How to Structure Your Emails for Effectiveness

Email design is very important in email effectiveness. If your emails are well structured and beautifully designed, their ability to build customer loyalty increases significantly. Such emails also make it easy for marketers to implement their email communication strategy. If you are using the services of email service providers in your email marketing strategy, their services help to structure your emails. They make available to you, content features with short formatted text and the action button. You also benefit from their social media icons, links to mobile apps, the required sender details as well as access to subscription management options. As for email templates, these could be varied from campaign to campaign, depending on their type and purpose. All told, each email is structured in such a way as to contain certain important elements put in their proper places to enhance their effectiveness. Here is what that entails.

Email Content: This is the main part of your email message, and the heart and soul of the message. It can be structured for better acceptability but can’t be standardized or organized with any one universally acceptable formula. However, with practical creativity, a lot can be done on content to make it more effective. That creative ability varies from marketer to marketer. What really counts is to be sure your message looks clear, concise and easily readable. It should not be overloaded with unnecessary design elements which can cause unhelpful distractions. Even though you are at liberty to use good images, GIFs, videos, text formatting, and so on, this should be done with utmost care. Reactions/responses must not just be expected from email recipients, they can actually be invited to do so through subtle luring. To do that efficiently, it is recommended to include a CTA button somewhere along with the content.

Template Headers: Template headers are usually the instant attractions emails carry. They are not remarkably different from main message headers and they mostly serve as the email title. The main purpose of template headers is to attract readers’ attention, set association with your brand, and explain the purpose of the message at a quick glance. Your business motto, logo and bragging rights are major and very important elements of the template header. Depending on the type of emails you are sending, your template header can also include a branded design pattern.

Message Headers: Even though message headers may not actually be part of the email template itself, they are significant parts of the email structure worth paying attention to. It is important to structure email headers to include the sender’s name, message recipients, and the subject line. Because the decision on whether or not an email should be opened depends on the headers, marketers must always pay special attention to email headers, check and double-check them before pressing the send button. The reason for this extra precaution is to avoid spam label. For email recipients, a message header can become a spam trigger if the sender was negligent.

How to Choose a Good Email Marketing Service

To choose the best email marketing service that perfectly fits your needs, you must first decide which tasks you wish to tackle with it. The good news is that whichever email marketing service you choose will most likely provide you with a built-in email template builder. Many of the services support custom email templates. What that means is that you can on your own code your HTML, use a template engine or a third-party email template. The choice quite frankly depends on your preferences and your type of business. There are a variety of email management tools on the internet, but marketers have preferences for bulk email software tools, CRM and user management tools and full-fledged marketing automation tools.

  

Marketers greatly depend on some of these tools to help them with creating and setting email campaigns, managing subscribers and tracking marketing results. Many experienced marketers for a variety of reasons like to recommend Mailchimp, Sendgrid, Sendinblue and AWeber from among several of such services online. These services tend to have features that are fairly common with most others. Many of the services provide a similar set of functions for email marketing but each of them has a particular focus. If the service focus tallies with your marketing needs, it is advisable to settle for such service.

Mailchimp: This is an all-in-one marketing platform featuring such very powerful marketing tools like, email campaigns builder, email automation, real-time analytics, marketing CRM, digital ads, website builder and landing pages. It makes both free options and paid subscription options available to marketers.

 

Sendgrid: This service focuses on both email marketers and developers providing email marketing tools and email API. Its main features are, email automation, email design and templates, email statistics, web API and SMTP service, transactional emails and email validation. It features mostly paid options but with a free plan for very small marketing needs.

Sendinblue: This is a bulk email service that prioritizes the interests of both marketers and sales managers. It provides marketers with an advanced analytics dashboard and a robust range of templates for newsletters, transactional emails, and other types of content. Its main features are, email marketing automation, SMS campaigns, live chat features, in-build CRM, subscriber segmentation, in-built templates for newsletters, transactional emails, and other types of messages, sign-up form designer and lots more. It offers both paid and free options to marketers.

AWeber: AWeber is designed for and aims at helping small businesses with simple but powerful email marketing solutions. Its main features are drag and drop and HTML template editors, subscribers’ segmentation, email automation, split testing, sign-up forms, email tracking and analytics. They offer free trial periods and fully paid subscriptions thereafter. 

