Top Digital Marketing Strategies for a Restrained Market

 

Year in year out, digital marketing strategies tend to change because of new trends and innovations that emerge, as customer needs, behaviors and demands change. That is further complicated when the market is restrained by both predictable and unpredictable factors such like the covid-19 restrictions the world is now experiencing. In such a complex situation, better planning and more effective marketing strategies tend to be the right recourse for smart marketers. Find below some of the strategies expert marketers like to employ to help their businesses survive in a severely restrained market.

Content Marketing

In digital marketing, content remains king. When your content is good, your business tends to receive good organic traffic as a result. Good content is vital for promoting your brand/product and for creating awareness and brand authority. In today’s digital marketing world it is not only written content that is important and can serve as good content. That is the category good blogs belong. Video content and infographics are also very effective content now most commonly used formats in content marketing. However, what matters most is the quality of the content. Once the quality is good, it helps to attract more traffic, improve customer engagement and user experience. With increased traffic to your business website, your business benefits directly from more leads and increased sales.

Search Engine Optimization, SEO

SEO remains indispensable to digital marketing and it is still as important as ever. In a severely restrained environment, what makes the real difference in how your business is found among millions of others online, is how good your SEO is. With the correct use of keywords in written content, photos, graphics and videos, you get your business optimized for better search results. That can make the real difference between success and failure in digital marketing. Even if the market is restrained, when more users discover they are able to easily make searches with images and videos, optimizing these items for that purpose is good for business.

Social Media Marketing

When people encounter any form of restrictions, they tend to spend more time at home and online. That automatically means spending more time on social media and engagement with businesses online. Smart digital marketers always cash in on that. Such scenario gives marketers very good opportunities to market to, engage with new audiences and re-engage with existing customers particularly on social media. That ultimately results in good customer retention and better sales.

Pay-Per-Click, PPC Advertising

PPC advertising in digital marketing involves a better and more effective use of ads budgets. Of course, when the business environment is restrained, demand goes down and many businesses struggle. It becomes imperative therefore to use and manage ads budgets better for business survival. With PPC ads, you do not necessarily have to scale down your ads efforts. Such ads help you to manage resources better since you only pay for clicks your business receives thereby helping to prevent wasteful dissipation of scarce resources chasing elusive traffic. That helps the bottom line of your business.
 
Email Marketing

If you consider costs and effectiveness side by side, email is very useful in digital marketing even in restrained circumstances. That is why email is hugely popular with digital marketers. It gets good results even with very limited resources outlay. Email remains one of the mainstays of effective digital marketing strategies and it promises to remain so into the foreseeable future. Among the many strategies expert marketers prefer, email tends to deliver about the highest return on investment. That is aside its immense popularity among digital marketers. In the customer-centrist market marketers now find themselves operating in, the best areas of investment tend to be on personalization strategies. These strategies are most effective to engage and nurture both new customers and existing customers even in restrained circumstances. Email marketing automation helps to make personalized campaigns easier to implement and manage at considerably reduced costs. That is good for business.

Tested and Effective Internet Marketing Strategies to Stimulate Business Growth

As you may have noticed, the online and digital marketing terrain keeps undergoing continuous changes. These changes at times pose very huge challenges to marketers. To survive as a marketer therefore, you must develop the capacity to design, initiate and implement new techniques peculiar to your type of business. These techniques can help your business be efficient and competitive in a hugely competitive market space. Here are some simple techniques you can try out immediately for good results in terms of stimulating a measurable business growth in your business.

User-Friendly Website Design

Your website is your business window in the huge virtual space of digital marketing. It must be well designed and user-friendly to serve that purpose adequately. Ideally, business websites are expected to play very crucial roles in any online marketing effort. This is because it is only through websites people can locate your business online and patronize your products/services anywhere they are in the world. For this reason, having a user-friendly and aesthetically designed website is what helps your business to attract the right online audience and somehow motivates them to respond to your call-to-action to do business with you. It is to it many will return later for repeat business if their onsite experience on your website was pleasing and satisfying to them. So, if you can design a device and user-friendly website for mobile devices particularly smartphones as well as computers, your audience will find it easier to access it and navigate through it to do business with you.

Search Engine Optimization, SEO

To make your website visible to search engines, you need search engine optimization, SEO. With a good SEO, search engines will rank your website high in their SERPs. That is good for organic traffic, which your business really needs to help it grow. Most digital marketing experts always have a preference, for SEO as their foremost digital marketing technique. By investing in SEO techniques, you are simply making a long-term investment to ensure growth and survival for your business in a highly competitive business environment. The reason is, SEO is more efficient and cost-effective than most other online marketing techniques. That’s why it is always a preferred choice technique for digital marketers.

Email Marketing Techniques

Email Marketing has been around for a while but it is still a cost-effective marketing technique for business growth.  It comes in very handy for marketers to easily reach out to both potential and existing customers. Email is an effective marketing technique you can use to offer a valuable product for free, share a guidebook containing important information to your audience, and build a mailing list of those who indicate an interest in what you are offering. Email marketing helps to increase traffic, leads and even conversion rates particularly if you have a well-articulated newsletter containing promos and incredible product offers, which you regularly send to your audience by email.
 
Running Ads on Social Media

These days, most social media platforms have become very powerful marketing tools for millions of online marketers. The very popular social media platforms like Twitter, Instagram LinkedIn, Facebook and others are the preferred choices for marketers because of their huge popularity, ease of use and high effectiveness at spreading information quickly and widely at relatively low costs if at all. For this reason, social media ads can be very effective when it comes to getting new customers and leads/prospects. If you are marketing on social media, you have the additional benefit of taking advantage of using their free in-house analytics to measure the progress of your ads campaigns. Most social media platforms are friendly for content marketing including videos, graphics, photos, and images, which help marketers to grow their following as well as their businesses steadily. Running ads on most of the platforms is budget-friendly to boot. 

5 Effective Digital Marketing Strategies to Grow Your Local Business

The essence of a good digital marketing strategy is to attract traffic to your business using new and evolving digital technology. These technologies help your business to have a robust online presence, and help to attract traffic to your business. Growing your local business online takes effect from there, particularly as your digital footprints become firmer. If your digital footprints become effective, your business attracts more and more customers. By consistently sustaining your digital marketing strategy, you can effectively target the right audience and turn them into lifelong customers. Growing your online business takes a firm root from there, manifesting in more and better leads, more customers and better sales.
 
These five digital marketing strategies are tested and handy to help grow your local business online.

1. Optimize Your Business for Local Searches

For Google searches and good traffic, most small businesses benefit more from local advantages. If you optimize your business for local searches, and you use the right marketing tools to communicate with your customers, the results are great. The success and growth of your business hinges strongly on this. Many online searchers have a preference for, a “near me” search on Google to do business than any other. This is mostly because of convenience and ease of doing business.

