5 Ways Data Enrichment Helps to Boost your Marketing Campaigns

If you are keen on successful marketing campaigns, do not ignore the accuracy, completeness, and relevancy of the contact information in your database. This is hugely important because you cannot successfully target your campaigns if you do not have the right information about your target audience. That requires developing or obtaining the right data sets. But, getting the right data sets usually faces huge challenges because the internet itself is ever evolving, businesses experience changes daily, people change positions frequently and even business goals are dynamic. 

It takes quite a lot of time and patience to cope with these data changes as a digital marketer. To be able to cope with these continuous data changes, you need regular data cleansing, rigorous records validation, the latest data collection tools, expertise, resources and competent manpower. All you really need is effective data enrichment to keep your database fresh, error-free, and complete. It is such data that can help you to boost your marketing campaigns.

In this article, we will be discussing the role of data enrichment in boosting your marketing campaigns and maximizing ROI in your campaigns.

1. Enabling Account-based Marketing (ABM)

Account-based marketing (ABM) is a strategic data enrichment approach that hinges on detailed insights into target accounts. It is most suitable for B2B enterprises. For these enterprises, data enrichment provides invaluable information at the account level, empowering businesses to craft customized ABM strategies. Once you enrich your data this way, your marketing efforts can be precisely tailored to address the unique needs and pain points of high-value accounts. The end result of such efforts is more fruitful and mutually beneficial partnerships.

2. Target Audience Segmentation

For marketing purposes, target audience segmentation allows businesses to improve their targeting. Therefore, if you want to tailor your marketing strategy effectively, it’s essential to group customers according to a range of characteristics/demographics which include age, gender, occupation, income level, and more. After cleansing and validating data, the datasets undergo data enrichment in which segments based on demographic and geographic attributes are created. You can thereafter gather valuable insights needed for your marketing. Based on these insights, your business can gain in-depth information about essential customer behavior pattern like purchasing history, online activities, engagement patterns, and more. Such vital insights are valuable for crafting and delivering content and offers that resonate with the customer’s needs. The end result of these efforts is usually more successful marketing campaigns and increased ROI.

3. Reduced Marketing Costs

Data enrichment directly impacts the success of your marketing campaigns in multiple ways all aimed at reducing marketing costs, particularly with:
 
Targeted Marketing: With targeted marketing using enriched data, you have better response rates and ultimately lower cost of acquiring new customers. Your marketing messages are crafted and directed at the groups such messages will resonate with because of the known insights of their demographics. Such messages tend to get better response rates and at very low marketing costs.
Efficient Resource Allocation: If you have complete information about your customers, you can better allocate your marketing resources. You can direct your marketing efforts toward the most promising prospects in your campaigns. That helps you to drastically cut down the cost of approaching unqualified leads or irrelevant audiences.
Improved Email Deliverability: With data enrichment, you can better deliver your emails to valid and accurate email addresses. This leads to higher email deliverability rates. Data enrichment helps businesses to cleanse their email lists and ensure that messages reach the intended recipients. When emails are more efficiently delivered this way, it helps to cut down costs associated with bounced emails. This directly helps to improve the overall effectiveness of your email marketing campaigns.
Streamlined Lead Nurturing Processes: Enriched data allows businesses to prioritize leads based on their quality and potential to convert. What this means is that sales and marketing teams can better focus their efforts on leads that are more likely to convert. Doing this results in a more efficient and cost-effective lead nurturing process.
Optimized Ad Spend: If you are marketing with paid advertising, data enrichment enables you to refine your targeting criteria. What this means is that your advertising budgets can be allocated more efficiently. This ensures that your ads are shown to the most relevant and likely-to-convert audiences. That reduces wasted ad spend on irrelevant impressions.

4. Prevents Data Decay

Technically, data deterioration is inevitable in any database. This is due to the frequency with which individuals change positions or titles, companies cease operations, and even mergers and acquisitions take place frequently. In such scenario, if you rely on outdated data, it can significantly impede the performance and revenue of both your sales and marketing teams. To avoid such scenario, you can rely on data enrichment to play a pivotal role in purging customer data that is antiquated, incorrect, or redundant. That way, you can directly empower your sales team to redirect their focus and efforts toward pertinent and current datasets in their prospecting activities. Significantly, eradicating data decay stands as a critical measure to ensure the efficacy of your marketing activities. This helps to safeguard your business against potential revenue losses particularly in your prospecting activities.

5. Improved Lead Scoring and Qualification

If you incorporate data enrichment into your lead scoring methodology, it provides a comprehensive view of each lead. That enables you to tailor your marketing strategy to their specific needs and preferences. This significantly helps to make your marketing campaigns more relevant and to deeply resonate with your audience. Since the benefits of data enrichment go beyond just one campaign, it helps you to judge lead quality more accurately. This allows your marketing and sales teams to work in perfect sync, thereby saving costs in terms of time and resources. If businesses can streamline their nurturing processes this way, they can zero in on leads with genuine potential and boost conversion rates.

Final Thoughts

From the foregoing, you can now clearly discern the role of data enrichment in boosting marketing campaigns and maximizing ROI. Even though there are immense benefits in data enrichment, it is however time-consuming and resource-intensive to do. Significantly, enriching larger datasets can divert resources from core business tasks. This potentially impacts productivity in the business. But, when you factor in the role data enrichment plays in improving ROI, it is worth all the efforts though since it manages to reduce the overall marketing cost and boost the ROI on marketing campaigns. This is quite significant for the survival of your business in the short and long term.

10 Effective Strategies for Successful Affiliate Marketing Campaigns

Business owners now use affiliate marketing as a cost-effective way to expand their reach and significantly boost sales. As a marketing concept, affiliate marketing remains a mutually beneficial partnership between a product merchant and an affiliate, where the affiliate promotes the merchant’s products/services and earns a commission for each sale or action generated through the marketing efforts of the affiliate. It takes quite some tested strategies to make this happen. You can directly explore these strategies if you want to boost your affiliate marketing campaigns. Following are some 10 of these strategies.

 
1. Creating Quality Content Consistently

For successful affiliate marketing campaigns, it is a very effective strategy to provide affiliates with high-quality and shareable content. Doing so ensures a consistent and compelling message across various channels, irrespective of whether its blog posts, social media content, or multimedia materials. In affiliate marketing, content is king and creating this content consistently is hugely important for the success of your affiliate marketing campaigns.