Effective Internet Marketing Strategies for Quick Results

If you run an online business, you can hardly make much marketing impact in a hugely competitive digital space without an effective internet marketing strategy. That is what very successful digital marketers never fail to recommend. If you want your marketing messages to have a wider reach at comparatively low costs, it is best to channel most of your marketing efforts through the internet. That is exactly where the right internet marketing strategies come in very handy. For quick results, you can try the following as integral parts of your internet marketing strategy. 

 

Email Marketing

Email remains one of the commonest forms of communication on the internet. The reason it is hugely popular with internet marketers. Despite huge advances in communications technology at this time, email remains a very relevant and dependable communication channel for marketers. You can therefore make email marketing an effective internet marketing strategy, since most internet users, consumers inclusive, habitually open their emails daily. With email, your marketing messages can reach a very wide range of your audience just at the touch of a computer button. Email messages can also be specially designed for a targeted audience, to yield very good results for your marketing efforts. To stay connected with your customers/clientele and keeping them well-informed, email marketing strategy is very handy. Effective emails help to boost customer engagement and incentivized for better leads and sales. For businesses on very tight marketing budgets, email marketing is hugely cost-effective when compared to other traditional marketing methods. With emails, you can easily reach a very large number of customers for free or at minimal rates per message. They are very effective as well to help boost brand awareness even when compared to social media campaigns. The reason emails can quickly help boost your business when used strategically.

Content Marketing

In internet marketing, content is king. The better the content, the more beneficial it is to your business. A good content must be informative, educational and at times entertaining to help it attract attention. Content is best packaged in form of blog posts, audio/videos, infographics, authoritative articles, etc. to make it qualify for content marketing. Your business needs content marketing because you can build a strong brand through audio, video, text, and images packaged as content. By exposing consumers to these various online content types, the content thus serves as very useful tool to market your business. Good content helps your business website to rank higher in Google SERPs. Google recognizes that content marketing involves creating and sharing online material that does not explicitly promote a brand but stimulates interests in its products and service. The reason Google search engine likes to rank good content primarily for organic search/traffic purposes. You can therefore market with good content to establish brand authority and awareness in cyber space. That is good for internet marketing business.

Pay-Per-Click, PPC Ads

Marketing with PPC can give your marketing ads a very huge advantage. With PPC, your ads receive advantageous placement in the sponsored links of search engines’ search results for vital keywords and phrases relevant to your business. That is good for organic traffic because the overall goal is for your business to appear above organic search results when internet searchers type those keywords into search bars. The search results throw up your business among others, meaning more people will reach out and contact your business as a solution to their searched needs. What really makes PPC worth the effort is that your ads can begin to direct relevant traffic to your website immediately after launching them. In addition, PPC is relatively cost-effective as a marketing strategy because you are only required to pay if people click on your ads. What that amounts to is that you do not have to waste money to reach uninterested parties.  PPC is hugely effective because it allows you to redirect ads to potential customers who have displayed an interest in your business as they browse through some other sites besides your own. Results do come in quickly when using PPC ads. That is good for business.

10 Effective Digital Marketing Email Automation Tools

Are you into email marketing? I guess you are doing great. You can do even better with email marketing automation. Yeah, you heard me right. Believe me these online tools are fantastic tools you can deploy to boost your email marketing business. Email marketing has been around for quite a while but it is still very popular among digital marketers because of its ease of use and cost effectiveness. The earlier serious drawback of email marketing was having a credible email list but email marketers can now overcome that by tapping into the services of online email marketing services providers via software tools.

 

Here are some effective email marketing tools you can try on your own. They are highly recommended by expert marketers.
 
1. MailChimp

MailChimp makes marketing automation faster for you. They have pre-built templates and ready-made segments that you can use to design your emails. Offering 1-click automation, MailChimp makes automation a cakewalk. If you use MailChimp, you can send drip emails to people based on how they interact with your website. With that, you can send different emails to someone who abandoned their cart and someone who was checking out different products. MailChimp comes with many integrations that enable you to expand your work horizons with MailChimp’s automation features. It’s an all-in-one solution to make marketing easier.

2. Privy

Privy is designed keeping in mind small and medium sized business owners. In many cases, these business owners don multiple hats. Privy’s automation solution is made so that you can design your emails, market them, and synchronize them to other platforms. If you use Privy, you can also incorporate unique codes in your emails that can be automatically synchronized with your BigCommerce and Shopify stores.