2. Market Only With High Quality and Engaging Content

In digital marketing, content is king. Either by way of blogging or some other types of content, what matters is to ensure the content is authoritative, informative, educating and of very high quality. It must be regular and consistent too to attract readers’ attention better. Good quality content can help to boost organic traffic on your business website. You may choose to publish as content, a wide variety of infographics, videos, and images to enhance your audience’s connection but the qualities must be very good to be useful. You can use highly informative audio-visual tools and fact-rich blogs to capture the attention of customers. That translates to traffic, good organic traffic back to your business. If you keep posting such content regularly and using the right keywords to enhance your search engine rankings, you get more traffic, more leads, more customers and ultimately better sales.

3. Don’t Ignore Periodic Analytical Reviews
 
Having a good digital marketing strategy is not enough to measure results unless you have good analytics reviews in place. Free Google online tools can help you out with analytics data if you link Google Analytics with your business website. You can only get valuable insights into the performance of your business through these analytics tools. From the data generated, you can have reliable information to enable you to review your strategy and content periodically and as needed. With advanced analytics, you can get to know and understand what is working well in your campaigns and what is not. Armed with that information, you can make necessary adjustments, tweaks and even changes for better results.

4. Engage with Your Customers Meaningfully

The average human being craves recognition. Your customers are not different. If you factor in that no matter which industry you are currently operating, the competition is always very high, you cannot afford to ignore your customers. For that reason, you cannot afford not to meaningfully engage with your customers at all times. You must always do things to keep your business in the hearts and minds of your customers. Such things may seem small and little but the recognition and appreciation matter most. Periodically, you may choose to engage with your customers through discount sales, coupons and giveaways to boost your online visibility, enhance brand awareness and customer loyalty.  

5. Maintain Healthy Communication with Your Customers

In digital marketing, effective communication is very important and it must be a two-way type. It is not enough to just market to your customers. You must explore all ways to give them updated information regularly and encourage feedback from them. You can use effective online tools like emails and social media chats to communicate the latest updates in your business including discounts, new launches, promotions, and offers to your customers. By collecting and working on your customer feedback promptly and diligently, you can inspire more confidence in your business. That confidence gets a boost if you are always promptly responsive to their queries through good support services. You can somehow maintain long-term customer relationships based on good experience and trust arising from how you communicate with them. What you do easily gets passed around to others by word-of-mouth of your satisfied customers. That is one great way to use your existing customer base to gain new customers via a referral system.

Effective TikTok Marketing Strategies

TikTok may be a new kid on the block of social media but it is the rave of the moment because of its rapidity of growth. Many people are joining in large numbers purposely to display their creative talents to the world. The joiners cut across all human spectrums of age, gender and even communities. If you want to effectively use TikTok to market your brand, you must first open an account for the brand and use it to make and share your videos. Because of the rapidly changing times in our digital marketing world, the need and demand for traditional advertising is depleting and new modes of promoting businesses/brands are fast taking up the space. That is where TikTok is becoming hugely relevant.

In order to increase your marketing reach/success on TikTok marketing platform, you can try the following strategies.

Make Frequent Posts

If you intend to quickly build-up a large following in order to create a large and effective impact on the platform, you must continuously post fresh content. By posting frequently on TikTok platform, you quickly get a large number of followers as a reward.

Make Only Interesting Videos

Make sure your videos have very clear descriptions. Such videos must be capable of passing on your marketing message within 60 seconds that TikTok allows per post. Because you do not have a lot of time to get your message across, a clear, concise and captivating message on your videos helps to provide value to your audience and gives the best results all within the allotted time.

Use Popular Hashtags

It is best to use popular/relevant hashtags on your posts as against generic hashtags. By using popular TikTok hashtags, your business gets such great benefits as amplification of reach of your content, identification of competitors, more followers and lots more. TikTok like most other social media platforms uses hashtags to catalog videos. For this reason, when searchers click on “Discover” bar of the TikTok app, they are exposed to various videos sorted by trending hashtags on the platform.

Follow Current TikTok Trends

Trending is always where the main action is on most social media platforms. TikTok is no exception. For this reason, you can effectively strengthen your marketing strategy by keeping an eye on the latest TikTok trends and follow them. If you make your own videos uniquely different and interesting, they will stand out within these trends. The trick therefore is to always create and upload videos related to these current trends to help increase your brand visibility.

Factor in TikTok Influencers in Your Campaigns

No marketer on TikTok can afford to ignore help from influencers. Influencers are TikTok users who earn their reputations as influencers because they have gained a lot of reach and followers on the platform. Influencers usually build up a reputation from the quality of the content they regularly share. By factoring the effects of influencers in your own marketing efforts, your business gains from the large reach they command and effectively use to influence a very large number of your potential customers within their reach. That is how best to strategically use influencers in your TikTok marketing campaigns.

Comment Frequently and Regularly

Online, letting people know you are out there is one great way to earn their respect. The actions you purposely take and the comments you make help this reputation. On TikTok, you can actively engage with people via likes, views, comments, shares and followers. Doing so helps immensely to create your own positive and influential identity on the platform. Just like any other social media network, TikTok actively supports frequent engagement. Your constructive comments are an excellent option to achieve this engagement as a way of building up beneficial interaction with your potential customers.

Buy TikTok Followers as Needed

On TikTok just like other platforms, building up followers is like building up a very valuable asset. Admittedly, if your brand is new and still struggling to make a name, gaining followers on the platform can be very taxing. One way around that is to find ways to buy followers if you can afford to. Expert marketers recommend Tikfuel to do so seamlessly. Because Tikfuel is the leading provider for TikTok services like followers, likes, views etc. you can buy them from it. Doing so enables you to increase your reach within a shorter span of time than relying solely on organic building of followers. When your account starts to command a large and stable following, it will lead to legitimizing your account thereby making it more approachable to your customers. That helps in no small measure to make your videos go viral easily. Consequently, your business gets the much-needed exposure to be found easily by potential customers.

Balance Your Content

You get the best results from social media marketing when you make very conscious efforts to balance your content always. A balanced content is what helps to grow followers quickly because there is always something for everyone in the content you share. For instance, if you consciously balance your content with a healthy dose of educating, informative, entertaining and even humorous matters, the content appeals better to a very wide spectrum of persons irrespective of their age, social status, educational background et al. By doing so, it helps to create more and better opportunities for you to use your promotional videos to build your audience with relative ease.

How Digital Marketing can Help Small Businesses During a Pandemic

In an unexpected period of a pandemic as is currently being experienced around the world, forced restriction tends to cripple many small businesses. Many will eventually go out of business altogether if they don’t learn to think outside the box. The time to think digital marketing is now because many small business owners are undergoing pains physically, emotionally, and most importantly financially. Now, without a reliable source of income and to avoid going out of business altogether, the way to go is the use of technology. Smart small business owners are increasingly moving towards digital platforms and using digital marketing techniques to sustain their small businesses.