2. Partnering with Relevant Affiliates

One other effective strategy is to collaborate with influencers, bloggers, or industry experts in the digital marketing space. The essence is to ensure that your marketing messages reach individuals who are genuinely interested in what you are marketing. Such targeted approach helps to maximize the impact of your affiliate marketing campaigns.

3. Offering Exclusive Promotions and Discounts

One great strategy is to create a sense of exclusivity by providing affiliates with unique promotions and discounts to share with their audience. Doing this not only enhances the perceived value of the products/services you are offering, but also encourages potential customers to take desired action. This they’ll do knowing they are getting a special and exclusive deal through the affiliate’s promotions and or discounts.

4. Offering Competitive Commission Structures

The strategy of offering competitive commission structures is also very effective. This strategy allows you to incentivize affiliates through competitive commission structures. Doing this helps to motivate them to put in the right effort required for successful campaigns. You can thus design tiered commission structures that reward affiliates for achieving specific milestones. These are suchlike milestones as a higher percentage for exceeding a certain number of referrals or achieving conversion targets.

5. Building Strong Relationships with Affiliates

Technically, affiliate marketing is a partnership, and for effectiveness, nurturing strong relationships with affiliates is of utmost importance. If you have in place, regular communication, feedback sessions, and even exclusive events or webinars, it can strengthen the relationship. It helps your marketing campaigns if you can create a sense of community among your affiliates, thereby fostering a collaborative environment that benefits the parties involved in the partnership.

 
6. Engaging Affiliate Training Programs

It is smart and a good strategy too to empower affiliates with the knowledge they need to effectively market affiliate products/services. You can always arrange to provide training programs or resources on the latest industry trends, effective promotional strategies, and insights into your affiliate products’ unique selling propositions. This equips affiliates to become true ambassadors of your business. Significantly, any investment in affiliate education can lead to more informed and impactful promotional efforts.

7. Utilizing Tracking/Analytics Tools Effectively

Without diligent tracking and measurements, it is difficult to know how well your affiliate campaigns are doing. Robust tracking and analytics tools are therefore essential to measure the success of affiliate marketing campaigns. If you implement tracking pixels, cookies, or unique affiliate links, you can monitor the performance of each affiliate. This data-driven approach allows for continuous optimization. This enables the marketer to allocate resources to channels and affiliates that yield the best results. Prudent and efficient resources management that is!

8. Leveraging Social Proof

It is an effective marketing strategy if you can encourage affiliates to share success stories and testimonials from the customers who have purchased or used your products. This social proof adds credibility to the affiliate’s promotional efforts and enhances the trustworthiness of the marketer in the eyes of potential customers. It is one very powerful way to humanize your affiliate marketing approach and showcase real results.

9. Continuous Optimization and Adaptation

As most digital marketers very well now, the digital landscape is ever-changing and ever evolving. In such scenario, what works today might not be as effective tomorrow. This is why digital marketers must adopt an agile mindset. They must consistently optimize their affiliate marketing strategies based on performance metrics and market trends. Regularly reviewing and adapting their campaigns enables the marketers to stay ahead of the curve. This helps to maximize the impact of their affiliate partnerships.

10. Transparent Communication and Clear Guidelines

Establishing transparent, effective and efficient communication channels and providing affiliates with clear guidelines are very essential for affiliate marketing success. Marketers can thus create a comprehensive affiliate marketing guide that outlines brand messaging, preferred promotional channels, and any specific do’s and don’ts. Doing so ensures a cohesive representation of the marketer across diverse affiliate platforms.

Summing Up

If marketers implement the foregoing strategies well enough in their marketing campaigns, they can amplify their reach and influence, and also create a network of advocates who play a pivotal role in driving the success of their marketing campaigns. Success in affiliate marketing campaigns depends hugely on collaboration. If you use these strategies, you’re likely to get the collaboration right and that’s what guarantees success.

5 Great Ways AI Helps Affiliate Marketers

Rapid advancements in Artificial Intelligence (AI), is largely why affiliate marketing is presently undergoing a swift and transformative evolution. This is why tools and platforms that leverage AI algorithms are increasingly becoming indispensable assets for affiliate marketers. These AI-enabled technologies offer a range of functionalities that significantly streamline various operational aspects of affiliate marketing. AI tools are very handy to automate repetitive and time-consuming tasks. This helps to freeing up valuable time for marketers to focus on more strategic elements of their campaigns.

In addition, AI can significantly enhance the precision of targeting methods. This allows for more effective and personalized outreach to potential customers and customers. Technically, effective deployment of AI leads to enhanced lead generation and sales conversions. This ultimately results in boosting your overall marketing performance and ROI of your deployed affiliate marketing initiatives and techniques. To get this done effectively, you need the right AI tools.

There are very many AI tools out there on the internet, but some of the most popular AI tools most affiliate marketers like to depend on include:

• Content Generation Tools: Every affiliate marketer needs good content for effective marketing. This is where content generation AI tools become relevant. These tools can be used to write blog posts, create social media posts, and develop email marketing campaigns. Content generation tools like ShortlyAI, Jasper AI and CopyAI are hugely popular among affiliate marketers.
• Chatbots: Chatbots are smart automation tools affiliate marketers find very handy. These tools can be effectively used to automate customer service, answer questions, and provide product recommendations. Some of the popular Chatbot platforms with affiliate marketers include ManyChat, Chatfuel, and Drift.
• Data Analysis Tools: Affiliate marketers need data analysis tools to track conversions, measure ROI, and identify trends. Some of the most popular data analysis tools among marketers are Ahrefs, SEMrush.and Google Analytics.

Great Ways AI Helps Affiliate Marketers

1. Generating Content: AI is very reliable to generate valuable content for affiliate marketing campaigns. You can effectively use AI-powered tools to create blog and social media posts. They are also very effective to develop email marketing campaigns. These tools can help affiliate marketers to consistently create high-quality content that engages their audience and drives traffic to their affiliate links.

2. Improvement in Targeting: AI-powered tools can be effectively used to improve the targeting of affiliate marketing campaigns. These tools are handy to help affiliate marketers identify their target audience, segment their traffic, and deliver personalized messages. Ultimately, they help increase the Click-through-Rate (CTR) and conversion rate of affiliate marketing campaigns.