3. MailerLite

MailerLite is simple, easy-to-use, and provides great flexibility. You don’t need to be a pro to use it. But, that doesn’t mean you won’t get access to all of the advanced features. From segmentation to personalization, you get it all, minus the hassle!

4. Constant Contact

If you’re new to marketing automation, Constant Contact is the right pick for you. It’s designed for beginners, so everything is easy-to-use. You know the best part? This tool comes with online training and top-notch support. Therefore, if you aren’t sure how to proceed, you’ll always have some help. They also have real-time tracking tools that will help you see who’s opening, sharing, or clicking on your emails. Another great feature of this tool is that along with emails, it also allows you to manage tickets or event invitations.

5. Email on Acid

As most marketers very well know, it can be quite embarrassing to send out an email that has broken links, shoddy formatting, or issues with code. To save you from it, Email on Acid lets you preview your email and send it from your email service provider. Alternatively, you can also upload your HTML to their system. Overall, email testing is a useful feature for when you have very important emails to send. The best part is that you can preview how your email looks on mobile phones, tablets, and other devices.

6. ActiveTrail

Do you want to increase your email open rate? Try ActiveTrail’s automation exclusive feature for this. Using Big Data, they find the right times to send email to each recipient. For further optimization, they also have a separate A/B testing module. It allows you to send your email to a limited number of users first to see how they respond to it. Based on the analysis, the module tells you how successful an alternative version would be. Their tool sends out the version that it predicts will be more successful.

7. AWeber

Sending an email once to your subscribers may not be enough. You may have to follow up with them before you get a response from them. With AWeber’s Follow Up feature, you can automate this task without any hassle. Based on ad tracking, you can categorize your subscribers using this automation tool. Another added advantage of using AWeber is that you can always rely on them for support. They’ve built up a reputation as one of the most trustworthy companies out there.

8. Sendinblue

Along with email marketing, Sendinblue also has options to automate SMS messages. Using their drag and drop builder, you can create automated workflows and even segment users. They have two different workflows for automation: beginner and advanced. The basic one is to send out automated emails when a user signs up or when it’s their birthday. The advanced one can handle tasks like tracking customers’ purchase journeys through lead scoring.

9. Zoho Campaigns

Want to win over your website visitors? Personalized content can work wonders for you. Zoho Campaigns’ automation features are aimed at nurturing and engaging leads by leveraging personalized content. Want to know more? You can send them a series of action-based emails or send them an email for a special occasion. Their autoresponders also enable you to form a closed group so that you can target your message to a focused audience.

10. Ontraport

With Ontraport’s automation feature, you can write, design and schedule emails for your campaigns. With integrated segmentation, it allows you to send the right messages to the right consumers at the right times. You can assign customers and leads based on various criteria including interests, behavior, lead score, and more.

8 Tips To Set Up Effective Email Marketing Campaigns

Some marketers may consider email marketing “old school” but it is still very effective in digital marketing campaigns. It is one of the most popular forms of marketing among marketers because of its relative ease of use and cost effectiveness. If you have ever signed up for any free program online or purchased something online, you must have left your email address on the site as a requirement. By doing so, you just joined someone’s growing email list and email marketing audience. That opens the way for you to receive unsolicited marketing emails until you decide to opt out if you so choose. Among online marketers, the hype always appears to be on influencer/social media marketing, blogging/content marketing and the like, but many always compliment these efforts with email marketing campaigns. The reason is, email marketing works and it is hugely effective to market any brand.

 
These tips can help you to set up an effective email marketing campaign for your business.

1. Clearly Identify Your Audience

Your email marketing campaigns can hardly gain traction if you do not know your audience well enough. It is a waste of time and efforts creating an email campaign if you do not know what your audience wants, how they want it and in what form. You must find out the kind of tone your audience responds well to as well as their status, education and age demographics. It is when you know your audience well enough that you can effectively create your marketing messages and segment the messages well enough to make them sufficiently impactful on your audience. Such are the kinds of messages most needed for your email marketing campaigns.

