has become one of the most important online platforms businesses can depend on to build their online reputation through reviews.

Be Dominant in Local Search Results

If you optimize your website for local searches it will help with your search results. A huge number of potential customers now habitually search Google for businesses “near me” in their search activities. “Near me” searches usually turn up local businesses. For many local businesses therefore, online search is often where new customers first interact with their brands. Therefore, your ability to get found through local searches can make a major impact on your reputation and the bottom line of your business.
 
Improve Your Live-streams

Video content marketing is hugely important to digital marketers because of the great results it gets when compared to other types of content. It is even better still if the video is live. So, live-streaming videos can be incredibly powerful ways to reach an audience real time. The results are great for your business reputation, lead generation and sales.

Market Differently with Testimonials, Reviews, and Recommendations

Testimonials, reviews and recommendations tend to help your marketing business in many different ways. They are very important because they serve as very sincere, genuine and useful insights that come directly from your customers. As such, they can provide valuable social proof to potential new buyers. But because they represent different types of feedback in content and context, it is helpful to marketers if they really understand and appreciate these differences. If they do and they market with them differently, it can greatly help to improve on their online reputation in addition to many other ancillary marketing benefits.

 

Build an Effective Instagram Presence

Instagram is becoming one social media platform that is quite business-friendly because you can open a business account on Instagram. This is why it is now one of the top social media platforms for today’s businesses. Instagram will not only help you to build an effective presence by having your content on its Feed and Stories, it will also help you to better and more effectively communicate with your customers.

Use the Best WordPress Plugins for Podcasting

Marketers who market with podcasts usually need multiple ways to share content. For these marketers, plugins are indispensable in their marketing activities. That is why many usually seek out and use web-hosts like WordPress to have access to the best plugins. WordPress provides many free and hugely versatile plugins to help the marketing activities of the websites they host. If your website is hosted by WordPress, you’ll find their plugins as very valuable assets for your podcasts.

How to Develop a Good Content Marketing Strategy for a Service Business

Many service businesses have since discovered that content marketing on the internet is one of the most powerful lead generation tools they can depend on to grow their businesses. This is because through the internet they can publish thought-provoking content, market their services, follow up with clients/customers, get leads and make sales. Service businesses are hugely dependent on good content to market their businesses online across multi-channel. To do this successfully, they rely on their content marketing strategy to reach the right audience at the right time with their marketing messages. A good content marketing strategy can assist service businesses to reach more customers through high-quality, informative, valuable, relevant, and engaging content.

These here tips can help you to create an effective, customer-attracting content plan to get more leads and customers to grow your service business.

What’s Your Primary Marketing Objective?

If you run a service business, this question must be answered right from the outset of your marketing strategy. Exactly what do you want to achieve with your content marketing efforts? That is, your primary marketing objective? Content usually serves a variety of purposes for marketers. Some of these purposes include, improving SEO, getting more leads, attracting more backlinks, attracting more website visitors, increasing engagement on social media, growing your email list and so on. Before creating content, these factors must come into play to decide on a primary marketing objective since different types of content usually work to generate different results.

Tap Ideas from Your Audience

What keeps a service business in business is its client/customer base. That is the main audience it serves. Without this audience you cannot remain in the business. So, what is good for your audience is what is good for your business. For this reason, sourcing ideas and suggestions from your audience is good marketing. You can find out from your audience what topics they’re interested in and what questions they have about the services you offer even if by way of email questionnaire, social media posts or through anonymous surveys. From the information you gather from these efforts, you can turn some of the questions/topics into blog posts. Better still, you can create a Frequently Asked Questions, FAQ page on your website from this information.

Create a Content Marketing Schedule

This is one effective way to plan and distribute your content. In matters of content marketing, quality comes first but consistency tends to make the real difference. If you have a credible content marketing strategy in place, it is made more effective when you are writing, publishing, posting, distributing and marketing your content on a regular and reliable schedule. You can engage project management tools like Asana and Monday.com to help you stay on schedule, organize your content details, and ensure that you’re distributing your content regularly across multi-channel.

Diligently Research Keywords for SEO

You cannot have a good SEO for your service business if you do not have searchable keywords to use in your content. That makes it imperative for you to thoroughly research keywords, using online keyword research tools like SEMRush.com or Ahrefs.com to find keywords to use on your web pages or in your blog posts. It involves identifying keywords your target audience is searching for to find the type of service your business is rendering. SEO is a bit technical in implementation. You can hire the services of professional webmasters to help you with SEO on your website if you are unable to do it yourself.