These here are credible ways to use digital marketing techniques to keep small businesses afloat during the pandemic.

Embracing Change in Business Strategy

If your business must survive during the pandemic, you must be able to think outside the box and embrace change. Even if you you’ve not been using digital platforms effectively, the time to embrace such platforms is now. Yes, it may require some risk to do but taking such risks and remaining in business is much better that going out of business on account of the forced restriction. If you embrace digital marketing, it can help you to stay in business and even to grow the business while the pandemic lasts.
 
Exploring Online Marketing

Online marketing by nature has many incredible opportunities for business. Depending on the nature of your business and your own capabilities, you can think deeply to find ways to stay in business even with the pandemic. Because of the severe restrictions on the free movement of persons and goods, you need effective strategies to overcome the challenges posed by these restrictions in our daily lives. Keenly exploring online marketing possibilities helps out to address many of these challenges. If you need to promote your products extensively and very widely, online marketing is the best and only platform most suitable for increasing awareness and reaching the right kind of audience without hassles. You can rely on online marketing to open doors to a very large audience beyond the physical reach of the offline business to target which the pandemic has severely restricted.

Reaching More Customers

Characteristically, digital platforms have no restrictive boundaries. Because of this lack of restrictions, there is no limit to the number of customers you can reach and how far and wide you can expand your business if you so decide. During this pandemic, many smart small business owners are making use of the opportunity of using digital platforms to expand their businesses and to reach more customers. With the use of a simple well-designed website, small businesses can reach out to customers anywhere in this world 24/7. Now, isn’t that wonderful even with the restrictions of the pandemic? Digital marketing makes that possible with hugely beneficial results for small businesses.

Better Customer Reach at Lower Costs

During this pandemic, many small businesses have grown tremendously through digital platforms and at a rapid pace. By using digital marketing platforms they easily reach thousands of customers around the world even within a limited marketing budget. That is possible because the comparative cost of reaching a wide audience online is much lower than doing same offline. Unlike traditional methods of reaching customers, digital marketing allows you to directly reach a large number of customers and potential customers who are interested in your type of products. All these at comparative lower costs to boot since traditional advertising methods involve spending larger amounts. Even with a higher cost, traditional ads do not guarantee that your ads are reaching the right audience with the right message.

Better Time Usage

With the advantage of digital technology, small businesses can better manage their time and resources during a pandemic. Digital marketing platforms involve very smart and effective decision making which tends to guarantee better returns on the money and time invested in the business. This comes about when these small businesses are able to use their time wisely by implementing the best and most effective digital marketing strategies to create more awareness and attract even more customers to their businesses.

Using More Effective Small Business Strategies

Earlier, with the restrictive nature of the pandemic, many had thought small businesses were completely done for. Digital marketing changed that narrative for good because it brought with it, a new way of thinking by testing and tasking the creativity of small business owners. Free and easy-to-use digital marketing tools such as Google analytics help small business owners to know what people are looking for on the internet and how they interact with what any business is offering. These tools are highly effective in helping to find the right audience and targeting them accurately. With digital marketing tools, it is easy to formulate good strategies to help track ads campaigns and effectively evaluate every move and to make changes as necessary to target customers effectively. Thus, with correct strategies in place, it is fairly easy to get whosoever searches or visits a business website to actually do business with the website.


 
Paying More Attention to Digital Marketing

The forced restriction as result of the ongoing global pandemic has actually induced many small business owners to think about and pay more attention to digital marketing. They now have more time on their hands to effectively plan for and engage more digital marketing strategies for their businesses. Digital marketing being a combination of full-fledged marketing strategies that include brands' awareness now becomes very handy to target potential audiences to convert them into loyal customers just like doing business in the physical world. Paying more attention to that now helps small businesses to easily generate trust among the customers by creating user-friendly interfaces and strategies that help to build faith in the shopping audience. With more and better time at their disposal, small businesses can now effectively set their business goals for online marketing while growing their businesses seamlessly with the aid of digital technology.

Stimulating Employment

Quite surprising! While other businesses may be shrinking during the pandemic, small businesses can indeed grow and even generate more employment with the use of digital technology.  Small business owners actually have lots of business growth opportunities because of the peculiarities of digital marketing. Since more businesses are going online, services of web developers are increasing in demand. Webmasters, bloggers, content marketers, advertisers and in fact most businesses that can be done easily online are increasing in demand. With small businesses now better able to engage with the right audience and showing their unique products and services to potential customers, demand increases. This is coupled with the fact that they can with the use of digital technology better target potential customers and generate more leads and sales because of the unique services they provide at comparatively lower costs.

Proven Growth Strategies of Successful E-commerce Businesses

E-commerce business has gradually taken hold in the world of online business. If you are just trying to get some traction in your own eCommerce business, you can do well to emulate what works well for some other businesses that can now be considered as great successes in eCommerce business. Three of such business operators that readily come to mind are, Amazon, eBay and Walmart who many other eCommerce businesses are struggling to catch up with. These businesses have had phenomenal growth over the years largely because of the effective growth strategies their managers have used to drive growth. That could’ve been the lot of your own business too if you learned to use similar strategies.

Successful businesses always like to tell their own stories. It helps if people in similar businesses learn to take note. From what we can decipher from these success stories, it appears below strategies are fairly common to these businesses, even though in varied degrees. These are the strategies that appear to have helped them to maintain relatively high growth rates and continued success.




Effective Marketing Strategies

Online, the competition among eCommerce businesses is excessively fierce. Adopting and executing the right marketing strategies is what makes successful eCommerce businesses stand out among several competitors. When you align the strategic marketing process of a business with its mission and vision, the chances of success are hugely enhanced. E-commerce businesses that adopt the correct and effective marketing approach across digital platforms and social media channels tend to have a bigger audience reach. They easily build brand reputation and exhibit some kind of unique selling proposition. E-commerce businesses that can effectively implement well-planned influencer marketing tactics depend on these tactics to positively grow their businesses.  So, if you choose the right marketing channels well, it is one very effective way to maximize and sustain the growth of your eCommerce business just as those businesses that are succeeding at it eloquently show.

Acquisitions as Growth Stimuli

Every business I know always wants to grow and expand. E-commerce businesses are no exceptions. Business acquisitions tend to better stimulate the growth potentials of many eCommerce businesses. Successful eCommerce businesses tend to rely more on successful acquisitions for their growths and developments than in-house innovations. Innovations are mostly trial and error approaches which make growth a bit slower but with acquisitions, full adaptation and beneficial results are attained faster. Reputable eCommerce businesses rely more on a ready-to-acquire strategy with a rigorous, systematic approach to grow their businesses. Company results show that this approach somehow helps these businesses to accelerate their growth rates faster. Businesses get the best results when their every acquisition initiative is well-thought through, well-targeted and very purposeful. With that, every successful acquisition helps many businesses to successfully drive their business growths.

