Key Benefits of Cost-Effective Digital Marketing Strategies

Online, digital marketers use digital marketing strategies to effectively market their products/services. These strategies help marketers to get good traffic, increase their online visibility, get more leads and conversions and subsequently make more sales. On face value, these activities may appear to cost a fortune in marketing expenses but with some cost-effective digital marketing strategies in place, you can increase your online visibility and achieve more beneficial marketing results. Online, digital marketing can be effectively used on social media platforms, websites, search engines, emails, or even by way of mobile applications and it works perfectly fine. Its effective use tends to make a significant difference in the marketability and profitability of any online business.

Discussed below are some key benefits your business gains when you use cost-effective digital marketing strategies to market your products/services online.

Improved Return-On-Investments (ROI)

Every marketer is in business to get returns. If you make investments, the Return on Investment, ROI is a direct measure of how well your business is doing. That effectively makes ROI the primary goal of any marketing campaigns. If you are using cost-effective digital marketing strategies, it is evident you’ll save a lot on spending. Good savings on spending has a positive impact on the returns you get. ROI is the value you get when you divide the investment on spending by the sales you make. When you run your ads campaign for a while, you can collect enough data to evaluate your ROI. If the strategies you are using are cost-effective, your ROI will be going up. But, if not, your ROI will be decreasing over the course of the campaign. ROI is one highly beneficial business indicator to know how well your marketing campaigns are doing at any point in time.

Reduced Customer Acquisition Costs

Among digital marketers, Customer Acquisition Cost (CAC) is a measure of how much any business spends to acquire new customers. CAC is one very important metric that enables marketers to gauge their performance from time to time. When you deploy cost-effective digital marketing strategies, they help in no small measure to reduce the spending on many costs, CAC inclusive. With digital marketing, you can effectively reach most of your users through very minimal or no cost channels. These are primarily emails, website/blog content and social media platforms and they are hugely effective to boot. When it comes to CAC, the cost to use these channels is quite low and may even be negligible particularly on social media if you use the right platforms and target your ads well.

Using Quality Content Strategically

If your content is qualitative and unique, you can strategically use it to get good marketing results. Among digital marketers, content is king. Good content is what marketers can create with minimal budgetary investment and much less budget spending and your business will still manage to attract a lot more customers when compared to some other marketing techniques. You can quickly build online visibility for your business if in your content, you habitually use catchy creative headlines, ad ideas, quality content, and engaging creations. These together with daily trending info in your content can help to induce better customer engagement, generate leads and conversions.

Leveraging Social Media Networking

With 4.62 billion active users worldwide, social media platforms are the most user-updated and happening platforms at the moment. Now that’s one huge market out there on social media. On social media, you practically take your business to where your audience is. Marketing info is easily shared on the platforms and it can go viral just like that. If you market with creative content that easily gets the attention of consumers, it can help them to make very crucial buy decisions. For best social media networking results, you can effectively monitor your audience by tracking their interests and targeting them accordingly. Once your content is relevant, engaging and informative, your audience helps to share it widely on social media. That translates to more traffic, more leads and conversions even at very minimal marketing investment.

Diligently Tracking Campaigns with KPIs

Performance indicators tell marketers how well they are doing in their marketing campaigns. So, marketers can use their key performance indicators KFI to track how well their marketing campaigns are doing. Marketers can track how well their digital marketing is doing when they look at their business conversion rates, ROI, customer retention, leads and sales. These are essentially key performance indicators KFI in any digital marketing arrangement. These KFI metrics directly determine the efficiency of any marketing campaigns. If the KFI are not going up, it means your campaign is not doing well. By addressing the reasons for this poor performance, you can take positive steps to minimize them by optimizing your campaign strategy for better results.

Prudent Use of PPC

Yes, pay-per-click (PPC) ads cost money. There is no question about that. But when it comes to saving up on ads budgets, PPC is where to go. When you are marketing with PPC, every ads cent counts a lot. This is why you must use the most relevant keywords and phrases wisely for your ads to hit the desired targets. Because PPC works faster than SEO, it allows marketers to limit their spending on customer conversion. Even at that, PPC still manages to generate higher ROI for marketers.

Tactical use of Re-targeting Ads

Re-targeting ads are ads directly deployed to arrest the attention of online visitors who are looking for a specific product and not just surfing around online. Such visitors are identified to have visited your website earlier and moved on elsewhere. Targeting such a specific audience increases the chances of improved conversion rates. This is because such audience is more likely to move ahead with the final purchase of what the marketer is offering. Re-targeting ads are also for past customers who might be interested in similar products and repeat purchases. For best results, marketers can also re-target ads according to available metrics, collected data, including demographic and behavioral details of online searchers.

8 Major Benefits of Affiliate Marketing Model to Your Business

Affiliate marketing is a unique marketing model hugely popular with marketers because it is simple to implement and it is fair and highly rewarding. Marketers who understand its benefits as a business model can always succeed if they adopt the right tactics/techniques. These techniques can be fine-tuned for effectiveness if marketers research the business enough to know how it works and why it works. If they understand how it works, some of the major benefits derivable from the research and marketing efforts come from its relative ease and low-cost to set up and execute, increased competitive advantage, grossly reduced or non-existent risk, increased conversation rate, improved competitive advantage, and much more. More specifically:

1. Reduced Risk: The less you invest in affiliate marketing, the less the risk you are taking. When costs are relatively low, the risk is highly reduced in affiliate marketing strategy. Affiliate marketing as a business model may be prone to some slight chance of loss when payment is done only after actual conversions since it is best suited for businesses on a lower budget.

2. High Return on Investment (ROI): Keeping costs low and returns high is typical of affiliate marketing. If you use affiliate marketing in your online advertising methods, it can significantly lower your start-up costs and influence your overall revenue. That tells on the ROI of the business. ROI provides the right information as to whether the rewards the business gets justify the efforts put in to marketing the business. If you run a marketing campaign, you can through the ROI determine whether the amount of revenue generated during the affiliate marketing campaign rightly justifies the resources spent on the campaign. Marketers who do these calculations have determined over and over again that the affiliate market has a considerably higher ROI when compared to other online marketing strategies. The primary reason for this is because affiliates work for commissions and what they get is relative to what they bring out in terms of sales from their marketing efforts. Such affiliate activities help to keep costs low and returns high.