2. Build an Email List

Email list is a very valuable asset for email marketers. If you have the time and resources, you can build a credible email list yourself. However, building a quality email list takes quite some time. One credible way around that is to tap into the resources of professional email services providers like Mailchimp, Moosend, SalesFlare, Omnisend, Bitrix24 and other online services for same purpose. Some of this software can also help with email scheduling, timing and automation. What really matters however is to be sure your emails are, delivered intact to your targeted audience sometimes in the thousands without too many ending up as junk mails or worse, spam mails.

3. Source Email Campaign Software/Tools

If you choose to start your email marketing campaign through traditional email clients, you will end up with severely limited results. The reason is simple. By using this method, you risk having most of your mails ending up as spam, thereby depriving your recipients the benefits of the messages. One credible way around that is to use the services of online email campaign software that can provide you with all of the tools you need to get the job done effectively. You can use the services of professional email services providers like Mailchimp, Moosend, SalesFlare, Omnisend, Bitrix24 among others. These software come with various tools/packages to enable you choose what is right for your business. Once the results you are getting are good, it means the software is good.

4. Set Achievable Targets

As marketers like to say, you cannot achieve a target you cannot see and you do not have. Without a target, you are simply marketing in the dark. Setting achievable targets is one credible way to set up an effective email marketing campaign. It allows you to know from the outset of the campaigns exactly what you want to achieve, and how you will achieve it. Without set targets, you cannot design your content in a way that will target your customers effectively. Some of such targets include but not limited to the number of new customers attracted to your business over a given period of time, number of leads, volume of sales/revenue and the number of your existing and returning/repeat customers.

5. Market with Quality Content

In digital marketing, content is always king. The better the content, the more the in-bound traffic it attracts. For this reason, before setting up an effective email marketing campaign, you must make sure that your content is educational, informative, entertaining and attractive enough. This is why you must design your emails like a pro. Pay special attention to your branded logos, the right fonts, brand and color themes that make your emails attractive and easy to read. If you are marketing with videos/graphics/photographs, make sure they are of very high quality. Avoid overcrowding your emails with too much text that will not allow the text combine and work effectively with your images for good results.

6. Optimize for Mobile Devices

According to Google reports, over 60% of online searches are now attributable to mobile devices particularly smartphones. What that means is that more and more people are checking their emails on their smartphones. That makes it imperative for you to optimize your email messages for mobile devices. By making sure your email marketing campaign is compatible with mobile devices, you get better results. If you are using the right email marketing campaign software, that’s great. With it, it is a given that most emails will be compatible with mobile devices.

7. Follow-Up Feedback Emails

Effective and result oriented email marketing depends hugely on feedback mails. Never you ignore them. If you do not follow up on your emails, email marketing campaign can hardly be effective. In email marketing, persistence is key. Shooting off just one email is not likely to have enough effect on your customers. A repeated effort tends to get better results but let moderation be your watchword. Do not overdo it.  Overdoing it may infuriate some customers enough for them to unsubscribe from your mailing list. Luring your customers into a mutually beneficial conversation is what your target should be, not annoying and scaring them off. Responding sensibly to the feedback from customers’ emails can guarantee and sustain such beneficial conversations.

8. Regularly Review and Analyze Performance

Measuring and analyzing results is the only credible way to find out if you are doing well and how well you are meeting your set targets. Therefore, you must spend quality time to analyze your previous email marketing campaigns to ascertain if your efforts are yielding good results as targeted. If you are using the right email-campaign software, they have tools that can help you find out more about who responded to emails and the conversion rates. You get info about how many mails were delivered and how many were acted upon. Critically analyzing this info helps you to properly design and deploy your next campaigns for better results.

Last Line

If you are thinking of effective digital marketing, it is best to think about email marketing because of its ease of use and cost-effectiveness. These tips about can help you plan, deploy, analyze results and re-launch other marketing campaigns to get better results. If you want to rely on email campaign software, use the ones with user-friendly tools that are most effective. Without careful planning and deployment, email marketing may be mere time wasting efforts. Worse still, some emails may indeed hurt and put off some customers from doing business with you. These tips will help you to avoid such pit falls.

8 Effective Software for Email Marketing Campaigns

Email marketing has been around for quite a while but it is still very popular among digital marketers because of its ease of use and cost effectiveness. The earlier serious drawback of email marketing was having a credible email list but email marketers can now overcome that by tapping into the services of online email marketing services providers via software. Some of these providers render services by way of software/tools that come with a full package of effortlessly delivering emails to your target audience even if in the thousands and providing scheduling and automation services as well. Here are some effective email marketing software/tools you can try on your own. Some of them are highly recommended by expert marketers.