3. Automating Tasks: AI-powered tools can be effectively deployed to automate many of the time-consuming tasks involved in affiliate marketing. Suchlike tasks as finding affiliate programs, tracking conversions, and managing affiliate links can be effectively handled by these tools. When AI-powered tools are effectively deployed to automate some marketing tasks, they help to free up some valuable time for affiliate marketers to focus on more creative and strategic tasks, such as content creation and building relationships with their audience.

4. Diligent Data Analysis: You can use AI-powered tools to analyze data from affiliate marketing campaigns. Affiliate marketers can then use the data to identify trends, optimize campaigns, and improve results. AI-powered tools can be used to track conversions, measure ROI, and identify which marketing channels are most effective.

5. Leads Generation: You can effectively use AI-powered tools to generate leads for affiliate marketing campaigns. AI-powered chatbots can be used to answer customer questions, provide product recommendations, and collect contact information automatically and in real time. Ultimately, these tools help affiliate marketers to build relationships with customers and potential customers and generate leads that they can nurture and convert into sales.

Wrapping Up

AI is a powerful and reliable tool affiliate marketers use to automate tasks, improve targeting, and generate more leads and sales. If you want to succeed very quickly in affiliate marketing, do not ignore AI-powered tools whose usefulness is highlighted above. These tools can greatly help to improve your marketing with better results if well deployed.

Useful Tips to Draft High-Converting Emails

Email marketing has been around for quite a while yet it is still very popular with online marketers. This is because email is not only easy to use, it is cost-effective as well. Email marketing may be old school but it is still a very effective digital marketing strategy. It remains one of the most effective ways to promote your online store, build mutually beneficial relationships with customers, nurture leads and generate sales. To get these results from your marketing, you must be sure your emails are well-crafted to make for easy reading and understanding. So, if you are currently planning your email marketing campaign, here are some top notch tips that can help you to get started.

Regularity: Email marketing works best and is most impactful when the mails are sent regularly. In crafting email messages therefore, this must be borne in mind and taken into consideration. If emails must be sent regularly, say about one or two mails per week, adequate care must be taken to avoid spamming. Generally, people respond much better to frequent emails than infrequent ones.

High Quality Content: Your email content must be of high quality, informative, educational and even entertaining to make it impactful to the readers. The message must be sufficiently relevant to directly address the needs of recipients. Poor quality emails usually end up in the trash bin even when the recipients manage to open them.

Brevity: The shorter email messages are, the higher the chances that they’ll be read. So, you must always endeavor to keep your emails short, concise, to the point and very brief. Long emails usually put people off reading them. Marketing experts recommend emails in the range of between 50 to 200 words.

Social Proof: The internet is full of many skeptics and doubters. This is why you need social proof in your emails when drafting them. Social proof helps convince readers that your offer is legitimate and worth their time. The right social proof you can use in your emails include sharing links or information from industry experts, positive testimonials from customers and or influencers who are using or have used your product.

Captivating Visuals: Generally, most people love visuals, more so if used in marketing messages like emails. If you use high quality and captivating visuals in your emails, they are more impactful. In drafting your emails, you must endeavor to include very high quality images/photos of your products.

    
Call-To-Action, CTA: People usually do not send emails for fun. They send them mostly for a business purpose. If you do not tell people what to do next after they read your emails, generally, they do nothing. Most people always want to know where to go or what to do next after reading your email content. That is where a clear and concise CTA becomes very relevant when drafting the content of your email. These days, most people access their emails from mobile devices. So, you need to provide a clear CTA at the end of each email. These CTA links can lead to a product page, a promo page or to a recent content produced on your website.

Last Line

Email marketing is a very effective digital marketing technique. No serious marketer can afford to do without emails if they want to do good business online. Crafting great emails and sending them correctly to the right recipients at the right time is a great way to get the best out of email marketing campaigns. 

Awesome Email Marketing Tactics

Despite the abundance of digital communication channels that are currently available to online marketers, email remains their preferred choice to stay in touch with customers. Email is typically popular with marketers because it is cost-effective to use and has excellent ROI. With just to touch of a computer button, can send an email to hundreds of thousands of recipients in a matter of seconds. When it comes to sending marketing messages therefore, it is really difficult to beat email in terms of ease of use, cost of use as well as effectiveness. The reason it is usually a first choice among marketers in matters of communicating with customers.

To get the best results from your email marketing strategy and increase the effectiveness of your email marketing campaigns, the following tactics can be of help.

Understand the Purpose of your Emails

Never send an email if you have not fully conceptualized its purpose. You must decide why you are sending it and what action you expect the email to get the recipient to take. That simply is the purpose of the email. If you don’t have a succinct and convincing response after sending an email, you can reconsider the purpose and resend it or you cancel the mail outright. Without a clear purpose, it is difficult to determine the effectiveness of an email. Technically, if many email recipients understand that every email is pertinent to and helpful to them, they’re usually motivated to open and read the mails. By doing so, it increases the open rates of the mails and thereby fosters a sense of trust among your email recipients.

Compose Mails with Strong Subject Lines

Without strong subject lines, it is pretty difficult for emails to have the desired impact. Successful email marketing campaigns directly benefit from having strong email subject lines. No matter how great the email content is, if the subject line is weak, not much good can come out of it. Aside crafting your email content very well, you can cleverly use emojis to lighten the tone. This plus the deft use of power words can get your subscribers to react to your emails. They help your subject lines with a little more flair as well.

Control Email Volume

You must be careful with email spamming. The higher the volume of emails you send, particularly if the mails are going to everyone on your email list, they may appear like spam to recipients who have no interest in the subject matter. For this reason, instead of sending emails to everyone on your list each time you mail, you should send well-tailored emails to interested parties only. By doing this, only recipients who wish to receive your emails will see them. This helps to maintain a healthy deliverability and even readability. You can enhance your email deliverability if you carefully send tailored emails to various list segments. That helps to keep the email volume down and the possibility of spamming greatly reduced.

Send More Specialized and Segmented Emails

If you want to foster closer relationships and more trust with consumers, it is best to communicate with them by delivering customized and segmented email sequences. Such emails carry a more effective marketing message whose purpose usually attracts reactions from recipients. Such distinct and customized email sequences that inform, entertain or even amuse consumers usually elicit desired responses from them. They are more effective marketing messages as a result. Using strictly more of such messages can protect them from spam.
 