3. Low-Priced Start-Ups: Business success is directly hinged on keeping costs low and returns high. Affiliate marketing is typically known for low-priced start-up costs. Through diligent research, business owners always make sure they choose cost-effective measures particularly in products advertising while making sure not to get their brands involved in too pricey and non-profitable but mere fanciful marketing schemes. When business owners are extra careful while making purchases, they manage to keep the risk factors involved in the purchases as low as possible.

4. Less On-going Costs: Keeping overhead or on-going costs low always help the bottomline of a business. In affiliate marketing, most of the promotional activities are done by the affiliates themselves. That way, they share in the cost elements of the business. If the affiliates are many, that cost element shared becomes extremely low and even insignificant in some cases. When compared to the commission the affiliates earn that is performance-based, on-going costs pale into insignificance. On the other hand, business owners only have to pay affiliates commissions based on the sales they bring in. This way, affiliate market model only guarantees that business owners only part with their money only when a sale is made. That helps to keep costs low and justified.  

5. Targeted Traffic: Many affiliates are independent business owners in their own rights. They have their own online audience and favorite marketing channels. If you select affiliates in your business niche, chances are higher that their audiences will be interested in what you are selling. Your affiliates can therefore directly target this audience with your marketing messages. In affiliate marketing, targeted traffic is a more responsive traffic. When the traffic is targeted, the e-commerce store tends to receive higher traffic that is characteristically risk-free and with high ROI. Since the affiliates you deliberately select are in the same niche you are, it increases the chances that the targeted traffic they send to your store are individuals who will most likely be interested in the products you are selling.

6. Developing Brand Recognition: As a business owner, building brand recognition helps to build your business. In this quest, affiliate marketing directly helps to connect with social media influencers and bloggers who, in turn, could channel organic traffic towards the business owner’s website. Affiliates, even if in their thousands, are directly responsible for spreading unrestrained info about the positive side of any business. That helps in no small measure to build brand recognition. They act like some sort of brand ambassadors working round-the-clock to help push the brand and strengthen its recognition in the Internet market.

7. Reputation Boost: Affiliate marketing helps businesses to build reliable affiliate networks. These networks play very important and significant roles to help promote businesses even if indirectly. This can result in a rapid reputation boost for a business. If you work with reputable and reliable affiliates, it helps your own confirmation as a reliable and reputable business. Every successful business is built on trust. This is why businesses with strong reputations are trusted more and they always attract many more people to do business with.

8. Flexibility: Affiliate marketing business model is a simple and flexible business model. It is therefore easily scalable and can be transformed into bigger or smaller affiliate programs at minimal or no cost at all. This flexibility factor is one great attraction for more and more people who get involved in affiliate marketing. It is characterized by time flexibility, scale flexibility, location flexibility, products flexibility, promotional channels flexibility and so on. As an individual getting involved in affiliate marketing therefore, it is absolutely up to you to decide the type of business you want to promote and the time and effort you are prepared to put in which may generally range from a few hours per day to a few hours a week or even a few hours a month.

Significant Benefits of Email Marketing to Digital Marketers

Email Marketing may be “old school” but it is still very popular among digital marketers. Even as common as it is, it is essentially the most advanced and effective means of communication between marketers and their ideal customers. Email marketing does not require too many hassles to use even as it is cheap, reliable, and offers great marketing benefits to marketers. Many customers are really quite accustomed to using email when communicating with businesses and brands online. The reason email performance is usually a key factor in the success or otherwise of any digital marketing campaign. Emails happen to be among the most measurable, automated, and scalable assets in a digital marketer’s marketing strategy. Here is how marketing directly with email benefits marketers.

Engagement of Potential Customers at Every Stage of the Customer Lifecycle

With emails, marketers can engage potential customers throughout the customer lifecycle. Emails really work well and get good results at every stage in that vital cycle. Here is what happens.

- You can use emails to greet new subscribers/leads at the start of their shopping journey.
- For new paying customers, email marketing strategies help customers make payments or commitments by signing an e-contract with a view to transforming these customers into repeat buyers down the road.
- For active customers/subscribers, thoughtful email marketing is essential to entice this valuable group of customers with loyalty offers, bonuses, limited-time offers, and exclusive invitations to keep their patronage.
- For dormant subscribers or unsubscribed customers, through emails, it is possible to quickly detect this class of customers that is no longer interested in doing business with a brand. It is either they have stopped opening their mails or making any responses whatsoever. That means it is time to engage them more with emails with a view to changing the situation for the better.

Provides Key Insights into How Your Audience Engages

Simple email metrics can help you with the necessary information/key insights about how your email recipients engage with your brand and your marketing info. This vital info can help to rejig or redesign your email marketing strategy for better results. Through these insights, you can have a clear idea about email Click-Through-Rate (CTR), Email opening rate, Bounce rate, Unsubscribing rate, Conversion rate and suchlike vital marketing info that can help you to make strategic decisions about how to sell more in each segment of your email recipients.

 
Generates Very High Return-On-Investment, ROI

Every digital marketer always wants to keep costs low and returns high. Email marketing is particularly very good at this. Because of the relatively low cost of running email campaigns, it is easy to get a high Return-On-Investment, ROI. This reality on its own serves as a major incentive for digital marketers to fine-tune their email marketing strategies with a view to maximizing their ROI. As online marketing statistics generally indicate, among online marketing channels, email marketing is now well known as the marketing channel that generates the highest ROI for marketers. One surprising statistic is that email is about 40 times more effective in acquiring new customers than many very popular social media platforms like LinkedIn, Facebook or Twitter. This development is really good for email marketing business if you ask me.

10 Reasons Your Business Needs a Website

You cannot do business successfully online without a strong online presence. These days, more and more people are shopping online, one of the reasons more people are taking their businesses online. Before buying any product/service online, a lot of web users prefer looking up online reviews about the product/service. The info they are looking for is usually found on the websites of the product/service merchants. This makes it imperative for every online business owner to have a website even if it is just an e-commerce store. Consumers spend considerable time online searching for suitable products/services and on online research. This considerable time is spent moving from one website to another. For this reason, no matter the size of your online business, it is hugely important to have a website. Discussed below are 10 reasons why having a website is extremely important for the growth and success of your online business.