1. Salesflare

Salesflare is an intelligent CRM and email marketing platform, used by thousands of small and medium sized B2B businesses who sell more with less work. It sends automated email sequences, so you can reach out to your leads at scale in a personal way. It automatically fills out your address book and keeps track of all interactions with the leads you're in contact with. In addition, the icing on the cake is, it neatly reminds you when to follow up. 

2. Sender

Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations, you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Sender is everything you need for effective email marketing within a few clicks.

3. ZeroBounce

ZeroBounce is a great way to protect your sender reputation for email marketing. It detects and removes known abuse and spam trap emails, temporary addresses, invalid, toxic and catch-all domains. It's not only a powerful tool that boosts deliverability, but it also offers data about your subscribers that you can use when segmenting your lists. ZeroBounce is a fast and easy to use email validator, and it includes an API.

4. Bitrix24

Bitrix24 is one of the very few CRM systems that offer email marketing software free of charge. Several things make Bitrix24 quite different from other free email marketing services. First, its customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. In addition, if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24.

5. Omnisend

Omnisend is an all-in-one email marketing automation platform built for growth-focused ecommerce brands. It helps to convert visitors into customers, create personalized emails in minutes, and automate your email marketing. It uses smart segmentation to create hyper-targeted and relevant email messages, earning you more revenue. Omnisend works with all ecommerce platforms including, Shopify, Bigcommerce, Magento, WooCommerce and many more.

6. EngageBay

EngageBay allows you to grow your business with powerful email marketing. You can choose from several ready-made email templates or create your own from a wide array of templates to suit your business needs. You can simply use drag and drop interface to create amazing templates. With EngageBay you can segment and target your subscriber lists, personalize every part of the email and send them in a click. It allows you to design beautiful email templates with rich text formatting. You can track and optimize your campaigns, then analyze your results.

7. EmailOctopus

EmailOctopus is the low-cost email marketing platform offering high deliverability, customized reports and the ability to drip email sequences, import contacts and integrate with forms. With segmentation, users can create highly targeted email campaigns based on the customer data that matters most to their business.

8. Moosend

Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automation, and an award-winning user interface. You can use it to manage multiple email campaigns and mailing lists, as well as design and send striking, and responsive newsletters created on the built-in campaign editor. It helps you to upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, subscription forms, and meaningful campaign reports.

Helpful Tips to Creating Effective Emails

Email marketing is still as effective as ever even though many marketers now consider it as old school. When used correctly, it remains a wonderful communication tool for marketers. The keyword there is “when used correctly.” Emails tend to deliver the best results when they are created right and used correctly. Poorly created emails have the capacity to portray a marketer as unserious and may actually do real damage to the productivity of his marketing efforts.  

These here tips come in very handy when you are desirous to create effective emails for your marketing business.

 

Be Very Clear About Your Subject Matter

This is very important. Your subject line must always be clear, unambiguous and to the point. That way, it easily entices the recipient to open and read. Unopened and trashed email is not useful to any marketer. You don’t want that! The real reason your subject line must be as clear and as a short as possible. It can simply be a one-sentence summary of what the email is all about. That makes it more effective to get the attention of the recipient.

Be Brief

Brevity is a very attractive feature of emails because online, most internet users are extremely impatient. If you want your emails to be read by recipients, make brevity your watchword when creating them. Emails that do not get to the point in the first couple of sentences are hardly effective. Long emails tend to make readers lose interest pretty fast. The rule is to create emails that introduce the topic sharply, succinctly and to the point with the actual message quickly delivered within a couple of sentences. That’s all.

Clearly Identify your Audience

If you want your emails to be effective, you must always be sure of who you are marketing to very well before settling down to create an email. For this reason, for each email you send, you must carefully consider who exactly the people are most likely to act on your message. Then, you can create the message with these people in your mind’s eye without wasting your time and energy on generalities. Such are emails that tend to get the best results.

Stick With the Topic

Sticking with the topic helps to save time for your recipients, time which most of them don’t really have anyway. It is usually not helpful to combine everything you need to say into a single email. Taking one topic at a time and sticking with it to deliver your message is what works best. That helps to stave of confusing your recipients and losing the potency of your message. What works best is, if you have more than one topic to market on, you send different emails relating to each topic, one at a time.