Customize Emails Based on Customer Personas

It is smart marketing to have clear customer personas you want to direct your marketing messages. Before crafting your emails, have in mind who it is meant for, what time of the day they’ll like to receive the mail, where are they on the globe and what problems can you resolve for them. If you understanding these foundations of marketing well enough, they can help your email marketing strategy a great deal. Emails that get to recipients based on their peculiarities and needs are usually more effective. Clear customer personas help that process a great deal.

Personalize your Emails

Personalization also helps emails to be more effective. Every human being has a craving for recognition. If you craft emails with personal touches directly relating to whom the recipient is, it shows recognition and many recipients like that. Personalized emails may take more time and care to craft though because of the individual personal details like nicknames, bragging rights, peculiar slang and favorite quotes, but it is always worth the while.
 
Email for a Clear Purpose

Every email must have a clear purpose of what you intend it to achieve. This is in addition to a unique layout and a clear and concise subject line. When drafting an email, what you want it to achieve should be uppermost in your mind. You can add other touches to ensure the mail is opened and read by the recipient. An unopened email is a wasted email. Real trash to be precise! Every recipient of your email must discover something new and intriguing enough to get them to take action. If your email manages to give recipients something that is worth their while if they read it, it spurs action.

Time your Emails Appropriately

Timing your emails appropriately is essential to their success. When you choose the timing carefully, it can boost the open and click-through rates of your emails. Good timing may also cause recipients to better interact with your content and even share it widely on social media to their own audience. It is smart email marketing therefore to make use of all the resources at your disposal to ascertain you craft and release your emails to your email recipients at the appropriate times of the day.

Email with your Thought Leadership Pieces

Yes you are a marketer but don’t ever make the mistake of making your emails just sales pitches. That strategy can even put off many recipients from reacting to your expectation. What works best is, instead of obviously trying to sell something to your target audience in your email, you can share your expertise with them. That way, you can establish your authority by linking to an article you wrote for a business publication or on your blog.

Always Test and Re-Test Your Emails

You can hardly know the type of emails that get results unless you test and re-test your emails and measure the results. You can test several versions of your email marketing campaign to determine which version gets the best results. You can also split-test several marketing tactics/techniques until you find the one that connects best with your audience.

Improve your Email Send Time

If you send email newsletters, the frequency of sending them out is very important. So too is the best time of the day to send them out. Do a bit of research to find out what’s most suitable. The content you are sending and your audience disposition must be carefully weighed to determine the frequency of your emails. Email marketing campaign’s timing and frequency are mightily crucial here. If done right, it enhances the likelihood that your emails will be opened by your recipients.

Wrapping Up

Emails remain preferred choices among digital marketers for effective communication purposes. Emails do nicely for your marketing campaigns if they are well written and sent in a timely manner and at the right frequency. If you manage to avoid typos, errors, bounces, and other issues that could affect their effectiveness, they deliver good results. Habitually testing and re-testing your emails on the go can help you with that. By testing many iterations of the same email campaign, you can through your subscriber’s reactions determine which emails best serve your purpose.

Essential Email Verification Tools that Boost Deliverability

Many online businesses always employ email verification tools to scan through their email lists and weed out invalid email addresses. This is because they know from experience that adding contacts to your email list is one thing, but cleaning and maintaining it is something entirely different. Once your email list is clean, it goes a long way towards determining the success of your email marketing campaigns. If you want to clean up your email list as many marketers are wont to do from time to time, email verification tools come in very handy. These tools if well deployed in your verification process help in no small measure to increase email acceptability, reduce bounce rate and increase ROI in your email marketing campaigns. Discussed below are the most essential email verification tools that can help boost the deliverability of your emails to your marketing audience.

 

Clearout

Clearout is one tool that promises almost100% accuracy, Presently, Clearout features among the top-tier email verification tools in the market. Clearout’s bulk list email verification process can upload up to a million addresses at a time and instantly. Its instant email verification services help marketers to lower hard bounces, expand their reach, and significantly help to boost email deliverability rates. Clearout is additionally equipped with its own in-house auto-suggest feature which helps a marketer to steer clear of committing typos and spelling errors in email addresses. In terms of costs, Clearout offers both, the pay-as-you-go plan as well as a monthly subscription plan. The investment in this tool is well worth it when compared to returns. It is highly recommended. You can access Clearout at URL: https://clearout.io/

Mailfloss

Mailfloss is automatic email verification software that helps to keep your email list free from invalid addresses, thereby ensuring that your email campaign’s ROI remains unaffected. It is possible to integrate this tool with several email marketing service providers. By using mailfloss, you can verify your email list in bulk and in an efficient manner. What is unique about mailfloss is that, unlike many other verification software solutions that eliminate misspelled addresses outright, mailfloss resolves common typos and syncs them with your email service provider automatically. This it does automatically on daily basis. Since it automates the process of email verification, it enables the marketer to allocate greater time to other aspects of their business promotion. Marketers have access to free trial plans and paid plans when they opt to use Mailfloss. You can access Mailfloss location at URL: https://mailfloss.com/

NeverBounce

NeverBounce as the name implies is one of the most user-friendly email verification software solutions out there on the internet. It may be relatively new to the market, having been officially launched in 2014, but it has quickly worked its way up through the ranks to prove to be one of the most reliable email verification tools out there. The tool now has a stellar reputation for meticulously checking for and eliminating hard bounces, spam traps, and addresses that mark emails as spam. It offers three distinct services of bulk email list cleaning, real-time email verification and automated list cleaning. The platform which promises almost 100 % email deliverability can be effectively integrated with some of the very popular platforms like Marketo, MailerLite, HubSpot and Mailchimp. NeverBounce tool has two kinds of payment models which are pay-as-you-go pricing and subscription plans. You can access NeverBounce location at URL: https://neverbounce.com/

ZeroBounce

ZeroBounce tool is a top-notch email verification tool that ensures all the effort you invest in your campaigns is rewarded generously. It has an added advantage of integrating seamlessly with all major marketing email platforms in the like of Mailchimp, Cloudflare, MailerLite and HubSpot. This tool is quite efficient and has a commendable accuracy rate of nearly 100%. Besides efficiently identifying inactive contacts, ZeroBounce is also incredibly effective at eliminating abusive addresses and spam traps. You need to pay monthly subscription costs to be able to use this tool. You can access ZeroBounce location at URL: https://www.zerobounce.net/