1. Professional Look: Online, your website is your business window in the internet. That is where customers and potential customers first make contact with your online business. If the website you are running your business out of is well-designed and attractive to customers, it helps to give your business a more professional look. It also shows a sign of seriousness, authenticity, reliability and approachability.

2. Saves Customers’ Time: A website is usually helpful in providing all the relevant info about the products/services on sale. By doing so, it helps to save time considerably for customers since no customer prefers to move out of a store to make all kinds of purchases if such purchases can be made in one store. Many websites have features that sort and departmentalize products. This also helps customers to save time searching for the products they want on the website.  

3. Improves Credibility: No one does business in a vacuum particularly on the internet. So, if you have a website, it helps to improve the credibility of your business. Your website provides all the relevant info about your business, including easy contact information. With that, even as deep as the internet is and filled with many niche businesses, with many similar to yours, your website helps your business to have a marked and recognizable presence on the internet. It is not enough therefore to simply have a website. What is most important is to build a website that greatly enhances the credibility of your business online. Once your website is good, it creates a good impression in the minds of customers. That can be great for the credibility of your business.

4. Provides Social Proof: As more and more people shop online, most of these shoppers usually prefer to make their purchase decisions in consideration of the behavior of other customers. So, by having your own website and other official pages on different social media platforms, it helps to provide social proof to potential customers. Also, if your business can be successfully searched online with relevant keywords, that helps its social proof tremendously particularly if customer testimonials also come up in these searches.

5. Helps to Generate Leads: If you have a website, it helps to increase the potentials of the business to get leads. Web users may visit your website without making a purchase but could leave a contact for follow up. Customers who make purchases may leave positive reviews and feedback. Down the road, such reviews can help other customers to make a purchase from the website. A good website can help a business this way to generate leads and sales in unlimited manner.

6. Enhances Competition: Without a website, no business stands any chance to compete favorably on the internet. Your website helps to increase your chances of competing with other brands. It provides a fair platform to compete well with other brands. You can only benefit from organic traffic from search engines if they rank your website high enough. A high ranking website (well optimized though) means more organic traffic, more leads and more sales which can indeed trump your competition. Without a website, your business loses its ability to compete fairly and that means loss of business to its competition.

7. Showcases Brand Value: There is no better place online than a website for business owners to showcase their products/services. On a website, online business owners really represent what their brands stand for. Most customers expect a business to have a website and it is through the website a business can have its brand stand out to be counted. Whatever features business owners have on their websites like mission statements, logos, colors, graphics/photos that are unique to the website help its brand value.

8. Listing of Offers: There is no better place for an e-commerce store to list its products offers than its website. This is so because a website is the first interaction between a business and its customers. No smart marketer can therefore afford to neglect their business website. Many e-commerce stores habitually list different offers on their websites thereby helping to make shopping easy for customers. By providing offers on a website, it completely eliminates the need of using a third-party website to sell any product/service. It helps to make one-stop shopping available to shoppers.

9. Increases ROI: Marketers are always in business to make money. Keeping costs low and sales high is what helps to enhance the Return-On-Investment, ROI of a business. Building a responsive website costs very little including hosting. If you factor in the ROI, having a website proves to be extremely beneficial. Most of your marketing is done out of your website. It is the website that helps to bring both organic and inorganic traffic to your business and it generates leads and sales. That is how the business gets to earn income and when matched with the cost of setting up and running the website, the ROI is greatly enhanced.

10. Provides Help to Customers: Online shoppers are always in great hurry searching for solutions to their problems. That means interactions with websites and business owners which on their own create problems too. A well set out website always comes very handy to help customers/shoppers solve their problems. Business owners can deploy AI in form of chatbots on their websites to relate with and help customers round the clock. If customers don’t get satisfaction from chatbots, they can always leave their inquiries and or concerns on the website for the business owner to handle whenever they come online. The website remains available for these customers to return to later for answers to their inquiries.  

Effective Marketing Elements of eCommerce Email Marketing

Email may be old school but it is still a very effective digital marketing tool for most eCommerce business owners. Email is highly cost-effective and very easy to use particularly if you already have in place a responsive email list. The ROI for email marketing is very high making every dollar spent on marketing by eCommerce businesses worth the while. Without a doubt therefore, email marketing is one of the best marketing strategies to improve the performance of your eCommerce business. This is because email marketing for eCommerce has many advantages when compared to other marketing strategies. The reasons for this are simple and very easy to discern.

Firstly, through emails, your marketing messages will land directly in your email subscribers’ inboxes. What that means is more and better exposure for your marketing messages.

Secondly, you can segment email messages for different recipients. That makes it easy to send different messages according to your email subscriber’s interests. This leads to highly effective marketing personalization which can make a lot of difference in your marketing campaigns.

Thirdly, by the use of software, you can automate email messages for more reach and effectiveness. This helps to reduce time and costs while still very effective as a marketing strategy. The software is simple and easy to use too. The best and readily available email marketing software you can use today will allow you to personalize your emails based on many criteria such as:

Name
Gender
Location
Birthdays
Emails opened
Website pages visited
Purchase history

By using this personalized info to send relevant emails to your subscribers, you’ll increase their open and click-through rates. Because such emails help to direct visitors to a relevant web page, there’s a higher chance of converting such visitors. That translates to more and better eCommerce business.

Aside personalization, email marketing automation is quite effective as far as strategies go. This is because email marketing automation involves sending a series of messages to your subscribers based on a schedule or when certain conditions/criteria are met.

Here are some examples of automated email sequences popular with digital marketers:

Welcome emails
Up-sell and cross-sell emails
Onboarding emails
Re-engagement emails
Promotional emails
Abandoned cart emails
Lead nurturing emails

To create these emails, you’ll find the necessary tools in some email marketing software. Some modern software packages even provide automation templates marketers can use to create effective email campaigns. When creating email marketing sequences, it is possible for marketers to add triggers or special conditions either to add or remove certain subscribers from the email automation. Email marketing is thus hugely essential for any eCommerce business to thrive.