Spy on Your Competition

It is smart digital marketing to always keep an eye on what your competition is doing. By doing so, you can get to find out what they are doing better than you and how they are doing it. It is ok to spy on their content strategies to see what keywords they are targeting and what content they’re posting on social media and even in other web channels. You can use keyword research tools like SEMRush or Ahrefs to search for your competitors’ domain names and see what keywords they are ranking for. This can be a credible and effective way to find keywords you should be targeting on your own site. What your competition is posting on their blogs or social media channels, can give you some very helpful insights on the type of content you can create to increase engagement, boost your brand authority, and even attract more leads and customers to your own website.

Create Linkable Assets

There are many types of linkable assets content marketers like to create and use. These range from research findings to eBooks to guest articles to industry leaders’ interviews to webinars and so on. A linkable asset is a type of content that works to attract backlinks to your website. If such links are from high-quality and reputable sites, they can help to improve your own website’s SEO. An improved SEO helps to increase your website’s rankings, increase traffic and draw in more website visitors. If you are smart enough to share content that services many purposes, you can have just one SEO-friendly blog post that generates traffic, attracts backlinks, boosts engagement on social media, and converts your blog readers into leads/customers. Now, that’s great!

Have Content Distribution Plan

After planning your topics, writing your content, and publishing it, the next thing is to be sure it is widely distributed. That calls for a content distribution plan. The plan allows you to explore all viable ways to widely distribute your content multi-channel to reach as many eyes as possible. You may choose to distribute your content manually if you have the time and the patience. On the alternative, you can use content distribution tools like Buffer or Hootsuite to share your content on social media sites like Twitter, LinkedIn, Facebook, Instagram and some other web channels like email, Google ads, Blogs, GMB and the likes.

Generate Leads

If you have leads generation as one of your content marketing objectives, you must give your readers ample opportunities to make contact with you. Make sure your website has a CTA feature to invite/direct your visitors to take desired steps. Include contact forms and be sure they are easily noticeable on the service pages of your website. Offer value, by way of downloadable eBooks or infographics on your website posts in exchange for users to provide their email addresses. Have an easily noticeable “contact me” feature on your website to include email address, telephone, chat bot, office address for physical visits. It helps to make it easy for prospects to easily make contact with you. When a contact is made, that is some kind of lead when qualified.
 
Maintain Contact with Prospects

It is just not enough to have leads, the leads must be nurtured. A lead is of no use without a diligent follow up. The contacts information you generate in your business must be used to keep communications open with prospects. Either by regular emails or even occasional telephone calls, if you maintain contact with your prospects, you can turn them to customers. With online Customer Relationship Management, CRM tools, you can keep your lead information organized, check follow-up status, send customers business information, and much more. These tools are great to help you follow up with every lead to be sure you are not missing out on any new customer opportunities.

Final Thoughts

From the foregoing, you can easily deduce that with good writing skills, the right planning, tools, and great scheduling/distribution, you can create amazing content that helps to grow your service business. The more content you create, the more beneficial experience you’ll have, the more your skills will improve and the better you’ll become at using content to turn prospective visitors into new leads/customers.

Practical Content Marketing Tips for Small Businesses

In digital marketing, content is king. Content marketing is a marketing strategy that focuses on the creation and promotion of quality content for a target audience. The reason it is now inevitable for small businesses to include content marketing as an indispensable part of their marketing plans. As for small business online marketing strategies, many rely on optimizing good content to enhance their online visibility through search and sharing. What many small businesses really need is to continuously create content that their audience needs. Such content that turns up if and when people search to solve a particular problem is it. If your content consistently helps searchers to solve their pressing problems, they are usually more inclined to trust you and to seek you out when they need help. By creating quality content therefore, it can help your business to clearly differentiate and distinguish itself if it explicitly shows people your expertise and business personality. This is the ideal scenario but many small businesses usually struggle to meet these ideals for varied reasons. These here practical content marketing tips can help small businesses out to overcome some of their content marketing challenges. 

Make Your Content Strategic

Not all content is valuable for search purposes. Content that is optimized with the right keywords is most desirable. It takes strategic writing to get that. Small businesses need to research the important search terms and keywords to use in crafting content that search engines can find and index. Write content that answers questions searchers ask when they search. When this content has the right SEO from the use of appropriate keywords throughout the content and even the business website, it benefits from good organic traffic from search engines.