Right Timing

Launching a business at the right time and at the right place contributes immensely to its success. When many of the current business leaders in eCommerce marketing came on stream, the eCommerce business model fitted perfectly into the changing dynamics of the market, technology, and consumer behavior. The internet was the right place to be to be able to resolve with ease customer-problems at higher urgency with the most effective solution, product, or service. These successful eCommerce businesses deliberately targeted the right audience leveraging the internet and sold to the right customers with access to the right distribution channels. The end result turned out to be phenomenal business success.



Great User Experience

As eCommerce businesses, their major window to the world is through their websites. This is the reason why the leaders in eCommerce business today have about the best, most well designed and user-friendly websites on the internet. Businesses like Amazon, eBay, and Walmart depend greatly for their marketing success highly flexible and user-friendly websites with such practical features that make shopping on their sites a real pleasure instead of a hassle. They are so concerned about this user experience to the extent that it is usual with them to periodically analyze deeply, changing user needs and experience and act accordingly to update their websites to meet the challenges. This allows them to seamlessly keep up with the trends of consumer behavior and shopping habits on the internet. Their findings guide them to re-tweak their websites occasionally to meet these trends. When you combine this with their in-house policies and visions of treating customers like kings, the user experience of customers on their websites turns out to be something very exciting. A very huge number of customers who have the ultimate service experience always like to purchase from the same business over and over again. This also accounts for why these businesses are succeeding the way they are. There is no question about it, the exceptional user experience on the websites of successful eCommerce businesses no doubt helps them to outperform their competitors.

Diversification

Businesses diversification allows businesses a great deal of flexibility to operate. And, of course, diversification and business performance are always closely connected. When it comes to diversification, the trend that runs through all successful eCommerce businesses is that they all in the main tend to optimally embrace diversification manifesting through expanded products and services, operational divisions, product promotion and delivery, workforce, and geographical regions. Diversification appears to be the major reason why successful eCommerce brands are known worldwide for their products/services and can serve a global customer/client base with ease. Judging from their operational experiences, diversification appears to have greatly helped them to improve efficiency, enhance business growth, and boost market value. See why they are succeeding phenomenally as they appear to be?

 

5 Proven Strategies to Grow Your Business with Digital Marketing

Most marketers understand digital marketing to be any type of promotional activity you can carry out on the internet. If you have access to the internet from your computer, smartphone, or any other connected device, it is easy for you to get involved with digital marketing. Online marketers need digital marketing for their advertising and other business promotional activities on the internet. Digital marketing concept has grown and expanded in recent times to include a wide variety of online activities, platforms, and methods online marketers depend on to do business successfully on the internet. To get the best of the internet, you need digital marketing strategies that are effective and result-oriented. These are strategies which somehow help your business to be easily found on the internet. If people cannot easily find your offers on the internet, it will be very difficult for your business to succeed online.



These here 5 digital marketing strategies appear to be very popular with digital marketers because of their effectiveness.

1.  Content Marketing

In internet marketing, content is king. It is imperative therefore for you to habitually and regularly create high-quality, engaging, valuable, and properly optimized content to promote your business.  Such content can be presented in form of website articles, blogs, social media posts, podcasts, videos, and much more to your readers. This is the reason why content marketing is a very important digital marketing strategy used by most online marketers. They depend on content creation and sharing as a very effective marketing strategy to help lure customers to their websites to do business therein.

2. Search Engine Optimization, SEO

SEO involves the use of carefully selected keywords on your website to make it search engine friendly. If correctly used, search engines tend to rank such pages high on their SERPs. A high ranking translates to good organic inbound traffic to the website. When it comes to digital marketing, optimizing content for search engines is one strategy that is way too important to be ignored. Your website must thrive on effective SEO practices even if you are creating a blog post, social media comment, YouTube videos or any other promotional material for the website.

3. Pay-per-click Marketing, PPC

This is one strategy marketers rely on to get traffic to their websites by way of paid ads. Google AdWords system gives marketers the opportunity to take this advantage. It is a way of telling Google search engine to send to your website all inquiries pertaining to specific keywords and or phrases which you’ve chosen and you pay for each click that comes your way as a result. This is a more direct way of getting traffic from Google than organic searches which many digital marketers rely on because it is free. Thus for PPC, every time someone clicks on your ad associated with some specific keywords and or phrases, you pay for the service. The advantage is that Google AdWords buy visits to your website more quickly and regularly than what most organic optimization practices would. For some low ads budget businesses though, PPC could get really expensive if you are unable to manage your campaigns effectively or if you deliberately target high-value keywords.

4. Email Marketing

Email marketing may now sound like old-school strategy but it is still very effective if properly used. The drawback is usually from spam mails which some email channels have devised effective ways to filter out from the mails they deliver. You can find your way around spam and rejected mails by using the services of reputable email subscriber companies or building your own email list which takes time though. Email marketing remains one of the most effective ways of digital marketing and the results can be amazing. People in your reputable and vetted email list already know about your business and may even be eager to hear any new development from you. Such people are more likely to take positive and deliberate action when you present them with new opportunities and or products by email.

5. Social Media Marketing, SMM

SMM is becoming increasingly popular worldwide because of the ease of use and sharing of information. It is because of this quicker form of content marketing that SMM continues to grow in popularity. It is quite simple really! All you need do is to open free accounts in some of the most popular social media platforms like Instagram, Twitter and Facebook, then schedule regular posts on these platforms. That way, they can help you to quickly build your audience, generate leads, and convert them to customers/clients and of course sales. Social media marketing includes optimization and paying for placement at the top of the SERPs of search engines. The results are always very encouraging.

 

Effective Facebook Ads Placement Strategies

With over 2.5 billion regular users, Facebook has become a real delight for digital advertisers. It is now some kind of advertising goldmine for some marketers. Even though many marketers are now advertising on Facebook, not many are getting the desired results because of faulty strategies in the main. To be successful with Facebook Ads, all you need is to deploy strategies that can help you to get the most out of the huge advertising opportunity the platform offers. If you know what you are doing and with a little bit of efforts working with strategies that are very essential to good ads placement, you can get very good results advertising on Facebook.



The first thing to understand about ads placement is that Facebook segregates its ads into three categories. These categories are in, Social, Organic and Targeted ads. What Facebook does if you are advertising on the platform is to try to match the products/services you are advertising with specific audiences in these categories. That is like taking your ads directly to where they are likely to be well received. Doing so somehow guarantees some effectiveness for the ads. To get the best out of this arrangement, you must find a way to improve on your Website’s Ads Page to take advantage of these elements.

Facebook has in-house tools to effectively track your ads performance. If your website Landing Page is well optimized for your ads, you can easily track the performance of the ads on Facebook through its User Profile Page or Facebook Analytics which help to analyze for you, a full-scale report on the performance of all of your ads on the platform. The information you get from there helps you to accurately evaluate where you are and to see if your ads may need some rejigging or outright changes for better performance.