Techniques to Set Up a High-Converting Affiliate Marketing Sales Funnel

Even if you don’t have your own products to sell, through affiliate marketing, you can sell other people's products and earn commissions. That makes affiliate marketing an excellent way to make quick money online. Making money in affiliate marketing takes a process though. You need to make sales first before you can expect to earn any form of commissions. But, unfortunately, making sales doesn't happen instantly. Before potential buyers make a purchase, they must go through a sales funnel. This is where a customer's journey begins with a wide scope of interest narrowed down until they find the perfect products that meet their needs. For this reason, if you create an effective affiliate marketing sales funnel, it helps to grow your brand and increase ROI for your business.

 
If you want to get the best out of your affiliate marketing efforts, find below some of the most effective ways to set up a high-converting affiliate marketing sales funnel for your online business.

Do Diligent Research

Diligent research is an absolute necessity if you want to succeed in affiliate marketing. It is advisable to do it before building a sales funnel for affiliate marketing. If you are diligent in this research, it will help you to better understand your preferred target market and even the products being offered for affiliate marketing purposes. It is difficult to market or even convince anyone to buy products you do not understand yourself. When doing your research, you should consider the product’s relevance to user needs. This you can easily find out through online reviews and customer feedback. This is in addition to making sure the affiliate program you decide to work with is credible and reputable. Programs like Strong Future International, SFI for instance.

Create and Market with Quality Content

As most experienced affiliate marketers very well know, it is always much easier to market with high quality and highly informative content. The content must be appealing to users as well. Once you regularly create such content on your website, it helps to drive your target audience down the sales funnel and boost conversions. It simply means regularly creating an engaging and informative material that consumers want to connect with and share. That is the type of content that is critical for an effective affiliate marketing sales funnel. Great content that helps users to solve their problems by offering solutions is what nourishes the sales funnel. This is the reason you must always craft easy-to-read, well-structured, and informative content on your website. Such content easily helps to capture the curiosity of your audience. The moment you are able to capture your prospects' curiosity, you can then work on shaping their experience to turn their interest into conversions. It is hugely essential therefore to always think of creating content that will help your prospects travel through the sales funnel without any obstructions.

Create Landing Pages that Convert

Online marketers do business out of their websites. The landing pages of these websites are about the most important aspects of the websites particularly in matters of conversions and sales. That is where you make sales. They serve as the bottom end of the sales funnel. So, when potential customers reach this bottom of the sales funnel, the primary task of the marketer becomes how to convert their interest into a purchase. To be able do that regularly, you need to deliberately create landing pages that are very effective at closing deals. A landing page is considered great if it is very useful to convert sales. Experienced marketers always have a workable formula for a high-converting landing page. They use strategies, techniques and even some tricks to create an effective landing page. Some of these tricks and techniques include, regularly creating a great value proposition on the landing page, including easy-to-grasp social proof on it, using catchy designs and quality images on the website and making sure you always write a convincing copy to market your products. This is what helps landing pages to convert well.

Optimize Your Website

Optimizing a website is always for the main purpose of traffic. With the right keywords related to your business niche, you can optimize your website to make it visible to search engines. Building an affiliate marketing sales funnel is one great way to make your potential customers aware of your business. Optimizing your website to get a better search engine ranking on the SERPs of search engines is one credible way to make the site visible enough for it to attract organic traffic. If you do diligent keywords research, you’ll discover what your audience is frequently searching for and with what keywords. Using such keywords to optimize your website helps to enhance its visibility. You can in addition optimize the website for mobile devices since over 60% of internet users now come via mobile devices. Optimizing your website's on-page elements, including creating meta tags/descriptions and an internal linking strategy help to enhance its ranking and consequently good organic traffic to it. These techniques are helpful to your sales funnel.

Wrapping Up

Affiliate marketing sales funnel is a vital element to the success or failure of your business. If you follow the foregoing tips, you can set up a high-converting affiliate marketing sales funnel to help boost your sales and ultimately your business. Once set up, you can test it regularly to monitor impressions, conversions, and clicks to ensure it is doing great. You can then use the results to improve the marketing content on your landing page until you get satisfactory results. It is then you can expect to savor the real benefits of high-converting sales funnel in your affiliate marketing business.

Essential Email Verification Tools that Boost Deliverability

Many online businesses always employ email verification tools to scan through their email lists and weed out invalid email addresses. This is because they know from experience that adding contacts to your email list is one thing, but cleaning and maintaining it is something entirely different. Once your email list is clean, it goes a long way towards determining the success of your email marketing campaigns. If you want to clean up your email list as many marketers are wont to do from time to time, email verification tools come in very handy. These tools if well deployed in your verification process help in no small measure to increase email acceptability, reduce bounce rate and increase ROI in your email marketing campaigns. Discussed below are the most essential email verification tools that can help boost the deliverability of your emails to your marketing audience.

 

Clearout

Clearout is one tool that promises almost100% accuracy, Presently, Clearout features among the top-tier email verification tools in the market. Clearout’s bulk list email verification process can upload up to a million addresses at a time and instantly. Its instant email verification services help marketers to lower hard bounces, expand their reach, and significantly help to boost email deliverability rates. Clearout is additionally equipped with its own in-house auto-suggest feature which helps a marketer to steer clear of committing typos and spelling errors in email addresses. In terms of costs, Clearout offers both, the pay-as-you-go plan as well as a monthly subscription plan. The investment in this tool is well worth it when compared to returns. It is highly recommended. You can access Clearout at URL: https://clearout.io/

Mailfloss

Mailfloss is automatic email verification software that helps to keep your email list free from invalid addresses, thereby ensuring that your email campaign’s ROI remains unaffected. It is possible to integrate this tool with several email marketing service providers. By using mailfloss, you can verify your email list in bulk and in an efficient manner. What is unique about mailfloss is that, unlike many other verification software solutions that eliminate misspelled addresses outright, mailfloss resolves common typos and syncs them with your email service provider automatically. This it does automatically on daily basis. Since it automates the process of email verification, it enables the marketer to allocate greater time to other aspects of their business promotion. Marketers have access to free trial plans and paid plans when they opt to use Mailfloss. You can access Mailfloss location at URL: https://mailfloss.com/