GetEmail.io

GetEmail.io is powered by big data and machine learning algorithms. The tool is quite reliable when it comes to weeding out defunct and invalid email addresses thereby enhancing their deliverability. Email address verification occurs instantly on this platform courtesy of the comprehensive email database it possesses. It offers a free and subscription options. The free offer is only available to a new user to test the app and get a first-hand feel and look of the tool. You can access GetEmail.io location at URL: https://getemail.io/

Last Line

You must carefully select and use the right email verification tools if you want to succeed in your email marketing campaigns. The foregoing outlines the best of such tools in the business. We hope the multiple options discussed above can be of help to you in your email marketing campaigns. Good luck!! 

5 Business Reasons to Undertake Affiliate Marketing Campaigns

Affiliate marketing has now become a difficult-to-ignore strategy to sell products/services online. It is not as complicated as it may sound. It is really quite a simple, low-cost and low risk way to sell more products/services online and with hugely beneficial returns. For sure, affiliate marketing has been around for quite a while and very popular with digital marketers but it must be done right to get the right results. It is not really a new strategy so to say, but it remains one of the most effective strategies to sell products/services and make money online. With affiliate marketing, marketers who have a product-based business can readily get more ROI, save time and open up more PR opportunities if they have an effective affiliate marketing strategy. The simplicity of affiliate marketing as a business model really lies in the ability of a brand/product merchant providing each affiliate with a unique URL or promotional code to use in their websites/blogs. When affiliates promote these links to their audience, all purchases made through the links entitle the affiliate to a commission. More affiliates campaigns usually translate to more sales and more commissions earned by affiliates. Simple!

Here are 5 reasons affiliate marketers cannot afford to ignore affiliate marketing campaigns in their overall marketing strategy.

1. Wider Reach: The more the number of affiliates you have in your network, the greater the potentials of your reach. The reason is simple. You leverage your own network and the individual networks of all your affiliates to put out your marketing messages to expand your reach. For this reason, if you are diligent and painstaking enough to choose your affiliates correctly, they can significantly expand your reach into new audiences and the results could be phenomenal. Through this scenario, affiliate marketing can easily give your business a global footprint within a relatively short while. This it does by putting your brand/product/service in front of thousands if not millions of your customers and potential customers for less effort.
 
2. Low Cost of Operation: Every reasonable business owner must always keep a keen eye on costs. Affiliate marketing campaigns are relatively cost-effective when compared to traditional marketing methods on TV and Radio where paid ads cost a fortune even without any guarantees that you’ll earn a dime in returns. With affiliate marketing, all you really need is an in-demand product/service, a carefully selected group of interested affiliates with an engaged audience and a decent commission to incentivize your affiliates. That’s it! You are obligated to pay your affiliates only when they make a sale. Quite simple really! You only pay commissions for sales made and nothing else. This arrangement has no chance of hurting your ads budget since your affiliates only take their commission right off the top of the sales you are making. No other marketing tactics come closer to this in terms of low operational costs.

3. Low Risk to Operate: Keeping risks low is also good for business just like keeping costs low. In affiliate marketing, it is easy for the brand/product merchant to push the hard work of marketing to affiliates. That helps to give the brand more time for product development. Since affiliates are expected to be paid only when they make a sale, it simply means the marketing campaigns are essentially self-funding. The harder affiliates work to promote products/services therefore, the more money they make. All affiliates know that if they don’t make sales, they don’t make money. They are therefore obligated to always up their game, take more risks, make more sales and make more money by way of commissions. Simple!

 
4. Easy to Track Metrics: Without the right metrics, it is always pretty difficult to adequately track marketing campaigns. Quite fortunately, affiliate marketing is one of the most easily trackable ways to market your business online. With every affiliate issued a unique code or URL, you can easily determine through these codes, exactly which affiliates are getting you which results. That makes it easy for the product merchant to compare results from his numerous affiliates. It is thus easy to know which of these affiliates are most profitable and how to reward them adequately. Through these efforts, some brands can even decide to give high-performing affiliates better terms or even more incentives like higher commissions in exchange for making a certain amount of predetermined level of sales.

5. Easily Scalable: In digital marketing, economics of scale can always be leveraged for better results. Since every affiliate gets paid depending on the sales they generate, you can at any time add more and unlimited number of affiliates to help generate sales. Therefore, any number of affiliates can always be added to your program as needed and at any time. Because brands are only required to pay affiliates a commission on every sale, affiliate marketing is easy to scale up without hurting the marketing budget of your business.

5 Tested Ways to Boost Your Digital Marketing Strategy

If you are a digital marketer and you want to ensure broad coverage for your marketing activities, you can combine all the marketing channels you are using with direct mail in your marketing strategy. An effective combination of both can help boost your marketing strategy even though both can be a bit complex in planning and execution. With good planning, popular direct mail examples include flyers, brochures, newsletters, catalogues, postcards, packages, coupons envelopes, and postcards can help to give a great boost to your marketing strategy. A bit of creativity with these direct mail examples in your marketing strategy can help you to reach more customers and to do better business as a consequence.

Here are five tested ways to give your digital marketing strategy a boost:

1. Carefully Set Your Marketing Goals and Objectives

This is a given if you want any worthwhile results from your marketing campaigns. For your marketing campaigns to be successful, you must have very clear goals and objectives to measure your success by. Right from the outset of the campaigns, you must clearly define your goals and objectives. For effectiveness and measurability, such goals should be specific, measurable, and achievable. They must in addition be relevant and time-bound. The more specific and measurable your goals are, the better for your success.
 
2. Always Analyze Your Content Against Competition

No one does business in isolation, least of all digital marketing. Competition abounds on the internet which you must constantly analyze and measure your content against. To find out which content is worth using in your campaign, it is advisable to do some research into the success of your competitors’ content. This content gap analysis will help you create a digital marketing strategy that is unique and not just generic but more engaging. For effectiveness, you can strategically add a Call-To-Action, CTA to any content you create.