Promote your Content

It is of no use writing a great content if nobody gets to see it. It is advisable to put all of your valuable content on your website and then promote and share it as widely as possible. That is how it gets the much needed attention and readership. You can promote your content by emailing it to your subscribers, sharing it generously on the right social media channels and encouraging your followers on these platforms to help in sharing it too. If feasible, you can syndicate your content to give it a wider reach.
 
Have a Content Calendar/Plan

Small businesses are usually more successful with their content marketing strategies if they market with simple plans and content calendars. Your content calendar can be so simple as to just contain a list of topics and dates to publish. It can also provide monthly themes, topics and what type of media you plan to use. That it is documented is what enhances its usefulness and effectiveness for marketing purposes. Small businesses that document their strategies are more likely to succeed in their marketing activities than those who do not. The plans and calendars they document are the real practical strategies that help to shape their content particularly when such plans factor in the target audiences, the type of content that resonates with them, the relevant topics, the channels of dissemination, and exactly where and how they intend to further promote the content for best results.

Market with Quality Content

It is no longer secret that many small businesses are producing a very huge amount of content online. For this reason, it is businesses that create the very best content who manage to get attention in the very noisy and crowded online market. What that means is that if you want to stand out and get some attention, the content you publish must not only be good, it must be unique, informative and authoritative enough to get you some attention. Great quality is the watchword if you want good results.

Create a Blog

Blogging is readily the most popular content marketing strategy among small businesses. If you know what others don’t know and will like to know, you can create a blog to share your info. From such information, you can create blog posts with great visuals and share them widely on various marketing channels including social media platforms. To avoid monotony, you can blog on a variety of topics in your business niche provided such topics are sufficiently educational and informative. Once you are able to create a great piece of content, you can repurpose it into different content types and share it on different platforms. How-to videos, step-by-step guides, podcasts and business quizzes are great contents that can help attract traffic to your business. Somehow, a variety of content delivered on different media types manage to keep people interested in what you have to say. If you choose the right piece of content for the problem you are helping to solve, you can better connect with people who need what you are offering.

Tell Interesting Stories

Story! Story!! Story!!! Yeah, many human beings really love stories. The way you tell great stories to people can affect them differently depending on the situation they find themselves. Great stories are stories about business challenges, booms and bursts and how businesses managed to survive their ordeals. Stories about great business experiences that can help others to succeed are good stories too. You can tell stories about why you chose a certain solution and how it helped resolve a customer’s problem in the past. Stories that help people resolve serious problems can make an emotional connection, build trust or provide a good motivation for people to do something great.

Have a Call-to-Action, CTA Button on Your Website

Online, people generally need to be encouraged to take some form of action. That is where a CTA button on your business website is very important. With it, you are directly inviting your website visitors to do something and it kind of elicits an immediate response if it is effective. CTAs are not just any call to action. To avoid a possible disconnect, your CTAs must always match what your content is about. They could be a call to watch a video, sign-up for email list, enter a contest, bid for a token gift, learn more about products/services or just to download a useful piece of content.

Outsource Content

No doubt crating quality content continuously is hugely tasking and time consuming. Marketers have found a way around this challenge. They now outsource content creation to someone else or to some agency that also help to distribute it. If you outsource, it is advisable to directly oversee the process yourself to make sure the content being created aligns with the vision and beliefs of your business. You can also work with a reputable marketing agency that specializes in inbound marketing to help you incorporate content marketing in search and social media activities. Even if you have plenty of content to share, what matters most is that such content must align with what your potential customers want and in what format they want it shared. It is only by so doing that the content gets the expected results.

Market with Email

Marketing with email is hugely effective if you already have a reliable and dependable email list. You must therefore build an email list first and use it to regularly share content with your subscribers. If your email list has quality and is reliable, it will enable you to reach interested subscribers on your terms even if they are in their thousands. It is by far easier to market to subscribers in your mailing list because they have already shown some interest in your business as against your social media audience who merely see your posts some times. If you have an email list and you regularly share content with them, it helps to put your business in their minds. Regularly sending them newsletters with helpful tips and special offers helps to keep your business visible and remembered and the offers therein can somehow encourage your customers to make their buy decisions.

Don’t Ignore Visuals and Formatting

Good content must always have clear visuals and formatting to enhance readability. When you post content whose text is in very small font sizes, it will certainly not be inviting enough to read. Such content is usually read with some difficulties if read at all. When content users who habitually scroll by in a rush hit content like that, it is usually not powerful enough to arrest their attention for a while at the very least. Naturally, human beings are are visual creatures. That is why good images, graphics and videos are very useful to help break up a text to make it easier for people to consume. When your content has good visuals and it is well formatted, it helps to enhance user experience.