NeverBounce

NeverBounce as the name implies is one of the most user-friendly email verification software solutions out there on the internet. It may be relatively new to the market, having been officially launched in 2014, but it has quickly worked its way up through the ranks to prove to be one of the most reliable email verification tools out there. The tool now has a stellar reputation for meticulously checking for and eliminating hard bounces, spam traps, and addresses that mark emails as spam. It offers three distinct services of bulk email list cleaning, real-time email verification and automated list cleaning. The platform which promises almost 100 % email deliverability can be effectively integrated with some of the very popular platforms like Marketo, MailerLite, HubSpot and Mailchimp. NeverBounce tool has two kinds of payment models which are pay-as-you-go pricing and subscription plans. You can access NeverBounce location at URL: https://neverbounce.com/

ZeroBounce

ZeroBounce tool is a top-notch email verification tool that ensures all the effort you invest in your campaigns is rewarded generously. It has an added advantage of integrating seamlessly with all major marketing email platforms in the like of Mailchimp, Cloudflare, MailerLite and HubSpot. This tool is quite efficient and has a commendable accuracy rate of nearly 100%. Besides efficiently identifying inactive contacts, ZeroBounce is also incredibly effective at eliminating abusive addresses and spam traps. You need to pay monthly subscription costs to be able to use this tool. You can access ZeroBounce location at URL: https://www.zerobounce.net/

GetEmail.io

GetEmail.io is powered by big data and machine learning algorithms. The tool is quite reliable when it comes to weeding out defunct and invalid email addresses thereby enhancing their deliverability. Email address verification occurs instantly on this platform courtesy of the comprehensive email database it possesses. It offers a free and subscription options. The free offer is only available to a new user to test the app and get a first-hand feel and look of the tool. You can access GetEmail.io location at URL: https://getemail.io/

Last Line

You must carefully select and use the right email verification tools if you want to succeed in your email marketing campaigns. The foregoing outlines the best of such tools in the business. We hope the multiple options discussed above can be of help to you in your email marketing campaigns. Good luck!! 

Tested Email and Search Marketing Techniques for Small Business

Email marketing may be old school but it is still a very effective marketing technique. It has been around for quite a while but because marketers still hugely depend on it, it does not appear to be going anywhere anytime soon. It is hugely cost-effective as well and very easy to use too no matter your marketing experience. Marketers who always operate very tight marketing budgets are encouraged by the fact that when they consider ROI, email marketing generates about $36 for every $1 spent. Now that is an awesome return when compared to other marketing techniques. Doubtful if you can find any more cost-effective small business marketing technique than email marketing.

The only drawback is that you’ll need to build a credible email list first. That can take quite a while but it is worthwhile in the long term if you can diligently build one and segment it for effective marketing purposes.

Here are some email marketing techniques that can help give a boost to the email marketing program of your small business, irrespective of your marketing experience or the product/service you are marketing.

Email Automation

Email automation helps marketers to save time and resources if done right. Manual email marketing entails a lot of work and patience. By using email automation tools, marketers can set up automated campaigns to message the right customers with the right message at the right time and with the right effects. These tools can also be used to set up an automated campaign to send new subscribers a sequence of and well-timed emails. They come in very handy too to create an automation that helps to cross-sell products to current or previous customers.

Email Newsletters

Because email newsletters are simple to use and usually get good results, they are about the most classic email marketing techniques out there. With regular email newsletters, marketers manage to keep their customers up-to-date about new products, discounts/coupons and even promos. If well designed and crafted, they help to keep customers engaged and encourage them to interact with the brand. Effective newsletters must contain among others some vital info such as up-to-date Discounts and promotions, New product launches, Upcoming events, The latest content/blog posts and some selected personal info about the people behind the brand.

Promotional Email Campaigns

Promotional emails are best used to reward your subscribers and get them to visit your eCommerce store or website. They usually contain a lot of call-to-action to entice recipients to open the mails. If for instance your email is offering a “Free Shipping” coupon or up to 40% discounts on products, these alone might be all the customers need to kick start and even finish their shopping from your store. Free shipping offers and discounts are two of the most significant factors influencing email recipients to open promotional emails.

Search Marketing Techniques

With the deepening of the internet, promoting and marketing products has taken on a different hue. This is the advent of search marketing where search engines play a dominant role. These days, search marketing has become an absolute essential for the survival of any online business. The days of Yellow Pages and asking your neighbors where to find the nearest grocery store appears to be gone for good. You can now just whip out your smartphone anywhere anytime and ask Google just about anything and you get answers instantly. Thanks to the power of the internet and search engines like Google. Search engine techniques are many and varied but below are some of the techniques that are very popular with marketers.

Google-My-Business, GMB

GMB is an online business mart where you can market about any product particularly to local audiences. Google easily takes you to eCommerce stores in your local environment if you search for businesses “near me.” For this reason, you can easily search for phrases like “Salons near me,” “Gyms near me,” “Grocery near me,” “Plumber near me,” and so on. Such phrases are searched millions of times every year and your business gets thrown up by Google if it is optimized for local searches. Without proper SEO and marketing, your business won’t appear in such search results.

Search Engine Optimization, SEO

Search engine optimization is the process of improving your website, social profiles, blog posts, and product pages to rank for specific keywords. It is usually a long-term strategy that takes a big-time commitment to put in place. If properly done, it will help drive free organic traffic from search engines to your website/blog.  SEO comprises many different activities on your website which include but not limited to:

Creating quality content
Decreasing bounce rates
Improving retention rates
Earning backlinks
Structuring the internal links
Increasing the loading speed

Voice Search Marketing

The use of voice search marketing increased with use of mobile devices in marketing. This has made voice search to really grow in popularity. Search engines on their part now have improved algorithms to do voice searches. With that, more and more people now talk to their voice-enabled devices every day particularly for marketing and scheduling purposes. But, optimizing for voice search is slightly different from optimizing for text search. For best voice search results, a marketer must endeavor to create content that answers questions in a conversational tone. You can do this correctly by first finding out questions that your audience frequently asks and you supply the answers in a conversational tone.
 
Search Engine Marketing, SEM

SEM is the process of purchasing ad space on Search Engine Results Pages, SERPs. These ads are typically the websites listed on the top, bottom, and sometimes the side of your Google searches that have the word “Ad” next to them. You can pay to have your site show up for certain search results and get in front of your target audience. When your ad ranks high on SERPs, it gets better noticed by searchers using the keywords your ad is optimized with. That’s where SEO gets really important in search engine marketing.