If you settle for the audience you want to target with your ads, you can then implement the specific campaigns from the specific ads that you put on your website. By the time the ads start to run, you can set up the Conversion Tracking Module on the platform. It is through this module you can effectively measure the effectiveness of the ads you are running.

By using the Opt-In Functionality of the in-house software which Facebook provides, you can easily get your potential customers/customers to sign up for your mailing list. That list helps you to maintain direct contacts with them with a view to regularly sending them necessary information, promos and ads messages relevant to your business.

Your website must have a Content Page to run your ads from. That is what Facebook prefers for its ads to be effective. The use of a Content Page is to run an ad which concisely and summarily explains what your business is all about and what precisely your product/service does or can do. Without this ads page, Facebook may not send you more than five ads per day, if it sends at all. So, by having your own Content Page, you will increase your chances of getting more relevant traffic. A Content Page allows you to add more value to your users and they tend to reciprocate with more organic traffic to your website.



Facebook also uses Audience and Targeting information to direct ads. Thus, by filling out the Audience and Targeting fields you are required to fill out with your data; Facebook can then place ads on your pages to get good results. Facebook also has the capacity to analyze your customer list with a view to creating appropriate ads which resonate with your most popular audiences. Also, Ad Groups can be customized and typically sorted out according to your interests, demographics, and experience level. In addition, your ads can also be classified based on how much you want to pay and how many people are in the Ad Group. Facebook has all these capabilities and deploys them to make your ads more effective.

Facebook has capacity for Audience and Targeting which it can use to help you in placing your ads. This is a grouping of the individual customers that are showing interest in your ads. These groups can be anything from a small niche group of friends, to someone who is interested in your particular industry. This information is handy to direct specific ads to these groups individually.

Expert digital marketers say, if you are getting your Facebook Ads placed correctly, then you are making the most of your advertising strategy on the platform. What that means is that, your initial investment on ads will be low when compared to the Returns on your Investment ROI, which will be huge. The real rewards for your ads efforts will manifest in the form of increased traffic, better click-through-rates, more leads, more conversions, and ultimately higher profits.

How to Optimize Your Digital Marketing Budget

In any business, operating expense account always has many competing sub-heads, one of which is marketing. Weighed against what needs to be done particularly in digital marketing campaigns, marketing budgets are usually thinly stretched and never enough. Therefore, you need efficient and effective allocation of every cent of your marketing budget to maximize profits. What helps that process is the use of some tested and practical strategies to help your digital marketing campaigns.

These here strategies if implemented diligently can help your business to get the most out of your marketing budgets.

Align and Streamline Your Marketing Efforts
 
Avoid dissipating energy and time online daily without commensurate results. You may think you are not directly spending money so it is ok. Your time has value and it is money. Streamlining and aligning your marketing efforts online helps to reduce the time spent in your promotional efforts and that means some savings in costs. Huge social media platforms like Facebook, Pinterest, Instagram and Twitter have their own peculiarities. Depending on the product you are marketing, you cannot get the same results across all the platforms. So, find out what works best for your product and work with that instead of spreading your campaigns in all the platforms when some are obviously not giving you encouraging results.


 
Keep a Tight Rein on Your Ads Budget

Clearly, this is inevitable if you want to save costs. Expert marketers always advise that instead of spreading your budget thin on a large variety of platforms, it is best to focus only on the ones where you can take full control of both targeting and cost. That enables you to keep a very tight rein on your ads budget. If you habitually use online advertising giants like Google, Bing and Facebook, you can target your ads properly at minimally controlled costs. The more control you have on what you can spend your ads budget on, the easier it is for you to keep costs low within your limited resources.

Use Only Ads that Work

Well, if ads don’t work, they can’t be correctly referred to ads anyway. Ads that work are what you work with to save costs. With Google Analytics, you can effectively measure the source and quantity of leads or sales. That allows you to compare several ads sources such as paid campaigns, organic traffic and the like with a view to deciding on what gets the best results. Working only with ads that get the best results is the best way to save costs in online advertising.

Remarketing Ads

Remarketing or retargeting simply means deliberate efforts to target website visitors in some other platform who did not convert in another platform. This works when potential buyers who clicked on an ad in say Google but did not convert are for example targeted again on Google with the same or different ads. A more complicated marketing than that is cross-channel remarketing which works by simply retargeting users on a different platform. This works by way of some potential customers who click on an ad in say Google but did not convert but now see such ads on social media platforms like Facebook and Twitter which tend to be tailored towards the pages they like to visit. With cross-channel remarketing, advertisers can easily boost their ads effectiveness and save costs in their advertising campaigns.

Scale Only profitable Ads

Expert marketers like to advise that any marketing campaign, be it online or offline should be started on a small scale with narrow targeting. That effort should be continued until the ad becomes profitable. Once it becomes profitable, that is the right time for the campaign to be scaled. Scaling may involve experimenting with different campaign types on the same platform as well as adding other platforms. There are essentially two main reasons justifying why it is good to start small and wait for ads to be profitable before scaling. Firstly, profit from the initial campaign usually creates a buffer for potentially unprofitable additional campaigns or platforms. Secondly, with that, business owners tend to know exactly what works well for them. That allows them to base their other marketing efforts on what they know works well for them. Armed with that information, they can simply put more of their budget into the initial campaign, without significantly increasing the risk of missing out on a return. That is smart marketing no doubt!

How Affiliate Marketing Helps to Boost Conversation Rates

By exploring some delicate ways to fuse some tried-and-tested sales strategies alongside some proven modern marketing methods, affiliate marketing can indeed help companies grow conversion rates exponentially. It is all about online promotional efforts effectively using affiliates to push your brand online. These affiliates are made up largely of bloggers, social media influencers and publishers whose main marketing function is to promote products/services for a merchant in exchange for a commission paid them by the merchant. Traditionally in affiliate marketing, affiliates get paid based on specific actions completed by consumers such as link clicks or subscriptions. That is why affiliates promote vigorously to get more of such direct actions from their promotional efforts. The more direct actions they generate, the more the commissions they earn. Conversion rates get boosted by way of boosted direct actions from the promotional efforts of affiliates. That is how affiliate referral programs using well-known promotional tactics with increased vigor gets to have a direct boost on conversion rates. 