Be Conscious of Your Tone

When creating emails, always have in mind that you are communicating with perfect strangers who may not have any reason to relate with your message. Some may even be looking for the slightest reason to simply chuck off your email. This is where the tone of your email can be very important to get some traction from your recipients. Your message must be polite, friendly but business-like. If you must use humor, it is advisable to use it sparingly to avoid inadvertently alienating some of your recipients. Some humors may be taken very badly across some cultures and religions. Beware! Never say anything in your emails that may cross the line and offend the sensibilities of any recipient.

How Emails Help Your Content Promotions

As a professional online marketer, if you want to successfully build a loyal audience and promote your content, you are missing out if you are not leveraging email marketing. Online, email marketing remains one of the most effective channels for content promotion. Email marketing is a highly cost-effective channel through which your content can reach, engage and impact many people online. A very effective way to get leads and boost sales for your business!

These here tips will certainly give you some credible, tried and tested ideas on how to improve content promotions by way of email marketing.

Build a Credible Subscribers List

For email marketing, building a subscribers list is absolutely essential. Building a list of subscribers who are actually interested in your brand and the content you create is the first and most important step to take going forward. You can get that done by simply adding a “Subscribe to my blog” button on your website. Leveraging on the exit-intent pop-ups which encourage visitors to sign up for content updates from your blog also help to build that list. For effectiveness, your subscribers list should be well aligned with the demographics of your target audience. That helps to improve your content promotion results.

Create Rich Quality Sharable Content

Creating a rich content is a basic essential in email marketing. It must be easily sharable too for effective marketing reasons. If you routinely create content that is of high quality, relevant to your target audience and provides value to them, you get very good results for your efforts. Be sure you are familiar with what your subscribers are looking for. By relying on social listening tools and resources like BuzzSumo or Quora, it is possible to identify the top-performing topical ideas in your business niche. Generally, many subscribers are always looking for business/marketing advice, effective online marketing tips, business growth strategies and suchlike information. That’s exactly why creating content that caters to the interests and needs of your audience is of extreme importance in email marketing.

Design Quality Mobile-Friendly Newsletters

The world is increasingly in a hurry and many people now do business on the go. Welcome to the world of smart phones/mobile devices. Presently, more and more people tend to access their emails by way of smart mobile devices especially smartphones. That’s why it is essential to always design mobile-friendly newsletters if you want to effectively promote your content. By choosing a compelling subject line, it helps to generate curiosity and encourages people to open your email. If the content is well written and informative, it arouses the needed curiosity to further read more of it. When laced with embedded backlinks, CTA buttons and social media sharing buttons, it can easily go viral thereby attracting more subscribers and customers to your business.

Commit to Scheduling your Emails

As an email marketer, if you want people to actually open your emails and read and share your content, it is essential that you develop an email marketing schedule. Doing so helps to remove emailing randomness and its attendant negative effects on your marketing efforts. By letting your subscribers know well in advance when to expect your emails and what kind of content to expect, you get better responses/results. That must however fit into your overall strategic plan. For email marketing success, you need to plan your content promotion and distribution strategy to ensure that your content gets maximum exposure, without which, your results will be hugely limited. Strategically, no matter how well-written your content is, it isn’t worth much if it is unable to reach the right audience.

Leverage Your Emails

One of the best strategies for content promotions is to leverage your emails. By doing so effectively, it can help you to generate more site visits, more article views and engagements. If you can successfully build a credible subscribers list, write compelling subject lines and email copy, you can promote your blog content effectively. That is what gets the good results from your marketing efforts by way of leveraging your emails.

Send Newsletters Weekly

Every ambitious email marketer must always think of ways to create even more value with his content. In that quest, simply posting a blog post without making any efforts to effectively promote it is not good enough. One very effective way to promote blog posts is to create a newsletter that features your top-performing content preferably every week. Such weekly newsletters tend to get more clicks than the newsletters promoting individual posts. In your weekly newsletter, you can promote different types of content pieces, from blog posts to videos and podcast episodes. A major advantage of weekly newsletters is that even if a subscriber manages to miss an update from you, they can readily find all of your content pieces in your weekly updates. That way, provided they stick to your weekly schedule, your subscribers are not likely to miss any of your updates.