5 Ways Affiliate marketing Benefits Your Marketing Campaigns

Business owners cherish affiliate marketing because it is a highly effective low-risk and low-cost strategy businesses use to promote their products/services online. When it comes to affiliate promotion efforts, affiliate marketing is a completely performance-based process. The processes may include but not limited to social media marketing, mentions on social media, product reviews, content marketing, blogs and even podcasts. Through these processes, an affiliate only earns a commission when a purchase is made through their personal link or recommendation. The more of such purchases, the more commissions the affiliate earns. Affiliate marketing directly benefits marketing campaigns through these processes. This is the real reason more and more businesses are taking some interest in affiliate marketing and its benefits.

Highlighted below are some ways affiliate marketing could directly benefit your own business.

1. Easily Gets Your Brand in Front of Your Target Audience

Every marketer is always desirous to bring their brands/products in front of potential buyers. Affiliate marketing helps that process real good. Products owners leverage the wider reach of their several affiliates to get their products to buyers. Once the affiliates you work with are perfect for your type of business, they promote your business seamlessly and the sales results are usually very good. The right affiliates always have the most targeted audience that’s most likely to resonate with your brand/product if you select them with care. Such affiliates usually get good results for the product merchants and they earn good commissions for their efforts.

2. Low Start-Up Costs

It costs little or nothing to get started with affiliate programs. With the right affiliates, you don’t have to have an advertising team or even need to buy any ad space. You can rely fully on your affiliates to help generate the right marketing ideas, build content and do the advertising for you, all with a view to earning commissions for their efforts. As a product merchant, your only initial effort is to carefully choose the affiliates you want your brand to collaborate with. If done correctly, the affiliates will thereafter deal with the ad visuals and decide on the most effective ways to get your products to your business’ target audience. That costs little or nothing to get going.

3. Highly Flexible Strategy

What gets done in affiliate marketing is what gets the best results. With the benefits of analytics data, marketing strategies and channels can be rejigged or even changed as the need arises. That requires a very high level of flexibility to get done. You can give affiliate marketing a go even without any initial capital layout. It is possible to start with very little and scale your budget as the strategy you are using proves its worth. In affiliate marketing, you can also have some great flexibility in matters of pricing and affiliate selection. You have access to countless affiliates in all industry sectors which greatly widen your field of choice. Added to this wide field of choice is the fact that affiliate creativity is boundless and can be deployed to utmost advantage. The more enthusiastic your affiliates are therefore, the more business they generate for you.
 
4. Low-Risk Marketing

Working through affiliate marketers is usually a low-cost advertising method. That makes it one of the lowest risk methods to promote your brand/product online. Affiliate marketing business model characteristically works on low or tight business budgets. This is because the only payment that is expected to be made is only when an affiliate generates a conversion directly. The percentage is usually low and even negotiable say between 5-20% in most instances. As a product merchant, depending on the nature of your business, the amount of commission you’re expected to part with is usually the main deciding factor on the affiliates you settle for at the outset. The affiliates that will help you to reduce risks and cut costs are usually top choices.

5. High Return On Investment, ROI

Every business owner always has a keen eye on ROI at the bottom line. For this reason, when launching a marketing campaign, selecting the right target audience is usually vital. This is because there are so many things that your business needs to consider about the person who will be interested in what you are selling. Proper ads targeting based on known demographics like age, gender, educational background, tastes, interest, income etc. etc. are vital to the success of your campaigns. Most affiliates already have these things well tailored for their audiences. The product merchant merely leverages on this scenario to get products out there in front of these audiences. This is one of the main reasons affiliate marketing is so simple and so cost-effective. If well selected, most affiliates already have the most perfectly tailored audience, ready to influence. By channeling your marketing through an affiliate who already has direct connections with your ideal audience, you’re more likely to be able to reach a highly cultivated group of people who are highly likely to provide conversions steadily. That translates to high ROI at the bottom line.

6 Ways Affiliate Marketing Campaigns Benefit your Small Business

Many small business owners always have issues deciding on the best techniques to market their products. But those who take into account effectiveness and affordability never fail to look the way of affiliate marketing. Many settle for a strategic blend of different marketing strategies to promote their products. Some of these strategies like SEO and PPC, email marketing do help small businesses to better utilize their meager resources and to maximize profits. However, quite unlike these other techniques, affiliate marketing can directly help small businesses to increase sales. Affiliate marketing is simply a process where an individual/entity helps to promote products from a product merchant and earns commissions for his efforts. It is quite an effective and convenient marketing solution that can directly help small businesses to increase sales among its many other benefits. 

 
Find below some of the benefits your small business stands to benefit from affiliate marketing campaigns.

1. Social Credibility

Affiliate marketing helps to enhance social credibility for your business. Many online shoppers rely on product reviews and testimonials to make their buy decisions. These people rely almost entirely on customer reviews and feedback to determine the product/brand quality. If you start an affiliate program, your affiliates will directly work with you to promote your products and keep your audience informed and engaged. They help to provide the credible social proof your target audience needs to enhance their buy decisions.

2. Affordability and Cost-Effectiveness

The marketing resources available to many small businesses are always severely limited. The cost-effectiveness of affiliate marketing always comes to the rescue. If you compare affiliate marketing with other forms of marketing available to business owners, it stands out as one of the most affordable options. The reason is simple. Affiliate marketing is a performance-based method and it is hugely effective for results. Affiliates earn commissions only when they make a sale through their direct efforts. That way, business owners are spared the costs of paying for leads, clicks, or impressions.

3. Targets More People

Aside from your own audience as a business owner, you can tap into the audiences of your affiliates. That inevitably allows you to reach many more people with your marketing messages. Directly expanding the reach of your business becomes a direct benefit of targeting many more people. Business owners must therefore endeavor to find and work with affiliates whose audiences resonate with their niche. By doing so, they easily leverage on it to reach a broader audience resulting in increased sales/revenue.