In affiliate marketing, one of the biggest reasons why revenue grows for merchants is because of a spike in conversion rates. If affiliates increase their promotional efforts to get enhanced commissions, their efforts help to boost conversion rates as well for the business of the brand they are promoting. This works well when affiliate’s posts help to turn blog readers to customers thereby helping to boost the affiliate’s business as well as the business of the merchant. Direct actions from affiliates resulting in attracting readers to theirs websites do result in making such readers to make a purchase, sign up for a mailing list or perform some other desired action. These sequential actions inevitably count towards a boost in conversion rates for the business of merchants. That is if the affiliate marketing works well and desirably. Do you know how affiliate marketing works well to get expected results? What it does is to simply help to connect your product/service with its intended consumers through a channel they trust. Such trusted channels are usually bloggers, publishers and influencers with large following built largely on trust. The more of these followers/readers they manage to lure to a brand, the more commissions they earn and in turn the more they help boost conversion rates for the business whose brand they are promoting.


 

Effective Online Marketing Strategies to Grow Your Business

 Every business needs a good online marketing strategy to build a robust online presence. Effective online marketing strategy is all about keeping tabs on the latest trends in business marketing. It involves using the right tools at the right places ranging from SEO to social media platforms that have to be included in your business online marketing strategy. That makes it inevitable these days for online marketing to become a hugely important integral part of any serious business.


 
Most businesses now give very serious thoughts on how they can leverage the power of online marketing for increasing website traffic and boosting the growth of their businesses. But because online marketing landscapes keep changing regularly, it sometimes becomes quite challenging to keep a tab on what’s trending at any material time. Marketers have since recognized that there are different ways to build a strong presence for any business online. That is why using some tested and proven strategies to build a strong presence online has since become a very practical solution in online marketing.

Every marketer habitually sticks with what works best but here are some tested and proven effective online marketing strategies which can help you grow your own business no matter its size.

Make sure your Website is Responsive

As a business owner, I guess you already know that not every website is a marketing website. Every website is designed and deployed for specific purposes depending on the type of business you are in. Your website acts as your virtual shop and it is the most visible part of your online presence. That is where online visitors come to if they want to interact with you or your business. For that reason, it must be attractive and responsive enough to seamlessly guide visitors to the products/services you are marketing. If your website is not responsive enough, its bounce rate will increase and you lose the attention of many visitors who could’ve done business with you. To forestall that, it is imperative for you to regularly and routinely update your website particularly with new plug-ins and the use of trending SEO practices in line with regular changes in the algorithms of major search engines.

Adopt Simple and Seamless Payment Methods

Experienced marketers now recognize that many online shoppers actually cancel purchases just because of complicated and time wasting payment procedures. Cancelling purchases is bad enough because no business likes to lose valuable sales. So, what to do? It is imperative for every online business to adopt seamless, easy to understand and easy to use payment procedures. A variety of payment options is advisable because of individual online shopper preferences and differences in geographical locations. What matters most is that such options must be seamless and easy to use no matter where or how they are used. PayPal and a variety of Credit Card options are always preferable for many online shoppers. It is a very poor business practice to have your valuable customers regularly cancel purchases simply because of cumbersome payment procedures.

Use only Quality Images/Photos

Using only quality images/photos with your content has an excellent effect on your online presence. You may use free and not patented images/photos with your content but is best to use your own images/photos which are not very common because of search engines sensitivity and SEO advantages. No doubt, any image/photo you use on your website/blog and social media platforms plays a very significant role in the overall impression of your brand. The real reason you must go for uniqueness and quality!

Market by Email

Email marketing may be old school but it is still a very effective online marketing strategy. It is highly cost-effective and has an impressive ROI. Online, emails presently count as one of the most popular communication channels for marketers and even ordinary folks. For that reason, it is smart for your business to include email marketing as one of your online marketing strategies. That is aside from the fact that emails are very simple to use for marketing purposes and they are cost-effective to boot. 


 
Optimize your Website for Mobiles

The world in increasingly becoming very busy and virtually everyone is always on the go. Welcome to mobile apps for business. These days, nearly everyone is carrying around some forms of mobile gadgets particularly mobile phones. This is why major search engines like Google have adjusted their algorithms to recognize mobile optimization thereby turning the internet into a mobile-friendly platform. Search engines now penalize websites if they are not optimized for mobile usage. These days, if you optimize your website for mobile, it has a great effect on your SEO and the overall ranking of the site.

Get your Business on Social Media

Social media has become hugely important for businesses in this age and time. From creating sponsored ads on Facebook to adding useful hashtags on Twitter, there are many and varied ways you can use social media to grow your business. Because of its immense popularity and ease of use, social media now appears as a complete world all by itself. For this reason, no serious business can afford to ignore or leave out of its online marketing strategy this gigantic and hugely powerful virtual world. Marketers now recognize social media as one of the easiest to use and cost-effective marketing channels online. That is why many businesses even the small and medium scale are getting their businesses on social media and doing good business with the use of several of the tools in its platforms. 

 

Effective Strategies for Making Money Online

Making money online started with just experimentation. Right now, more and more people are increasingly depending on the internet not only to make money but to earn a living. Just as the internet changed the way we do business, it has also changed the way we make money which enables us to live better lifestyles. For some persons, the internet now provides a means to make a little extra cash on the side whereas for others, it provides real opportunities for sustainable business and even a career. Having said all that, it is worth mentioning that internet business is not for all comers because it requires specialized skills for success.

If you are desirous to make money online, your options fall into two main categories. First is earning passive income from investing or trading assets. Second is offering services by tutoring or creating media and content for interested persons online. Whichever technical languages marketers use for these activities don’t really matter much. What matters is how best to use the strategies to make money, period!

Here are some easy-to-use strategies to make money online.

01. Start a Blog

Many expert bloggers are making a good living churning out very good content regularly in their content marketing efforts. Starting a good blog and partnering with e-commerce platforms has become a very lucrative way to make money online. First be sure you know something you can write about which other people will be interested in reading. Next is to set up a blog website to market the content you are generating. By the time your blog starts getting good online traffic, you can then take steps to monetize it with Google adsense. You can earn income by selling ad space on your blog website, sell products, a survey or a course. You may decide to market other people's products as an affiliate and earn commissions. Simple!


 
02. Affiliate Marketing

You can choose affiliate marketing which simply requires that you use your website to refer people to products/services on e-commerce platforms which if they buy as a result of your efforts, you earn a commission. That works by actively partnering with e-commerce platforms like Amazon and Clickbank to help them promote any products/services of your choice which must be related to the niche subject of your blog. You earn commissions based on the products you help sell with your blog site affiliate links.

03. Get Outsourced Job
 
Working at home somehow helps to guarantee a very convenient and flexible lifestyle. It saves costs and travel inconveniences having to travel around the world to find work. Thanks to the internet, you can now work anywhere and service any business anywhere in the world by way of outsourcing. Many companies now find it cheaper to outsource service jobs to countries with cheaper labour rates. That is the reason remote work has become a very popular option for many employers of labour. Characteristically, remote online work helps to reduce wage costs and other overhead expenses particularly on office space. You can find any full-time job related to your niche interest at FlexJobs if you are keen on such jobs.