How Email Marketing Helps Your Online Business

It is presently estimated that there about 4 billion active email users worldwide. In the minds of online marketers, that is one very huge market out there online. For marketers whose businesses are already taking advantage of affiliate marketing programs, they know the huge benefits of email strategy particularly in terms of leads generation and customer acquisitions. Aside from the fact that email marketing is largely cost-effective, it has an additional advantage of being able to deliver impressive results for several years once the email list has been diligently built up over some time.

In concrete marketing terms, there are several benefits accruable to your business if you incorporate an email affiliate program as part of your marketing strategy. Some of such benefits include:

Incremental Audience Exposure
 
Experienced online marketers believe that reaching a larger audience of targeted prospects is always a key aspect of growing an affiliate program, particularly when it is focused on customer acquisition as the main objective. That is largely why they rely on email to help grow their audiences more quickly than many other marketing channels. With it, email marketers can quickly ramp up their efforts to promote new campaigns to a potentially very large audience by relying hugely on the sizes of their databases. Therefore, by adding email channel to your affiliate marketing program, there is a huge chance of adding incremental audience exposure over and above your current channels. That is one peculiarity of email marketing which can greatly help your business.


 
Ecosystem Compliant Campaigns

Presently, worldwide because of the huge noise and danger about climate change, paper advertising is becoming increasingly unpopular. That is aside from the laws many countries are enacting to make most advertising campaigns eco-friendly. For that reason, many advertisers and marketers around the world have become more focused on compliance with laws and regulations around data privacy and how that translates into different marketing channels and strategies. All types of email marketing campaigns are eco-friendly and in complete compliance with extant regulatory laws protecting the eco-system. Because the ecosystem is well-defined, key technology platforms using email marketing can easily be integrated into an affiliate program at full compliance.

Cost-Effective Campaigns

Well, no doubt, every business owner must at all times worry about costs. Particularly with ads campaigns, the lower the cost of putting out effective marketing massages to a huge audience, the better for the business. Compared to other marketing methods, email marketing is quite cost-effective. No matter the size of the target audience, the cost of running email campaigns is comparatively lower than others. That is exactly why email habitually delivers a huge return-on-investment, ROI, for many email marketers. This has understandably made email a very appealing marketing channel for affiliate marketers over the years. However, email marketing like any other marketing channel, requires experience and expertise in order to drive the best results.

Ease of Tracking Progress and Performance

No good marketer likes to work in the dark. You must at all times know what you are doing and how much progress you are making with any campaign efforts. It is easy to track campaign progress and results largely because of the infrastructure built into the email ecosystem. Email ecosystem is one of the easiest channels to track and effectively measure performance. In addition, it transfers easily into the affiliate marketing arena through affiliate performance tracking platforms and networks. That translates into very huge advantages for both email marketers and advertisers, thereby making email to be consistently popular and effective marketing channel for customer acquisition among marketers.  That is in addition to the advantage of email being easily leveraged into many affiliate programs further making it easy to track for results.

Conclusion

There is no doubt that email marketing delivers results, really good results for marketers who are experienced and are good at using it. When added to an existing affiliate marketing program, email marketing typically delivers incremental volume in leads and or sales as the channel engages with different audiences. Lead quality and the consistency of the traffic also typically deliver high marks for marketers/advertisers. So, if you haven’t already added email marketing to your affiliate marketing programs yet, the time to do so is now. You may choose to now consider adding it as a new tool to your customer acquisition strategy if you haven’t already done so.


 

The Basic Essentials of Email Marketing

Email marketing is an essential and highly effective component of digital marketing. This is exactly why many digital marketers depend hugely on it in their blogging efforts. Email marketing is readily one of the most reliable ways to reach out to a large audience without having to go through any intermediary. It slightly falls short of one on one physical meeting with prospects and that accounts for its relative effectiveness even though some marketers now believe it is getting out dated. Depending on what you are marketing, emails are still very reliable to get your message across to people in their privacy and convenient time. That is one way of bypassing direct intrusion into people’s private lives as in most other marketing efforts. Prospects access emails at their convenience, spare time and even in the right ambience of their homes or offices.