3. Carefully Define Your Target Audience

You could be marketing in vain if you do not have a clear audience you are marketing to. Therefore, before you start a digital marketing campaign, it is essential to understand your target audience and location. Because one combination of words and images might be appealing to one customer but not another, a clear understanding of your audience helps to make that distinction clearer and how best to direct your marketing messages to the right audience. The best way to make sure you are targeting the right market is by segmentation. That helps you to know and clearly define who you are marketing to at any point in time and what marketing messages will have the best effect on the audience.

4. Diligently Monitor the Effectiveness of Your Campaigns

Yeah, you can never know how well you are doing in your marketing campaigns if you cannot effectively monitor your results. For this reason, you must always make sure to properly align your strategies with your goals. That way, you can keep track of who responded to your campaigns, from where and through what channels. Routine and regular reviews of your campaign results will help you to evaluate what worked and what didn’t. An accurate data base for these results will help you to diligently track your engagements. This will allow you to not only track your effectiveness but also make follow-ups with your leads/customers.

5. Leverage Different Marketing Channels

Do not ignore any marketing channel. The bottom-line is to directly reach your customers and to get traffic. So long as any marketing channel helps to get traffic to your website, you can effectively leverage such channels for that purpose. It is best to always use a variety of marketing channels. This will ensure that you reach more customers and get more traffic back to your website. Some of the best known and effective channels you can consider using include website marketing, social media marketing, email marketing, and content marketing or blogging.

5 Ways Affiliate marketing Benefits Your Marketing Campaigns

Business owners cherish affiliate marketing because it is a highly effective low-risk and low-cost strategy businesses use to promote their products/services online. When it comes to affiliate promotion efforts, affiliate marketing is a completely performance-based process. The processes may include but not limited to social media marketing, mentions on social media, product reviews, content marketing, blogs and even podcasts. Through these processes, an affiliate only earns a commission when a purchase is made through their personal link or recommendation. The more of such purchases, the more commissions the affiliate earns. Affiliate marketing directly benefits marketing campaigns through these processes. This is the real reason more and more businesses are taking some interest in affiliate marketing and its benefits.

Highlighted below are some ways affiliate marketing could directly benefit your own business.

1. Easily Gets Your Brand in Front of Your Target Audience

Every marketer is always desirous to bring their brands/products in front of potential buyers. Affiliate marketing helps that process real good. Products owners leverage the wider reach of their several affiliates to get their products to buyers. Once the affiliates you work with are perfect for your type of business, they promote your business seamlessly and the sales results are usually very good. The right affiliates always have the most targeted audience that’s most likely to resonate with your brand/product if you select them with care. Such affiliates usually get good results for the product merchants and they earn good commissions for their efforts.

2. Low Start-Up Costs

It costs little or nothing to get started with affiliate programs. With the right affiliates, you don’t have to have an advertising team or even need to buy any ad space. You can rely fully on your affiliates to help generate the right marketing ideas, build content and do the advertising for you, all with a view to earning commissions for their efforts. As a product merchant, your only initial effort is to carefully choose the affiliates you want your brand to collaborate with. If done correctly, the affiliates will thereafter deal with the ad visuals and decide on the most effective ways to get your products to your business’ target audience. That costs little or nothing to get going.

3. Highly Flexible Strategy

What gets done in affiliate marketing is what gets the best results. With the benefits of analytics data, marketing strategies and channels can be rejigged or even changed as the need arises. That requires a very high level of flexibility to get done. You can give affiliate marketing a go even without any initial capital layout. It is possible to start with very little and scale your budget as the strategy you are using proves its worth. In affiliate marketing, you can also have some great flexibility in matters of pricing and affiliate selection. You have access to countless affiliates in all industry sectors which greatly widen your field of choice. Added to this wide field of choice is the fact that affiliate creativity is boundless and can be deployed to utmost advantage. The more enthusiastic your affiliates are therefore, the more business they generate for you.
 
4. Low-Risk Marketing

Working through affiliate marketers is usually a low-cost advertising method. That makes it one of the lowest risk methods to promote your brand/product online. Affiliate marketing business model characteristically works on low or tight business budgets. This is because the only payment that is expected to be made is only when an affiliate generates a conversion directly. The percentage is usually low and even negotiable say between 5-20% in most instances. As a product merchant, depending on the nature of your business, the amount of commission you’re expected to part with is usually the main deciding factor on the affiliates you settle for at the outset. The affiliates that will help you to reduce risks and cut costs are usually top choices.

5. High Return On Investment, ROI

Every business owner always has a keen eye on ROI at the bottom line. For this reason, when launching a marketing campaign, selecting the right target audience is usually vital. This is because there are so many things that your business needs to consider about the person who will be interested in what you are selling. Proper ads targeting based on known demographics like age, gender, educational background, tastes, interest, income etc. etc. are vital to the success of your campaigns. Most affiliates already have these things well tailored for their audiences. The product merchant merely leverages on this scenario to get products out there in front of these audiences. This is one of the main reasons affiliate marketing is so simple and so cost-effective. If well selected, most affiliates already have the most perfectly tailored audience, ready to influence. By channeling your marketing through an affiliate who already has direct connections with your ideal audience, you’re more likely to be able to reach a highly cultivated group of people who are highly likely to provide conversions steadily. That translates to high ROI at the bottom line.

6 Ways Affiliate Marketing Campaigns Benefit your Small Business

Many small business owners always have issues deciding on the best techniques to market their products. But those who take into account effectiveness and affordability never fail to look the way of affiliate marketing. Many settle for a strategic blend of different marketing strategies to promote their products. Some of these strategies like SEO and PPC, email marketing do help small businesses to better utilize their meager resources and to maximize profits. However, quite unlike these other techniques, affiliate marketing can directly help small businesses to increase sales. Affiliate marketing is simply a process where an individual/entity helps to promote products from a product merchant and earns commissions for his efforts. It is quite an effective and convenient marketing solution that can directly help small businesses to increase sales among its many other benefits. 

 
Find below some of the benefits your small business stands to benefit from affiliate marketing campaigns.

1. Social Credibility

Affiliate marketing helps to enhance social credibility for your business. Many online shoppers rely on product reviews and testimonials to make their buy decisions. These people rely almost entirely on customer reviews and feedback to determine the product/brand quality. If you start an affiliate program, your affiliates will directly work with you to promote your products and keep your audience informed and engaged. They help to provide the credible social proof your target audience needs to enhance their buy decisions.