04. Selling Photographs Online
 
If you are a photographer or you are keen on taking good photographs, you can sell such photos online to make money. Alternatively, you can have a working relationship with good photography sites to help them sell photos and earn a commission.

05. Selling Paintings and Arts Products

If you are not an artist, you can have a working relationship with websites selling arts works to help them sell their paintings/arts works and earn a commission. If you are a good artist yourself, social media sites like YouTube and Instagram are good places you can easily display and sell your works to buyers.

06. Offer Paid Services
 
For most marketers, making money online doesn’t really mean working online. You can earn extra money as a tradesman from jobs sourced online. You can also ply any trade from your website, get invitations and you get the jobs done offline. That arrangement allows you to set your own fees and work schedule as convenient for you. If you are good at skills like fitness exercises, plumbing, gardening and landscaping etc, you can advertise your trade online and make money from the offers coming through from your website. Sites like TaskRabbit are very handy for sourcing tradesmen jobs with good pay.

07. Freelance Marketing
 
You can make money online by offering freelance services on well-known sites like Fiverr and Upwork. But, you must have marketable skills and be good at them. Such services may include but not limited to freelance writing, programming, language translator services, graphic designing and many others.

08. Sell Professional/Consultancy Services

Online, it is easy to turn specialist professional knowledge which covers a wide range of niches into money by plying your trade in popular Q&A sites like JustAnswer and LivePerson. Some of the niches requiring expert knowledge include but not limited to law, accounting, book keeping, medicine, mechanics, vets/animal care etc.

09. Teach Handy Skills

It is a truism that every person knows at least one thing better than others. Online, you can turn just about any skill/expertise into money if you are good at delivering it. From social media sites or on local classifieds you can advertise skills relating to music, cooking, fitness/exercises, photography, playing musical instruments and even academic exercises preparing students for SATs. You set your fees, get your enrolments, deliver the lessons and make your money. Simple!

10. Online Proof-reader Services
 
This is one very lucrative online business on demand from writers, authors and researchers. If you have the training and keen eye for details, you can make money online by way of proofreading. Using freelance marketplace sites like UpWork, you can easily take up proof reading jobs by bidding for them.

11. Online Surveys

It is possible to make a few hundred dollars monthly if you get involved in online surveys. You can offer your own website to run surveys for researchers or you join reputable survey sites which can offer you some means of generating a bit of money by helping them to run various surveys.

12. Websites Flipping
 
Some marketing experts and webmasters make money by flipping websites. What they do is to shop for websites to buy, touch them up a bit and offer them for sale in something akin to buying a run-down home, sprucing it up and selling it at a higher rate the way real estate professionals do. For websites, what you can do is to work on some general improvements on the site after acquiring it. Such improvements will help to enhance the amount of traffic the website receives if they make the design look nicer, more attractive and more responsive. These improvements help to increase the value you can flip it. If you are looking to buy or sell websites online, the best places to look are Website Broker and Flippa.

13. Websites Testing

One very popular platform for websites testing is UserTesting. Many people earn good money per hour helping web developers to test websites for user friendliness. The exact same way aircrafts manufacturers use test pilots to test new aircrafts so also web developers use websites testers to test their websites to see how user-friendly the sites are. Many businesses are always desirous to know how user-friendly their websites are on actual people. The real reason people get paid to try out these sites for user friendliness using beta testing techniques. 


 
14. Used Goods Garage Sales

Nearly everyone has discarded used goods which are still useful stacked away in stores/car garages in their homes. You can advertise garage sales online and make some good money selling off these used goods. Most people are guilty of hoarding unnecessary but valuable junk around the house in car garages and the attic. Some of such goods are used furniture, old clothes, cutlery, books, kiddie’s toys, golf clubs, hunting/fishing equipment etc. From well-known marketplaces like eBay, Etsy, and CraigsList, you can advertise such junk goods for sale and make cool money from your efforts.

15. Selling Artisan Products

Many marketers make good money from advertising and selling handmade items online. Some of such items range from art to furniture, goods people are actively surfing online looking to buy. The commonest place these marketers advertise and sell artisan products are e-commerce platforms like Etsy and eBay. These are amazing platforms through which anyone can sell artwork or artisan handmade items. Selling artisan products online is one great way to turn your hobby into a money-making business. That is, one great way to convert your passion to money-making opportunity.

 16. Sell Guest Posting Services

For online marketers, backlinks are highly valuable commodities. If you are a high value guest blogger, the backlinks from your guest postings alone are very valuable. If you are a reputable content writer, and you’re writing content for high domain authority sites, you can sell that opportunity to generate backlinks to clients just as many SEO agencies do. You earn cool money from such efforts.

17. Teach a Foreign Language Online

These days, many marketers make decent money teaching a foreign language online.  The pay is usually on hourly basis and good online foreign language teachers can make $30-$100 per hour. That is good money. That is the reason why working as a foreign language teacher is a real favorite of “digital nomads” to make money. For instance, many online agencies will allow you to teach English online with no formal requirements other than just being a native speaker. That is one easy way for native English speakers to make money online without any additional hassles.

 

Effective Digital Marketing Strategies for Newbies

These days, many more people are taking to digital marketing as new entrepreneurs on the block. Most of such persons are genuinely desirous of becoming successful in digital marketing as a viable business enterprise. Some plan on becoming good digital marketers with a view to attaining financial freedom through creative freedom of entrepreneurship. But, many don’t know how or where to start. My advice to such people is, just pay attention to this article. As a newbie, it can help you out to develop your own marketing strategies which you need to grow your own business. 


 
Here now is some more information for you. In this age and times, if you want to run a successful business, marketing experts strongly advise that you must devise potent ways to up your digital game. The reason digital marketing is on right now. Some credible Research Results suggest that about 72% of marketers now believe that traditional marketing is no longer sufficient and that digital marketing has been proven to be capable of raising business revenues by up to 30%. Given that doing business online is daily increasing in leaps and bounds, any new business must explore ways to step online big time if they want to remain relevant in their chosen fields. If you are a newbie and you want to see your business prosper, you must embrace the latest trends in digital marketing. Online is the best place to find customers these days, and with the right strategies, it is the best place to market to them. That’s where the real action is at the moment and digital marketing is on.

As a newbie, here are some tested and effective strategies you too can apply to grow your own business.

Build a Functional Website

In any online business, owning a functional website/blog is a given. Without one, you cannot even be in the game talk less of competing effectively. If you do not have the technical knowhow to build a website, you can get professionals to build you one for a small fee. A functional website ensures that it is not only showcasing your expertise but also helps to provide solutions for potential clients/customers. It must incorporate tools that help to accurately gather data particularly as they relate to inbound traffic, demographic details and details of sales and leads. It must be mobile responsive to boot.