4. Boosts Brand Awareness

The more the numbers of people that recognize your business, you more sales you make. It is imperative to get that recognition by as many people as possible. Affiliate marketers come in very handy to enhance that much-needed recognition. Affiliates usually put in their very best to help drive more and more people to the business website they are affiliated with. That relationship ultimately results in increasing brand recognition and awareness about the business from among the targeted audience. The commissions affiliates earn are directly related to the efforts they put in to grow brand awareness for the business. The reason affiliates as a matter of priority always have favorable opinions and loyal advocates of the brand they are working with. When you have many affiliates vouching for your product/brand, it helps to build trust with your audience and to grow brand awareness for your product/brand.

 

5. Increased Returns On Investment, ROI

Typically, affiliate marketing structure is performance-based. That enables very tight control on costs making it cost-effective to operate. That cost-effectiveness helps its profitability a great deal. Affiliates only earn commissions based on the deals they close. With that kind of arrangement, once you make a sale through the direct efforts of an affiliate, chances are very high that the customer might buy again directly from the seller by way of repeat purchases. That ultimately impacts the ROI for your business positively.

6. Improves Conversion Rate

In affiliate marketing, by using the right tools/metrics you can collect reliable data from various sources. When you analyze such data, it can give you the right insights into the performance of your marketing campaigns. That allows you to take a good look into your business, tweak your business model and make operational improvements as needed. When you engage with affiliates, you can even collect data from them using affiliate marketing tracking software. This info can help you to gain some insights into your customers’ mind-sets and helping you to determine what they need. You can thereafter use such data to make necessary changes to your website, marketing strategies and products. That ultimately helps your business with more conversions and sales. 

5 Digitized Affiliate Marketing Strategies to Increase ROI

These days, both direct and indirect marketing techniques are evolving rapidly. The main targets of the marketers are good Return on Investment, ROI and lead generations. To get appreciable results, business owners have largely targeted influencers and individuals who can divert customers and online users to products offered by product merchants and e-commerce websites. Many depend on affiliate marketing to set things in motion with a view to getting increased ROI. That is achievable because affiliate marketing is largely cost-effective in design and approach. Through it, business owners target customers through various third-party platforms and influencers. Affiliate marketers and data tracking tools also assist brands/products, and online ventures to optimize their marketing approach and targeted strategies. This too is great for ROI. This is more so when affiliate marketers work only for a commission or on percentage basis so costs can be tightly controlled. Even at that, affiliates can still earn good money by promoting products/services mostly out of free and very popular social media platforms like YouTube, LinkedIn, Pinterest, Twitter, Instagram, Facebook, Snapchat, and TikTok.

 

These here five digitized affiliate marketing strategies can help to increase the ROI for your online business if diligently used.

1. Diversified Marketing

Online marketers tend to get the best results when they target the right audience. That is, an audience with common needs, perspectives, ideas and even thinking, anywhere it is around the globe. In that wise, Influencers and data management tools can greatly assist brand managers to align their user-centered content and advertising streams for best results. This requires some well enhanced marketing techniques to produce substantial results and ultimately a solid online presence. So, by producing user-friendly and globally accepted content, you will attract more audiences and more online visitors. That is diversified marketing. A diversified online market tends to generate more revenue, traffic, and potential leads.

2. Seasonal and Trends Marketing

Affiliate marketers habitually stick with products that sell well. Some of these products may be seasonal and trending at the time. The reason is simple. They want to earn commissions. That is why their marketing approach is always customer-oriented advertisements, products, and online activities. It is much easier for them that way to generate substantial online traffic and revenue. It is for same reasons online marketers and social media Influencers do not stick with just one brand/product permanently. The trend is to constantly search for new opportunities, products and brands with greater customer interaction and commission earning probabilities.
 
3. Indirect and Traditional Marketing

For good ROI, marketers now explore many ways to replace traditional marketing with affiliate marketing in digital space. It is now more cost-effective to promote products by way of affiliate marketing than traditional marketing techniques. With the help of AI-based automation, marketing messages can be more widely sent out through emails and social media platforms. Such messages are better targeted and better tracked too with the help of online smart tools when compared to newspapers and TV ads. These days, not many people search out for ads and products in local newspapers and contemporary markets. With a computer and even a smartphone, buyers and sellers get better connected on the Internet than in traditional marketing channels. The Internet is a well-diversified online market. Through it, many buyers easily connect and interact with genuine sellers from across the globe. With influencers, social media, data tracking and ads management tools coming into the mix, brands/businesses are better able to align their marketing campaigns for good results. That is good for ROI.

 

4. Video Content Marketing

In digital marketing, video content usually attracts more than 60% of the online visitors. Now that’s one huge market chunk serious marketers cannot afford to ignore. What to do? Device marketing strategies that will send people to your product page when they go through the product description after watching the product video. This is why highly effective Influencers and affiliate marketing platforms usually record and shoot videos of products and publish them online to engage a greater audience. Influencers and social media marketers rely heavily on the use of videos on YouTube, Pinterest, Instagram and Facebook live stories to attract potential leads towards their products. Video content because of its captivating visuals appeals more to the user’s interest, making him more inclined towards buying a product while checking it out. This is why digitized marketing techniques backed by video content significantly help to increase interaction rate. That ultimately leads to more sales and increased ROI.

5. Business-To-Business, B2B Marketing

B2B is one credible way Influencers and affiliates can align their sales and marketing strategies to generate greater ROI and in turn create a solid online presence. Through B2B marketing strategy, online digital space has enabled online brands and businesses to collaborate well with Influencers and affiliate marketing techniques. The end result of this collaboration is higher ROI for all parties. This happens because, with the all-important optimization strategy, affiliate marketers are no longer limited in scope on who to market to. Through B2B strategy, they are able to effectively divert the right traffic from the websites and landing pages of one business to another. That greatly helps affiliate marketers to increase their commissions earning potentials. It plays out nicely and more beneficially for ROI when businesses and enterprises outsource their services to expose themselves to greater audiences on various platforms particularly social media.

Top Tips to Market your Service Business Online

Service businesses thrive on new clients and referrals as well as repeat business even amidst stiff competition. How to get and sustain these business channels is always a very huge challenge but with digital technology and online marketing, many service businesses do get by and even make good business. Some 80% or more of people seeking to do business with a service provider first look online to make contact with the type of service they are looking for. The reason digital marketing is hugely essential if you want to run a successful service business. Digital marketing enables service businesses to create strong brands on the internet, market effectively and efficiently, engage/interact freely and directly with clients and potential clients and nurture leads, all of which help them to maximize their ROI. 