 
To get involved in email marketing, the first thing you do is to build your own email list. This list over time will become a very valuable asset in your email marketing efforts. The real reason you must start building one right away if you don’t have one yet. Here is what to do. Set up a call to action for a token giveaway prize on the homepage of your website. Some marketers like to refer to this arrangement as “lead magnet.” To encourage your reading audience to willingly submit their email ID, you must give them something of value in exchange. They will be of the view that they are leaving their email ID with you to send them something of value they need. That is how you can be collecting their email ID to grow your valuable email list for future use in your digital marketing activities. It is a way of giving something and taking something back both actions appearing normal and effortless. You can do this easily by setting up a premium WordPress plugin like OptinChat.com or OptinMonster.com on your blog to start collecting email IDs. OptinChat uses an AI chat module to talk to your visitors, get their email IDs, and deliver the “lead magnet”. OptinMonster uses exit popups that interrupt the user when they are exiting the website. Both of these plugins help you collect email IDs from your blog visitors seamlessly. That is how it works. Over a period of time and with sustained efforts, the email list will grow in size. The larger the list is, the more valuable it becomes with time.

With your email list in place, you now have a direct access to all those persons with email IDs on your list. With the push of a computer button, you can always dispatch a promotional message to all these persons all at once. Depending on how large your email list is, it could run into hundreds of thousands in some cases. Giving a prudent allowance of say about 20% of the messages landing into sperm folders, the remaining 80% will be “seen” by the targets of your message. That is a very good reach by just one email broadcast. Getting out these messages at periodic intervals greatly enhances the results you get from your promotional efforts.

You must first learn what your audience would want and value in your niche before you develop a “lead magnet”. Depending on the niche of your blog and your own capabilities, you can decide what your “lead magnet” is from the range of eBooks, how-to videos, digital marketing courses, music download, motivational quotes download, exotic images/pictures, digital plaques etc, etc. A large email list combined with a valuable “lead magnet” properly used can turn out to be the best traffic generation asset for any blogger. If your blog readily converts 2-5% of your blog visitors to subscribers, you’re doing great. The numbers do pile up with time engendering good traffic generation.

Traditionally, email traffic sources are self-feeding. Anytime you email a post to your email subscribers, a good percentage will visit your website. Your website may benefit from link backs as a result. Another benefit is that some recipients of your post might share it in other platforms particularly social media. This will help bring in a new set of audience into your blog, and some of them might become your email subscribers too. Real viral effects could be set in motion as a result of all these consequential actions and that translates into good inbound traffic for your blog.


 
For ease of use and convenience of deployment as a steady digital marketing tool, you will need a CRM tool like MailChimp or Aweber to manage your email list. You may need to incur some costs with CRM tools as rental fees but the costs are affordable in comparison to the services you’ll be getting. Your fees will be based on the number of subscribers you have and not on the number of emails you send. That from my own experience is fair enough because as your income grows, your subscriber base will grow. With that, you can invest more on your email marketing tools to further enhance your subscriber growth. That’s great for your digital marketing efforts no doubt!

Can Email Marketing Ever Die?

There is an ongoing debate among email marketers on the sustainability of email marketing. Many online marketers currently regard Email marketing as “old school.” They erroneously believe that in this age and time, there are other better and more effective marketing strategies than Email marketing. Fact is, because small businesses have to stay competitive in their marketing strategies in order to be relevant and get in people’s faces, they just have to rely on Email marketing. This means they need to be forward-looking, strategic and creative. They need to think long and hard about their target audience, their brand, and the message they want to send. In order to build a loyal customer base fairly quickly, small businesses do need Email marketing now like never before.

From my own experience, email marketing is still very effective. Here is why! Compared to other online marketing strategies, Email marketing still provides the best, Return On Investment, ROI. This is according to a recent study by the digital marketing firm Econsultancy.  Even though many online marketers think that Social Media interactions through Twitter and Facebook posts are where it’s all at these days, but according to a report compiled by Infusionsoft and Leadpages, 86% of digital marketers at companies of all sizes regularly use Email marketing and “consider it more effective for awareness, acquisition, conversion, and retention.”  Many experienced marketers still place Email marketing ahead of many other marketing strategies when it comes to effectiveness and ease-of-use. For these and many other reasons, Email marketing is not dead and can’t be dead if it is still as effective as is being reported. Most marketers agree that Email is the best way to “nurture” prospective customers who have shown interest in your brand as well as keep in touch with existing customers. A dead marketing strategy can’t do that to anyone’s satisfaction. So, very clearly, Email marketing is not dead and it is not even dying.