Use Email Marketing

As a newbie, it helps a great to create personalized campaigns of your own and to send them out in thousands. That’s where email marketing comes in very handy. First, you must build an email list which contains the names and emails of people you are interested in marketing to. With a good list, one message blast gets across to thousands of persons in a matter of seconds. It is very cheap and has about the highest ROI among different marketing channels. That must be good for your advertising budget no doubt. With effective email marketing campaigns, your business can build brand awareness fairly smoothly. Email marketing is also very effective at helping to drive very relevant traffic back to your website.

Market on Social Media

These days, nearly everyone is on social media, ranging from Twitter, Instagram, Facebook, LinkedIn and the rest. The huge patronage of social media makes it a very fertile marketing ground for all manner of potential customers. One of the most vital aspects of social media is that it can be used to strengthen your customer base to enhance repeat sales. It is also very good for brand awareness, getting out latest news and information about products/services and alerting customers about breaking news. Social media also makes it easy for a two-way communication between the business and potential customers/customers.

Engage in Affiliate Marketing

Affiliate marketing is a business relationship involving Merchants, Affiliates and Buyers. Affiliates help merchants to promote their products to buyers and they earn commissions from their efforts. It is one great marketing strategy which allows Merchants to let Affiliates handle promotions for them. They only pay commissions to the affiliates from the sales proceeds when sales are made as a direct result of the promotional efforts of such affiliates. Such commissions are paid on the basis of pre-determined percentages. If your business is small scale or even a start-up and it has little or no resources to invest in advertising, it can benefit from affiliate marketing.


 
Optimize your Website

If you want to prevent your website from being crowded out easily online, you must take steps to optimize it for Search Engines. Search Engine Optimization, SEO, is a technical gimmick webmasters use to place certain keywords on your website/blog to make it search engine friendly. That way, the engines get to rank the site high in their search results thereby directing organic traffic to the site. Because of this technicality, it is just not enough to build a website with an impressive design and layout. The site must be sufficiently optimized to attract organic traffic. Out there online, the competition is always very stiff among millions of other websites.  So, if your website is not optimized for search engines, it will not come up high in search results when your target audience searches for it. If it does not come up high, that means less organic traffic to it. The higher it is ranked, the more visible it becomes. Your website must have enough visibility online to attract the much needed organic traffic. A good SEO ensures its high ranking and consequent high inbound traffic.

How to Boost Your Website Conversion Rate

 If you are in digital marketing or you are blogging for business, you need a great website out there on the internet. What makes a website great is its ability to covert visitors to customers. The higher the conversion rate, the better the website. Ensuring that a website converts well is the main reason behind creating, updating, and maintaining your business website or blog strictly for that purpose.  If your business website or blog is unable to acquire qualified leads and customers, it is clearly unhelpful to your business success. That is why expert marketers advise that it is not enough to build a great website or blog, you also need to constantly optimize the design, the content and the usability of your website or blog. That is what helps it to convert better.

Here are a few things you can start doing immediately if you are not already doing them. If you do these things effectively, they can help boost your website or blog conversion rate significantly.

Adopt Simple Webpage Designs

Simple webpage designs engender easy accessibility to your website. The easier it is to access your website, the more visitors it gets. This is more so when you have simple and very easy to follow landing pages which are easily navigable. Online surfers appear to have the “attention span of a crazy gnat.” Therefore, your webpages if simply designed can be quick in attention-arresting bearing in mind that web pages with low visual complexity,VC and high prototypicality, PT always appeal more to visitors.


 
Develop Quality Landing Pages

A landing page is the first port of call for all visitors to a website. The better the quality of its design, the more visitors it attracts. Part of the good quality of a landing page is that it must be well optimized and regularly rejigged for easy compliance with the ever-changing algorithms of Search Engines. Among the many essential elements your landing page must have include:

Good visuals supporting what your page offers
A simple, attractive and well optimized headline
A strategically positioned call-to-action button leading to your offer
Proof of past accomplishments from real life testimonials, case studies and so on

Some expert marketers advise that apart from increasing the quality of your landing pages, you may also need to increase their quantity. Reason being that having more landing pages at times translates directly to more opportunities for conversions. That is good for business no doubt.

Track Your Conversions Effectively
 
Without effective tracking of your conversion efforts, you can never be sure if you are doing great. First you must set goals and measure your tracking records against these goals. That’s why you must put a credible system in place to track your conversions effectively. What readily comes to mind here and very popular with marketers is Google Analytics tool. It is very simple to install and use for tracking website visitors. If you’re able to track conversions effectively, it becomes easier to make adjustments as necessary and to implement new strategies for better results.

Routinely Test Your Web Page Elements
 
There are many elements to routinely test on your website to see how well they are converting. The most recommended are page copy, visuals, headlines, page background, CTA button size, color and location. The results from these tests give you the information you can use to optimize conversions for your webpage. For accuracy, it is advisable to test a single page element at a time. This way, you’re able to pinpoint the changes responsible for your results. A web tool like Crazy Egg which allows you to set the elements you want to test on your page and for how long is about the most popular and efficient tool for such tests.

Regularly do Competitive Analysis
 
If you want to succeed as a digital marketer, you must devise ways to “spy” on your competitors to find out their strengths and weaknesses and how to take advantage of the information you gather from such efforts. This is with a view to regularly do competitive analysis. Since every online business always has very strong competitors, it is smart to keep abreast with them otherwise you risk being run out of business. Experts recommend you study the following elements in your competitors’ websites using smart web tools which use artificial intelligence then compare with yours. These elements are essentially what all potential customers get to experience in different websites before they make their choice on where or what to buy. These are elements you can explore for better customer experience to enable you have some edge over your competitors.

Such elements you can look at are:
 
Payment Platforms
Call to Action
Website Design
Page copy
Product/Service Offer
Product/Service Features

Studying these elements puts you in a position to clearly identify who your competitors are and what are their strategies. Armed with such vital information, you can then explore ways to gain some advantage over them. This you can do by building better and higher-performing landing pages which can help convert more of your website visitors.

Use Testimonials to Convince Visitors
 
Characteristically, most potential customers are always skeptical about new products/services online. Satisfied customers testimonies are usually very handy to allay such skepticism because they have credibility. Such testimonies are easily believable because the customers giving the testimonies have practically nothing to gain from marketing your products. The reason they are believable even to skeptics. You can add case studies, past sales figures and customer reviews to testimonies to help convince more potential customers.

Use Lead Magnets and Content Upgrades Efficiently 

Most website visitors need to have something of value no matter how token to convince them to give you something in return. That is where lead magnets become very handy. A lead magnet is something of value like a piece of content that is capable of solving immediate pressing problem(s) for your website visitors. Commonly used lead magnets are, Videos, Discount Coupons, eBooks, Checklists, Webinars, etc, etc. Content upgrades when efficiently used can act as some form of lead magnet that is more targeted. What that entails is you’re making efforts to entice your website visitors with a piece of content that is highly relevant to the page they’re currently viewing. That helps to keep them longer on your website and as such, more likely to convert.