Below are top tips that can help your service business to leverage multiple marketing channels to become trusted service providers and win new business.

Position your Business as a Go-To Expert

Everyone likes to do business with trusted experts in any field of service. Thus, it is your known expertise that helps to propel your service business particularly on the internet. People like to consult with others when in search of a good service business. For this reason, if you position your business well enough as an expert in your chosen service, you benefit from these referrals and recommendations.
 
Market with Different Content Types and Formats

It shows expertise and great knowledge if you are able to market online with different content types and formats. For instance, if you set out your content on Blogs and Articles, they help your rankings in Search Engines. Some direct content consumers may have preferences for reading blogs while some others may prefer short marketing videos or even podcasts. Whichever channel you choose, be sure it vividly introduces your business and its services without any ambiguities. Doing so can greatly help your brand visibility as a useful resource for your clients and potential clients. 

Build your Brand on Social Media

For cheap and cost-effective marketing, get your business on social media. Social media provides a fast and veritable avenue for you to build your brand, grow your online presence and engage with your current and potential clients in a cost-effective manner. For best results, just get your business on the most popular social media platforms like Twitter, Facebook, LinkedIn, Pinterest and Instagram. If you post quality content regularly on these platforms, it gets shared quickly and widely thereby helping to build your brand visibility and authority. Through this content on social media, you can tactically share links to your blogs and links to all news coverage about your service business. That helps your business visibility a great deal.

Don’t Ignore Links Building

Backlinks help to confer authority on your business website in the eyes of search engines. When other authoritative sites link back to your website, it is vital for Google ranking. You can get quality backlinks from comments on other articles and publications, deliberately securing links on non-media sites, such as universities, listings or professional bodies relevant to your field of business. If you have any opportunities to showcase your talent as a guest content contributor particularly on sites with high domain authority, that’s great. Such efforts help to secure backlinks for your business and a credible way to support your business profile, support and grow your online presence.

Address Common Concerns with your Blog

Yes indeed! A blog is as effective as the problems/concerns it sets out to resolve for clients and potential clients. If you know your service business well enough, you can always think of the questions that can crop up from time and time from your clients. A good blog can use such concerns/questions as the basis for more content. A series of blogs tackling common queries/concerns will help clients find your business when they are asking those same questions on Google. Ultimately, doing so can go a long way to help your business to rank higher in Google SERPs for its area of expertise.

Showcase your Results

Yeah, every service business is entitled to some bragging rights. If you’ve rendered a perfect service in the past, you can showcase it. This should however be done with some anonymity to protect client confidentiality. Showcasing your past results can help to build trust and confidence in your business. Good recommendations and testimonials are great to help potential clients who may have similar needs see what you’ve done in the past and how well you did it. That alone can make more people to contact your business if they need similar services.

How to Promote Your Products Online on Low-Cost Budget

Online marketers always face huge challenges about tight marketing budgets. But, they must market all the same. The reason they look for the most cost-effective ways to get on with their marketing activities. Embracing digital marketing is one great way around these marketing challenges. Marketers can promote their products effectively by using low-cost digital marketing tools. Digital marketing is a fast and often low-cost way to market products to a global audience and to create brand awareness with quick results. The icing on the cake is that with online tools, you can easily track and measure results from your digital marketing activities. That provides the all-important insights to deploy your scarce resources in a cost-effective way. If you are low on your products promotion budget, here are tested low-cost ways to promote your products online.

Reach Out to Digital Media

If you can up your game as a great PR person, you can at times promote your products for free. Because of budget constraints, you cannot afford to place too much premium on traditional press coverage to promote your products. Reaching out and embracing digital media is the way to go. Collaborating and working with bloggers and content marketers is one great way to promote products on low budget. Marketers like to help one another for mutual benefits and they easily do it with blogs and content marketing. You can write great press releases and distribute to your multiple media contacts. Guest blogging also helps out as well to promote products at near zero costs.
 
Generously Share Your Products on Social Media

Smart marketers like to refer to marketing on social media as cheap publicity. The reason is simple. Unless you can afford to pay, every social media platform allows some form of free products promotion on their platforms. The magnitude of this allowance varies from platform to platform. That calls for a social media marketing strategy which you must have in place. Part of that strategy is to subtly promote your products on a few specially selected platforms to enable you target your ideal audience better. These chosen platforms must be the ideal places your target audience spends most of their time. Many social media platforms have in-house analytics that marketers can take advantage of to get free insights into their marketing activities. They can rely on these analytics to determine the best days and times to post quality content, and create a manageable schedule that they can commit to in their daily, weekly and monthly marketing schedules. That helps to create some order and save costs.

Nurture Your SEO

You must go back to the basics to address SEO concerns if you want to promote your products organically. It starts from the design of your website or e-commerce shop. Specially selected keywords related to the products you are promoting help search engines to rank your website in their SERPs. When searchers use those keywords to search for products, search engines send them to your website along with others. That’s free organic traffic. You can use Google Keyword Planner tool to find popular and relevant key terms to your products. It is advisable to settle for keywords which have a high search rate and low competition. You can tactically weave these keywords into your website and content to make them look natural on them. That helps search engines to understand what your website is about and to rank it appropriately. Good meta descriptions and image descriptions also help this SEO process. If properly done, search engines will reward your website with good organic traffic from these efforts. That is tantamount to promoting your products for free.

Don't Ignore Email Marketing

Email marketing remains one of the most cost-effective digital marketing strategies for promoting products online. Once you have a credible email list in place, you can further segment it for marketing effectiveness. Promoting products through such lists usually gets good results at little or no costs at all. Even if you choose to make some investments on email marketing, the ROI is usually great. What is really fantastic about email marketing is that you can deliberately tailor products promotion messages to certain segments of your audience and you get to engage directly with them. Results from such efforts are usually very good. Besides, you can automate your emails using email marketing platforms like MailChimp to cut costs as well. But, you must remember to always write emails with catchy subject lines, short to-the-point messages and a great CTA. That is what helps to improve the chances of your mails being read at all by your recipients.