2. Affordability and Cost-Effectiveness

The marketing resources available to many small businesses are always severely limited. The cost-effectiveness of affiliate marketing always comes to the rescue. If you compare affiliate marketing with other forms of marketing available to business owners, it stands out as one of the most affordable options. The reason is simple. Affiliate marketing is a performance-based method and it is hugely effective for results. Affiliates earn commissions only when they make a sale through their direct efforts. That way, business owners are spared the costs of paying for leads, clicks, or impressions.

3. Targets More People

Aside from your own audience as a business owner, you can tap into the audiences of your affiliates. That inevitably allows you to reach many more people with your marketing messages. Directly expanding the reach of your business becomes a direct benefit of targeting many more people. Business owners must therefore endeavor to find and work with affiliates whose audiences resonate with their niche. By doing so, they easily leverage on it to reach a broader audience resulting in increased sales/revenue.

4. Boosts Brand Awareness

The more the numbers of people that recognize your business, you more sales you make. It is imperative to get that recognition by as many people as possible. Affiliate marketers come in very handy to enhance that much-needed recognition. Affiliates usually put in their very best to help drive more and more people to the business website they are affiliated with. That relationship ultimately results in increasing brand recognition and awareness about the business from among the targeted audience. The commissions affiliates earn are directly related to the efforts they put in to grow brand awareness for the business. The reason affiliates as a matter of priority always have favorable opinions and loyal advocates of the brand they are working with. When you have many affiliates vouching for your product/brand, it helps to build trust with your audience and to grow brand awareness for your product/brand.

 

5. Increased Returns On Investment, ROI

Typically, affiliate marketing structure is performance-based. That enables very tight control on costs making it cost-effective to operate. That cost-effectiveness helps its profitability a great deal. Affiliates only earn commissions based on the deals they close. With that kind of arrangement, once you make a sale through the direct efforts of an affiliate, chances are very high that the customer might buy again directly from the seller by way of repeat purchases. That ultimately impacts the ROI for your business positively.

6. Improves Conversion Rate

In affiliate marketing, by using the right tools/metrics you can collect reliable data from various sources. When you analyze such data, it can give you the right insights into the performance of your marketing campaigns. That allows you to take a good look into your business, tweak your business model and make operational improvements as needed. When you engage with affiliates, you can even collect data from them using affiliate marketing tracking software. This info can help you to gain some insights into your customers’ mind-sets and helping you to determine what they need. You can thereafter use such data to make necessary changes to your website, marketing strategies and products. That ultimately helps your business with more conversions and sales. 

7 Effective Strategies to Promote an eCommerce Offer

Affiliate marketers earn better commissions if they are able to effectively promote products and instigate more sales. To do this, they need good strategies to get results. With the aid of a fitting associate offer and good promotion strategies, they can maximize leads and sales from their marketing efforts.

If you own an eCommerce store and you want to get the most out of your eCommerce affiliate programs, do not ignore the following strategies if and whenever you want to promote an offer.

 
1. Decide on Your eCommerce Offer

This is one vital decision you must take before you start looking for affiliates to help in the promotion. It is hugely important to decide at the outset what you are going to promote and what results you expect. What you decide on will serve as your offer. It is this offer you can use to attract affiliate marketers. For affiliate marketing purposes, the details of the offer must include, your product/brand/business, the commission rate, shipping information, product descriptions and images/graphics related to the product/brand.

2. Position Your Website Landing Page Well

The landing page of your website is the first point of call when visitors hit your website. For this reason, it must be captivating enough to hold visitors’ attention for a while. As a rule of thumb, it is not advisable for the homepage of your eCommerce store to be its landing page. The reason is because most of your website visitors may not pay enough attention to your homepage before they get distracted. Exception however is if you are able to arrange your homepage in such a way that it serves as your products page too. The goal here is to be sure this page helps you to convert as many leads as possible to sales. For best results, marketing experts recommend that your homepage must be eye-catching and interesting enough to hold visitors’ attention a few seconds longer. To guarantee this, your main headlines must be bold, grabby and punchy. The page must have a social proof and of course a CTA. It must have eye-catching media content particularly graphics/images as well as videos. Your marketing story-line must be compelling enough with clear products benefits and features. With these seemingly little but important details in place, you can make your landing page even more effective to help procure more conversions.

3. Track with the Right Tools

The most popular tools in the business for now are Google Analytics tools and many are free to use. With these tools, it is fairly easy to determine exactly how affiliate marketing impacts your eCommerce site. From the insights garnered from the use of these tools, you can have a very distinct idea of how many people click on your ads/links, how many of those clicks turn into prospects and how many of those turn into conversions. For most marketers, such data amounts to a hugely important trove of information that allows them to effectively measure the direction and even success of their affiliate marketing campaigns.

4. Promote with Videos/Visuals

To instantly grab the attention of your website visitors, you need good visuals. The more visitors’ attention you can grab, the better for your business. Technically and for marketing purposes, visual content usually works better than written words because visuals tend to grab attention faster and better. The higher the quality of your visuals therefore, the better they attract the attention of visitors. You can even get better results if you effectively combine videos and written content perfectly. Most affiliate marketers appear to be used to that sort of combination. For this reason, eCommerce store owners should always endeavor to create and share high-quality visuals with their affiliate marketers.

5. Choose a Promotion Strategy

For a successful product offer, strategy is very important. You must decide on a suitable promotion strategy for your offers and get your affiliate marketers to key in. If for instance you decide to go with an advertising network like Google, it is imperative for you to provide all necessary information about your offer and your affiliate marketers will decide for themselves how  best to promote it. Same strategy applies even if you decide to work with larger affiliate networks. However, creating the best affiliate offers naturally starts with the right products. Next is to identify which segment of people would be better drawn to your products. This you can determine by drawing patterns from their online behavior. From this pattern, you can better target them where they can be found then tailor your ads to their biases. That way, you get the best results.

6. Direct the Right Products to the Right People

This requires audience segmentation. Without it, you risk marketing haphazardly with very poor results. A good strategy is to make sure the bulk of your marketing activities are directed towards meeting the right demands of your consumers. For effectiveness, you must always identify the right products that meet the needs of each set of consumers based on segmentation. Characteristically, most online users are always quick to disregard unspecific ads/campaigns that are irrelevant to their current needs. This is why, for effectiveness, online advertising must be targeted with pinpoint accuracy.

7. Promote with Time and Location Consciousness

The Internet is a worldwide 24/7 market place. This is why time and location are two critical factors in eCommerce marketing. You must time and direct your ads in such a way that they have a very high chance of being seen by the people you are targeting. So, you must give very careful consideration to time and location when developing your marketing campaigns if you want to get good results. You must pay careful attention to differences in time zones around the globe. That is what determines when your prospects are most likely to see your ads. In addition, your ads should be shown only to those prospects within the geographical reach of your distribution services. Promoting a product to people you have no means of serving amounts to wasted efforts which you can least afford as an eCommerce store owner.

7 Tips to Grow your Small Business with Google Analytics

If you are into online marketing, never you ignore your Google Analytics dashboard. It is through the metrics and general marketing information from your analytics dashboard you can get to effectively measure the performance of your online marketing campaigns. The information is hugely reliable for you to grow your small business online if you can interpret it well and use it well. Many expert marketers believe that small businesses can effectively use digital analytics to improve their marketing efforts and grow their businesses. 

 

Here is how:
 
1. Understand Analytics Terms to Measure: For your business to benefit from analytics data, you must know what Google can help you to measure in its analytics tool and how you can deploy the information to benefit your business. Through Google analytics information, you can measure the number of visitors to your website, unique visitors, returning visitors, bounce rates, page views, keywords, traffic sources, conversion rate, average time spent on your website and so on. This is the type of information that can give you the correct insights to help you design and shape your marketing campaigns and strategy to grow your small business.

2. Why Analytics is Important: The information you get from your Google Analytics dashboard is the best marketing information/data you can get to help you grow your business. You can rely on the data to design your marketing campaigns and strategy, decide on which communications channels work best for your business and exactly where and how to market your business to get the best results.

3. Use Analytics Info to set up Goals and Targets: Analytics information is the best form of information you can use to effectively appeal to the audience you are marketing to. You may choose to set marketing goals like, getting more traffic, generating more leads, making more sales, educating customers about your products/services and so on. The data you get from analytics must be tied to the goals you want to achieve to make it effective. Not having such data is akin to planning without background info. If for instance your goal is to educate customers about your product/service, you must pay attention to the amount of time customers spend on your website and how many pages they view per visit. This info helps you to know which pages are best suitable to deploy the educational info on your website.
 
4. Locate Traffic Sources: Knowing the source of your traffic information is especially helpful if you’re advertising online in multiple channels/places. With the benefit of your analytics data, you can see exactly what avenues your visitors are taking to get to your website. Armed with this info, you can best determine which advertising options are the best investments for your marketing campaigns.

 

5. Enumerate Page Views and Time on Site: Page views and time on site allow you to see which pages your visitors are staying longer on and viewing on your website. This information is especially helpful if you’re posting different types of content. The info allows you to determine which types of content interests your audience more. You can then craft and tailor your content to fit what they’re looking for from your website. That helps to increase engagement on your website.

6. Determine Your Marketing Horizon: The marketing horizon of your business is dependent on your type of business and your website goals. Do you have your eyes on local patronage, national patronage, international patronage or a combination of all? If for instance you want to grow your business locally, analytics data will help you with the info on how well your local patronage is growing. You can rely on Google analytics data to optimize your website better for local searches and patronage.

7. Targeting Demographics: Google analytics data can help you with accurate demographics data about your audience. You need that information to help you plan your marketing segmentation for promotional activities. With accurate demographic information about your audience, you can ensure you’re hitting your target market rightly. If for instance you’re running ads that aren’t targeted enough by location, analytics data will show you where more of your visitors are coming from. Armed with that info, you can then decide on how to modify your targeting to attract more visitors from that local area.

Last Line

Characteristically, web analytics usually display some trends over time. That necessitates very regular reviews. Experts recommend that you can review your analytics at least once a month to get a handle on it and a better overview of what’s going on. If and when needed, judging from these periodic reviews, you can then make changes as needed. That is what works best for your small business and helps it to grow.

How to Choose Marketing Automation Software for Your Business

If you are a digital marketer and you are looking to save time and money, think marketing automation for your marketing campaigns. With the right marketing automation software, you can expand your marketing reach better, faster and cheaper. However, settling for the right marketing automation software poses very peculiar challenges because of the many options available on the internet.

To choose the best marketing automation software for your business, first find out if it answers the following business questions.

Can it provide an easier and more efficient way for you to market on different channels?

Does it have the ability to nurture leads?

Does it have a better integration with current sales and CRM systems?

Does it have the ability to send targeted and personalized marketing campaigns?

If the answer to all the above questions is YES, you can then look at some more key considerations like:

Ease of Use: This is very important. The ability to use any software easily has a bearing on the results it delivers. If you work with a team, can you and your team adopt the software easily? Or will it require lots of specialized training and configuration before your team can use the software?

Cost Element: Naturally, no marketer can afford to overlook any cost element. What you pay for the software and how you pay is important. Does it have a subscription plan for monthly/ annual payments? Or it is simply pay per user?

Scalability: Every business expects to grow. Will it be possible to scale up the services of the software in tandem with your business growth? Does the software offer sufficient features for your business needs as designed?

Mobile Capabilities: Is the software mobile-friendly? How well does the web app work when viewed from a mobile device? Does it have apps for iOS and Android mobile devices?

Integrations: How well does the software integrate with the CRM and email marketing tools that you are already using in your business?

These are the main considerations that will enable any marketing automation software you settle for to give the best for your marketing automation campaigns particularly when you factor in the direct marketing results you expect it to deliver. Below are some essential marketing technicalities it must be able to deliver on:

Email marketing
Landing-page creation
Social media management
Customer segmentation
Lead management and scoring
Form builder
Full funnel analytics
A/B Testing

Arising from the foregoing it becomes easier to decide what marketing automation software your business needs. Next is to make informed choices from among the many options available on the internet. You can check out some of the most popular marketing automation software like, Keap, Autopilot, Hubspot and Hatchbuck which many experienced digital marketers like to recommend and see how they can help to boost your marketing automation campaigns.